May 21, 2025 • 42 mins
What happens when FIVE nonprofit leaders overcome their fear of asking for monthly donations? Transformation. Growth. Sustainability.
Today’s episode is an exclusive, behind-the-scenes look at the final support call of my Monthly Giving Mastermind.
The Campers, The Plenty, The Advocates, The Circle, and The Cultivators reflect on their launch journeys, their biggest mindset shifts, how they leveraged their boards, and the strategies that are already helping them attract and retain monthly donors.
You’ll hear firsthand how FundraiseUp, Flodesk, and LinkedIn Sales Navigator all played a role in simplifying their tech stack, personalizing and segmenting their audiences, and building stronger donor relationships.
Plus, Dana and the group discuss the underestimated power of asking current donors to invite a friend or updating automated thank-you emails to create meaningful momentum.
This was such a fun round working with these organizations, and so I wanted you to hear how we wrap, and the discussion and the support for one another, and my desire and what I'm plan
P.S. I'll be bringing these organizations back in 6-8 months to share their continued progress! If you want to apply for the next round, click here.
Resources & Links
Check out the featured giving programs from this episode: Camp Cocker Rescue (The Campers), Community Mindfulness Project (The Circle), Picnic Project (The Plenty), Green Arrow CoLab (The Cultivators), and Black Coalition for Safe Motherhood (The Advocates).
This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
In today's episode I am taking you behind the scenes
into the last group call I hadin the fifth round of my monthly
giving mastermind.
This was the call where fiveorganizations were wrapping up
the mastermind.
They're becoming alumni, theirmonthly giving programs are live
(00:22):
and in the last month of mymastermind we do a support call
every single week and so thiswas the final call with the
Plenty, the Campers, theCultivators, the Circle and the
Advocates.
Those are the five names of themonthly giving programs that
are now live and I am so excited.
This was such a fun roundworking with these organizations
(00:43):
and so I wanted you to hear howwe wrap and the discussion and
the support for one another, andmy desire and what I'm planning
to do is to bring back theseorganizations between six and
eight months from now and do arecap on where are they now.
So here, where they are in themoment of just launching one of
(01:06):
them was about a week out fromlaunching what their goals are,
what the mastermind experiencewas like, and I hope this really
inspires you and gives youencouragement in building your
own recurring giving program.
So please give a virtual,audible round of applause for
these five organizations andwelcome into a mastermind call.
Speaker 2 (01:28):
How can we sharpen how we tell our story, who we
are, what we do, why we do it,what's our niche?
Like we have a niche.
Let's lean into that and thisjust really helps because you
know, if we're going to beasking people to commit every
month for years to come, we needto be able to tell that story
really well.
Speaker 1 (01:50):
Kathy, okay, so I'm going to start off with you, so
if you can start with and I putthe questions in the chat.
But where is your monthlygiving program to campers?
Where is it at now?
If you're open to sharingaround the number of people you
have in six to eight months fromnow, where would you like the
program to be?
Speaker 3 (02:11):
I think I'm just hovering under 500.
I'm almost at 500.
Amazing, and where I hope to bein six months.
Oh my God, it's aspirational.
I wish I could double that.
Okay, I don't know if that's,that's probably not realistic.
Speaker 1 (02:30):
Let's speak it into existence.
In six to eight months from now, you're going to have nearly a
thousand people in your monthlygiving program.
And don't say that that'soutrageous, because if you think
about it, you have an existing500.
If you ask that group and let'ssay like 20% of them invite one
friend, right, the way that Ithink about it is I math it out
(02:54):
If I was to ask my 500 donorshow many of them are engaged
right the monthlies, to inviteone friend, one friend to join,
what does that create?
Speaker 3 (03:08):
I guess it sounds scary to me because it's like I
feel like, because I'm in animalrescue, there's so many other
options that are not breedspecific that I feel like every
one of my donors I worked reallyhard for because I'm not an all
breed rescue group, but that'sokay, people love, like
(03:28):
specifically the breeds that youwork with, so I think that's
actually great that it's soniched down.
Speaker 1 (03:34):
Okay, let that be a benefit, a pro, an amazing part
about what you do, and not anegative.
I would totally flip thatmindset around.
Speaker 3 (03:42):
Well, also the fact that we're probably one of the
few rescues that go all in onmajor medical dogs, so that's
another niche that sets myrescue apart from other animal
rescue groups.
Speaker 1 (03:57):
Yes.
So, Kathy, for and this is forlisteners now listening Camp
Cocker Rescue, so you can checkout the campers and I will link
to it in the show notes.
Kathy, what do you think forthis mastermind process?
We're in our final wrap-up call.
What's been the most helpfulpart of the mastermind process
for you?
Speaker 3 (04:14):
Before I started this mastermind, I felt like I was a
good fundraiser because I wascomparing myself to my peers in
my community of animal rescue.
I realized through this I'mlike, oh, I have a lot to learn.
I've learned a lot from you.
Speaker 1 (04:34):
You are a good fundraiser, by the way.
Speaker 3 (04:36):
Well, I feel like prior to this, I didn't know
what I didn't know.
Does that make sense?
And I had a lot of fear aboutasking for people to donate
monthly, like a lot of fear.
Like I felt like, how dare I?
Who do?
I think I am Like, so I'mgetting over that fear and I'm I
can't say I'm fully like, yeah,but I'm getting through the,
(04:59):
I'm working through the fear,I'm asking people to donate
monthly and so and then alsojust the tech part, I'm going to
save so much money in long runof just the tech changes that I
did with your guidance, likeyeah, and the growth, the growth
of your platform going to thenext level, huge.
Just the simple thing of movingmy email, how I send out
(05:23):
newsletters from MailChimp toFlowdesk.
I haven't even started to learnall the things that Flowdesk
can do and the few things thatI've learned.
I'm like, oh my God, if I'dbeen doing this the whole time,
I would have had been moreengaged, my donors would have
felt like better engagement withme.
And I also started doing thisthing in my newsletters with
(05:44):
Flowdesk at the bottom.
I I set it up like a survey andI have people say, hey, do you
want more frequent follow-ups ona specific dog?
And I list all of our currentmedical dogs.
So, like a lot of people arechecking all of them, I'm like,
oh, they want to hear moreupdates.
I was felt like, oh, I emailedtoo much or you know, I'm
(06:06):
tiptoeing until I get a littlebothered.
People want updates on specificdogs and that's another
surprising thing.
Speaker 1 (06:13):
It lets you be able to personalize beyond a first
name is the biggest thing.
Yeah, and then to be able tonow you can even have an option
where it's like, tell me aboutall the dogs it could be like
Susie, sally, whatever and thento be able to now you can even
have an option where it's liketell me about all the dogs it
could be like Susie, sally,whatever and then like all the
dogs.
That's amazing.
What are three next steps?
I know you have a very longto-do list that we worked on
(06:34):
last time.
Two to three things that you'reworking on for the continued
growth of the campers.
Speaker 3 (06:41):
The next three steps for continued growth.
I need to learn more about thethings that I'm using, like the
fundraise up platform.
I need to learn more of thetech stuff that's not second
nature yet, and the same thingfor Flowdesk.
Also, I'm switching my websiteto another host because my
website was a DIY one before,and so from your mastermind, I
(07:05):
learned that it's time for me tomodernize and upgrade and get a
more efficient looking.
I need to do it.
You're on your way.
Speaker 1 (07:15):
It was so good for me , what would be?
I mean, I think, from you andlike the launch document that we
worked on, I think one superlow hanging fruit which we kind
of just talked about is reachingout to your existing monthly
donors.
Like just send an email list tothat group and ask them to
invite a friend and give themthe link.
Like simple, remove like thetech complications and it's like
what's the lowest hanging fruit?
(07:36):
It's that.
It's like you have in the emailacquisition series that we
worked on, it's sending that out, right.
That's how you just like startthe growth and all the tech
stuff.
Yes, will happen, right.
Speaker 3 (07:50):
So I guess I'm a little afraid to ask my current
monthly donors for another ask.
Like to do a thing, ask yourfriend to join, but I need to
work through that.
Speaker 1 (08:00):
Yes, we want to do that, like if this is the one
thing I can state, like I am one.
I am a monthly donor to fiveorganizations.
I give more than just a monthlygift.
Ella gives lots too.
Yes, so your monthly donors arethe ones that want to do the
extra things.
You just have to ask them andinstead of thinking about it and
(08:21):
ask, you're giving them theopportunity to step further into
the thing that makes them happy, truly, so feel so good about
giving them the opportunity todo that.
Speaker 3 (08:33):
Okay, I think that's just me.
I need to.
Just, I've always beenembarrassed to ask.
I've been embarrassed to ask,so I need to get better at that.
Speaker 1 (08:47):
No, do not feel embarrassed.
Ever Like this is.
You're not forcing someone todonate to you.
If they didn't want to, theywouldn't have done it in the
first place.
And if you look at your list,kathy, think about how many have
been doing it for years, right,right, since 11, 12.
And they are waiting.
I promise you, you're not evenasking them to give more.
(09:10):
You're just asking them toshare.
Share what you're a part of,share that you're part of the
campers.
Do you have a friend that alsohas a dog that, like, invite
them into the program?
You will be blown away, Ipromise you.
Okay, you got this.
Okay, I'm going to cherry pickover to Mark.
Okay, mark, you've done somelike really exciting stuff,
(09:31):
starting with your event.
Will you share?
Where is the plenty now andwhere would you like it to be in
six to eight months from now?
Speaker 4 (09:40):
We are total active recurring plans.
We have 22 now, which isbringing in just over $1,000 a
month, which is great.
What?
Speaker 1 (09:51):
was your goal, you set out to do.
Speaker 4 (09:53):
Yeah, so in the next six to eight months we want to
get bigger, but also part of itis to live into some of the
things we promised of making ita like a full-on community
really delivering on, likeinviting people to cookouts and
building those relationships.
I think that's kind of anexciting part of it.
(10:15):
Obviously, growth would be cool, but we really want to develop
those relationships.
It's kind of one of our things.
I love that.
But yeah, I mean I would loveto get that up to $2,000 a month
and then to see where we can gofrom there.
I think we can fairly easily dothat.
Yes, I mean I can discuss thatin question number three.
Speaker 1 (10:38):
I love that.
What do you think has been themost helpful part of the
mastermind process?
