Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
All right, CEOs. You should know with me, Adam West
and Chris Lindahl is here. You've seen crystalin Doll, You've
seen the billboards. I'm sure with the I told my
son who's coming. I love to tell them who's coming in.
I just did the arms out, meaning right away you're
coming in.
Speaker 2 (00:13):
Welcome, thank you, thanks for having me.
Speaker 3 (00:16):
Yeah, the the arms out thing has definitely taking a
life of its own. I hear you know, it's funny
you mention you know, your your kids, because I hear
it all the time of all the kids out there
that see the arms out, you know, everywhere. Now, really,
I mean it's not over social media. Of course, it
started on billboards, it's on TV radio. We can pretend
that my arms are increasing and extending as I'm talking here,
and I'm sure people get the picture and can visualize
(00:37):
exactly what it is.
Speaker 1 (00:38):
Yeah, did your arms get tired then during the photo shoot?
Did you have to do it for a long time
or was it just a quick you know.
Speaker 3 (00:43):
Yeah, there's a couple there's been a couple of things
that have happened along the way. In my arms on
my shoulders are starting to wear out a little bit.
And so like, I might have to address that at
some point, but for now, I still can hold up
my arms a little bit.
Speaker 1 (00:52):
And you're also known for guaranteed offer, right.
Speaker 3 (00:54):
Yes, yeah, our guarantee cash offer program has been really
popular in this market.
Speaker 1 (00:58):
So going back a little bit, what inspire you to
start Crystalindell real Estate?
Speaker 3 (01:02):
So, you know, one of the things that I've always
loved is doing things different, right.
Speaker 2 (01:07):
I believe in.
Speaker 3 (01:09):
Adapting and evolving to where consumers are at and what
they want. And of course, over my journey that's evolved
and changed so many times. But you really look at
the past several years and there's a desire for convenience
at a totally different level with everything in the world.
This isn't just specific to real estate. This is everything
that we do now. And so I believe that when
(01:32):
we started Crystlinal real Estate that we were going to
become the most convenient real estate company in the world,
and that's what we've been striving.
Speaker 1 (01:38):
To do, like a one stop shop kind of thing,
or so.
Speaker 3 (01:41):
One stop shop is one part of it. Of course,
you know, I think that that's obviously been done before,
but I think the thing that was even more reprietor
for us is to really give people their time back,
because what I found is in the traditional real estate
process that a lot of traditional real estate brokers is
around the world would would typically do is inconvenience the
home buyer or the home seller or if you know,
(02:03):
or if there's multiple decision makers in that process. It's
a it's a very difficult transaction to go through, and
it's very stressful. And so we were trying what we've
been trying to do the entire time, is to really
ideate and innovate a process that decreases all that cumbersome.
I mean, I think when you look at a lot
of the studies that are done in surveys, you know,
(02:24):
one of the things that comes up often is one
of the most stressful things to do is sell your house.
Speaker 2 (02:28):
Right.
Speaker 3 (02:28):
It comes up over and over again because that that
traditional process is tough and it and it's also I
think in the economy that we're in today with a
big shifting you know economy, and you know, with the
housing market having the challenge that does there's a lot
of uncertainty of the open market, right.
Speaker 2 (02:44):
And so it's there's a lot of.
Speaker 3 (02:47):
Length and time and gambling that happens by doing it
the traditional way, which is why we create a crystal
real estate is to create a more innovative, convenient way
to do things.
Speaker 1 (02:56):
You keep saying process, and I keep thinking about that
because I've never sold a house. I've only bought a house.
Are process it is? It sounds really scary. It sounds
like it's not just a quick transaction like everything else is.
