May 7, 2025 • 18 mins
Did you know that only 3% of charitable giving in the U.S. happens on a recurring basis, and moving that needle to just 5% could unlock $9 BILLION in annual funding for nonprofits?!
Today I’m sharing my keynote from the 2025 Monthly Giving Summit and pulling back the curtain on what it really takes to stop treating recurring giving like a side hustle. It’s time to make it the main event!
Sustainable, predictable revenue doesn’t happen by accident. It happens when we lead with intention, ask boldly, and invite people into something bigger than a one-time gift.
And it starts with ONE powerful question: Do you have the habit of asking?
Throughout my talk, you’ll hear personal stories, industry-shifting data, and tactical strategies to help you build (or scale) a thriving monthly giving program. You’ll walk away with ideas you can implement today (not next year!), to transform how you position recurring support, activate your donors, and build a future where sustainable giving becomes the norm.
Resources & Links
Want to see more of the 2025 Monthly Giving Summit? Click here for the YouTube Playlist of all the sessions.
Check out Episode 142 to hear Blythe Hill from Dressember unpack their merger and acquisition journey with IJM.
This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
What if we, collectively, could unlock $9
billion?
$9 billion Giving Tuesday hasbeen running an analysis on the
opportunities in our sector and,no surprise, recurring giving
is at the top of the list, andso you are gonna get a preview,
a first look at some of the keynumbers from that analysis.
(00:20):
I'm Dana Snyder, your host ofthe Missions to Movements
podcast, and my path tophilanthropy has been anything
but traditional.
This show is your weeklymastermind, designed to give you
the ideas, insights and supportyou need to push the boundaries
of what's been done before innonprofit marketing and
(00:40):
fundraising.
Whether you're looking to builda magnetic monthly giving
program, elevate your personalbrand or create partnerships
that amplify your impact, thisspace is for you.
I'll bring you solo episodesand conversations with industry
leaders offering actionablestrategies and fresh
perspectives that will move youand your mission forward.
(01:02):
Let's turn your mission into amovement.
So we say we want more monthlydonors, but are we actually
asking like we mean it?
I am very excited to share thispreviously recorded live
session from the 2025 MonthlyGiving Summit, where this was my
(01:25):
keynote that I shared where wereally get real and honest about
what it looks like to stoptreating recurring giving like a
side hustle or a PS message andreally start making it the main
event, because sustainablerevenue doesn't happen by
accident.
It happens when we lead withintention, we ask boldly and
when we invite people intosomething bigger than a one-time
(01:48):
gift.
And why this is even morecrucial to think about right now
is because of the flux thatwe're seeing in financial
stability in the sector, withfunding, and so truly recurring
giving is the most sustainableand predictable revenue stream.
So I hope this keynotediscussion from the Monthly
Giving Summit inspires someinspiration, some creativity,
(02:10):
some ideas, and it's the perfectwarm-up for what's coming next
week, which is Monthly GivingAwareness Week.
It is a full-on celebration ofthis movement we're building
together, presented by GivingTuesday RKD Group and myself,
all for you.
So we are going to have threedifferent pieces of content
(02:32):
released every single day nextweek.
If you head tomonthlygivingweekcom, go ahead
and add there's a littlecalendar.
You can add the event to yourcalendar, so you have it on
there for a week.
Come back to the website everysingle day, new content will be
dripped out and released for you.
And if you are curious aboutother sessions from the Monthly
(02:54):
Giving Summit specifically, allof the sessions have been
uploaded for free on YouTube.
You can also go tomonthlygivingsummitcom and
there's an easy way to accessthe playlist of all of the
sessions for this.
So if you are ready to growyour program, to get inspired
and to really start makingmonthly giving a no-brainer,
(03:15):
maybe this needs to be sent toleadership in your organization.
Continue to listen to thisepisode.
If you want the slide visualversion, you can head to YouTube
where you can see the actualpresentation that I gave, and
we'll make sure to link to thatin the show notes.
