August 12, 2024 • 45 mins
I welcome Brian Livingston to discuss scaling a business through mindset. We explore the 10x rule, effort, and aligning with true desires. Topics include abundance mindset, realistic goal-setting, and finding supportive communities. We discuss choosing the right coach, money mindset, mentorship, intuition, and the bigger picture. The episode covers unwavering focus, expanding goals, daily practices for subconscious goal impression, and the impact of goal achievement on the community.
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Episode Transcript
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(00:01):
Hello.
Hello.
Welcome to mindset to results.
And our guest today is Brian Lemmingstone, andwe will speak about we will speak about scaling
business.
Hi, Brad.
Hey.
How are you today, ma'am?
Great.
Great.
And I'm excited about this episode.
Last time when we spoke, you mentioned that youscaled your business to 160 percent in 1 year.
(00:29):
So let's speak about this.
How to scale business And another thing whatyou mentioned is that the reason why it
happened.
It was because you believed that you could
And and exactly.
And I'm gonna take it back just in in case wedo have some new listeners there was a
(00:51):
gentleman whose name is Lewis Curtis that Ithat I heard about who had built a business
from scratch to $5,500,000 in 90 days.
And so I started doing some research to foundout to find out how this guy did this.
(01:13):
And he did it in a city where he knew no one.
He started with a $100, a cell phone with nocontacts in it, and a beat up truck.
He got dropped in a city where he knew no one,and the city only had 200,000 people in it.
So it wasn't a massive city.
Okay.
And this guy went and did this.
(01:35):
So I had to figure out I'm gonna find out moreabout Lewis Curtis.
Well, it turned out that it was Grant Cardone,and and Lewis Curtis is his alter ego he had to
create for undercover billionaire.
So these episodes are all recorded in exactlywhat Grant did.
Okay.
(01:55):
And so I looked at that, and I said, okay.
If this guy can do this from scratch, knowingno one in 90 days, This is somebody I've gotta
learn from.
And what so once they dug a little bit deeperin in the grant's material and, you know, Just
sort of what he understands.
I am now a coach, a 10 x certified coach.
(02:17):
So I definitely jumped into the deep end withgrant.
But Gretz's whole thing, first of all, isgiving your mindset right.
Okay.
And so when I saw that somebody can build thatthis massive in my mind, a massive business in
90 days, I just thought, well, if he did it andproved it can be done, why why can't I do it
(02:45):
too?
He knew nobody And I'm not I was not startingfrom scratch with my business.
I had contacts.
There's so much that I could do with this.
But the first step was just getting our mindright that we can achieve these goals that we
set out for ourselves.
(03:08):
Right.
Right.
Let let's speak more about this that, all, asyou've said now, that the first step is to set
that big goal because most of people, they arenot there to set really big goal.
That will scare them from one side and inspirefrom another side.
Their condition to think like just what theycan do logically.
(03:31):
Right, based on what they did before.
And if it's if they just continue thinking theway as we did and thinking what is logically,
we will not create those quantum leaps as youdid.
So let's speak a little bit more about this,like, seeing that big picture.
As Napoleon hue in his book, which he namedThink And Grow Reach said that you can achieve
(03:57):
everything what can hold a new mind.
You can hold a new hat.
Yeah.
And and you're you're completely right aboutthat.
And and that that's such a marvelous book by byNapoleon Hill.
And and one of the biggest things behind thatis there there's a hidden message and and For
me, I believe that hidden message is that youhave got to decide what what I referred to and
(04:24):
lots of people are to us your big hairy, bighairy audacious goal.
You have to set that that goal down, you know,that what you want to achieve, and then you've
gotta dedicate everything that you have andfocus your mind and believing that that is
(04:45):
where you are.
You've gotta start acting.
Like, that's where you are.
It doesn't mean you start going out and buyingMaseratis, but you've gotta have the mindset of
what it's like to be successful at that level.
Okay?
And and then when we look at what grant says,grant says you've got a 10 x your your effort
(05:10):
is the 10 x rule.
Okay?
So whatever effort you think you've got to putinto achieve these these b hanks, you have to
multiply that effort by 10.
Okay.
Because no matter how much you're putting in,you can always put in more, but you have to
(05:31):
begin with the end in mind, which is also,Steven Archavi, 7 habits.
All of them focus on this.
That's what is your goal?
And it can't be I wanna make a $1000 a month.
That's that's something that you that doesn'tdrive you.
(05:52):
So you need a goal that's gonna drive you toachieve.
But it's gotta be way out there.
Yes.
Let's speak more about this because I just hada session with, one of my friends recently.
And, he was thinking about the niche, like,what to do?
He likes to do marketing and everything that isrelated with AI.
(06:18):
And he hired a coach recently which offered himto do something that he did before, like,
insure marketing for insurance, which he didn'tlike.
But his coach said that because you hadexperience in that, it will be easy for you to,
like, you will be more then, and it will easyfor you to start generate income.
(06:40):
So when I heard this from him, I said thatSpeak to your coach and tell him that what you
really want.
If you created a job in insurance because youdidn't like it.
It will not work for you.
You will not be excited, but you should all youalready invested with your coach.
(07:03):
So you tell your coach what you really want todo because it is like, like, the spectacles.
Yes.
Like, if the doctor gave you subscription andthis has set spectacles for you, you can see in
them.
If you give the spectacles for somebody else,they cannot see it.
(07:23):
So if you really feel what you really want, Itis only you who can see it.
And actually, the, coach, why we need coach,like, the first the first, purpose or task, I
would say in working with the coach, it shouldit should do to help you to find what you
(07:45):
really want and to help you to do what excitesyou.
Right?
Because when you're already working with thecoach, why to create a system that you don't
like and spend your time, spend your effortseven if you're even if you start making money,
is not something that excites you.
It means that then you have to do again thesame from the scratch.
(08:08):
So why not just to tell your coach what youwant and ask him to help you to create create
the process and systems that you will reallyknow that, yes, this is my big goal.
This is what I want to do, and this is thesystem which I got help because I didn't know
how to make all these processes.
(08:29):
I I I completely agree.
And this this is the importance of making surethat if you're gonna be hiring a coach, that
you've gotta make sure that you're aligned andand that the coach understands your goals
because your your coach is there to help you toachieve your goals.
Not to tamper them or or to change them.
(08:51):
Yes.
He may be able to find it easier to to makemoney if he goes that route because, the coach
is correct in saying it's an area he's familiarwith.
But you're completely right.
If that doesn't excite you, there's a reasonwhy he's getting out of that industry.
You don't wanna go back to that industry thattrying to escape from.
(09:13):
Maybe you could do that down the road once youyou've had that emotional separation again.
Kind of a as a side, revenue stream, but you'vegotta pick what's going to excite you but I do
have to caution people.
You've gotta make sure that you can come upwith a viable plan working backwards that what
(09:35):
excites you is gonna be able to get you to thethe the goals that you have, the targets that
you've set out for yourself.
I remember hearing from one person, that theythey wanted what they really love, their
passion was taking old smurfs.
You you know what I'm talking about?
(09:55):
The the the cart the cartoons, the the they'reboth in in in French.
The little blue guys, and she liked to handpaint these old they and and restore them.
And so I asked her because she she was doingthis in painstaking detail.
And I said, how long does it take you to dothat?
(10:16):
And she said, oh, you know, it takes me about10 hours.
And I said, okay.
And I said, and how much do you bill for that?
She goes, well, I charged $50.
And they said, okay.
So you're making $5 an hour Painting smurfs,and she didn't like that realization.
(10:39):
Because there's no way at $5 an hour unlessyou're gonna hire a hundred thousand people who
are gonna work for you for 4.