Speaker 3 (03:06):
Yeah, you're spot on, And what you just said is
I think a lot of people could probably relate to that,
which is, you know, you've only bought a house, you
haven't sold a house. I mean, there are a lot
of people in the markets that we serve that are
first time home sellers, right that are really considering selling
for the first time, or it's been fifteen, twenty, thirty,
forty years since they've sold a house. And you really
think about how different the world is today from an
(03:28):
innovation perspective to you know, cell phones and social media
and the Internet and Google and Apple and Amazon and
all those changes since the last time that most people
have sold a house. It is such a different era
and time that we're in, and I think more and
more people are are are becoming open minded to a
different way of selling their property than putting it on
(03:49):
the open market, spending three four, five, six seven months
doing projects and renovation and decluttering and remodeling and taking
all that gamble and risk right and hoping that it
goes well when they put on the market. And what
we're seeing in a time like today, when you know,
rates are historically higher than most buyers are accustomed to,
we are seeing that a lot of a lot of
(04:11):
buyers are rejecting a lot of these sellers homes that
come on the market. They don't love the colors, they
don't love the paint because the trappers. So yes, that's exactly,
and the trap that so many homeowners fall into is that,
you know, they go out and remodel their home based
on the things that they liked. But the reality is
the buyers that are buying it typically are a different
(04:32):
generation and so there's a lot uncertainty and quite honestly,
you know, buying and selling real estate, you know, when
someone does it once in their lifetime or a couple
times in their lifetime, they're not really equipped to make
any decisions.
Speaker 2 (04:44):
And this is why most of them get it wrong.
Speaker 3 (04:46):
Yeah, and why they say that selling a house is
one of the most stressful things they'll ever do.
Speaker 1 (04:50):
How else has your company evolved? I guess since the
since you started the company.
Speaker 3 (04:54):
So we're always listening to consumers. I think one of
the most important things at surveys.
Speaker 2 (04:59):
Right.
Speaker 3 (04:59):
So we're looking at surveys, we're looking at our reviews,
we're talking to customers. We're better understanding like what can
we do to be.
Speaker 2 (05:05):
Of service to you? Right?
Speaker 3 (05:06):
And it's surprising how often when you when you listen
to what home home owner's feedback is, it's surprising how
often that leads you to effective innovation, right. And and
I and I see too often that you know, there
are companies and this isn't specific to real estate at all,
where they don't listen to the consumers that they serve, right,
(05:27):
They don't actually listen to what they want. And I
think what we've been great at is really adapting and
evolving in meeting consumers where they're at today with what
they want when it comes to their home selling and
home buying journey.
Speaker 1 (05:39):
Wow. And so that's probably what you do differently than
other real estate companies, right, That's I.
Speaker 3 (05:45):
Mean, that's that's a key differentiator. Of course, I think
that people have seen so many things along the way
that we've done that are very different than any other
real estate compani's ever done. I think there's a couple
others that come to mind aside from the innovation and
how we've you know, really reinvented real estate, and that
is the people. We have the best people in the industry.
Speaker 2 (06:02):
And that might sound a.
Speaker 3 (06:04):
Little cliche, but you have to have the best people.
And it's interesting because the best people want to work
at the companies that are doing the best work, and
so it goes hand in hand the innovation and the
things that we've created. A lot of the best people
are seeking our brand because they know that we're doing
things different and they watch the impact that we make
on real estate consumers. And so the people is a
(06:26):
big piece of all of this, right, and I think
that sometimes gets taken for granted. I think you know,
anyone listening that may have come in contact with our brand,
I think they'd agree that people that we have are
just They're just incredible human beings.
Speaker 2 (06:37):
And I think that's it's a huge part of all
of this.
Speaker 1 (06:39):
What are the biggest things that you do differently? I mean,
other than actually do the surveys. And here's the other thing, like, yeah,
read the surveys or you know, do something with them,
because we've all done surveys. Well of course, not doing
anything with this.
Speaker 3 (06:51):
Yeah, you know, I love that you asked that question
because I think oftentimes it is you know, what do
you do with the information that you receive? That is
more important than the information you receive? Right, So so
put the delivering surveys and putting surveys out there, but
not taking any action with the information you have, you know,
is you end up just completely stuck in action. And
so we make sure that the information that we get
(07:11):
that we make things happen. So we're always going to
move forward. And I want to share with you real
quick because I think this is important when you think
about differentiation, is having a clear mission and having crystal
clear core values is a really important piece, not only
for consumers that you serve, but also for you know,
our employees, our agents, our team, and so our core values.