And with that, let's go, anddon't forget to head to
monthlygivingweekcom to get allof the amazing resources for
(03:37):
next week during Monthly GivingAwareness Week.
Each of us has a shared visionto create a sustainable,
reliable revenue anduninterrupted impact for our
causes, and today I want tochallenge you with one simple
but powerful question.
Do you have the habit of askingfor occurring gifts?
(03:59):
And that's what we're going todive into during my morning
keynote today.
Now, if you would have told me14 years ago that I would have
dedicated my career to helpingnonprofits build thriving
monthly giving programs, Iwouldn't have believed you.
Not because I didn't care I'vealways been really passionate
about impact but because of thetime, monthly giving was not
(04:20):
even in my radar.
In 2011, I started in thenonprofit world officially after
graduating from college as theDirector of Marketing and
Development for a nonprofit andI was juggling all the things
this might sound very familiarfrom events, social media, donor
appeals, email campaigns.
Does this sound familiar toanybody?
We talked about fundraising allthe time, but never monthly
(04:46):
giving really as a strategy.
It was always major gifts, itwas annual appeals and our big
gala, and so why does thismatter to me?
There was something really bigthat happened.
I watched a movie.
I watched a movie called theWhistleblower.
Has anybody seen this moviebefore?
Yeah, the Whistleblower.
(05:06):
It came out in 2010, and it's adrama based on the true story
of Kathleen Bukovac, a Nebraskanpolice officer who took a job
as a UN peacekeeper in post-warBosnia and she uncovered a human
trafficking ring, only torealize that actual members of
the UN and private contractorswere complicit in the cover-up.
(05:28):
And despite threats andcorruption and obstruction, she
risked everything to tell thetruth and I honestly, I rented
this from a red box and just Ithought it was a government
thriller movie and at the veryend it said the words based on a
true story and everything.
(05:49):
I was shocked.
I wanted to do something.
So the first thing I did was Iwent to Google and I searched
online for anti-humantrafficking organizations.
There's over a thousand just inthe US, just in the US alone.
And so I, like, continuedsearching.
I was like how in the world wasI going to pick one
(06:11):
organization of these thousandsto support or volunteer with?
Kelly?
I remember Redbox, yeah, tosupport and be with.
Then I found Blythe Hill.
She is the founder ofDressumber.
She stood out because she stoodout about what she was doing
and she was vocal about it.
I found her TED Talk on YouTubeand she was doing something so
(06:34):
different.
She created her.
What I like to call moat Inbusinesses we call it it's
really common around a moat ofwhat makes you different, what
makes it so like untouchablethat you're who somebody wants
to work with or support.
And her story stood out in howDressumber fundraised, using
dresses and ties as apeer-to-peer campaign to raise
(06:55):
awareness, was so unique, and soI always say I love Dressumber
too.
One of the top ways to standout is to create your moat.
I've had the really fortunateopportunity this is a QR code to
listen to episode 142, whereDressember has actually been
acquired by IJM, internationalJustice Mission, and it's a
(07:17):
really interesting story abouthow she made the decision to do
that as a founder and becomepart of this bigger coalition,
which I thought was so powerful.
And so we want to make surethat we create our moats by
telling our stories.
Your personal, unique storiesare so powerful, and this is my
(07:37):
daughter, kennedy, and since,before she was born, the on the
right is this past Valentine'sDay, so just a couple weeks ago
I was telling her stories.
We tell lots of stories in thishouse, lots of stories on
repeat, and now more than ever,your personal stories matter to
amplify the work that you'redoing.
(07:59):
And so, nearly five years ago,I joined Dress Embers, the
collective, their monthly givingprogram, and I wanted to just
like I am one individual.
But what does it mean to be amonthly donor of five
organizations?
Like who is this person right?
So, dressumber, they usefashion I talked about the
(08:19):
dresses and the ties to raiseawareness and funds to combat
human trafficking.