So that you can capture that extra dollar.
There's no way that you're going to get to yourgoal at $5 an hour.
Okay.
So we have to have a mechanism that's going toget us to those goals.
(11:02):
Now AI marketing That's the hottest topic outthere, okay, right right now.
And if he is good at it, all he's gotta do ishe's got to figure out how he's gonna separate
himself from the pile.
Okay?
John Maxwell talks about this.
And and he says, you know, there's this bigpile of people who are all, right, in this
(11:24):
example, talking about AI.
Right?
Everybody is.
So what do you have that special that's gonnapull you up above that pile that makes you
unique and one of a kind so that your marketingresonates beyond what everybody else is
offering.
(11:44):
But don't don't let your coach sway you fromyour goals.
They're gonna help you achieve them.
Okay.
If anything, they should challenge you to makethem bigger, but don't get let them pull you
off track.
Exactly.
Exactly.
And here, I would like us to speak about, theplace where we make decision.
(12:08):
It is so important how we make decision and howwe choose what we want to do.
The decisions never have to come from the placeof neediness.
Like, we need something, or we afraid of nothaving money if we don't do that or not making
decision, or we have some doubts.
(12:30):
It is not right place to make decision.
We always have to make decision from the placeof our clients out to see ourselves where we
want to be from the place of our big goals fromthe place where we see ourselves, and this is
(12:50):
what excites us because we understand that,yes, this is what I really can do.
Not logically.
You may not know how to get there.
This, we will speak later.
But at this stage, we have to come from theassumption that it is possible.
The first because it is done by other people.
(13:12):
Right?
And the second is that Every one of us has sucha huge potential which we're not even aware
about.
And the first step is to set that big goalwhich will excite you and which will scale you
the same time.
And how to do it, you will find in the process.
(13:34):
This is how all the big goals have beenachieved.
You can never know the process as RichardBranson said.
If you have opportunity, and you don't know howjump will earn it and find it out in the
process.
Or Steve Job also said that you can neverconnect the dots.
(13:56):
You can when you are in the beginning, you canonly connect the dots when you look back.
So this is the mindset of successful people.
So that's why it is so important to set yourgoal from the place of your highest dreams of
something that you really love to do and youbelieve that this you can do.
(14:23):
Oh, completely.
Right?
And and what what the there's 2 things that Ireally think you you need to be cautious of.
The first is self doubt.
Okay?
Because if you doubt yourself, your clients aregonna be or your potential clients are gonna
feel that self doubt as well.
(14:44):
And if you can't sell yourself first, on yourgoal, there's no way that you can sell your
clients who are then gonna help you to get thatgoal.
Okay.
So first of all, you have to know that you canget there.
It's not necessarily you know how just at thismoment, but just the fact that you are going to
(15:08):
get there and you're not going to give up untilyou do.
Okay.
And and second of all, you you've got to justinstill that that confidence, right, that that
you just believe in yourself so much.
It's a quiet confidence.
It's not an arrogance.
(15:29):
You don't have to tell everyone how how you'regonna make it because I think some of those
people are the greatest self doubters ever.
Okay?
With this false bravado, but just confidence inthat you are going to deliver what you're
offering to your clients because you know youwill.
And and be careful of the the family friends,the family, the friends, those type of people
(15:58):
who want to pull you back.
Okay?
They're more dangerous than your haters, okay,because they're going to tell you that, you
know, You, you know, you've you've tried thisbefore and and, you know, you failed when you
were fifteen and tried to set up a newspaperroute or or whatever it is.
(16:20):
They they feel that you're they're looking outfor your best interest.
Okay.
When in reality, that's dragging you back.
Okay.
So you have to have the ability to cut that offwhen necessary.
And if you have those people in your life whoare these helpful friends, you need to kind of
(16:42):
push them aside for a bit, you know, and don'ttalk about your business with them because all
they're gonna do is is bring that self doubtback in, surround yourself in in groups where
people are being successful.
That that's how you and I mentally, and it'sthrough a a group of like minded people who are
(17:07):
all now knocking it out of the park, and we'rewe're helpful with each other.
We want to see other people succeed.
So find those groups of people who are gonnalift you up and aren't gonna try and keep you
down from accomplishing those great goals thatyou set for yourself.
(17:28):
Yes.
Right.
Exactly.
And if you don't know how to find that group,you are welcome to join ours.
We will set that you can connect with us withBrian with me and we are very happy to meet you
in our group.
Yeah.
So let's go back again to the goal.
Yeah.
So we spoke today that it should come from theplace of a like man.
(17:51):
This is the key guys who are listening to usnow.
Just it is the key.
If you go for something different, you willlose your money, you will lose your time, you
will not achieve your goal.
Because the goal, if it is big, it should besomething that really excites you.
Otherwise, it is just the average, just averagethings.
(18:16):
Each, if you don't set a big goal, whichexcites you, you will go sideways, you will go
sideways, and you will quit in if you just faceany challenges because you will not have that
energy, you will not have that excitement inyou to help you overcome challenges.
(18:37):
And if we really want to achieve somethingdifferent in our life, which we didn't before,
we have to overcome challenges.
It is just the way.
It is just the way you cannot just do the samethings and sit in your comfort zone expecting
them somehow your results will, triple or,multiply many times just doing what you used to
(18:59):
do.
You you have to be ready to do new things andto make uncomfortable things, just feel
comfortable because you know why you do this.
And this is just possible when you have thatbig goal, which you really see yourself there,
that you really love what you do.
(19:19):
And another thing that I would like to mentionhere Let's speak about this.
About attitude, about money, that you don'tfocus own money.
You don't focus on, being in need of moneybecause it is, again, it is the wrong place to
(19:40):
make decision.
If you need money, if you think that if youdon't receive that amount, you will not have
money to pay bills or whatever.
It is wrong place to make decisions.
You should make decision understanding that youshould focus on the value on the value which
you provide to people, so you should focus onvalue how you can solve other people's problems
(20:06):
that they will ready and happy to pay you thatamount because you help them.
So you focus on yourself to become thatvaluable person.
And, money which come to you, it will be theresult.
It will be the result of the value which yougive in the market.
It is just the exchange.
(20:27):
It is just a symbol of the value exchange, itis just energy.
So there are 3 things.
3 things, which show how you get money to yourpocket, to your account.
The first thing is to find what you really loveto do.
(20:49):
Find what you have talents and gifts.
What is your genius is?
Where where is your strength?
And find that what is in demand aligned withthat.
What you can do that is in demand in the marketand that you love to do.
The second thing is become good in that.
(21:10):
Like, when you identify the first, then Findthe coach, find the mentor that will help you
to be good in that.
And the third one is become the person that isdifficult to replace.
When you do these three steps, you can neverworry about money because money will be just
(21:33):
coming to you because you did these 3 thingsand you created the value.
Oh, I I I completely agree.
And and there's several things to unpack there.
First of all, you made a comment in in inregard to being uncomfortable.
If you're doing something that that, you know,is needed for your business and and it making
(21:55):
you feel uncomfortable.
That's a good place to be, actually, becausethat means that you're stepping outside of that
little box of comfort that that you you've keptyourself in.
So being uncomfortable is great, you know,because you're you're moving towards that goal.
You you know, you you you make so many multiplegreat points.
(22:17):
And, you you know, you want to become thatperson that is trusted.
Okay?
You you want to find, you know, what whatproblems are there out there.
For example, your friend in the a AI space,Right?
Well, what problem is he is he or she'ssolving?
Okay.
(22:38):
Because there's gotta be be a need, as yousaid.
And if you can solve that need, then you canset your price.