Speaker 4 (10:44):
I think it's two overall things.
One, is it kind of forced myhand to actually dedicate time.
This is something that I knewwas important for a long time.
I've read about it, I've heardabout it, how important
recurring giving is, but in ourday-to-day we have a small staff
(11:05):
, small organization.
It never reached prioritystatus, which is unfortunate,
but we actually applied for afairly large grant and part of
that we earmarked to build out arecurring giving program, which
I love.
Speaker 1 (11:20):
I'm so excited about it being used in this way.
Speaker 4 (11:23):
Yeah, so we did that.
Also asked them for matchingfunds for Giving Tuesday, and
they were thrilled to help withsustainability and just
long-term goals, which is great.
You know, I never reallythought about asking to pay for
recurring giving developmentbefore, but they said yes, so
then I had to do it, which isgreat.
So that's the first thing, justdedicating the time to it, you
(11:46):
know, having regular meetingswith homework.
And then the other thing isjust, you know, in the past when
I looked at doing this myself,it was just kind of overwhelming
.
There's things I don't know,there's things that I could
learn but it would take a longtime.
I tried and failed to do thepixel thing and I don't know, I
(12:07):
don't really understand pixelsand webhooks and all that, and
that's fine, they're up andrunning, so.
So just all that all the people, the other organizations, the
team, you know, just everyonepitching in to make it work has
been great.
Speaker 1 (12:21):
Amazing, Thank you.
What are the next three thingsthat you're planning to do?
Two to three things for thecontinued growth to reach that
2,000 per month mark.
Speaker 4 (12:31):
Well, one I already touched on is the really
building those relationships,like doing the meetups, doing
the custom emails for our Plentymembers, things like that,
emails for our plenty members,things like that.
But I am leaving in a couple ofdays to go to Spain and when I
get back I plan on launching thedonor acquisition email series
(12:56):
Awesome.
So we haven't even done thatyet, and that's a pretty big
thing and we've always hadpretty good results on our
emails.
We have a solid open rate,click rate, all that, and we get
a lot of responses.
I sent out a littlenewsletter-y type thing and I
got multiple responses peoplejust responding and talking and
chatting about things that werein that.
Speaker 1 (13:15):
I saw that email.
It's so good.
Thank you From Chef Mark.
Yeah, the biggest thing withAcquisition Series is we
obviously provide the templatesfor those, but make it in the
same obviously brand voice, makeit from you, make it feel
personal, and I would even youjust had your event.
I would make sure, when yousend that out, to segment the
(13:35):
groups and you could have itstart differently for people who
purchased a ticket to thatevent and you can reference the
fact that they were at thatevent, that they had a ticket to
it.
This is what we're all about.
Versus for people who mighthave not attended that event,
you can make it be a little bitmore general, but I would
definitely segment those out sothat you can add that other
(13:58):
element of personalization.
Speaker 4 (14:00):
I mean, I think that could actually be my third.
Next step is that kind of thing?
So that email that you saw wasmy first.
What do you call it?
A link action?
So I had the little plentygraphic at the bottom and it
went to a segment of people,clicked on it and didn't sign up
.
Then I moved them into asegment that showed they're
(14:22):
interested in the plenty.
Speaker 1 (14:24):
Hey, okay, let's go Mark.
Speaker 4 (14:27):
So doing more of that , doing those customization
things and just makingeverything personal and tracking
that, which will make it easierin the long run too.
Speaker 1 (14:36):
Yes, definitely, definitely.
I think, something I'm actuallygoing to when we're talking
about this.
I just had an episode go outwith the education manager at
Flowdesk, so if you want tolisten to that episode, you can
hear directly from Dawn.
But something to your point isI don't send a lot of emails
(14:58):
that just go out to my mass listoutside of just a newsletter.
Everything is very segmentspecific.
So it'd be a couple hundred forme, a couple hundred contacts
at a time, 70 people at a time,like based upon things that they
have said through clicking on alink like you just talked about
, and being segmented that theysaid they were interested in.
(15:18):
So I love that, thank you.
Speaker 4 (15:21):
Speaking of, we'll add a fourth.
I applied for the salesnavigator.
Is that what it's called OnLinkedIn?
Speaker 1 (15:28):
Oh my gosh, yay, congrats.
Okay, that is LinkedIneverybody.
Speaker 4 (15:33):
I listened to your LinkedIn podcast too, so moving
right on Amazing.
Speaker 1 (15:38):
Linkedin sales navigator is an amazing tool to
be able to find new donors onthat platform and who's
connected to your organizationalready Awesome.
Did you end up contacting inthe last call?
Did you end up contacting arestaurant to do like the gift
card promotion that we hadtalked about?
Speaker 4 (15:58):
I have a stack right here.
Speaker 7 (16:00):
Hey, look at that.
Speaker 4 (16:05):
So, yes that part of the donor acquisition email will
be those gift cards.
Speaker 1 (16:09):
I love it so good.
Thank you, mark, you're welcome.
Thank you, ella, do you want togo?
Speaker 2 (16:17):
Yes, I'm ready to go.
I loved Kathy and Mark'sanswers.
Speaker 1 (16:21):
I know and I even love Kathy.
I'm excited for Mark's futuretoo.
And yes, casey, I saw your note.
You are questioning Kathy.
Ella, where is your monthlygiving program currently, and
where would you like to be insix to eight months, because I
know right now we're pre-launch?
Speaker 2 (16:41):
months Cause I know right now we're even we're
pre-launch yeah, we went from500 to 22 to three pre-launch,
which I am not ashamed of.
I'm so proud to get those.
We are a two person team and wegot these monthly donors with
no marketing.
And the reason I joined thismastermind was one of the donors
.
It was a former colleague andwhen I started at this role, I
just, you know, asked you know,some friends and family like,
(17:05):
will you consider being amonthly donor?
It really would mean a lot.
And one of them answered out ofan email to like a hundred
people and he has been givingfor over a year and at his one
year mark he doubled hisdonation and and this is all
organic, but it just has beenlike such a spark for me.
(17:25):
He has his employer since dayone match the donation, but they
don't only match, they 3X everyemployee's donations.
It's like an insane employeeperk that I that I hope more
organizations do so.
I just was like so inspired bythat and I was like, okay, if I
can do that without asking, withonly asking once, I'm feeling
(17:46):
really hopeful about you knowwhat's going to come when we
launch next Wednesday, sevendays from now.
Speaker 1 (17:53):
Yay, one lead countdown.
Yeah, so excited.
You've done so much amazingwork, work.
What do you think has been themost helpful, beneficial part of
being in the mastermind group?
So much.
Speaker 2 (18:07):
I mean I think more than anything, I want to echo
the dedicated time and theinspiration and the support from
the group.
These have been really hopefulideas for so long.
To actually like not only beable to have you and the team
show me that it's possible, likeI think there was one meeting
(18:30):
where you're like in the next 30minutes we're going to do this,
and I was like that'simpossible.
And then we did it and I waslike what I don't understand.
So that when that kepthappening every week, like when
we just kept moving thingsforward and it felt less and
less ambitious and more possible, that was just huge.
(18:50):
I mean I totally agree.
Like just being able to automatethings and have, you know, real
expert support on things thatjust felt so big and scary.
You know, coming in has beenhuge.
And also like validating ourmessaging.
Like one of our big goals as anorganization this year I mean
(19:12):
it's always a goal, but we havereally like of the top three
this is, this is a top threegoal is like how can we sharpen,
how we tell our story, who weare, what we do, why we do it,
what's our niche?
Like we have a niche.
Let's lean into that and thisjust really helps because you
know if we're going to be askingpeople to commit every month
(19:35):
for years to come, we need to beable to tell that story really
well.
Every month for years to come,we need to be able to tell that
story really well.
So just having that realguidance and brainstorming and
bounce back and literalredlining coffee, it just was
huge.
Speaker 1 (19:49):
Yes, literally the call and believer.
Step three the messaging ishuge and I loved going through
all of the emails and I thinkthere was one comment where
you're like thank you for makingme tell my story here, or
something.
I was like, yeah, we forgetsometimes, I know.
(20:10):
I think what happens is itseems like we've maybe told that
story a bazillion times, butthat's what matters the most,
and so many people haven't heardit yet, and especially in these
new welcome series that we'rewriting.
It's like we think we've talkedabout it to like we're blue in
the face, but the reality isthat so many people haven't
heard it yet in this manner, andyour personal story is what
(20:31):
connects people and that's whyliterally one of those emails
and the welcome series is likethe personal from the founder
email.
I know you have a lot of nextsteps that you're working on A
couple of them.
Speaker 2 (20:44):
Yeah, I mean, we are a hyper local like we're.
It's a big County but we'refocused on one County and what
I've learned through our majordonors is personalized outreach
really is important and so oneof the first things that's going
to happen for launch, evenbefore the larger mass
(21:05):
acquisition emails sorry, notmass, I should say segmented
very carefully and thoughtfullyacquisition emails go out.
I just want to do, you know, aseries and I'm planning and just
writing it out.
Actually writing the emails outthis week and early next is
just like personal outreach.
Personal outreach to the donorsthat already give and I think
(21:26):
you know, to Kathy's fear.
Before, like I was reallyinspired by one of your former
clients, dana, sharing an emailthat she wrote in the sustainers
where she was like it's sharingjoy because not only in asking
them to invite a friend which Ialmost kind of wonder if I
should just start with, askingthem to increase by like $3 or
(21:47):
$7 or $10.
And that was inspired by hersharing that.
She actually did it and a lotof people signed up for that and
it's just.
I just think it's just.
You know, there's a lot of dataaround, you know, focusing more
on retaining the donors you haverather than trying to bring in
new donors, and so I want tolean into that and learn from it
(22:07):
before we go too wide.
And then I also, to that end,want to really lean into.
You know, our board has beenincredible, supporting us on
major donor acquisition, and Iwant to also tie to our goals,
really make sure that we areinviting new people in and maybe
not everyone can give thousandsof dollars or hundreds of
thousands of dollars andcelebrating the folks in their
(22:28):
network and encouraging them toinvite people in their network
that want to give and support inanother way.
So I'm going to ask them eachto invite three people, and then
I'm also going to it givesmomentum and I actually like
that.
Speaker 1 (22:45):
You brought up the.
I think that was Megan Walshwho had that email in the group,
and that leads me backliterally to everybody.