It's an acronym that I love to use often which
(07:31):
is let's go, which is back to your you know,
speed implementation, and so let's go stands for learning, empathy, tenacity,
staying positive, generosity and owning it.
Speaker 2 (07:41):
And so everyone inside.
Speaker 3 (07:42):
Of our organization has to believe in let's go, and
if they don't, they might have success elsewhere, but they're
just not going to fit here. And what I've found
is when everyone has the same cohesive mission, you know,
mission and vision and share the same core values, that
shows up for consumers, and consumers can fuel that energy,
which is why we're able to help so many homeowners.
(08:03):
I mean, you know what's fascinating. I still can't believe
this when I say this, is that you know, there's
been over thirty thousand people that have tapped into our
guaranteed cash OFFWERA program Wow, which you know, when you
think about you know numbers, Each one of that thirty
thousand is a family, is a situation, and there's there's
a lot of personal things that are going on in
their life. And so we need to make sure that
(08:25):
we have everyone dialed in because you know, the meaning
of home it means so much more today than it
ever has before.
Speaker 1 (08:32):
You're very successful. I feel like you're everywhere. What are
some of the challenges you've faced as you continue to grow?
Speaker 3 (08:38):
Yeah, so I think you know, anytime you have a
fast moving visionary like myself. There are times where I'm
moving a little too fast, right so I see opportunity
and I know what it could be for homeowners or
home buyers, that there are times where I have to
set realistic expectations of how long is this actually going
to take to get done?
Speaker 2 (08:58):
And so there are times where I do move a
little fast.
Speaker 3 (09:01):
But I think as I gained more wisdom, I found
the healthy balance of, you know, not going so slow
that you missed the opportunity to create innovation for consumers,
but also not going so fast that you might skip
some steps, or you might tax your team, or things
might just start rapidly moving at a pace that most
people can't keep up with.
Speaker 2 (09:18):
And so that is a.
Speaker 3 (09:19):
Challenge, you know, because when you look at the world
today and how fast things are evolving and everywhere, you know,
everywhere for everyone is that we want to be that
most convenient real estate company, which means we innovation is
a key part of what we do.
Speaker 1 (09:31):
I'm going to guess like, in the last five years,
you've maybe innovated and grown more than like any other
five year period before that, or I mean.
Speaker 3 (09:37):
Yeah, no, that's a that's a. That's a great question
from day one. I mean, I think the what got.
Speaker 2 (09:42):
Us here is our ability to move quickly.
Speaker 3 (09:44):
And innovate, right, And so that's one thing that you know,
as we've you know, you know, as success has has grown,
and as we've helped more and more, uh, you know, homeowners,
home buyers with their journey. You know, we definitely you know,
the more complexity the business gets, you know, of course,
the harder it is to continue to maintain that innovation
and that speed. But that is a core piece of
(10:06):
who we are, and so that innovation is something that
we will never lose. And that's like our north star.
Speaker 1 (10:11):
Talking to Chris Lendill from Chris Lindall Real Estate, is
that still the name of the company.
Speaker 2 (10:14):
It's still the name of the company unless you decide
to change it.
Speaker 1 (10:16):
Today, right, and then your title is it CEO?
Speaker 2 (10:18):
Would you say?
Speaker 1 (10:20):
Okay, good, this is CEO.
Speaker 2 (10:21):
Shot. You could call me neighbor. I'man a local guy
and you know I've been called a lot of things before.
Speaker 1 (10:26):
Well, your author, congratulations on Arms out number one Amazon bestseller.
What led you? Well, first of all, I don't know
how you found time to do this, to to this undertaking.
But what led you to want to write a book?