Okay?
People will pay for you to solve theirproblems.
Okay?
So so at that point, you get to set your price.
You know, people who come to me that goes, Iknow you've got this problem.
(23:03):
I can solve that problem for you.
I'm like, great.
Let's get going.
That's for what immediately goes into my mind.
You're gonna solve my problem.
Awesome.
Let's go.
Okay.
Then you can talk about the the finances later.
But once you've got that person, you know, andit's a bad term hooked, but sold on the fact
(23:25):
that you can deliver this service for them.
You they will they will start coming to you forthings that that you don't even do because you
become so trusted.
I have so many clients who reach out to me andgo, Hey, Brian.
I know this isn't necessarily your field ofexpertise, but do you know anyone who does
(23:49):
this?
And because of, I, you know, my clients arehappy with the service that I've provided, I
become the this trusted advisor to them.
So it it goes beyond.
And they start looking at you as going, man,what else can this guy do for me?
And in that way, you're never going to losethat client.
(24:11):
And you've always gotta say top of mind in yourclients as well.
Okay?
If you're no longer working with them becausemaybe it was a one off contract.
Well, the there's one worse thing than beingnot known about in in your industry.
It's being once known about and forgottenabout.
(24:35):
Okay.
So but if you create the value, you solve theproblem, then you can write your ticket and you
don't need, you know, obviously charge the ratethat you're gonna charge.
But that problem you're solving is gonna setthe the you on you the financial goals that
(24:56):
that you're putting out there for yourself aswell.
Yes.
Exactly.
Exactly.
So much value in this.
Yeah.
I enjoy our organization so much.
And also what you mentioned, never give up.
So once we identify the goal that inspires us,it really big, much bigger than we just even
(25:19):
know what is possible, right, is this isexactly how it should be.
Then we should never give up and we shouldnever expect anything that is less than that.
For example, in this case with my friend, ifyou really know what you'll have to do and
somebody else tell you, oh, do that.
(25:39):
Like, it is easier.
No.
Why you want to go easy way if it is notaligned with what you really love to do?
It will just be spending of money and time andenergy.
And you will not get fulfilled.
You will not be satisfied.
Again, it will be another failure.
So learn the lesson.
(25:59):
Learn the lesson from this episode because Ireally I really appreciate a brine that we
speak about this because it is such a powerfullesson.
And this, if you learn this lesson, it can saveyou so much money and time and energy and years
apply because you go just the wrong directionthen you have to start again everything from
(26:21):
scratch.
And all people you will know you as a in oneniche and expert and you don't like that.
So, again, you have to start everything fromscratch and come to the market with expertise
in another niche.
So why not just to do it in the beginning andidentify what you really want, speak that with
the coach to get you there.
(26:42):
This is why the coach is there, right, whypeople hire the coach, just to help them first
identify that goal and get them there.
Right?
And it would be good coach if he does that,right, because this is the purpose to to hire
somebody to show you the way where you want tobe.
And never give up.
(27:04):
Never say yes to anything that is less thanwhat you expect.
It is like finding life partner.
Right?
You you should know exactly who you want.
Like, what what person you want to live with.
Right?
Like, what it is which you which you wanted.
If you don't find it, does it mean that youshould just accept everybody and then divorce
(27:25):
in in 2 months?
Not of course.
Right?
You should have your standards and know exactlywho you are, what are your standards and what
you really want to do in your life to buildyour legacy and impact.
100%.
Absolutely 100%.
And and people have gotta understand, onceyou're started down down your path, It takes
(27:52):
more effort to quit and restart, okay, than itdoes to keep going down the path that you're
on.
Because if you quit, you're gonna have to go dosomething else anyways.
And then you're gonna go through a bunch of thephases that you've already been through and
what you're currently doing.
So it's actually gonna take you more time to dothat.
(28:16):
And, you know, I, obviously, I recommendbringing in problem sulvers, bringing in a
coach or mentor.
Okay.
But interview your coach or mentor.
Remember, they're there to help you.
Okay.
They need to convince you that they can solveyour problem.
(28:36):
Okay?
And so don't be afraid to interview a coach.
And if you don't see that fit, say no.
Thank you.
Okay.
Any reputable coach out there should be able tohave a free strategy session.
Okay?
I always offer that with my potential people.
And, no, not everybody goes with me.
(28:57):
Okay?
And that's fine.
Your code that potential coach should also bewilling to say, you know what?
I'm not the right coach for you, but I knowthis person is.
And they should be more than willing to get youset up.
That's when you know you've really found thetrue value of a coach because right now, there
(29:23):
there's this trend in this industry thateverybody now is a coach.
Okay.
It's the it's just since I started becoming a abusiness coach, It is unbelievable.
Everybody's crawling out of the woodwork andand their coaches now.
Okay.
Well, check out their background, talk to theminterview them, ask them hard questions.
(29:48):
Okay?
Who have you who have you already helped?
What type of results have you given?
Okay.
For myself personally, I was the litmus testfor my own coaching.
Okay?
I took grants material, and I'm applied it tomy own business to see whether or not it was
gonna work first.
And then when it took off, and Grant offered methe opportunity to come in and be a coach with
(30:11):
him.
I knew that it worked because I was already myown example of what you can do with it.
And I'm still continuing to do with it.
It's crazy when you talk about about the moneyside of things, and I just started to think.
I just it made me think Elena, quite honestly,while while while we're right now, what I used
(30:35):
to have for a goal for a month I've had weeksnow where I've beaten that monthly goal by 50%.
Okay.
What used to take me a month, I'm doing itunder a week.
Okay?
And and I just thought about that.
(30:55):
I looked at the money and I went, oh, crap.
You know, I I actually am, but I hadn't lookedat the at the money.
I'm still moving towards those goals.
Right?
And I would rather have Let's say, for example,I I wanna have 11,000 new clients.
(31:17):
Well, I'd rather say I wanna have 10,000 newclients figure reverse engineer the process to
find those, you know, how I'm gonna do allthat, break it down into a day by day, what
I've got to do to get that done.
And all of a sudden, you know, oh, let's say Idon't achieve my goal.
Well, I put in enough effort to get 10,000clients.
(31:41):
I'm gonna blow not 1000 because I used to beputting in the effort that was required to get
1000.
Right.
And and so set those goals high.
Like you said, you don't have to focus on themoney focus on solving the problem.
(32:02):
Interview your coach.
Please.
Okay.
Find a fit.
Okay.
Remember, we work for you.
Okay.
It's not the other way around.
Okay.
And I apologize if I got off topic there,Elena, but, you know, I just I I It's just
(32:24):
incredible what you can do when you set yourmind to it.
And, you know, you don't waiver in your focustowards that end goal?
Yes.
Yes.
Because maybe some coaches just you didsomething in that field, and this is what they
do help people.
Alright?
(32:44):
But if you want to change that field, it can bemaybe different coach, right, because that one
just wants to do what he knows.
And maybe he just doesn't want to refer you toanother person which can do and for you what he
doesn't know.
Right?
So it is important to question.
Yeah.
And, I would say that, feelings, right, like,listen your intuition.
(33:10):
This is so important because the mentor, heshould come from your higher self and empower
you.
Like, the role of the mentor is to see thebigger picture that you cannot see, but the
mentor can see.
But if you have bigger picture, which is withAI and made that tell you to go back from what
(33:37):
you didn't like How how he will inspire you todo anything better?
It is just a dozen doesn't fit.
So intuition always speaks right becauseintuition is our high mental faculty and it
give it is given us from above.
(33:59):
Yeah.
This intuition connected to our high self forour future, which already exists because we
exist already in different shapes, right, likedifferent unlimited number of our versions and
future.