But Kathy, you especially whereyou might not need 500 more
people, you just need those 500to give two extra dollars.
Speaker 2 (23:00):
Right, exactly.
Speaker 1 (23:02):
If you state it in that way where it's like $2 over
a month could generate so much,because you already have such a
built-in group and they will doit if you ask.
Speaker 2 (23:13):
Anyways, Ella, yeah, I mean the fact that you have
500 before launching this.
Now you have so much morefirepower behind you to get even
more.
It's awesome, yeah, so I, andthen the final thing I think you
said three steps.
Another thing I was inspired byfrom the giving summit because
I'm all day not all year, butclearly about how they invested
(23:44):
time into changing the automatedthank you notes that go when
everyone gives a gift, andtelling a story and using that
as a chance to not just have itbe a tax receipt but actually
tell a story of impact, becausewe're going to have our welcome
series and we're going to haveacquisition series.
But I just feel like that'sanother chance for engagement.
That's unexpected.
Like I get, I do monthly giving, I donate, you know, to
organizations and I just lovethat that would be automated and
(24:06):
that I could just switch it outfor all of our campaigns, not
only monthly giving, and sothat's something I just want to.
We have so many stories alreadythat I can pull from and then,
you know, hopefully can keep upa cadence for that switching
monthly as well.
Speaker 1 (24:19):
So I love that.
Yeah, and what she'sreferencing is in the receipts.
In the receipts yeah, yeah,yeah.
Love that so good I'm terrifiedand excited.
I'm so excited to see, likewhat happens in just like even a
month not even six months fromnow, but just like a month from
now and follow your story.
(24:39):
Thank you, ella.
Thank you, casey.
Do you want to go with yoursweet babe?
Where is your monthly givingprogram currently at Casey, and
what are you most lookingforward to?
Speaker 5 (24:53):
So we have five people, including two, that have
signed up since we put the pagelive and we don't know where
they came from.
Love, that, that wasinteresting.
It doesn't look like they camefrom the Facebook ads, so I
don't know where it came from orhow they know about it.
So there's two mysteriouspeople that signed up without us
(25:16):
even launching yet.
So that's cool.
Speaker 1 (25:18):
They might have come from the ads, because sometimes
the pixel literally just can'ttrack because of people's
privacy settings.
Speaker 5 (25:23):
Okay, okay.
One seems to be my pediatricianfrom when I was a kid, but I
don't know if it's the same name, which would be funny if he got
served the ad, because he's inVermont and our work is in
California, but I don't know.
So that's been exciting, that'sawesome.
(25:45):
Yeah.
Speaker 1 (25:47):
Which I actually think I want to like lean on
that for a second.
So I think some of you arehyper-focused, like Mark you're
in Sandburg, I think.
People who don't necessarilylive in the area, but they're
passionate about the mission, orthey visited there, or they
used to be from there, or theyhave family there.
Don't think that you shouldexclude asking certain people or
reaching out if they don'tnecessarily live right in your
(26:09):
area, or that they won't careabout the work that you do
because they're not there there.
I think that's again anothermindset shift to overcome,
especially when COVID happenedand people moved all over the
place, and so I still loveorganizations based in Los
Angeles, even though now I livein Atlanta.
So just something to thinkabout.
Leslie, kimberly, khadija, doyou all three want to share
(26:32):
together?
I will yield to Khadija.
All right, khadija, we'll startwith you.
All right, khadijah, we'llstart with you.
What was the monthly givingprogram like before and where
are you?
Where is the Advocates now?
Well, I guess the Advocates wascreated, so maybe talk about
what was happening before andthen where you're at now.
Speaker 7 (26:51):
Yeah, before we never asked people to give.
We just, I mean, every once ina while we would have a section
in our newsletter, but we neverreally built out a program.
We would try to do a campaignfor Giving Tuesday.
That was pretty much it.
But I think that it was nice forthe masterminds to help us
create a giving program where wehave a whole website dedicated
(27:13):
to it and then we have our whyreally fleshed out.
And I love the email series andthe templates were super
helpful, and so I just thinkthat it was just great that you
guys held our hands throughoutthe process, gave us the
resources, and I think we have abetter understanding of, like
you know, why it's important forothers to give.
We currently we have threedonors now they're on our board.
(27:39):
We have three donors nowthey're on our board.
But I think once we we get ourads up and going we did create
the facebook page awesome, theother facebook page once we get
our ads going and continue tosend in our newsletters I know
leslie has been networking a lot, so just you know, asking
people if they will be willingto give or maybe if their
(28:01):
company would be able to givesomething, would be great.
Speaker 1 (28:05):
Yes and I would anytime you're doing you guys do
a lot of workshops and speakingengagements.
It's just sharing the advocateswith people, leaving it in
their hands to be able to takethe next step and open the
opportunity to support you inthat way.
And I think anytime that you'reout doing tabling or leading
those workshops or meeting withpeople and meeting with doctors,
(28:28):
it's something that you caneasily bring up in conversation
as an entry-level way forsomebody to get started with the
organization.
What are?
I know you've been meeting thethree of you recently.
What are some next steps thatyou have to really build up the
monthly giving program?
Speaker 7 (28:45):
The Facebook ads and also we're going to do like a I
think it's a Mother's Daynewsletter we also talk about.
Let me see what the notes.
Yeah, an email for thenewsletter.
Speaker 1 (28:56):
social media posts email for the newsletter, social
media posts.
We also talked about gettingthe board to host events at
their homes in our last call,Kimberly.
Speaker 7 (29:07):
Oh, okay, sorry, I missed the last call.
Speaker 6 (29:09):
Yeah, the last call, we did speak about us getting
the board involved and, like wewere just speaking earlier about
getting the board to askcertain people not to bombard a
lot of people, I think our issueis is just asking, just tell
them.
I mean, you know, I don't know,I think we're I'm afraid, or
(29:30):
we're afraid to ask people formoney because we fear of the no.
We anticipate a no instead of ayes, but we're going to work on
this stay program up andrunning, which is a great start.
We're going to try to.
I'm going to utilize all thethe holidays that you mentioned
in the last call, because it's agood time.
(29:52):
I mean, we think stuff is offlimits, but it's really not even
summertime.
Yeah, you mentioned that too.
I mean, you know this is allbeen new, of course, and it's
really not even summertime.
Yeah, you mentioned that too.
I mean, you know this is allbeen new, of course, and it's
very enlightening.
I've been encouraged and neverthought about a giving program
like anything like this before.
(30:13):
And thank you, dana.
I mean, yeah, didn't know whatto expect when we were chosen.
I mean, yeah, didn't know whatto expect when we were chosen.
It's been an experience,unbelievable experience, I would
say the least.
But yeah, I mean, anybody whogets this opportunity will be a
wow.
If you're already in the monthof giving space, I mean hats off
(30:36):
to you, because I had no idea,none whatsoever.
Speaker 1 (30:40):
Yes, you all have such potential and I think that
the feeling of the ask.
It's so interesting becausewhen you think about it,
especially your board.
So, if we think about the board, your board said yes to be on a
board because they believe inwhat you're doing and in coming
(31:01):
with that.
They know that the only way todo the work that you do comes
with funding and so they need tohelp be a part of making that
possible.
And then, outside of that, justyour everyday supporters.
Again, same thing they believein the really important work
that you're doing in supportingmaternal healthcare for black
mothers and families.
They're going to want to bedown for the count to change
(31:24):
that systemic problem that'shappening.
Like, how do we fix this?
Oh, you have the knowledge andthe resources in this workshop
and you've already put ittogether.
Great, I can't do that.
I don't have the knowledge todo that.
You do, so I will fuel you bygiving you what I can, which I
actually wanted to share withall of you.
So there was a great.
(31:47):
I just happened to stumble uponit on Instagram.
There was a video posted by theACLU and I give to them monthly
and it was just a video talkingabout the work that they're
currently doing, and I don'tknow who this person is.
This is a random Instagramcomment, but they said and this
is why, even when the budget istight, I never miss a monthly
(32:10):
contribution you guys are trulyawe inspiring.
Thank you for your expertise,your morality and determination,
and that is for every singleone of you, your monthly donors.
You might not be hearing it,but, man, are we all believing
in it?
And you are doing the hardestwork and that is the programming
(32:31):
that you're running.
And if donors are asked, ifthey get the opportunity to be
asked to support you in that way, that's our role.
It's just being like we're here.
You just got to let them knowyou're here.
You're here and these are theways that we would love to help
you support us.
I just thought that was so cool.
And then, right below that, thecomment was this donating to
(32:53):
the ACLU is one of the fastestways to help in the fight.
Many thanks to them for doingthe heavy lifting they're doing.
And then I commented to thatperson like that's what it's all
about and so believe inyourself and making these asks.
So I just want to say like whenyou're starting at ground zero.
You're doing the hard workthat's so necessary.
There are people that want tobelieve you.
(33:14):
And to Ella's point earlierabout really fine tuning that
messaging that we work on,that's what allows you to like
find those people and that's why, like Kimberly, khadijah,
leslie, when I talk aboutMother's Day, and that is so
what your cause is focused on issupporting moms and their
health and having advocacy.
Is it such a perfect alignmentin time where people are out
(33:39):
buying flowers and gifts fortheir mom, their daughters,
their grandmas on this day,their sisters, and what is a
better way than literally sayingI made a monthly contribution
on your behalf to thisorganization that's doing this
work over giving them flowersthat are going to die in a week?
So, anyways, just always thinkabout that.
(34:02):
So I love that so many of youhave talked about the difficulty
of making the ask of a monthlygift, but just know there's so
much power in that.
So I love that so many of youhave talked about the difficulty
of making the ask of a monthlygift, but just know there's so
much power in that.
Awesome, casey, coming back toyou Also, your little one is so
cute.
Speaker 5 (34:18):
Thanks.
How old is he now?
Nine months.
Speaker 1 (34:23):
Nine months, oh my gosh, that's when I remember
that gets so fun and they startto like well, kennedy was
starting to walk all over theplace.
I like 10 months, I think, andstart to be much more like
animated with you and stuff.
Speaker 5 (34:34):
so yeah, he's definitely getting that.
Yeah, he wants to walkeverywhere.
So fun he's recognizing wordsand yeah, it's fun and laughing.
He just started dancing thisweek.