The Hope Booth I am a member ofthe movement.
They refurbish old telephonebooths and install them in
public spaces to providemessages of hope and mental
health resources.
You will hear from a member ofthe hope booth in just a few
minutes.
Aclu defends and promotes civilliberties and constitutional
(08:41):
rights, litigation, advocacy andcommunity engagement.
I'm a monthly donor of the ACLU.
I'm a monthly donor of Chamberof Mothers, advocates for
policies and supports mothers,including paid family leave,
affordable childcare andmaternal health and, lastly,
politicist providing funding tocover childcare costs so parents
can participate in civicactivities, ensuring families
(09:04):
have a voice in democracy.
Now I give in support to all ofthese organizations because it's
so aligned with my coreidentity and because I was asked
.
I was asked to joinspecifically as a monthly donor
to these organizations.
(09:24):
Now, I don't mean that theyliterally called me and asked,
but whether it was a social ad,whether it was the first thing I
saw on their website, whetherGloria Aymana at the Hope Booth,
it was a LinkedIn post talkingabout the movement, specifically
, I was called in to ask.
So here's a question what if wecollectively could unlock $9
(09:46):
billion $9 billion Giving?
Tuesday has been running ananalysis on the opportunities in
our sector and, no surprise,recurring giving is at the top
of the list, and so you aregoing to get a preview, a first
look at some of the key numbersfrom that analysis.
So right now, only 3% of allcharitable donations are given
(10:09):
on a recurring basis in theUnited States.
If we move that number from 3%to 5% together, we would unlock
an additional $9 billion inannual funding for nonprofits.
Now think about that.
$9 billion, not just one timeevery single year.
(10:30):
That's enough to fund programs,hire more staff, expand
services and create more impact.
But now, this shift doesn'thappen on its own and by
accident, right?
It happens when we as leaders,start changing our own habits,
not just the habits of ourdonors, but it starts with how
(10:50):
we prioritize.
Yeah, isn't that crazy.
I just got chills, I know.
When they first told me this, Iwas like can I please share
that?
I know it hasn't been likepublicly announced anywhere, but
this group needs to hear it.
But, most importantly, how do wecommunicate and how do we ask?
So I want you to think for asecond about your own life.
How many of you have a Netflixsubscription or Hulu or Disney
(11:12):
or any entertainment platform?
Like?
I'm going to keep my handraised.
How about a gym membership?
I'm going to keep my handraised.
I go to Orange Theory.
I need a class.
I need people to like, motivateme.
How about a meal deliveryservice, hellofresh?
We are like constantly in wavesof this because I am not a good
cook and I need a box to helpme prepare meals.
(11:34):
But we love the ease, right?
We love the predictability, theconvenience.
And the donors, they're nodifferent.
They love the habit of giving.
They said it and they forget ituntil, of course, they're like
I'm so into this mission.
But here's the real question Dowe as or is it still the little
(11:57):
sidebar on the website, the PSmessage in your email appeal a
backup plan?
Because, be honest, how many ofus are prioritizing monthly
giving the way we should?
Because this is the reality.
If we want donors to build thehabit of giving in a recurring
first manner, we need to buildthe habit of asking in a
(12:22):
recurring first manner.
So how does it typically getpositioned?
Let's look at this example.
There's just one example.
How many donation pages looklike this?
Right, a small monthly givingbutton right underneath a hidden
checkbox?
And maybe this is not all ofyou, but maybe it's a few.
And now ask yourself if a donorthis is a real page I took from
(12:45):
a real nonprofit If a donorlanded on this page, what's the
first thing they see?
Are they being asked to joinsomething powerful and ongoing
about community, or are theybeing asked to give once, with a
small secondary option toconsider monthly giving?
When we treat recurring givingas an afterthought, donors will
(13:11):
too.
That's just the fact.
So here's the stats again.
We already know the potential.
If we, collectively, canincrease recurring giving from
3% to 5%, that is an extra $9billion for nonprofits annually.