And depending on the decisions which we maketomorrow, we will be different versions of
(34:21):
ourselves.
So you should know exactly who you want to beand your mentor and coach.
He has to see that picture for you even biggerthan you can see yourself.
And only in that case, he can make your roadmap to get there.
Right?
And he has to be there all as well.
Right?
He has to have experience to get people whereyou want to be.
(34:45):
And in this case, it will be a good coach ormentor for you?
Yeah.
And and for example, if if you wanted to talkto me about AI, You are gonna be 100% over my
head.
Okay?
It doesn't necessarily mean that I can't helpyou from the business side and and achieving
your goals.
(35:05):
So that's one of the things.
Your your mentor doesn't necessarily need toeven understand the nitty gritty of your niche.
Okay.
But they do need to see your vision.
Alright.
And and one of the greatest questions that acoach ask when you're having a session is what
(35:26):
are you wanting to get out of this sessiontoday?
Okay.
Because you are gonna be like, well, here'swhere I'm having problems.
Here where I need to go.
And the mentor needs to help help you Speakerout how you're going to get over or around or
through those obstacles.
(35:48):
But I I look at at mentorship kind of as ifyou're bowling, and I don't know if if this
happens where you're, Elena, but but bowlingsome bowling alleys over here, Ryan, they can
put up bumpers, okay, for the little kids.
So when the little kid throws the ball, It itdoesn't just go right into the gutter.
(36:08):
The the bumpers help bounce the ball down thelane.
So eventually, it's gonna hit some pins.
Okay.
And it makes it fun for them.
Well, that's kind of what what mentorship islike.
You you're saying, okay.
These are the parameters I wanna operate under.
And when you start veering towards that, thementor is gonna bump you back towards that
(36:33):
goal.
The goal of the mentor is not to to angle thebumpers off in this brand new direction because
that's not the direction you wanna go.
Right?
So that's where the interview phase is soimportant.
Okay.
And sometimes you're gonna get harsh realitiesyou don't like.
(36:54):
Like, the person who wanted to to paint Smurfs.
Okay.
I'm the coach for them.
Okay?
I can't see how they're going to achieve theirgoals.
So you maybe you need to find another coachthat that will, or you've gotta realize, okay.
Maybe this isn't the plan I need.
(37:14):
Okay.
But make sure your coach understands your needsand can solve your problem.
Right?
That remember how you're trying to solve aproblem for your client?
Well, that's exactly what your coach needs tobe doing.
(37:35):
Alright.
But, Elena, it all comes back to your ownmindset first.
Everything does.
Comes back to your mindset.
And you being unwavering and not quitting toget what you want.
And you can adjust those goals along the way.
You never adjust them.
(37:57):
Okay.
You don't go well.
I'm getting towards the end of the quarter.
And I didn't make my goal yet.
So I'm just gonna cut it in half because that'sgonna be easier.
No, goddamn it.
You gotta buckle down.
You you've gotta get that goal and then beyondthat.
Okay?
What I had for goals 2 years ago, has been somuch surpassed that I've had to keep amping
(38:25):
them up because I keep going holy crow, butthere's so much more I can still be doing.
There's so much more I can still be doing.
Here's a new revenue stream I haven't bought ofyet.
So you can expand on your goals, but nevercontract on your goals ever.
(38:47):
Yeah.
It is so, so good to set.
Expand never contract.
Even when the situation even maybe it can feeltough.
Maybe some problems.
Yeah.
Like, everybody goes through some dark time.
But it is exactly the time when we have toexpand.
(39:07):
Never contract.
Only expand.
And this is when we do breakthroughs.
In those vaccinations, we have to make newdecisions just boldly step into unknown, decide
what you really want.
And when you make that decision from the placewhere you want to be, and being detached from
(39:29):
your, facts from this 3 d, this is how you canchange your life.
This is how you can change your business, yourresults, everything.
Because if you just make decision based on yourfacts of the problems, of the bills to pay, You
are in that low energy, and your decision willbe the same decisions as you did yesterday or
(39:52):
day before.
And you will stay in this frequency which willjust according to the law of attraction will
attract things we just are transmitted at thisenergy, this channel.
It is like the radio.
You cannot be on AM frequency, expecting musicor programs from FM.
(40:16):
That just doesn't happen.
Right?
If you are in FM, you choose that frequency,and you will only receive the programs in the
of that frequency.
In order to listen fm, you have to flip todifferent channel.
Right?
Yep.
This is exactly how it works.
(40:37):
So you cannot make decision from the needinessfear and doubt and expect something different.
You if you make a decision, if you stay in thatplace with low energy, you will just continue
seeing the same and the same.
So you have to make bold decision, find thatmentor who is already there, who has the big
(40:58):
picture for you, and just be bold and believethat it is possible this is very important.
You have to believe it because it is possible.
And if you didn't think thought of didn't thinkabout this before, It is not because it doesn't
it is not possible.
It is just you didn't see that picture.
You didn't allow yourself to expand.
(41:18):
That's why when respected speak that you haveto expand, you have to expand your mind and see
that big picture and ride it every day a week,up in the morning, write your goal as we spoke
today about Grant Carton.
Reyes, how many years?
Many years he's writing his goal every morningwhen he wakes up and before he goes to sleep,
(41:39):
why he does that?
Just because to impress that idea intosubconscious mind because subconscious mind
doesn't differentiate what is real and what is,imagined.
Your task is just repeated again and again toget it impressed because when you impress and
believe you start seeing yourself there, Thisis how you start changing thoughts, feelings,
(42:02):
and actions because you will act as the personwho already is there who believes that he can
do.
And when you believe that you can do, this ishow you can make a trail.
Yeah.
And and I think there's two questions.
Then then you can really ask yourself, who arethe person that you want, or the person that
(42:23):
you want to become, number 1, number 2, Whatdid you do today to get you closer to becoming
that person?
Right?
And and if your answer is nothing, well, thenyou just that's one more day you can never get
back.
So No.
(42:45):
It's it's and and writing your goals soimportant envisioning, and then you can
actually go back and look at what those goalswere.
And you can see how far you've expanded andwhat your even what your mind thought at one
time, was this big, crazy goal is now somethingthat you're like, I'm doing that every day.
(43:11):
You you know, like, it it just becomes, youknow, it it becomes so much bigger and you just
keep going and you start affecting more andmore lives in, in a positive manner.
And you're helping out businesses everywhere.
You're helping out people in your community.
You're helping your family.
Your extended family, people if you go tochurch, you you you just be able to expand out
(43:35):
in all these different areas if you really getfocused on who you wanna be and don't stop to
be until you get there and then expand fromthere.
Yes.
Amazing amazing conversation we had today.
Thank you, Brian.
I really love, our conversation because itfeels like we are at the same frequency.
(44:01):
Yes.
Although we had different mentors.
You came from Grand Cardon, and I came from.
But, the laws are the same.
The law are the same and the laws of successare the same.
And again, if you go back to, book a thing andgrow rich reading by Napoleon Hill, whoever you
(44:21):
look now, who achieved great success, it allgoes back to the same principles.
Yeah.
I, I, I completely agree.
Bob Proctor, his his material is stillincredible.
He was incredible.
He he was actually one of my first ever books.
You were born rich.
(44:42):
He was he was one of my first books ever interms of, motivation.
He's amazing.
Yes.
Thank you so much, Brian, for being amazingguest on our podcast.
And I'm looking forward for our next episode.
Let's speak next time about attitude, 82 tofailure, and 82 to success.
(45:04):
To help entrepreneurs and business owners tocreate business that really they love and that
will make them feel fulfilled and thrive inlife.