Actually really funny.
Just you wait until they get tobe two and then it's fun and
laughing.
He just started dancing thisweek actually, it's really funny
.
Speaker 1 (34:48):
Just you wait until they get to be two, and then
it's a whole other world.
Okay, cultivators, okay, so youhad.
How many years?
Is there five now?
Speaker 5 (34:59):
We have five now and two have come since we put up
cultivators webpage.
Two have actually joined theCultivator's, even though the
Cultivator's isn't live yet.
Speaker 1 (35:10):
Awesome Love that.
I think the ads will work evenbetter too.
I know, right now it's just thewarm audience, but if you can
expand that and you do that likeother the audience from the
previous one, then you'll getthat outside of just your space.
But so no emails have gone outor anything yet.
Speaker 5 (35:24):
No, nothing's gone out.
We haven't even told anybody,so it must be just from the
Facebook ad, or yeah, I guess itmust be from the Facebook ad.
Speaker 1 (35:33):
And from the ones I saw through, did I see were they
$50 ones?
Yeah, Amazing, that's great,Huge Congratulations.
What are when you are likeready to go out there and do the
launch?
What?
Speaker 5 (35:48):
are the next couple of steps that the team's working
on Meeting with the board ouracquisition series, emails and
PR Awesome.
What are you?
Speaker 1 (35:55):
asking of the board.
Speaker 5 (35:57):
I'm going to ask them to do the LinkedIn posts.
I'm going to ask them.
We asked all of our staff tothink of like 10 people that
they would share this with, soI'll do the same for the board.
I think that's it.
Speaker 1 (36:10):
Awesome.
Yeah, just the networking.
That's amazing, and I knowyou're joining us all the way
from Italy.
How has the mastermind processbeen for you?
What's been the most helpful?
Speaker 5 (36:20):
It's been great.
I think the most help has beenall the individualized support
and then also having most of thework that I would have done,
such as like writing the landingpage, the design, all of that
done for us.
I think that was like a bigdraw for me.
So I've always wanted to do amonthly giving program, but
(36:42):
having someone yet to reallyguide me was key and do a lot of
the work.
That takes a long time.
Speaker 1 (36:51):
Yes, yeah, we just keep the momentum moving.
Amazing.
And actually you brought upLinkedIn.
So this would be a really greatthing actually for all of you
to work on.
So we've talked about whatwe're asking of board and of
donors, but all of youindividually.
In the Google Drive folderthere are two and actually I'm
(37:15):
going to link them really quick.
There are two LinkedIntemplates for you specifically
to craft, to share on your ownLinkedIn channels about the
launch, the relaunch of theprogram, to share with people,
and so I think I shared this.
I don't know if this was in thelast call or maybe a couple of
calls ago, but there was an EDwho had shared on LinkedIn about
(37:40):
a new monthly donor that cameon and she had tagged that
person.
Obviously, she had herpermission to do that and she
had tagged that person.
Obviously she had herpermission to do that and
because of her sharing that thatperson who was tagged, three
new donors came because they sawthat their friend had given to
that organization.
So the ripple effect is amazing.
So don't discount you sharingyour experience.
(38:02):
And so I think actually it's inyour workbook templates.
One of them is the personalstory about the organization,
why you're a part of it.
The second one is taking themliterally behind this process.
So this is the one that startswith like I'm buzzing with
excitement to share somethingwe've been working on behind the
(38:23):
scenes for the past four monthsthrough the mastermind program.
Obviously, feel free tocustomize this.
My recommendation, honestly, is,if you're feeling a little bit
even tongue-tied with thetemplates, is copy and paste
them into chat, gpt andliterally say like this is the
organization.
(38:43):
This is a little bit about giveit some context and be like use
this template to customize thisfor me and my personal role in
the organization.
This is a little bit about Giveit some context and be like use
this template to customize thisfor me and my personal role in
the organization and see what itspits out for you.
That maybe helps you give astarting point.
Tell it what kind of tone youwant it to have, but I would get
these out sooner than later.
Even if you're not formallylaunching, it's the sneak behind
(39:07):
the scenes of what you'vepersonally been working on from,
like, a thought leadershipstandpoint.
Yeah, and Kathy, spend moretime on LinkedIn.
Yes, it's an amazing, amazingplatform for connections.
Speaker 2 (39:17):
I'm really excited to post and also, when everyone
else posts, send it to me andI'll comment and celebrate so
that it can help spread thecross-country reach.
Speaker 1 (39:29):
Yes, yes, tag me too.
Of course I will engage.
Yes, make sure to tag me, tageach other.
I will do with all of yourpermission.
Are you okay if I share?
Speaker 2 (39:40):
Ella is your site shareable yet no, but on
Wednesday.
Next Wednesday will be.
Speaker 1 (39:46):
Okay, so I'll wait until next week and then, are
you okay with me?
I'll shout out each of you withthe links to your sites.
Speaker 2 (39:54):
Yes, yes, yes, yes.
Speaker 1 (39:57):
Amazing.
That would be awesome, amazing.
Thank you all so much for doingthat and this has been,
literally this is my favoritething to do.
My biggest thing, likeliterally as we all wrap and
we've been sharing these likenext step with one another is
make the ask.
Make the asks, do itconsistently, do it frequently.
(40:17):
Think about all the ways thatyou can integrate your monthly
giving into the events that youhave, into a speaking thing you
have into a podcast.
You're asked to be on literallyall the ways, and then you all
have been invited into theSustainer Slack group, so the
brainstorming doesn't stop justbecause our calls stop.
There's a whole community inthere.
That's amazing.
(40:38):
And then I was actually goingto send out an email to all the
previous Mastermind alumni toget us on a call together and
just brainstorm and share.
So that's like 23 people now,whoever's free to join those,
and so that's really fun.
To even meet people back fromthe first group was in 2022.
And yeah, so very excited aboutthe growth and the potential
(41:00):
with all of you.
Did anybody have any?
Yes, kathy.
Speaker 3 (41:04):
I was thinking I would love to meet all the other
mastermind graduates.
Would you ever just have Idon't know a group like a
reunion or like for your alumnior whoever you know, I don't
know something annual with allof your graduates to share?
Speaker 1 (41:23):
inspiration or yeah, yeah, that's what I had just met
with, like emailing all thealumni and getting together like
on a call and just like sharingall the updates and learnings
and what everybody's working on.
Speaker 3 (41:34):
Oh, I'm sorry.
I thought you said Imisunderstood you.
I'm so sorry, it's okay.
I meant like in the sustainerslack, like everyone there.
I didn't know it was just theoh yeah, no, no, no,
specifically like alumni.
Speaker 1 (41:45):
Yeah, yeah, ella, I saw you, yeah.
Speaker 2 (41:48):
Yeah, no, I also wanted to ask cause.
I know I think Mark had thecomment in his Q and a.
I think one of the biggestlessons I've had, the more busy
I get running this organization,is putting time on my calendar
to dedicate, to working onsomething is the most important
(42:09):
thing I can do, like dedicatingtime, and time blocking has been
like the most game changer formy productivity versus like a
written to-do list.
And so I wanted to ask if anyoneyou don't have to answer now
but if anyone wants to join meas a small group for like a
biweekly or monthly hour wherewe don't even have to talk but
(42:32):
we can, but we literally arejust working on our recurring
giving to dues together quietly.
I would really love thatbecause one it will be nice to
like have peers and know we were, you know we have the same
context.
But also, like I just need likeI'm going to put on my calendar
now Like I have kind of thisthing I'm trying where it's like
(42:53):
you know finance ops hour eachweek and you know like HR people
things each week, but like Ijust would love to do it with
someone else that has beenthrough this with me.
Speaker 1 (43:06):
So I love a monthly giving hour.
I think I actually I should setthis up in the Slack group and
literally make it like a huddleand people can just join the
huddle and like it's open forquestions.
Otherwise it's literally youcan just be on mute and be
silent and ask questions if youneed to.
Speaker 2 (43:20):
Right, exactly.
Yeah, I just like I.
I know I will make progress,but I just want a little bit
more of the like accountabilityof you know, like this person's
also going to be doing thisspecific work.
We all have a million things wecould be doing, but for this
hour together we're going to bedoing this work.
I just love that.
So, bring it out there.
Speaker 1 (43:41):
Love that I know if something's not on my calendar
it doesn't happen or it getsblocked over, right, yeah,
anybody else?
Any final questions, thoughts?
I'm literally so proud of y'all, like I'm so excited and
(44:02):
continue to like to sharequestions in there, like that's
the biggest thing is I want youto know, like that the community
doesn't end and that it's herefor you and feel free to use it
as a resource.
And it's not just me in there,but all the other hundreds of
nonprofits that are in there too, that are at all different
levels of fundraising.
Truly, everyone's so great inthere about answering questions.
(44:24):
That's awesome.
Speaker 2 (44:26):
Thank you so much, Dana.
Thank you for bringing the teamtogether of co-conspirers
co-experts I don't know theright word, but it's just been
so great.
I'm so happy we did this.
Speaker 1 (44:38):
Yay, yes, I'm so glad to have met all of you and
worked with all of you and I amplanning to do don't have the
details yet and worked with allof you, and I am planning to do
don't have the details yet, butif it's in your futures, an
in-person experience here inAtlanta.
In the fall, that will bespecifically on acquisition, and
so I'm going to bring in apublicist.
(45:00):
I actually just hired him forme.
I'm going to have him come inand do on-site pitching for you
and just work through all ofthat, and so it's going to have
him come in and do like on-sitepitching for you and just like
work through all of that, and soit's going to be very growth
focused.
I'm touring a really cool housetomorrow that has like an
outside pool area and it's goingto be like like a cool little
vibe and it's going to be small.
I don't want it to be more thanlike 15 people probably.
(45:20):
Yeah, come on back to ATL.
So day and a half, but very,very intimate, very, very
hands-on, literally doing I willlook over your shoulder and
read your email and then yousend it.
I love that, but I'll keep youall posted when that happens.
Speaker 2 (45:37):
Amazing.
You're going to have to startdoing a road show across the
country with those oh gosh.
Speaker 1 (45:46):
I was like hey family .
Speaker 2 (45:48):
And then just hop over to Italy too.
Invest in an Airstream.
Crazier things have happened.
Speaker 1 (45:58):
Oh, you'll be here in October.
