Malcolm Gladwell’s theories on podcasting, America, and Joe Rogan

Malcolm Gladwell is a man of many theories – he’s made a career of it through his books and podcasts through Pushkin Industries. This week, Ben and Max bring on the author and Revisionist History host to get his current theories about the state of podcasting, how that industry can extend your career, and why he’s betting on narrative shows when everyone else is running towards chat shows. They also discuss his take on Joe Rogan as a “tightly muscled possum,” and why he’s skeptical of the power of the internet and optimistic about America. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media  For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us [e-mail]