Speaker 3 (10:37):
Yeah, thank you, So so this is you know, so
arms Out was the most recent book. The two books
before that were sold which was really reinventing the home
sale process, and then Guaranteed Cash Offer was an iteration
of that which has become really popular, and now my
most recent one, which is arms Out. All three of
them are number one best sellers. And that's the support
of the community and everyone that we have and serve
(10:59):
that that every time that we put something out, they
all step up and support us. And what I was
most happy about arms Out was as we launched, like
all of the proceeds, one hundred percent of the proceeds
UH went to Special Olympics, So that was really neat
and that was an honor of my uncle Eric, who
had down syndrome where Special Olympics played a huge role
UH in his life. And I remember as a kid
(11:20):
going to those events and just seeing how impactful that was.
And and the reason why I wrote arms Out is
as I, you know, as I continue to evolve as
a as a leader, as a person, and and and
being in the community and having conversations with so many
people is oftentimes when people would hear little parts of
my story, they were really inspired. And and I you know,
I remember, like, you know, people putting their arms out
(11:41):
wide and giving me hugs and saying, wow, that was
super impactful. And I continue to hear this over and
over again. And you know, you know, the part of
me was like the you know, you know, growing up
in friendly and and and you know, and and coming
from very little resource and and the humble side of
me was, you know, is anyone really interested in my story?
Speaker 2 (11:58):
Like does it really matter?
Speaker 3 (11:59):
And as I got further down my career, I just
saw more and more people having a positive impact from
the stories that I was sharing, and I got more
and more encouragement from others in the community. And I remember,
even like locally and nationally, all these different speaking events
and keynotes that I would do, so I would have
a huge line of people waiting for me after I
(12:20):
got off a stage every single time, telling them how
impactful certain things I said or did that were part
of my story and what it did for their life.
And so earlier when I shared the part around doing
the surveys for consumers and using that information to execute
the same thing here is that a lot of people
were giving me that feedback that my story was impactful.
(12:40):
And I think so many people feel like, you know,
your story might be not as special, and other people
might have more trauma than you did, and there's all
kinds of you know, imposter syndrome type things and thoughts that.
Speaker 2 (12:49):
You can have.
Speaker 3 (12:50):
But as I heard more and more of that, I
put this book out, which had nothing to do with
me and everything to do with impacting other people. Really
trying to invest in other people's growth, because what I've
seen is so many people are just a few steps
away from going to where they really want to go
on life, and they just need some confidence and some belief.
Speaker 2 (13:12):
And my hopes say is that this book does that
for them.
Speaker 1 (13:14):
That's great. How many employees or associates or whatever would
you say you have?
Speaker 2 (13:19):
Yeah?
Speaker 3 (13:19):
So so it obviously it varies depending on on time
of year and seasonality and whatnot, but hundreds hundreds of
amazing a player, impactful people in our organization that inspire
me every day and continue to make a positive impact
in the communities we serve.
Speaker 1 (13:36):
That's awesome. You're an entrepreneur, You've grown businesses, big operations
like Cris Londell Real Estate. What advice would you give
to somebody who wants to be an entrepreneur looking to
is looking to grow their business.
Speaker 3 (13:47):
Yeah, that's an interesting question. So so if I go
back a little bit in time, like my education degrees
from Minnesota State, University of Makato, some of the older
folks may call that man Cato State or you know,
all kinds of different names. They've reinvented themselves several times.
My passion was always around helping others and teaching, and
(14:09):
that comes across in everything that I do today.
Speaker 2 (14:12):
And I would say that although.
Speaker 3 (14:14):
I'm not like conventionally in the classroom all day every
day being a teacher, so much of what I do
is still that. And I think when people oftentimes hear, like,
you know, the word entrepreneur, like there's a little bit
of a I think there's a little bit of an
assumption that it has to look a specific way. And so, yeah,
like you definitely classify me as an entrepreneur, but really
(14:36):
I'm a teacher at heart that strives to give back.