Okay, leslie, you're gonna haveto let me know where and when
you have to shoot me an email.
Awesome.
Thank you everyone so much.
It was such a pleasure workingwith you and please stay in
touch.
Thank you so much much.
It was such a pleasure workingwith you and please stay in
touch.
Thank you so much for tuninginto today's episode of Missions
to Movements.
If you enjoyed our conversationand found it helpful, I would
love for you to take a moment toleave a review.
(46:20):
Wherever you're listening.
Your feedback helps us reachmore change makers like you and
continue bringing impactfulstories and strategies to the
show.
Don't forget to hit thatsubscribe button, too, so you'll
never miss an episode, anduntil next time, keep turning
your mission into a movement.
In today's episode I am taking you behind the scenes
into the last group call I hadin the fifth round of my monthly
giving mastermind.
This was the call where fiveorganizations were wrapping up
the mastermind.
They're becoming alumni, theirmonthly giving programs are live
(00:22):
and in the last month of mymastermind we do a support call
every single week and so thiswas the final call with the
Plenty, the Campers, theCultivators, the Circle and the
Advocates.
Those are the five names of themonthly giving programs that
are now live and I am so excited.
This was such a fun roundworking with these organizations
(00:43):
and so I wanted you to hear howwe wrap and the discussion and
the support for one another, andmy desire and what I'm planning
to do is to bring back theseorganizations between six and
eight months from now and do arecap on where are they now.
So here, where they are in themoment of just launching one of
(01:06):
them was about a week out fromlaunching what their goals are,
what the mastermind experiencewas like, and I hope this really
inspires you and gives youencouragement in building your
own recurring giving program.
So please give a virtual,audible round of applause for
these five organizations andwelcome into a mastermind call.
Speaker 2 (01:28):
How can we sharpen how we tell our story, who we
are, what we do, why we do it,what's our niche?
Like we have a niche.
Let's lean into that and thisjust really helps because you
know, if we're going to beasking people to commit every
month for years to come, we needto be able to tell that story
really well.
Speaker 1 (01:50):
Kathy, okay, so I'm going to start off with you, so
if you can start with and I putthe questions in the chat.
But where is your monthlygiving program to campers?
Where is it at now?
If you're open to sharingaround the number of people you
have in six to eight months fromnow, where would you like the
program to be?
Speaker 3 (02:11):
I think I'm just hovering under 500.
I'm almost at 500.
Amazing, and where I hope to bein six months.
Oh my God, it's aspirational.
I wish I could double that.
Okay, I don't know if that's,that's probably not realistic.
Speaker 1 (02:30):
Let's speak it into existence.
In six to eight months from now, you're going to have nearly a
thousand people in your monthlygiving program.
And don't say that that'soutrageous, because if you think
about it, you have an existing500.
If you ask that group and let'ssay like 20% of them invite one
friend, right, the way that Ithink about it is I math it out
(02:54):
If I was to ask my 500 donorshow many of them are engaged
right the monthlies, to inviteone friend, one friend to join,
what does that create?
Speaker 3 (03:08):
I guess it sounds scary to me because it's like I
feel like, because I'm in animalrescue, there's so many other
options that are not breedspecific that I feel like every
one of my donors I worked reallyhard for because I'm not an all
breed rescue group, but that'sokay, people love, like
(03:28):
specifically the breeds that youwork with, so I think that's
actually great that it's soniched down.
Speaker 1 (03:34):
Okay, let that be a benefit, a pro, an amazing part
about what you do, and not anegative.
I would totally flip thatmindset around.
Speaker 3 (03:42):
Well, also the fact that we're probably one of the
few rescues that go all in onmajor medical dogs, so that's
another niche that sets myrescue apart from other animal
rescue groups.
Speaker 1 (03:57):
Yes.
So, Kathy, for and this is forlisteners now listening Camp
Cocker Rescue, so you can checkout the campers and I will link
to it in the show notes.
Kathy, what do you think forthis mastermind process?
We're in our final wrap-up call.
What's been the most helpfulpart of the mastermind process
for you?
Speaker 3 (04:14):
Before I started this mastermind, I felt like I was a
good fundraiser because I wascomparing myself to my peers in
my community of animal rescue.
I realized through this I'mlike, oh, I have a lot to learn.
I've learned a lot from you.
Speaker 1 (04:34):
You are a good fundraiser, by the way.
Speaker 3 (04:36):
Well, I feel like prior to this, I didn't know
what I didn't know.
Does that make sense?
And I had a lot of fear aboutasking for people to donate
monthly, like a lot of fear.
Like I felt like, how dare I?
Who do?
I think I am Like, so I'mgetting over that fear and I'm I
can't say I'm fully like, yeah,but I'm getting through the,
(04:59):
I'm working through the fear,I'm asking people to donate
monthly and so and then alsojust the tech part, I'm going to
save so much money in long runof just the tech changes that I
did with your guidance, likeyeah, and the growth, the growth
of your platform going to thenext level, huge.
Just the simple thing of movingmy email, how I send out
(05:23):
newsletters from MailChimp toFlowdesk.
I haven't even started to learnall the things that Flowdesk
can do and the few things thatI've learned.
I'm like, oh my God, if I'dbeen doing this the whole time,
I would have had been moreengaged, my donors would have
felt like better engagement withme.
And I also started doing thisthing in my newsletters with
(05:44):
Flowdesk at the bottom.
I I set it up like a survey andI have people say, hey, do you
want more frequent follow-ups ona specific dog?
And I list all of our currentmedical dogs.
So, like a lot of people arechecking all of them, I'm like,
oh, they want to hear moreupdates.
I was felt like, oh, I emailedtoo much or you know, I'm
(06:06):
tiptoeing until I get a littlebothered.
People want updates on specificdogs and that's another
surprising thing.
Speaker 1 (06:13):
It lets you be able to personalize beyond a first
name is the biggest thing.
Yeah, and then to be able tonow you can even have an option
where it's like, tell me aboutall the dogs it could be like
Susie, sally, whatever and thento be able to now you can even
have an option where it's liketell me about all the dogs it
could be like Susie, sally,whatever and then like all the
dogs.
That's amazing.
What are three next steps?
I know you have a very longto-do list that we worked on
(06:34):
last time.
Two to three things that you'reworking on for the continued
growth of the campers.
Speaker 3 (06:41):
The next three steps for continued growth.
I need to learn more about thethings that I'm using, like the
fundraise up platform.
I need to learn more of thetech stuff that's not second
nature yet, and the same thingfor Flowdesk.
Also, I'm switching my websiteto another host because my
website was a DIY one before,and so from your mastermind, I
(07:05):
learned that it's time for me tomodernize and upgrade and get a
more efficient looking.
I need to do it.
You're on your way.
Speaker 1 (07:15):
It was so good for me , what would be?
I mean, I think, from you andlike the launch document that we
worked on, I think one superlow hanging fruit which we kind
of just talked about is reachingout to your existing monthly
donors.
Like just send an email list tothat group and ask them to
invite a friend and give themthe link.
Like simple, remove like thetech complications and it's like
what's the lowest hanging fruit?
(07:36):
It's that.
It's like you have in the emailacquisition series that we
worked on, it's sending that out, right.
That's how you just like startthe growth and all the tech
stuff.
Yes, will happen, right.
Speaker 3 (07:50):
So I guess I'm a little afraid to ask my current
monthly donors for another ask.
Like to do a thing, ask yourfriend to join, but I need to
work through that.
Speaker 1 (08:00):
Yes, we want to do that, like if this is the one
thing I can state, like I am one.
I am a monthly donor to fiveorganizations.
I give more than just a monthlygift.
Ella gives lots too.
Yes, so your monthly donors arethe ones that want to do the
extra things.
You just have to ask them andinstead of thinking about it and
(08:21):
ask, you're giving them theopportunity to step further into
the thing that makes them happy, truly, so feel so good about
giving them the opportunity todo that.
Speaker 3 (08:33):
Okay, I think that's just me.
I need to.
Just, I've always beenembarrassed to ask.
I've been embarrassed to ask,so I need to get better at that.
Speaker 1 (08:47):
No, do not feel embarrassed.
Ever Like this is.
You're not forcing someone todonate to you.
If they didn't want to, theywouldn't have done it in the
first place.
And if you look at your list,kathy, think about how many have
been doing it for years, right,right, since 11, 12.
And they are waiting.
I promise you, you're not evenasking them to give more.
(09:10):
You're just asking them toshare.
Share what you're a part of,share that you're part of the
campers.
Do you have a friend that alsohas a dog that, like, invite
them into the program?
You will be blown away, Ipromise you.
Okay, you got this.
Okay, I'm going to cherry pickover to Mark.
Okay, mark, you've done somelike really exciting stuff,
(09:31):
starting with your event.
Will you share?
Where is the plenty now andwhere would you like it to be in
six to eight months from now?
Speaker 4 (09:40):
We are total active recurring plans.
We have 22 now, which isbringing in just over $1,000 a
month, which is great.
What?
Speaker 1 (09:51):
was your goal, you set out to do.
Speaker 4 (09:53):
Yeah, so in the next six to eight months we want to
get bigger, but also part of itis to live into some of the
things we promised of making ita like a full-on community
really delivering on, likeinviting people to cookouts and
building those relationships.
I think that's kind of anexciting part of it.
(10:15):
Obviously, growth would be cool, but we really want to develop
those relationships.
It's kind of one of our things.
I love that.
But yeah, I mean I would loveto get that up to $2,000 a month
and then to see where we can gofrom there.
I think we can fairly easily dothat.
Yes, I mean I can discuss thatin question number three.
Speaker 1 (10:38):
I love that.
What do you think has been themost helpful part of the
mastermind process?
Speaker 4 (10:44):
I think it's two overall things.
One, is it kind of forced myhand to actually dedicate time.
This is something that I knewwas important for a long time.
I've read about it, I've heardabout it, how important
recurring giving is, but in ourday-to-day we have a small staff
(11:05):
, small organization.
It never reached prioritystatus, which is unfortunate,
but we actually applied for afairly large grant and part of
that we earmarked to build out arecurring giving program, which
I love.
Speaker 1 (11:20):
I'm so excited about it being used in this way.
Speaker 4 (11:23):
Yeah, so we did that.
Also asked them for matchingfunds for Giving Tuesday, and
they were thrilled to help withsustainability and just
long-term goals, which is great.