Done deal.
I I am looking forward to it, Leah.
Yes.
And those people who are listening to us, don'tforget to subscribe to this channel to support
(45:28):
us so we can do more greater work and moregreater episodes like this.
Hello.
Hello.
Welcome to mindset to results.
And our guest today is Brian Lemmingstone, andwe will speak about we will speak about scaling
business.
Hi, Brad.
Hey.
How are you today, ma'am?
Great.
Great.
And I'm excited about this episode.
Last time when we spoke, you mentioned that youscaled your business to 160 percent in 1 year.
(00:29):
So let's speak about this.
How to scale business And another thing whatyou mentioned is that the reason why it
happened.
It was because you believed that you could
And and exactly.
And I'm gonna take it back just in in case wedo have some new listeners there was a
(00:51):
gentleman whose name is Lewis Curtis that Ithat I heard about who had built a business
from scratch to $5,500,000 in 90 days.
And so I started doing some research to foundout to find out how this guy did this.
(01:13):
And he did it in a city where he knew no one.
He started with a $100, a cell phone with nocontacts in it, and a beat up truck.
He got dropped in a city where he knew no one,and the city only had 200,000 people in it.
So it wasn't a massive city.
Okay.
And this guy went and did this.
(01:35):
So I had to figure out I'm gonna find out moreabout Lewis Curtis.
Well, it turned out that it was Grant Cardone,and and Lewis Curtis is his alter ego he had to
create for undercover billionaire.
So these episodes are all recorded in exactlywhat Grant did.
Okay.
(01:55):
And so I looked at that, and I said, okay.
If this guy can do this from scratch, knowingno one in 90 days, This is somebody I've gotta
learn from.
And what so once they dug a little bit deeperin in the grant's material and, you know, Just
sort of what he understands.
I am now a coach, a 10 x certified coach.
(02:17):
So I definitely jumped into the deep end withgrant.
But Gretz's whole thing, first of all, isgiving your mindset right.
Okay.
And so when I saw that somebody can build thatthis massive in my mind, a massive business in
90 days, I just thought, well, if he did it andproved it can be done, why why can't I do it
(02:45):
too?
He knew nobody And I'm not I was not startingfrom scratch with my business.
I had contacts.
There's so much that I could do with this.
But the first step was just getting our mindright that we can achieve these goals that we
set out for ourselves.
(03:08):
Right.
Right.
Let let's speak more about this that, all, asyou've said now, that the first step is to set
that big goal because most of people, they arenot there to set really big goal.
That will scare them from one side and inspirefrom another side.
Their condition to think like just what theycan do logically.
(03:31):
Right, based on what they did before.
And if it's if they just continue thinking theway as we did and thinking what is logically,
we will not create those quantum leaps as youdid.
So let's speak a little bit more about this,like, seeing that big picture.
As Napoleon hue in his book, which he namedThink And Grow Reach said that you can achieve
(03:57):
everything what can hold a new mind.
You can hold a new hat.
Yeah.
And and you're you're completely right aboutthat.
And and that that's such a marvelous book by byNapoleon Hill.
And and one of the biggest things behind thatis there there's a hidden message and and For
me, I believe that hidden message is that youhave got to decide what what I referred to and
(04:24):
lots of people are to us your big hairy, bighairy audacious goal.
You have to set that that goal down, you know,that what you want to achieve, and then you've
gotta dedicate everything that you have andfocus your mind and believing that that is
(04:45):
where you are.
You've gotta start acting.
Like, that's where you are.
It doesn't mean you start going out and buyingMaseratis, but you've gotta have the mindset of
what it's like to be successful at that level.
Okay?
And and then when we look at what grant says,grant says you've got a 10 x your your effort
(05:10):
is the 10 x rule.
Okay?
So whatever effort you think you've got to putinto achieve these these b hanks, you have to
multiply that effort by 10.
Okay.
Because no matter how much you're putting in,you can always put in more, but you have to
(05:31):
begin with the end in mind, which is also,Steven Archavi, 7 habits.
All of them focus on this.
That's what is your goal?
And it can't be I wanna make a $1000 a month.
That's that's something that you that doesn'tdrive you.
(05:52):
So you need a goal that's gonna drive you toachieve.
But it's gotta be way out there.
Yes.
Let's speak more about this because I just hada session with, one of my friends recently.
And, he was thinking about the niche, like,what to do?
He likes to do marketing and everything that isrelated with AI.
(06:18):
And he hired a coach recently which offered himto do something that he did before, like,
insure marketing for insurance, which he didn'tlike.
But his coach said that because you hadexperience in that, it will be easy for you to,
like, you will be more then, and it will easyfor you to start generate income.
(06:40):
So when I heard this from him, I said thatSpeak to your coach and tell him that what you
really want.
If you created a job in insurance because youdidn't like it.
It will not work for you.
You will not be excited, but you should all youalready invested with your coach.
(07:03):
So you tell your coach what you really want todo because it is like, like, the spectacles.
Yes.
Like, if the doctor gave you subscription andthis has set spectacles for you, you can see in
them.
If you give the spectacles for somebody else,they cannot see it.
(07:23):
So if you really feel what you really want, Itis only you who can see it.
And actually, the, coach, why we need coach,like, the first the first, purpose or task, I
would say in working with the coach, it shouldit should do to help you to find what you
(07:45):
really want and to help you to do what excitesyou.
Right?
Because when you're already working with thecoach, why to create a system that you don't
like and spend your time, spend your effortseven if you're even if you start making money,
is not something that excites you.
It means that then you have to do again thesame from the scratch.
(08:08):
So why not just to tell your coach what youwant and ask him to help you to create create
the process and systems that you will reallyknow that, yes, this is my big goal.
This is what I want to do, and this is thesystem which I got help because I didn't know
how to make all these processes.
(08:29):
I I I completely agree.
And this this is the importance of making surethat if you're gonna be hiring a coach, that
you've gotta make sure that you're aligned andand that the coach understands your goals
because your your coach is there to help you toachieve your goals.
Not to tamper them or or to change them.
(08:51):
Yes.
He may be able to find it easier to to makemoney if he goes that route because, the coach
is correct in saying it's an area he's familiarwith.
But you're completely right.
If that doesn't excite you, there's a reasonwhy he's getting out of that industry.
You don't wanna go back to that industry thattrying to escape from.
(09:13):
Maybe you could do that down the road once youyou've had that emotional separation again.
Kind of a as a side, revenue stream, but you'vegotta pick what's going to excite you but I do
have to caution people.
You've gotta make sure that you can come upwith a viable plan working backwards that what
(09:35):
excites you is gonna be able to get you to thethe the goals that you have, the targets that
you've set out for yourself.
I remember hearing from one person, that theythey wanted what they really love, their
passion was taking old smurfs.
You you know what I'm talking about?
(09:55):
The the the cart the cartoons, the the they'reboth in in in French.
The little blue guys, and she liked to handpaint these old they and and restore them.
And so I asked her because she she was doingthis in painstaking detail.
And I said, how long does it take you to dothat?
(10:16):
And she said, oh, you know, it takes me about10 hours.
And I said, okay.
And I said, and how much do you bill for that?
She goes, well, I charged $50.
And they said, okay.
So you're making $5 an hour Painting smurfs,and she didn't like that realization.
(10:39):
Because there's no way at $5 an hour unlessyou're gonna hire a hundred thousand people who
are gonna work for you for 4.
So that you can capture that extra dollar.
There's no way that you're going to get to yourgoal at $5 an hour.
Okay.
So we have to have a mechanism that's going toget us to those goals.
