When so many of us started in fundraising, we sat at our computers and typed out plain and what we thought were boring emails to our donors. And we raised money. But as soon as we could afford it, we moved up to email templates in our CRMs or email marketing platforms. These templates made us look professional! They allowed us to easily plug in images, fancy text, links, and other elements.
But we didn't know that these templates were hurting our fundraising. Research proves over and again that these email templates hinder the success of our fundraising.
NextAfter's experiment #4174
NextAfter from a person experiment
MORE POPULAR POSTS FROM DAVID L OAKS:
Stories: The Currency Nonprofits Collect To Pay Their Donors
Your Response To A Gift Speaks VOLUMES
Why Your Nonprofit MUST Be Able To Describe A World Where It Is NOT Needed
Stop Asking Donors To Help You Help People
Do I Have To Meet With Donors Face-To-Face?
Get David's Latest Posts In Your Inbox Each Week
Get David's book Visionary Fundraising at Amazon.
Get a digital copy of David's book: Visionary Fundraising today CLICK HERE
Special price $5.00
You can connect with David at www.davidoaks.net
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.