You know, I never reallythought about asking to pay for
recurring giving developmentbefore, but they said yes, so
then I had to do it, which isgreat.
So that's the first thing, justdedicating the time to it, you
(11:46):
know, having regular meetingswith homework.
And then the other thing isjust, you know, in the past when
I looked at doing this myself,it was just kind of overwhelming
.
There's things I don't know,there's things that I could
learn but it would take a longtime.
I tried and failed to do thepixel thing and I don't know, I
(12:07):
don't really understand pixelsand webhooks and all that, and
that's fine, they're up andrunning, so.
So just all that all the people, the other organizations, the
team, you know, just everyonepitching in to make it work has
been great.
Speaker 1 (12:21):
Amazing, Thank you.
What are the next three thingsthat you're planning to do?
Two to three things for thecontinued growth to reach that
2,000 per month mark.
Speaker 4 (12:31):
Well, one I already touched on is the really
building those relationships,like doing the meetups, doing
the custom emails for our Plentymembers, things like that,
emails for our plenty members,things like that.
But I am leaving in a couple ofdays to go to Spain and when I
get back I plan on launching thedonor acquisition email series
(12:56):
Awesome.
So we haven't even done thatyet, and that's a pretty big
thing and we've always hadpretty good results on our
emails.
We have a solid open rate,click rate, all that, and we get
a lot of responses.
I sent out a littlenewsletter-y type thing and I
got multiple responses peoplejust responding and talking and
chatting about things that werein that.
Speaker 1 (13:15):
I saw that email.
It's so good.
Thank you From Chef Mark.
Yeah, the biggest thing withAcquisition Series is we
obviously provide the templatesfor those, but make it in the
same obviously brand voice, makeit from you, make it feel
personal, and I would even youjust had your event.
I would make sure, when yousend that out, to segment the
(13:35):
groups and you could have itstart differently for people who
purchased a ticket to thatevent and you can reference the
fact that they were at thatevent, that they had a ticket to
it.
This is what we're all about.
Versus for people who mighthave not attended that event,
you can make it be a little bitmore general, but I would
definitely segment those out sothat you can add that other
(13:58):
element of personalization.
Speaker 4 (14:00):
I mean, I think that could actually be my third.
Next step is that kind of thing?
So that email that you saw wasmy first.
What do you call it?
A link action?
So I had the little plentygraphic at the bottom and it
went to a segment of people,clicked on it and didn't sign up
.
Then I moved them into asegment that showed they're
(14:22):
interested in the plenty.
Speaker 1 (14:24):
Hey, okay, let's go Mark.
Speaker 4 (14:27):
So doing more of that , doing those customization
things and just makingeverything personal and tracking
that, which will make it easierin the long run too.
Speaker 1 (14:36):
Yes, definitely, definitely.
I think, something I'm actuallygoing to when we're talking
about this.
I just had an episode go outwith the education manager at
Flowdesk, so if you want tolisten to that episode, you can
hear directly from Dawn.
But something to your point isI don't send a lot of emails
(14:58):
that just go out to my mass listoutside of just a newsletter.
Everything is very segmentspecific.
So it'd be a couple hundred forme, a couple hundred contacts
at a time, 70 people at a time,like based upon things that they
have said through clicking on alink like you just talked about
, and being segmented that theysaid they were interested in.
(15:18):
So I love that, thank you.
Speaker 4 (15:21):
Speaking of, we'll add a fourth.
I applied for the salesnavigator.
Is that what it's called OnLinkedIn?
Speaker 1 (15:28):
Oh my gosh, yay, congrats.
Okay, that is LinkedIneverybody.
Speaker 4 (15:33):
I listened to your LinkedIn podcast too, so moving
right on Amazing.
Speaker 1 (15:38):
Linkedin sales navigator is an amazing tool to
be able to find new donors onthat platform and who's
connected to your organizationalready Awesome.
Did you end up contacting inthe last call?
Did you end up contacting arestaurant to do like the gift
card promotion that we hadtalked about?
Speaker 4 (15:58):
I have a stack right here.
Speaker 7 (16:00):
Hey, look at that.
Speaker 4 (16:05):
So, yes that part of the donor acquisition email will
be those gift cards.
Speaker 1 (16:09):
I love it so good.
Thank you, mark, you're welcome.
Thank you, ella, do you want togo?
Speaker 2 (16:17):
Yes, I'm ready to go.
I loved Kathy and Mark'sanswers.
Speaker 1 (16:21):
I know and I even love Kathy.
I'm excited for Mark's futuretoo.
And yes, casey, I saw your note.
You are questioning Kathy.
Ella, where is your monthlygiving program currently, and
where would you like to be insix to eight months, because I
know right now we're pre-launch?
Speaker 2 (16:41):
months Cause I know right now we're even we're
pre-launch yeah, we went from500 to 22 to three pre-launch,
which I am not ashamed of.
I'm so proud to get those.
We are a two person team and wegot these monthly donors with
no marketing.
And the reason I joined thismastermind was one of the donors
.
It was a former colleague andwhen I started at this role, I
just, you know, asked you know,some friends and family like,
(17:05):
will you consider being amonthly donor?
It really would mean a lot.
And one of them answered out ofan email to like a hundred
people and he has been givingfor over a year and at his one
year mark he doubled hisdonation and and this is all
organic, but it just has beenlike such a spark for me.
(17:25):
He has his employer since dayone match the donation, but they
don't only match, they 3X everyemployee's donations.
It's like an insane employeeperk that I that I hope more
organizations do so.
I just was like so inspired bythat and I was like, okay, if I
can do that without asking, withonly asking once, I'm feeling
(17:46):
really hopeful about you knowwhat's going to come when we
launch next Wednesday, sevendays from now.
Speaker 1 (17:53):
Yay, one lead countdown.
Yeah, so excited.
You've done so much amazingwork, work.
What do you think has been themost helpful, beneficial part of
being in the mastermind group?
So much.
Speaker 2 (18:07):
I mean I think more than anything, I want to echo
the dedicated time and theinspiration and the support from
the group.
These have been really hopefulideas for so long.
To actually like not only beable to have you and the team
show me that it's possible, likeI think there was one meeting
(18:30):
where you're like in the next 30minutes we're going to do this,
and I was like that'simpossible.
And then we did it and I waslike what I don't understand.
So that when that kepthappening every week, like when
we just kept moving thingsforward and it felt less and
less ambitious and more possible, that was just huge.
(18:50):
I mean I totally agree.
Like just being able to automatethings and have, you know, real
expert support on things thatjust felt so big and scary.
You know, coming in has beenhuge.
And also like validating ourmessaging.
Like one of our big goals as anorganization this year I mean
(19:12):
it's always a goal, but we havereally like of the top three
this is, this is a top threegoal is like how can we sharpen,
how we tell our story, who weare, what we do, why we do it,
what's our niche?
Like we have a niche.
Let's lean into that and thisjust really helps because you
know if we're going to be askingpeople to commit every month
(19:35):
for years to come, we need to beable to tell that story really
well.
Every month for years to come,we need to be able to tell that
story really well.
So just having that realguidance and brainstorming and
bounce back and literalredlining coffee, it just was
huge.
Speaker 1 (19:49):
Yes, literally the call and believer.
Step three the messaging ishuge and I loved going through
all of the emails and I thinkthere was one comment where
you're like thank you for makingme tell my story here, or
something.
I was like, yeah, we forgetsometimes, I know.
(20:10):
I think what happens is itseems like we've maybe told that
story a bazillion times, butthat's what matters the most,
and so many people haven't heardit yet, and especially in these
new welcome series that we'rewriting.
It's like we think we've talkedabout it to like we're blue in
the face, but the reality isthat so many people haven't
heard it yet in this manner, andyour personal story is what
(20:31):
connects people and that's whyliterally one of those emails
and the welcome series is likethe personal from the founder
email.
I know you have a lot of nextsteps that you're working on A
couple of them.
Speaker 2 (20:44):
Yeah, I mean, we are a hyper local like we're.
It's a big County but we'refocused on one County and what
I've learned through our majordonors is personalized outreach
really is important and so oneof the first things that's going
to happen for launch, evenbefore the larger mass
(21:05):
acquisition emails sorry, notmass, I should say segmented
very carefully and thoughtfullyacquisition emails go out.
I just want to do, you know, aseries and I'm planning and just
writing it out.
Actually writing the emails outthis week and early next is
just like personal outreach.
Personal outreach to the donorsthat already give and I think
(21:26):
you know, to Kathy's fear.
Before, like I was reallyinspired by one of your former
clients, dana, sharing an emailthat she wrote in the sustainers
where she was like it's sharingjoy because not only in asking
them to invite a friend which Ialmost kind of wonder if I
should just start with, askingthem to increase by like $3 or
(21:47):
$7 or $10.
And that was inspired by hersharing that.
She actually did it and a lotof people signed up for that and
it's just.
I just think it's just.
You know, there's a lot of dataaround, you know, focusing more
on retaining the donors you haverather than trying to bring in
new donors, and so I want tolean into that and learn from it
(22:07):
before we go too wide.
And then I also, to that end,want to really lean into.
You know, our board has beenincredible, supporting us on
major donor acquisition, and Iwant to also tie to our goals,
really make sure that we areinviting new people in and maybe
not everyone can give thousandsof dollars or hundreds of
thousands of dollars andcelebrating the folks in their
(22:28):
network and encouraging them toinvite people in their network
that want to give and support inanother way.
So I'm going to ask them eachto invite three people, and then
I'm also going to it givesmomentum and I actually like
that.
Speaker 1 (22:45):
You brought up the.
I think that was Megan Walshwho had that email in the group,
and that leads me backliterally to everybody.
But Kathy, you especially whereyou might not need 500 more
people, you just need those 500to give two extra dollars.
Speaker 2 (23:00):
Right, exactly.
Speaker 1 (23:02):
If you state it in that way where it's like $2 over
a month could generate so much,because you already have such a
built-in group and they will doit if you ask.
Speaker 2 (23:13):
Anyways, Ella, yeah, I mean the fact that you have
500 before launching this.
Now you have so much morefirepower behind you to get even
more.
It's awesome, yeah, so I, andthen the final thing I think you
said three steps.