(11:02):
Now AI marketing That's the hottest topic outthere, okay, right right now.
And if he is good at it, all he's gotta do ishe's got to figure out how he's gonna separate
himself from the pile.
Okay?
John Maxwell talks about this.
And and he says, you know, there's this bigpile of people who are all, right, in this
(11:24):
example, talking about AI.
Right?
Everybody is.
So what do you have that special that's gonnapull you up above that pile that makes you
unique and one of a kind so that your marketingresonates beyond what everybody else is
offering.
(11:44):
But don't don't let your coach sway you fromyour goals.
They're gonna help you achieve them.
Okay.
If anything, they should challenge you to makethem bigger, but don't get let them pull you
off track.
Exactly.
Exactly.
And here, I would like us to speak about, theplace where we make decision.
(12:08):
It is so important how we make decision and howwe choose what we want to do.
The decisions never have to come from the placeof neediness.
Like, we need something, or we afraid of nothaving money if we don't do that or not making
decision, or we have some doubts.
(12:30):
It is not right place to make decision.
We always have to make decision from the placeof our clients out to see ourselves where we
want to be from the place of our big goals fromthe place where we see ourselves, and this is
(12:50):
what excites us because we understand that,yes, this is what I really can do.
Not logically.
You may not know how to get there.
This, we will speak later.
But at this stage, we have to come from theassumption that it is possible.
The first because it is done by other people.
(13:12):
Right?
And the second is that Every one of us has sucha huge potential which we're not even aware
about.
And the first step is to set that big goalwhich will excite you and which will scale you
the same time.
And how to do it, you will find in the process.
(13:34):
This is how all the big goals have beenachieved.
You can never know the process as RichardBranson said.
If you have opportunity, and you don't know howjump will earn it and find it out in the
process.
Or Steve Job also said that you can neverconnect the dots.
(13:56):
You can when you are in the beginning, you canonly connect the dots when you look back.
So this is the mindset of successful people.
So that's why it is so important to set yourgoal from the place of your highest dreams of
something that you really love to do and youbelieve that this you can do.
(14:23):
Oh, completely.
Right?
And and what what the there's 2 things that Ireally think you you need to be cautious of.
The first is self doubt.
Okay?
Because if you doubt yourself, your clients aregonna be or your potential clients are gonna
feel that self doubt as well.
(14:44):
And if you can't sell yourself first, on yourgoal, there's no way that you can sell your
clients who are then gonna help you to get thatgoal.
Okay.
So first of all, you have to know that you canget there.
It's not necessarily you know how just at thismoment, but just the fact that you are going to
(15:08):
get there and you're not going to give up untilyou do.
Okay.
And and second of all, you you've got to justinstill that that confidence, right, that that
you just believe in yourself so much.
It's a quiet confidence.
It's not an arrogance.
(15:29):
You don't have to tell everyone how how you'regonna make it because I think some of those
people are the greatest self doubters ever.
Okay?
With this false bravado, but just confidence inthat you are going to deliver what you're
offering to your clients because you know youwill.
And and be careful of the the family friends,the family, the friends, those type of people
(15:58):
who want to pull you back.
Okay?
They're more dangerous than your haters, okay,because they're going to tell you that, you
know, You, you know, you've you've tried thisbefore and and, you know, you failed when you
were fifteen and tried to set up a newspaperroute or or whatever it is.
(16:20):
They they feel that you're they're looking outfor your best interest.
Okay.
When in reality, that's dragging you back.
Okay.
So you have to have the ability to cut that offwhen necessary.
And if you have those people in your life whoare these helpful friends, you need to kind of
(16:42):
push them aside for a bit, you know, and don'ttalk about your business with them because all
they're gonna do is is bring that self doubtback in, surround yourself in in groups where
people are being successful.
That that's how you and I mentally, and it'sthrough a a group of like minded people who are
(17:07):
all now knocking it out of the park, and we'rewe're helpful with each other.
We want to see other people succeed.
So find those groups of people who are gonnalift you up and aren't gonna try and keep you
down from accomplishing those great goals thatyou set for yourself.
(17:28):
Yes.
Right.
Exactly.
And if you don't know how to find that group,you are welcome to join ours.
We will set that you can connect with us withBrian with me and we are very happy to meet you
in our group.
Yeah.
So let's go back again to the goal.
Yeah.
So we spoke today that it should come from theplace of a like man.
(17:51):
This is the key guys who are listening to usnow.
Just it is the key.
If you go for something different, you willlose your money, you will lose your time, you
will not achieve your goal.
Because the goal, if it is big, it should besomething that really excites you.
Otherwise, it is just the average, just averagethings.
(18:16):
Each, if you don't set a big goal, whichexcites you, you will go sideways, you will go
sideways, and you will quit in if you just faceany challenges because you will not have that
energy, you will not have that excitement inyou to help you overcome challenges.
(18:37):
And if we really want to achieve somethingdifferent in our life, which we didn't before,
we have to overcome challenges.
It is just the way.
It is just the way you cannot just do the samethings and sit in your comfort zone expecting
them somehow your results will, triple or,multiply many times just doing what you used to
(18:59):
do.
You you have to be ready to do new things andto make uncomfortable things, just feel
comfortable because you know why you do this.
And this is just possible when you have thatbig goal, which you really see yourself there,
that you really love what you do.
(19:19):
And another thing that I would like to mentionhere Let's speak about this.
About attitude, about money, that you don'tfocus own money.
You don't focus on, being in need of moneybecause it is, again, it is the wrong place to
(19:40):
make decision.
If you need money, if you think that if youdon't receive that amount, you will not have
money to pay bills or whatever.
It is wrong place to make decisions.
You should make decision understanding that youshould focus on the value on the value which
you provide to people, so you should focus onvalue how you can solve other people's problems
(20:06):
that they will ready and happy to pay you thatamount because you help them.
So you focus on yourself to become thatvaluable person.
And, money which come to you, it will be theresult.
It will be the result of the value which yougive in the market.
It is just the exchange.
(20:27):
It is just a symbol of the value exchange, itis just energy.
So there are 3 things.
3 things, which show how you get money to yourpocket, to your account.
The first thing is to find what you really loveto do.
(20:49):
Find what you have talents and gifts.
What is your genius is?
Where where is your strength?
And find that what is in demand aligned withthat.
What you can do that is in demand in the marketand that you love to do.
The second thing is become good in that.
(21:10):
Like, when you identify the first, then Findthe coach, find the mentor that will help you
to be good in that.
And the third one is become the person that isdifficult to replace.
When you do these three steps, you can neverworry about money because money will be just
(21:33):
coming to you because you did these 3 thingsand you created the value.
Oh, I I I completely agree.
And and there's several things to unpack there.
First of all, you made a comment in in inregard to being uncomfortable.
If you're doing something that that, you know,is needed for your business and and it making
(21:55):
you feel uncomfortable.
That's a good place to be, actually, becausethat means that you're stepping outside of that
little box of comfort that that you you've keptyourself in.
So being uncomfortable is great, you know,because you're you're moving towards that goal.
You you know, you you you make so many multiplegreat points.
(22:17):
And, you you know, you want to become thatperson that is trusted.
Okay?
You you want to find, you know, what whatproblems are there out there.
For example, your friend in the a AI space,Right?
Well, what problem is he is he or she'ssolving?
Okay.
(22:38):
Because there's gotta be be a need, as yousaid.
And if you can solve that need, then you canset your price.
Okay?
People will pay for you to solve theirproblems.
Okay?
So so at that point, you get to set your price.
You know, people who come to me that goes, Iknow you've got this problem.
(23:03):
I can solve that problem for you.
I'm like, great.