And the reason why I wanted to be a teacher
is that I had some mentors and some coaches early
on in my life that quite honestly, I wouldn't be
here the way I am today if they didn't pour
into me at the time that I needed them. And
so that's what drove me to be a teacher, is
I wanted to do those same things for other people. Now,
what gets lost in putting yourself out there everywhere is
(14:58):
that there's a certain percentage of people that that will
that will make you know, that will make judgment, that
will think you're a certain way. They'll think you something else,
and they'll fill in the blank with whatever, you know,
whatever they've heard in the telephone game, or whatever they
want to put in the uh they want to put
in those blanks. But I would say, for you know,
entrepreneurs that are trying to to really make a move
for themselves, just be comfortable that that when you put
(15:19):
yourself out there, there are going to be people that
will cast stones at you, and there's gonna be naysayers
and doubters. But just never lose focus of who you
are and what your purpose is. Right, So if you
can wake up each and every day and know that
like you're living your life to your purpose, like you
tune out, tune out that noise, and you can find
a lot of success and you can positively impact a
(15:39):
significant amount of people. The thing that I always think
about and I use often is when you're getting on
an airplane.
Speaker 2 (15:45):
There's a reason why they say put.
Speaker 3 (15:46):
Your oxygen mask on first, yeah, right, And so when
you don't put yours on first, like, some bad things
can happen if there's a you know, if there's a
tragic situation on an airplane. And so I think about
that in my life, like, if i don't put my
oxygen mask on first, and I'm not fulfilled and I'm
not following, you know, my purpose and my core values,
I'm not staying true to who I am, I can't
positively impact anyone else, right, And I think there's too
(16:08):
many people in the world that are doing things for others.
That doesn't mean to be selfish, it just means that
if you can't take care of yourself, you can't do.
Speaker 2 (16:16):
A great job for others either.
Speaker 3 (16:18):
And so that's where at the beginning there is that's
where being a teacher at my heart, in my core
of who I am is why I wake up each
and every day and why I strive and get so
excited to continue to innovate and help consumers get a
more convenient real estate journey because I love that and
every single day it gives me so much energy.
Speaker 1 (16:37):
Can you be hired as a motivational speaker?
Speaker 2 (16:39):
Do you do that?
Speaker 3 (16:41):
So you know, there was a point in my career
where I was doing I was doing a lot of
keynote speaking, and I would say today I probably say
no to ninety nine point nine percent of the requests.
And there's simply one reason. You know, it's my family
and the time that I have to spend with them.
Like there isn't any amount of money that you could
pay me to go travel somewhere to convenience that to
not be home with them, And so I made a
(17:03):
fundamental shift in that piece of it. But there are
times where I definitely have, you know, sacrifice and went
against that. And it's usually if I can bring the
family with or we can time it where they can
come with and do it. I mean I just had
a event several months ago where there was like fifteen
thousand people there and I was able to bring my
entire family and they sat in the front row right.
Speaker 2 (17:22):
So that was like a moment, a memory that they'll
have and I'll have forever.
Speaker 3 (17:26):
But that's the type of accommodation that I'm looking to
have at this point in my life.
Speaker 2 (17:30):
I think there'll probably be another.
Speaker 3 (17:32):
Season of sharing, you know, the learning opportunities I've had
along the way with others.
Speaker 2 (17:37):
I love it.
Speaker 3 (17:37):
I being a teacher, like being on stage to me
as being a teacher, you know. I mean, I just
love helping other people grow.
Speaker 1 (17:42):
And yeah, I think the point is the message is
so strong. And you have a podcast, right I do. Yeah,
probably a website in addition to the real estate website, right.
Speaker 2 (17:50):
Yes, I do. Yeah, I have all kinds of places.
Speaker 3 (17:52):
I mean, Chris lundell dot com is yeah, you know,
I've got speaking opportunities there and things that we're doing
with charities. And all the books are there that you
can buy on the homepage, and you know, I think
a lot of people are looking to sell fast with
certainty guarantee cash offer you can unlock one there. There's
lots of things that you can do. And I think,
you know, all my social media I personally manage. I
get messages all the time for people, and I love
that stuff, like I love being a part of this
community and that feedback and conversation.