But how do we actually makethat happen, right?
(13:31):
That's the question.
It starts with flipping thescript If we treat recurring
gifts as the primary way tosupport your organization rather
than the optional way.
Here's the truth.
Monthly donors just don't stickaround longer.
They also give more over time.
They feel more connected toyour work.
They are way more likely toincrease their gifts.
(13:52):
Give again, introduce you tonetworks I am hosting a
fundraiser at my house volunteerand leave legacy gifts.
If we commit to askingdifferently, we will not just
increase our funding.
We will create a new culture ofphilanthropy, one where
sustained giving is the norm,not the exception, just like
(14:15):
we've been taught in culturewith the subscription economy.
So how do we move today fromknowledge to action?
There are two commitments weneed to make today.
First, implementation startsnow.
Over the next two days, you'regoing to hear the most amazing
strategies and case studies andpractical tactics, but we have
(14:36):
to commit what we learned today,not later, not next year, but
today.
And second, we must do thistogether.
The most successful monthlygiving programs do not operate
in silos.
I love our Sustainer Slackgroup.
There's 150 orgs in there.
They collaborate, they share,they lift each other up.
If we truly want to grow this2% each other up, if we truly
(15:02):
want to grow this 2% we have todo it together.
We have to build a community ofsupport.
So this is my challenge Beforewe dive in today's session.
This is my only challenge today.
Please take a moment.
Think about your nextfundraising campaign, your
website right now, the nextemail you have prepared to send
out, the next email you haveprepared to send out, and what's
(15:22):
one way that you can startasking in a recurring?
First way, and number two,there are over 1,100 of you now
in here right now.
Who is one person you canconnect with here today to
collaborate on growing yourprogram?
This summit is not just aboutideas.
It is about action and if wecan take that step together and
(15:43):
make recurring giving the mainevent, I mean, wow, think about
what that can do.
Let's make today the moment westop treating monthly giving as
an afterthought, because when wedo, we are not just fundraising
, we are building the future ofphilanthropy together.
(16:04):
Thank you so much for tuninginto today's episode of Missions
to Movements.
If you enjoyed our conversationand found it helpful, I would
love for you to take a moment toleave a review.
Wherever you're listening, yourfeedback helps us reach more
changemakers like you andcontinue bringing impactful
stories and strategies to theshow.
(16:25):
Don't forget to hit thatsubscribe button too, so you'll
never miss an episode.
And until next time, keepturning your mission into a
movement.
What if we, collectively, could unlock $9
billion?
$9 billion Giving Tuesday hasbeen running an analysis on the
opportunities in our sector and,no surprise, recurring giving
is at the top of the list, andso you are gonna get a preview,
a first look at some of the keynumbers from that analysis.
(00:20):
I'm Dana Snyder, your host ofthe Missions to Movements
podcast, and my path tophilanthropy has been anything
but traditional.
This show is your weeklymastermind, designed to give you
the ideas, insights and supportyou need to push the boundaries
of what's been done before innonprofit marketing and
(00:40):
fundraising.
Whether you're looking to builda magnetic monthly giving
program, elevate your personalbrand or create partnerships
that amplify your impact, thisspace is for you.
I'll bring you solo episodesand conversations with industry
leaders offering actionablestrategies and fresh
perspectives that will move youand your mission forward.
(01:02):
Let's turn your mission into amovement.
So we say we want more monthlydonors, but are we actually
asking like we mean it?
I am very excited to share thispreviously recorded live
session from the 2025 MonthlyGiving Summit, where this was my
(01:25):
keynote that I shared where wereally get real and honest about
what it looks like to stoptreating recurring giving like a
side hustle or a PS message andreally start making it the main
event, because sustainablerevenue doesn't happen by
accident.
It happens when we lead withintention, we ask boldly and
when we invite people intosomething bigger than a one-time
(01:48):
gift.