Another thing I was inspired byfrom the giving summit because
I'm all day not all year, butclearly about how they invested
(23:44):
time into changing the automatedthank you notes that go when
everyone gives a gift, andtelling a story and using that
as a chance to not just have itbe a tax receipt but actually
tell a story of impact, becausewe're going to have our welcome
series and we're going to haveacquisition series.
But I just feel like that'sanother chance for engagement.
That's unexpected.
Like I get, I do monthly giving, I donate, you know, to
organizations and I just lovethat that would be automated and
(24:06):
that I could just switch it outfor all of our campaigns, not
only monthly giving, and sothat's something I just want to.
We have so many stories alreadythat I can pull from and then,
you know, hopefully can keep upa cadence for that switching
monthly as well.
Speaker 1 (24:19):
So I love that.
Yeah, and what she'sreferencing is in the receipts.
In the receipts yeah, yeah,yeah.
Love that so good I'm terrifiedand excited.
I'm so excited to see, likewhat happens in just like even a
month not even six months fromnow, but just like a month from
now and follow your story.
(24:39):
Thank you, ella.
Thank you, casey.
Do you want to go with yoursweet babe?
Where is your monthly givingprogram currently at Casey, and
what are you most lookingforward to?
Speaker 5 (24:53):
So we have five people, including two, that have
signed up since we put the pagelive and we don't know where
they came from.
Love, that, that wasinteresting.
It doesn't look like they camefrom the Facebook ads, so I
don't know where it came from orhow they know about it.
So there's two mysteriouspeople that signed up without us
(25:16):
even launching yet.
So that's cool.
Speaker 1 (25:18):
They might have come from the ads, because sometimes
the pixel literally just can'ttrack because of people's
privacy settings.
Speaker 5 (25:23):
Okay, okay.
One seems to be my pediatricianfrom when I was a kid, but I
don't know if it's the same name, which would be funny if he got
served the ad, because he's inVermont and our work is in
California, but I don't know.
So that's been exciting, that'sawesome.
(25:45):
Yeah.
Speaker 1 (25:47):
Which I actually think I want to like lean on
that for a second.
So I think some of you arehyper-focused, like Mark you're
in Sandburg, I think.
People who don't necessarilylive in the area, but they're
passionate about the mission, orthey visited there, or they
used to be from there, or theyhave family there.
Don't think that you shouldexclude asking certain people or
reaching out if they don'tnecessarily live right in your
(26:09):
area, or that they won't careabout the work that you do
because they're not there there.
I think that's again anothermindset shift to overcome,
especially when COVID happenedand people moved all over the
place, and so I still loveorganizations based in Los
Angeles, even though now I livein Atlanta.
So just something to thinkabout.
Leslie, kimberly, khadija, doyou all three want to share
(26:32):
together?
I will yield to Khadija.
All right, khadija, we'll startwith you.
All right, khadijah, we'llstart with you.
What was the monthly givingprogram like before and where
are you?
Where is the Advocates now?
Well, I guess the Advocates wascreated, so maybe talk about
what was happening before andthen where you're at now.
Speaker 7 (26:51):
Yeah, before we never asked people to give.
We just, I mean, every once ina while we would have a section
in our newsletter, but we neverreally built out a program.
We would try to do a campaignfor Giving Tuesday.
That was pretty much it.
But I think that it was nice forthe masterminds to help us
create a giving program where wehave a whole website dedicated
(27:13):
to it and then we have our whyreally fleshed out.
And I love the email series andthe templates were super
helpful, and so I just thinkthat it was just great that you
guys held our hands throughoutthe process, gave us the
resources, and I think we have abetter understanding of, like
you know, why it's important forothers to give.
We currently we have threedonors now they're on our board.
(27:39):
We have three donors nowthey're on our board.
But I think once we we get ourads up and going we did create
the facebook page awesome, theother facebook page once we get
our ads going and continue tosend in our newsletters I know
leslie has been networking a lot, so just you know, asking
people if they will be willingto give or maybe if their
(28:01):
company would be able to givesomething, would be great.
Speaker 1 (28:05):
Yes and I would anytime you're doing you guys do
a lot of workshops and speakingengagements.
It's just sharing the advocateswith people, leaving it in
their hands to be able to takethe next step and open the
opportunity to support you inthat way.
And I think anytime that you'reout doing tabling or leading
those workshops or meeting withpeople and meeting with doctors,
(28:28):
it's something that you caneasily bring up in conversation
as an entry-level way forsomebody to get started with the
organization.
What are?
I know you've been meeting thethree of you recently.
What are some next steps thatyou have to really build up the
monthly giving program?
Speaker 7 (28:45):
The Facebook ads and also we're going to do like a I
think it's a Mother's Daynewsletter we also talk about.
Let me see what the notes.
Yeah, an email for thenewsletter.
Speaker 1 (28:56):
social media posts email for the newsletter, social
media posts.
We also talked about gettingthe board to host events at
their homes in our last call,Kimberly.
Speaker 7 (29:07):
Oh, okay, sorry, I missed the last call.
Speaker 6 (29:09):
Yeah, the last call, we did speak about us getting
the board involved and, like wewere just speaking earlier about
getting the board to askcertain people not to bombard a
lot of people, I think our issueis is just asking, just tell
them.
I mean, you know, I don't know,I think we're I'm afraid, or
(29:30):
we're afraid to ask people formoney because we fear of the no.
We anticipate a no instead of ayes, but we're going to work on
this stay program up andrunning, which is a great start.
We're going to try to.
I'm going to utilize all thethe holidays that you mentioned
in the last call, because it's agood time.
(29:52):
I mean, we think stuff is offlimits, but it's really not even
summertime.
Yeah, you mentioned that too.
I mean, you know this is allbeen new, of course, and it's
really not even summertime.
Yeah, you mentioned that too.
I mean, you know this is allbeen new, of course, and it's
very enlightening.
I've been encouraged and neverthought about a giving program
like anything like this before.
(30:13):
And thank you, dana.
I mean, yeah, didn't know whatto expect when we were chosen.
I mean, yeah, didn't know whatto expect when we were chosen.
It's been an experience,unbelievable experience, I would
say the least.
But yeah, I mean, anybody whogets this opportunity will be a
wow.
If you're already in the monthof giving space, I mean hats off
(30:36):
to you, because I had no idea,none whatsoever.
Speaker 1 (30:40):
Yes, you all have such potential and I think that
the feeling of the ask.
It's so interesting becausewhen you think about it,
especially your board.
So, if we think about the board, your board said yes to be on a
board because they believe inwhat you're doing and in coming
(31:01):
with that.
They know that the only way todo the work that you do comes
with funding and so they need tohelp be a part of making that
possible.
And then, outside of that, justyour everyday supporters.
Again, same thing they believein the really important work
that you're doing in supportingmaternal healthcare for black
mothers and families.
They're going to want to bedown for the count to change
(31:24):
that systemic problem that'shappening.
Like, how do we fix this?
Oh, you have the knowledge andthe resources in this workshop
and you've already put ittogether.
Great, I can't do that.
I don't have the knowledge todo that.
You do, so I will fuel you bygiving you what I can, which I
actually wanted to share withall of you.
So there was a great.
(31:47):
I just happened to stumble uponit on Instagram.
There was a video posted by theACLU and I give to them monthly
and it was just a video talkingabout the work that they're
currently doing, and I don'tknow who this person is.
This is a random Instagramcomment, but they said and this
is why, even when the budget istight, I never miss a monthly
(32:10):
contribution you guys are trulyawe inspiring.
Thank you for your expertise,your morality and determination,
and that is for every singleone of you, your monthly donors.
You might not be hearing it,but, man, are we all believing
in it?
And you are doing the hardestwork and that is the programming
(32:31):
that you're running.
And if donors are asked, ifthey get the opportunity to be
asked to support you in that way, that's our role.
It's just being like we're here.
You just got to let them knowyou're here.
You're here and these are theways that we would love to help
you support us.
I just thought that was so cool.
And then, right below that, thecomment was this donating to
(32:53):
the ACLU is one of the fastestways to help in the fight.
Many thanks to them for doingthe heavy lifting they're doing.
And then I commented to thatperson like that's what it's all
about and so believe inyourself and making these asks.
So I just want to say like whenyou're starting at ground zero.
You're doing the hard workthat's so necessary.
There are people that want tobelieve you.
(33:14):
And to Ella's point earlierabout really fine tuning that
messaging that we work on,that's what allows you to like
find those people and that's why, like Kimberly, khadijah,
leslie, when I talk aboutMother's Day, and that is so
what your cause is focused on issupporting moms and their
health and having advocacy.
Is it such a perfect alignmentin time where people are out
(33:39):
buying flowers and gifts fortheir mom, their daughters,
their grandmas on this day,their sisters, and what is a
better way than literally sayingI made a monthly contribution
on your behalf to thisorganization that's doing this
work over giving them flowersthat are going to die in a week?
So, anyways, just always thinkabout that.
(34:02):
So I love that so many of youhave talked about the difficulty
of making the ask of a monthlygift, but just know there's so
much power in that.
So I love that so many of youhave talked about the difficulty
of making the ask of a monthlygift, but just know there's so
much power in that.
Awesome, casey, coming back toyou Also, your little one is so
cute.
Speaker 5 (34:18):
Thanks.
How old is he now?
Nine months.
Speaker 1 (34:23):
Nine months, oh my gosh, that's when I remember
that gets so fun and they startto like well, kennedy was
starting to walk all over theplace.
I like 10 months, I think, andstart to be much more like
animated with you and stuff.
Speaker 5 (34:34):
so yeah, he's definitely getting that.
Yeah, he wants to walkeverywhere.
So fun he's recognizing wordsand yeah, it's fun and laughing.
He just started dancing thisweek.
Actually really funny.
Just you wait until they get tobe two and then it's fun and
laughing.
He just started dancing thisweek actually, it's really funny
.
Speaker 1 (34:48):
Just you wait until they get to be two, and then
it's a whole other world.
Okay, cultivators, okay, so youhad.
How many years?
Is there five now?
Speaker 5 (34:59):
We have five now and two have come since we put up
cultivators webpage.
Two have actually joined theCultivator's, even though the
Cultivator's isn't live yet.
Speaker 1 (35:10):
Awesome Love that.
I think the ads will work evenbetter too.
I know, right now it's just thewarm audience, but if you can
expand that and you do that likeother the audience from the
previous one, then you'll getthat outside of just your space.