Let's get going.
That's for what immediately goes into my mind.
You're gonna solve my problem.
Awesome.
Let's go.
Okay.
Then you can talk about the the finances later.
But once you've got that person, you know, andit's a bad term hooked, but sold on the fact
(23:25):
that you can deliver this service for them.
You they will they will start coming to you forthings that that you don't even do because you
become so trusted.
I have so many clients who reach out to me andgo, Hey, Brian.
I know this isn't necessarily your field ofexpertise, but do you know anyone who does
(23:49):
this?
And because of, I, you know, my clients arehappy with the service that I've provided, I
become the this trusted advisor to them.
So it it goes beyond.
And they start looking at you as going, man,what else can this guy do for me?
And in that way, you're never going to losethat client.
(24:11):
And you've always gotta say top of mind in yourclients as well.
Okay?
If you're no longer working with them becausemaybe it was a one off contract.
Well, the there's one worse thing than beingnot known about in in your industry.
It's being once known about and forgottenabout.
(24:35):
Okay.
So but if you create the value, you solve theproblem, then you can write your ticket and you
don't need, you know, obviously charge the ratethat you're gonna charge.
But that problem you're solving is gonna setthe the you on you the financial goals that
(24:56):
that you're putting out there for yourself aswell.
Yes.
Exactly.
Exactly.
So much value in this.
Yeah.
I enjoy our organization so much.
And also what you mentioned, never give up.
So once we identify the goal that inspires us,it really big, much bigger than we just even
(25:19):
know what is possible, right, is this isexactly how it should be.
Then we should never give up and we shouldnever expect anything that is less than that.
For example, in this case with my friend, ifyou really know what you'll have to do and
somebody else tell you, oh, do that.
(25:39):
Like, it is easier.
No.
Why you want to go easy way if it is notaligned with what you really love to do?
It will just be spending of money and time andenergy.
And you will not get fulfilled.
You will not be satisfied.
Again, it will be another failure.
So learn the lesson.
(25:59):
Learn the lesson from this episode because Ireally I really appreciate a brine that we
speak about this because it is such a powerfullesson.
And this, if you learn this lesson, it can saveyou so much money and time and energy and years
apply because you go just the wrong directionthen you have to start again everything from
(26:21):
scratch.
And all people you will know you as a in oneniche and expert and you don't like that.
So, again, you have to start everything fromscratch and come to the market with expertise
in another niche.
So why not just to do it in the beginning andidentify what you really want, speak that with
the coach to get you there.
(26:42):
This is why the coach is there, right, whypeople hire the coach, just to help them first
identify that goal and get them there.
Right?
And it would be good coach if he does that,right, because this is the purpose to to hire
somebody to show you the way where you want tobe.
And never give up.
(27:04):
Never say yes to anything that is less thanwhat you expect.
It is like finding life partner.
Right?
You you should know exactly who you want.
Like, what what person you want to live with.
Right?
Like, what it is which you which you wanted.
If you don't find it, does it mean that youshould just accept everybody and then divorce
(27:25):
in in 2 months?
Not of course.
Right?
You should have your standards and know exactlywho you are, what are your standards and what
you really want to do in your life to buildyour legacy and impact.
100%.
Absolutely 100%.
And and people have gotta understand, onceyou're started down down your path, It takes
(27:52):
more effort to quit and restart, okay, than itdoes to keep going down the path that you're
on.
Because if you quit, you're gonna have to go dosomething else anyways.
And then you're gonna go through a bunch of thephases that you've already been through and
what you're currently doing.
So it's actually gonna take you more time to dothat.
(28:16):
And, you know, I, obviously, I recommendbringing in problem sulvers, bringing in a
coach or mentor.
Okay.
But interview your coach or mentor.
Remember, they're there to help you.
Okay.
They need to convince you that they can solveyour problem.
(28:36):
Okay?
And so don't be afraid to interview a coach.
And if you don't see that fit, say no.
Thank you.
Okay.
Any reputable coach out there should be able tohave a free strategy session.
Okay?
I always offer that with my potential people.
And, no, not everybody goes with me.
(28:57):
Okay?
And that's fine.
Your code that potential coach should also bewilling to say, you know what?
I'm not the right coach for you, but I knowthis person is.
And they should be more than willing to get youset up.
That's when you know you've really found thetrue value of a coach because right now, there
(29:23):
there's this trend in this industry thateverybody now is a coach.
Okay.
It's the it's just since I started becoming a abusiness coach, It is unbelievable.
Everybody's crawling out of the woodwork andand their coaches now.
Okay.
Well, check out their background, talk to theminterview them, ask them hard questions.
(29:48):
Okay?
Who have you who have you already helped?
What type of results have you given?
Okay.
For myself personally, I was the litmus testfor my own coaching.
Okay?
I took grants material, and I'm applied it tomy own business to see whether or not it was
gonna work first.
And then when it took off, and Grant offered methe opportunity to come in and be a coach with
(30:11):
him.
I knew that it worked because I was already myown example of what you can do with it.
And I'm still continuing to do with it.
It's crazy when you talk about about the moneyside of things, and I just started to think.
I just it made me think Elena, quite honestly,while while while we're right now, what I used
(30:35):
to have for a goal for a month I've had weeksnow where I've beaten that monthly goal by 50%.
Okay.
What used to take me a month, I'm doing itunder a week.
Okay?
And and I just thought about that.
(30:55):
I looked at the money and I went, oh, crap.
You know, I I actually am, but I hadn't lookedat the at the money.
I'm still moving towards those goals.
Right?
And I would rather have Let's say, for example,I I wanna have 11,000 new clients.
(31:17):
Well, I'd rather say I wanna have 10,000 newclients figure reverse engineer the process to
find those, you know, how I'm gonna do allthat, break it down into a day by day, what
I've got to do to get that done.
And all of a sudden, you know, oh, let's say Idon't achieve my goal.
Well, I put in enough effort to get 10,000clients.
(31:41):
I'm gonna blow not 1000 because I used to beputting in the effort that was required to get
1000.
Right.
And and so set those goals high.
Like you said, you don't have to focus on themoney focus on solving the problem.
(32:02):
Interview your coach.
Please.
Okay.
Find a fit.
Okay.
Remember, we work for you.
Okay.
It's not the other way around.
Okay.
And I apologize if I got off topic there,Elena, but, you know, I just I I It's just
(32:24):
incredible what you can do when you set yourmind to it.
And, you know, you don't waiver in your focustowards that end goal?
Yes.
Yes.
Because maybe some coaches just you didsomething in that field, and this is what they
do help people.
Alright?
(32:44):
But if you want to change that field, it can bemaybe different coach, right, because that one
just wants to do what he knows.
And maybe he just doesn't want to refer you toanother person which can do and for you what he
doesn't know.
Right?
So it is important to question.
Yeah.
And, I would say that, feelings, right, like,listen your intuition.
(33:10):
This is so important because the mentor, heshould come from your higher self and empower
you.
Like, the role of the mentor is to see thebigger picture that you cannot see, but the
mentor can see.
But if you have bigger picture, which is withAI and made that tell you to go back from what
(33:37):
you didn't like How how he will inspire you todo anything better?
It is just a dozen doesn't fit.
So intuition always speaks right becauseintuition is our high mental faculty and it
give it is given us from above.
(33:59):
Yeah.
This intuition connected to our high self forour future, which already exists because we
exist already in different shapes, right, likedifferent unlimited number of our versions and
future.
And depending on the decisions which we maketomorrow, we will be different versions of
(34:21):
ourselves.
So you should know exactly who you want to beand your mentor and coach.
He has to see that picture for you even biggerthan you can see yourself.