And why this is even morecrucial to think about right now
is because of the flux thatwe're seeing in financial
stability in the sector, withfunding, and so truly recurring
giving is the most sustainableand predictable revenue stream.
So I hope this keynotediscussion from the Monthly
Giving Summit inspires someinspiration, some creativity,
(02:10):
some ideas, and it's the perfectwarm-up for what's coming next
week, which is Monthly GivingAwareness Week.
It is a full-on celebration ofthis movement we're building
together, presented by GivingTuesday RKD Group and myself,
all for you.
So we are going to have threedifferent pieces of content
(02:32):
released every single day nextweek.
If you head tomonthlygivingweekcom, go ahead
and add there's a littlecalendar.
You can add the event to yourcalendar, so you have it on
there for a week.
Come back to the website everysingle day, new content will be
dripped out and released for you.
And if you are curious aboutother sessions from the Monthly
(02:54):
Giving Summit specifically, allof the sessions have been
uploaded for free on YouTube.
You can also go tomonthlygivingsummitcom and
there's an easy way to accessthe playlist of all of the
sessions for this.
So if you are ready to growyour program, to get inspired
and to really start makingmonthly giving a no-brainer,
(03:15):
maybe this needs to be sent toleadership in your organization.
Continue to listen to thisepisode.
If you want the slide visualversion, you can head to YouTube
where you can see the actualpresentation that I gave, and
we'll make sure to link to thatin the show notes.
And with that, let's go, anddon't forget to head to
monthlygivingweekcom to get allof the amazing resources for
(03:37):
next week during Monthly GivingAwareness Week.
Each of us has a shared visionto create a sustainable,
reliable revenue anduninterrupted impact for our
causes, and today I want tochallenge you with one simple
but powerful question.
Do you have the habit of askingfor occurring gifts?
(03:59):
And that's what we're going todive into during my morning
keynote today.
Now, if you would have told me14 years ago that I would have
dedicated my career to helpingnonprofits build thriving
monthly giving programs, Iwouldn't have believed you.
Not because I didn't care I'vealways been really passionate
about impact but because of thetime, monthly giving was not
(04:20):
even in my radar.
In 2011, I started in thenonprofit world officially after
graduating from college as theDirector of Marketing and
Development for a nonprofit andI was juggling all the things
this might sound very familiarfrom events, social media, donor
appeals, email campaigns.
Does this sound familiar toanybody?
We talked about fundraising allthe time, but never monthly
(04:46):
giving really as a strategy.
It was always major gifts, itwas annual appeals and our big
gala, and so why does thismatter to me?
There was something really bigthat happened.
I watched a movie.
I watched a movie called theWhistleblower.
Has anybody seen this moviebefore?
Yeah, the Whistleblower.
(05:06):
It came out in 2010, and it's adrama based on the true story
of Kathleen Bukovac, a Nebraskanpolice officer who took a job
as a UN peacekeeper in post-warBosnia and she uncovered a human
trafficking ring, only torealize that actual members of
the UN and private contractorswere complicit in the cover-up.
(05:28):
And despite threats andcorruption and obstruction, she
risked everything to tell thetruth and I honestly, I rented
this from a red box and just Ithought it was a government
thriller movie and at the veryend it said the words based on a
true story and everything.
(05:49):
I was shocked.
I wanted to do something.
So the first thing I did was Iwent to Google and I searched
online for anti-humantrafficking organizations.
There's over a thousand just inthe US, just in the US alone.
And so I, like, continuedsearching.
I was like how in the world wasI going to pick one
(06:11):
organization of these thousandsto support or volunteer with?
Kelly?
I remember Redbox, yeah, tosupport and be with.
Then I found Blythe Hill.
She is the founder ofDressumber.
She stood out because she stoodout about what she was doing
and she was vocal about it.
I found her TED Talk on YouTubeand she was doing something so
(06:34):
different.
She created her.