But so no emails have gone outor anything yet.
Speaker 5 (35:24):
No, nothing's gone out.
We haven't even told anybody,so it must be just from the
Facebook ad, or yeah, I guess itmust be from the Facebook ad.
Speaker 1 (35:33):
And from the ones I saw through, did I see were they
$50 ones?
Yeah, Amazing, that's great,Huge Congratulations.
What are when you are likeready to go out there and do the
launch?
What?
Speaker 5 (35:48):
are the next couple of steps that the team's working
on Meeting with the board ouracquisition series, emails and
PR Awesome.
What are you?
Speaker 1 (35:55):
asking of the board.
Speaker 5 (35:57):
I'm going to ask them to do the LinkedIn posts.
I'm going to ask them.
We asked all of our staff tothink of like 10 people that
they would share this with, soI'll do the same for the board.
I think that's it.
Speaker 1 (36:10):
Awesome.
Yeah, just the networking.
That's amazing, and I knowyou're joining us all the way
from Italy.
How has the mastermind processbeen for you?
What's been the most helpful?
Speaker 5 (36:20):
It's been great.
I think the most help has beenall the individualized support
and then also having most of thework that I would have done,
such as like writing the landingpage, the design, all of that
done for us.
I think that was like a bigdraw for me.
So I've always wanted to do amonthly giving program, but
(36:42):
having someone yet to reallyguide me was key and do a lot of
the work.
That takes a long time.
Speaker 1 (36:51):
Yes, yeah, we just keep the momentum moving.
Amazing.
And actually you brought upLinkedIn.
So this would be a really greatthing actually for all of you
to work on.
So we've talked about whatwe're asking of board and of
donors, but all of youindividually.
In the Google Drive folderthere are two and actually I'm
(37:15):
going to link them really quick.
There are two LinkedIntemplates for you specifically
to craft, to share on your ownLinkedIn channels about the
launch, the relaunch of theprogram, to share with people,
and so I think I shared this.
I don't know if this was in thelast call or maybe a couple of
calls ago, but there was an EDwho had shared on LinkedIn about
(37:40):
a new monthly donor that cameon and she had tagged that
person.
Obviously, she had herpermission to do that and she
had tagged that person.
Obviously she had herpermission to do that and
because of her sharing that thatperson who was tagged, three
new donors came because they sawthat their friend had given to
that organization.
So the ripple effect is amazing.
So don't discount you sharingyour experience.
(38:02):
And so I think actually it's inyour workbook templates.
One of them is the personalstory about the organization,
why you're a part of it.
The second one is taking themliterally behind this process.
So this is the one that startswith like I'm buzzing with
excitement to share somethingwe've been working on behind the
(38:23):
scenes for the past four monthsthrough the mastermind program.
Obviously, feel free tocustomize this.
My recommendation, honestly, is,if you're feeling a little bit
even tongue-tied with thetemplates, is copy and paste
them into chat, gpt andliterally say like this is the
organization.
(38:43):
This is a little bit about giveit some context and be like use
this template to customize thisfor me and my personal role in
the organization.
This is a little bit about Giveit some context and be like use
this template to customize thisfor me and my personal role in
the organization and see what itspits out for you.
That maybe helps you give astarting point.
Tell it what kind of tone youwant it to have, but I would get
these out sooner than later.
Even if you're not formallylaunching, it's the sneak behind
(39:07):
the scenes of what you'vepersonally been working on from,
like, a thought leadershipstandpoint.
Yeah, and Kathy, spend moretime on LinkedIn.
Yes, it's an amazing, amazingplatform for connections.
Speaker 2 (39:17):
I'm really excited to post and also, when everyone
else posts, send it to me andI'll comment and celebrate so
that it can help spread thecross-country reach.
Speaker 1 (39:29):
Yes, yes, tag me too.
Of course I will engage.
Yes, make sure to tag me, tageach other.
I will do with all of yourpermission.
Are you okay if I share?
Speaker 2 (39:40):
Ella is your site shareable yet no, but on
Wednesday.
Next Wednesday will be.
Speaker 1 (39:46):
Okay, so I'll wait until next week and then, are
you okay with me?
I'll shout out each of you withthe links to your sites.
Speaker 2 (39:54):
Yes, yes, yes, yes.
Speaker 1 (39:57):
Amazing.
That would be awesome, amazing.
Thank you all so much for doingthat and this has been,
literally this is my favoritething to do.
My biggest thing, likeliterally as we all wrap and
we've been sharing these likenext step with one another is
make the ask.
Make the asks, do itconsistently, do it frequently.
(40:17):
Think about all the ways thatyou can integrate your monthly
giving into the events that youhave, into a speaking thing you
have into a podcast.
You're asked to be on literallyall the ways, and then you all
have been invited into theSustainer Slack group, so the
brainstorming doesn't stop justbecause our calls stop.
There's a whole community inthere.
That's amazing.
(40:38):
And then I was actually goingto send out an email to all the
previous Mastermind alumni toget us on a call together and
just brainstorm and share.
So that's like 23 people now,whoever's free to join those,
and so that's really fun.
To even meet people back fromthe first group was in 2022.
And yeah, so very excited aboutthe growth and the potential
(41:00):
with all of you.
Did anybody have any?
Yes, kathy.
Speaker 3 (41:04):
I was thinking I would love to meet all the other
mastermind graduates.
Would you ever just have Idon't know a group like a
reunion or like for your alumnior whoever you know, I don't
know something annual with allof your graduates to share?
Speaker 1 (41:23):
inspiration or yeah, yeah, that's what I had just met
with, like emailing all thealumni and getting together like
on a call and just like sharingall the updates and learnings
and what everybody's working on.
Speaker 3 (41:34):
Oh, I'm sorry.
I thought you said Imisunderstood you.
I'm so sorry, it's okay.
I meant like in the sustainerslack, like everyone there.
I didn't know it was just theoh yeah, no, no, no,
specifically like alumni.
Speaker 1 (41:45):
Yeah, yeah, ella, I saw you, yeah.
Speaker 2 (41:48):
Yeah, no, I also wanted to ask cause.
I know I think Mark had thecomment in his Q and a.
I think one of the biggestlessons I've had, the more busy
I get running this organization,is putting time on my calendar
to dedicate, to working onsomething is the most important
(42:09):
thing I can do, like dedicatingtime, and time blocking has been
like the most game changer formy productivity versus like a
written to-do list.
And so I wanted to ask if anyoneyou don't have to answer now
but if anyone wants to join meas a small group for like a
biweekly or monthly hour wherewe don't even have to talk but
(42:32):
we can, but we literally arejust working on our recurring
giving to dues together quietly.
I would really love thatbecause one it will be nice to
like have peers and know we were, you know we have the same
context.
But also, like I just need likeI'm going to put on my calendar
now Like I have kind of thisthing I'm trying where it's like
(42:53):
you know finance ops hour eachweek and you know like HR people
things each week, but like Ijust would love to do it with
someone else that has beenthrough this with me.
Speaker 1 (43:06):
So I love a monthly giving hour.
I think I actually I should setthis up in the Slack group and
literally make it like a huddleand people can just join the
huddle and like it's open forquestions.
Otherwise it's literally youcan just be on mute and be
silent and ask questions if youneed to.
Speaker 2 (43:20):
Right, exactly.
Yeah, I just like I.
I know I will make progress,but I just want a little bit
more of the like accountabilityof you know, like this person's
also going to be doing thisspecific work.
We all have a million things wecould be doing, but for this
hour together we're going to bedoing this work.
I just love that.
So, bring it out there.
Speaker 1 (43:41):
Love that I know if something's not on my calendar
it doesn't happen or it getsblocked over, right, yeah,
anybody else?
Any final questions, thoughts?
I'm literally so proud of y'all, like I'm so excited and
(44:02):
continue to like to sharequestions in there, like that's
the biggest thing is I want youto know, like that the community
doesn't end and that it's herefor you and feel free to use it
as a resource.
And it's not just me in there,but all the other hundreds of
nonprofits that are in there too, that are at all different
levels of fundraising.
Truly, everyone's so great inthere about answering questions.
(44:24):
That's awesome.
Speaker 2 (44:26):
Thank you so much, Dana.
Thank you for bringing the teamtogether of co-conspirers
co-experts I don't know theright word, but it's just been
so great.
I'm so happy we did this.
Speaker 1 (44:38):
Yay, yes, I'm so glad to have met all of you and
worked with all of you and I amplanning to do don't have the
details yet and worked with allof you, and I am planning to do
don't have the details yet, butif it's in your futures, an
in-person experience here inAtlanta.
In the fall, that will bespecifically on acquisition, and
so I'm going to bring in apublicist.
(45:00):
I actually just hired him forme.
I'm going to have him come inand do on-site pitching for you
and just work through all ofthat, and so it's going to have
him come in and do like on-sitepitching for you and just like
work through all of that, and soit's going to be very growth
focused.
I'm touring a really cool housetomorrow that has like an
outside pool area and it's goingto be like like a cool little
vibe and it's going to be small.
I don't want it to be more thanlike 15 people probably.
(45:20):
Yeah, come on back to ATL.
So day and a half, but very,very intimate, very, very
hands-on, literally doing I willlook over your shoulder and
read your email and then yousend it.
I love that, but I'll keep youall posted when that happens.
Speaker 2 (45:37):
Amazing.
You're going to have to startdoing a road show across the
country with those oh gosh.
Speaker 1 (45:46):
I was like hey family .
Speaker 2 (45:48):
And then just hop over to Italy too.
Invest in an Airstream.
Crazier things have happened.
Speaker 1 (45:58):
Oh, you'll be here in October.
Okay, leslie, you're gonna haveto let me know where and when
you have to shoot me an email.
Awesome.
Thank you everyone so much.
It was such a pleasure workingwith you and please stay in
touch.
Thank you so much much.
It was such a pleasure workingwith you and please stay in
touch.
Thank you so much for tuninginto today's episode of Missions
to Movements.
If you enjoyed our conversationand found it helpful, I would
love for you to take a moment toleave a review.
(46:20):
Wherever you're listening.
Your feedback helps us reachmore change makers like you and
continue bringing impactfulstories and strategies to the
show.
Don't forget to hit thatsubscribe button, too, so you'll
never miss an episode, anduntil next time, keep turning
your mission into a movement.
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