Countdown To The Money, Week 10: Envelope

Siegfried Vogle's Handbook of Direct Mail

We respond to a piece of direct mail in the same way that we would respond to a salesman knocking on our door. People ask themselves at least twenty unspoken questions in the same order as the questions they would ask the salesman at their door.

The envelope you use in your donor correspondence matters supremely!

Directmail.com:

"In over thirty years in the direct mail industry, we've discovered that a letter (more often than not) will perform better – securing more leads, members, subscribers or purchasers than a postcard or self-mailer, even when the increased costs of postage, printing, and mailing are taken into account."

MORE POPULAR POSTS FROM DAVID L OAKS:

​Stories: The Currency Nonprofits Collect To Pay Their Donors​

​Your Response To A Gift Speaks VOLUMES​

​Why Your Nonprofit MUST Be Able To Describe A World Where It Is NOT Needed​

​Stop Asking Donors To Help You Help People​

​Do I Have To Meet With Donors Face-To-Face?​​

​Get David's Latest Posts In Your Inbox Each Week​

Get David's book Visionary Fundraising at Amazon.

Get a digital copy of David's book: Visionary Fundraising today CLICK HERE
Special price $5.00

You can connect with David at www.davidoaks.net

• Instagram
• LinkedIn