What I like to call moat Inbusinesses we call it it's
really common around a moat ofwhat makes you different, what
makes it so like untouchablethat you're who somebody wants
to work with or support.
And her story stood out in howDressumber fundraised, using
dresses and ties as apeer-to-peer campaign to raise
(06:55):
awareness, was so unique, and soI always say I love Dressumber
too.
One of the top ways to standout is to create your moat.
I've had the really fortunateopportunity this is a QR code to
listen to episode 142, whereDressember has actually been
acquired by IJM, internationalJustice Mission, and it's a
(07:17):
really interesting story abouthow she made the decision to do
that as a founder and becomepart of this bigger coalition,
which I thought was so powerful.
And so we want to make surethat we create our moats by
telling our stories.
Your personal, unique storiesare so powerful, and this is my
(07:37):
daughter, kennedy, and since,before she was born, the on the
right is this past Valentine'sDay, so just a couple weeks ago
I was telling her stories.
We tell lots of stories in thishouse, lots of stories on
repeat, and now more than ever,your personal stories matter to
amplify the work that you'redoing.
(07:59):
And so, nearly five years ago,I joined Dress Embers, the
collective, their monthly givingprogram, and I wanted to just
like I am one individual.
But what does it mean to be amonthly donor of five
organizations?
Like who is this person right?
So, dressumber, they usefashion I talked about the
(08:19):
dresses and the ties to raiseawareness and funds to combat
human trafficking.
The Hope Booth I am a member ofthe movement.
They refurbish old telephonebooths and install them in
public spaces to providemessages of hope and mental
health resources.
You will hear from a member ofthe hope booth in just a few
minutes.
Aclu defends and promotes civilliberties and constitutional
(08:41):
rights, litigation, advocacy andcommunity engagement.
I'm a monthly donor of the ACLU.
I'm a monthly donor of Chamberof Mothers, advocates for
policies and supports mothers,including paid family leave,
affordable childcare andmaternal health and, lastly,
politicist providing funding tocover childcare costs so parents
can participate in civicactivities, ensuring families
(09:04):
have a voice in democracy.
Now I give in support to all ofthese organizations because it's
so aligned with my coreidentity and because I was asked
.
I was asked to joinspecifically as a monthly donor
to these organizations.
(09:24):
Now, I don't mean that theyliterally called me and asked,
but whether it was a social ad,whether it was the first thing I
saw on their website, whetherGloria Aymana at the Hope Booth,
it was a LinkedIn post talkingabout the movement, specifically
, I was called in to ask.
So here's a question what if wecollectively could unlock $9
(09:46):
billion $9 billion Giving?
Tuesday has been running ananalysis on the opportunities in
our sector and, no surprise,recurring giving is at the top
of the list, and so you aregoing to get a preview, a first
look at some of the key numbersfrom that analysis.
So right now, only 3% of allcharitable donations are given
(10:09):
on a recurring basis in theUnited States.
If we move that number from 3%to 5% together, we would unlock
an additional $9 billion inannual funding for nonprofits.
Now think about that.
$9 billion, not just one timeevery single year.
(10:30):
That's enough to fund programs,hire more staff, expand
services and create more impact.
But now, this shift doesn'thappen on its own and by
accident, right?
It happens when we as leaders,start changing our own habits,
not just the habits of ourdonors, but it starts with how
(10:50):
we prioritize.
Yeah, isn't that crazy.
I just got chills, I know.
When they first told me this, Iwas like can I please share
that?
I know it hasn't been likepublicly announced anywhere, but
this group needs to hear it.
But, most importantly, how do wecommunicate and how do we ask?
So I want you to think for asecond about your own life.
How many of you have a Netflixsubscription or Hulu or Disney
(11:12):
or any entertainment platform?
Like?
I'm going to keep my handraised.
How about a gym membership?
I'm going to keep my handraised.
I go to Orange Theory.
I need a class.
I need people to like, motivateme.
How about a meal deliveryservice, hellofresh?