And only in that case, he can make your roadmap to get there.
Right?
And he has to be there all as well.
Right?
He has to have experience to get people whereyou want to be.
(34:45):
And in this case, it will be a good coach ormentor for you?
Yeah.
And and for example, if if you wanted to talkto me about AI, You are gonna be 100% over my
head.
Okay?
It doesn't necessarily mean that I can't helpyou from the business side and and achieving
your goals.
(35:05):
So that's one of the things.
Your your mentor doesn't necessarily need toeven understand the nitty gritty of your niche.
Okay.
But they do need to see your vision.
Alright.
And and one of the greatest questions that acoach ask when you're having a session is what
(35:26):
are you wanting to get out of this sessiontoday?
Okay.
Because you are gonna be like, well, here'swhere I'm having problems.
Here where I need to go.
And the mentor needs to help help you Speakerout how you're going to get over or around or
through those obstacles.
(35:48):
But I I look at at mentorship kind of as ifyou're bowling, and I don't know if if this
happens where you're, Elena, but but bowlingsome bowling alleys over here, Ryan, they can
put up bumpers, okay, for the little kids.
So when the little kid throws the ball, It itdoesn't just go right into the gutter.
(36:08):
The the bumpers help bounce the ball down thelane.
So eventually, it's gonna hit some pins.
Okay.
And it makes it fun for them.
Well, that's kind of what what mentorship islike.
You you're saying, okay.
These are the parameters I wanna operate under.
And when you start veering towards that, thementor is gonna bump you back towards that
(36:33):
goal.
The goal of the mentor is not to to angle thebumpers off in this brand new direction because
that's not the direction you wanna go.
Right?
So that's where the interview phase is soimportant.
Okay.
And sometimes you're gonna get harsh realitiesyou don't like.
(36:54):
Like, the person who wanted to to paint Smurfs.
Okay.
I'm the coach for them.
Okay?
I can't see how they're going to achieve theirgoals.
So you maybe you need to find another coachthat that will, or you've gotta realize, okay.
Maybe this isn't the plan I need.
(37:14):
Okay.
But make sure your coach understands your needsand can solve your problem.
Right?
That remember how you're trying to solve aproblem for your client?
Well, that's exactly what your coach needs tobe doing.
(37:35):
Alright.
But, Elena, it all comes back to your ownmindset first.
Everything does.
Comes back to your mindset.
And you being unwavering and not quitting toget what you want.
And you can adjust those goals along the way.
You never adjust them.
(37:57):
Okay.
You don't go well.
I'm getting towards the end of the quarter.
And I didn't make my goal yet.
So I'm just gonna cut it in half because that'sgonna be easier.
No, goddamn it.
You gotta buckle down.
You you've gotta get that goal and then beyondthat.
Okay?
What I had for goals 2 years ago, has been somuch surpassed that I've had to keep amping
(38:25):
them up because I keep going holy crow, butthere's so much more I can still be doing.
There's so much more I can still be doing.
Here's a new revenue stream I haven't bought ofyet.
So you can expand on your goals, but nevercontract on your goals ever.
(38:47):
Yeah.
It is so, so good to set.
Expand never contract.
Even when the situation even maybe it can feeltough.
Maybe some problems.
Yeah.
Like, everybody goes through some dark time.
But it is exactly the time when we have toexpand.
(39:07):
Never contract.
Only expand.
And this is when we do breakthroughs.
In those vaccinations, we have to make newdecisions just boldly step into unknown, decide
what you really want.
And when you make that decision from the placewhere you want to be, and being detached from
(39:29):
your, facts from this 3 d, this is how you canchange your life.
This is how you can change your business, yourresults, everything.
Because if you just make decision based on yourfacts of the problems, of the bills to pay, You
are in that low energy, and your decision willbe the same decisions as you did yesterday or
(39:52):
day before.
And you will stay in this frequency which willjust according to the law of attraction will
attract things we just are transmitted at thisenergy, this channel.
It is like the radio.
You cannot be on AM frequency, expecting musicor programs from FM.
(40:16):
That just doesn't happen.
Right?
If you are in FM, you choose that frequency,and you will only receive the programs in the
of that frequency.
In order to listen fm, you have to flip todifferent channel.
Right?
Yep.
This is exactly how it works.
(40:37):
So you cannot make decision from the needinessfear and doubt and expect something different.
You if you make a decision, if you stay in thatplace with low energy, you will just continue
seeing the same and the same.
So you have to make bold decision, find thatmentor who is already there, who has the big
(40:58):
picture for you, and just be bold and believethat it is possible this is very important.
You have to believe it because it is possible.
And if you didn't think thought of didn't thinkabout this before, It is not because it doesn't
it is not possible.
It is just you didn't see that picture.
You didn't allow yourself to expand.
(41:18):
That's why when respected speak that you haveto expand, you have to expand your mind and see
that big picture and ride it every day a week,up in the morning, write your goal as we spoke
today about Grant Carton.
Reyes, how many years?
Many years he's writing his goal every morningwhen he wakes up and before he goes to sleep,
(41:39):
why he does that?
Just because to impress that idea intosubconscious mind because subconscious mind
doesn't differentiate what is real and what is,imagined.
Your task is just repeated again and again toget it impressed because when you impress and
believe you start seeing yourself there, Thisis how you start changing thoughts, feelings,
(42:02):
and actions because you will act as the personwho already is there who believes that he can
do.
And when you believe that you can do, this ishow you can make a trail.
Yeah.
And and I think there's two questions.
Then then you can really ask yourself, who arethe person that you want, or the person that
(42:23):
you want to become, number 1, number 2, Whatdid you do today to get you closer to becoming
that person?
Right?
And and if your answer is nothing, well, thenyou just that's one more day you can never get
back.
So No.
(42:45):
It's it's and and writing your goals soimportant envisioning, and then you can
actually go back and look at what those goalswere.
And you can see how far you've expanded andwhat your even what your mind thought at one
time, was this big, crazy goal is now somethingthat you're like, I'm doing that every day.
(43:11):
You you know, like, it it just becomes, youknow, it it becomes so much bigger and you just
keep going and you start affecting more andmore lives in, in a positive manner.
And you're helping out businesses everywhere.
You're helping out people in your community.
You're helping your family.
Your extended family, people if you go tochurch, you you you just be able to expand out
(43:35):
in all these different areas if you really getfocused on who you wanna be and don't stop to
be until you get there and then expand fromthere.
Yes.
Amazing amazing conversation we had today.
Thank you, Brian.
I really love, our conversation because itfeels like we are at the same frequency.
(44:01):
Yes.
Although we had different mentors.
You came from Grand Cardon, and I came from.
But, the laws are the same.
The law are the same and the laws of successare the same.
And again, if you go back to, book a thing andgrow rich reading by Napoleon Hill, whoever you
(44:21):
look now, who achieved great success, it allgoes back to the same principles.
Yeah.
I, I, I completely agree.
Bob Proctor, his his material is stillincredible.
He was incredible.
He he was actually one of my first ever books.
You were born rich.
(44:42):
He was he was one of my first books ever interms of, motivation.
He's amazing.
Yes.
Thank you so much, Brian, for being amazingguest on our podcast.
And I'm looking forward for our next episode.
Let's speak next time about attitude, 82 tofailure, and 82 to success.
(45:04):
To help entrepreneurs and business owners tocreate business that really they love and that
will make them feel fulfilled and thrive inlife.
Done deal.
I I am looking forward to it, Leah.
Yes.
And those people who are listening to us, don'tforget to subscribe to this channel to support
(45:28):
us so we can do more greater work and moregreater episodes like this.
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