We are like constantly in wavesof this because I am not a good
cook and I need a box to helpme prepare meals.
(11:34):
But we love the ease, right?
We love the predictability, theconvenience.
And the donors, they're nodifferent.
They love the habit of giving.
They said it and they forget ituntil, of course, they're like
I'm so into this mission.
But here's the real question Dowe as or is it still the little
(11:57):
sidebar on the website, the PSmessage in your email appeal a
backup plan?
Because, be honest, how many ofus are prioritizing monthly
giving the way we should?
Because this is the reality.
If we want donors to build thehabit of giving in a recurring
first manner, we need to buildthe habit of asking in a
(12:22):
recurring first manner.
So how does it typically getpositioned?
Let's look at this example.
There's just one example.
How many donation pages looklike this?
Right, a small monthly givingbutton right underneath a hidden
checkbox?
And maybe this is not all ofyou, but maybe it's a few.
And now ask yourself if a donorthis is a real page I took from
(12:45):
a real nonprofit If a donorlanded on this page, what's the
first thing they see?
Are they being asked to joinsomething powerful and ongoing
about community, or are theybeing asked to give once, with a
small secondary option toconsider monthly giving?
When we treat recurring givingas an afterthought, donors will
(13:11):
too.
That's just the fact.
So here's the stats again.
We already know the potential.
If we, collectively, canincrease recurring giving from
3% to 5%, that is an extra $9billion for nonprofits annually.
But how do we actually makethat happen, right?
(13:31):
That's the question.
It starts with flipping thescript If we treat recurring
gifts as the primary way tosupport your organization rather
than the optional way.
Here's the truth.
Monthly donors just don't stickaround longer.
They also give more over time.
They feel more connected toyour work.
They are way more likely toincrease their gifts.
(13:52):
Give again, introduce you tonetworks I am hosting a
fundraiser at my house volunteerand leave legacy gifts.
If we commit to askingdifferently, we will not just
increase our funding.
We will create a new culture ofphilanthropy, one where
sustained giving is the norm,not the exception, just like
(14:15):
we've been taught in culturewith the subscription economy.
So how do we move today fromknowledge to action?
There are two commitments weneed to make today.
First, implementation startsnow.
Over the next two days, you'regoing to hear the most amazing
strategies and case studies andpractical tactics, but we have
(14:36):
to commit what we learned today,not later, not next year, but
today.
And second, we must do thistogether.
The most successful monthlygiving programs do not operate
in silos.
I love our Sustainer Slackgroup.
There's 150 orgs in there.
They collaborate, they share,they lift each other up.
If we truly want to grow this2% each other up, if we truly
(15:02):
want to grow this 2% we have todo it together.
We have to build a community ofsupport.
So this is my challenge Beforewe dive in today's session.
This is my only challenge today.
Please take a moment.
Think about your nextfundraising campaign, your
website right now, the nextemail you have prepared to send
out, the next email you haveprepared to send out, and what's
(15:22):
one way that you can startasking in a recurring?
First way, and number two,there are over 1,100 of you now
in here right now.
Who is one person you canconnect with here today to
collaborate on growing yourprogram?
This summit is not just aboutideas.
It is about action and if wecan take that step together and
(15:43):
make recurring giving the mainevent, I mean, wow, think about
what that can do.
Let's make today the moment westop treating monthly giving as
an afterthought, because when wedo, we are not just fundraising
, we are building the future ofphilanthropy together.
(16:04):
Thank you so much for tuninginto today's episode of Missions
to Movements.
If you enjoyed our conversationand found it helpful, I would
love for you to take a moment toleave a review.
Wherever you're listening, yourfeedback helps us reach more
changemakers like you andcontinue bringing impactful
stories and strategies to theshow.
(16:25):
Don't forget to hit thatsubscribe button too, so you'll
never miss an episode.
And until next time, keepturning your mission into a
movement.
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Clay Travis and Buck Sexton Show
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.