Speaker 2 (18:16):
It's something I live for.
Speaker 1 (18:16):
Thanks for allowing my friend request.
Speaker 2 (18:18):
Yes, like a birthday.
Speaker 1 (18:19):
It was awesome. Okay, So speaking of guarantee cash offer,
tell me, let's let's get into that. Tell me how
it works.
Speaker 2 (18:25):
Yeah.
Speaker 3 (18:25):
So what we found is that in a lot of
things that happened in the world, this type of convenience
existed in other industries. I'll give you the best example
I can think of. Most people trade in their car.
Speaker 2 (18:38):
Most people. There are some that don't.
Speaker 3 (18:40):
There are some that are like, i want to get
a little bit more money and I'm willing to exchange
some inconvenience for that. I'm going to put it on Facebook, Marketplace,
I'm going to put it on Craigslist.
Speaker 2 (18:49):
Maybe it's cabid, maybe it's eBay.
Speaker 3 (18:51):
And you've got some people that just sell their car
on their own. But the majority of people want to
go in and trade in their car and get a
new car. Are with a decreased level of headaches and
stress and inconvenience and all the rest of it. They
want a very convenient way to do it, and they
know that there's a little bit of an adjustment on
what it is, but they're saving a lot on time.
(19:12):
And so what's happening is the guarantee cash offera category
that we've created is increasing significantly because smart home sellers
know what their time is worth, and they know how
risky the open market is, and they know how much
cash it's going to take to invest in their property
to get it ready for the open market, and a
lot of them have heard the horror stories of some
(19:35):
other homeowner gambling and taking risk on the open market,
and the open market rejecting it, and it's price reduction,
price reduction, price reduction, open house, open house, open house,
and your months and months down the line, it didn't work,
we have to cancel expired listing. Now they're six months,
eight months, twelve months away from getting to the next
chapter of the life. And so that open market process
(19:57):
in real estate is restricting a lot of people, a
lot of homeowners from getting to where they really want
to go. And it's the same thing that trading in cars,
and you could use all the apps of ordering groceries
and all these other things where convenience is just continuing
to increase for consumers they want it, and the smart
home sellers know what their time is worth. Now what
(20:18):
I would tell you is that there are a lot
of people that I've seen along the way that don't
understand what their time is worth. And maybe they haven't
done it for a long time, or maybe ever at all.
They don't know what they don't know. And there's some
people that are so closed minded to a new way
of doing things that they end up going the old
school way of doing it, and then they learn their
(20:38):
lesson six months, nine months down the road. The best
thing that the best description I could give you and
everyone can relate to this is driving through your neighborhood
or driving through an area and noticing a listing that
has had signs in the yard for a long time,
and every weekend there's open houses. There are going online
and looking up properties that are for sale, wondering like,
why hasn't that sold? I thought it was price good,
(20:59):
I thought it looked good.
Speaker 2 (21:00):
Why hasn't it.
Speaker 3 (21:01):
On the other side of those stories are homeowners that
are sitting in that house each and every day that
are having to get the house ready, that are trying
to make adjustments to the market feedback that they got,
that are having to leave on the weekends, leave for showings.
Even the process of a home buyer telling a home
seller that you have to leave your house for an
hour because I'm coming to look at your house is
(21:22):
a backwards way of thinking. Buyers have been historically on
the open market in control of home seller's time and
energy forever, and so the guaranteed cash offer process flips
that around and puts the consumer, the homeowner, in the
driver's seat of now you get to pick your closing date.
Speaker 2 (21:39):
Now you get to pick your moving date.
Speaker 3 (21:41):
Everything is on your time, not on the market's time,
not on the economy with all the shifting and volatility
that's happening there, not on the buyers with rates at
the levels that they're at, interest rates at the levels
they are today, like a lot of buyers are on hold.
I mean, the open market also has the risk of
a buyer gets an offer accepted on your property and
they lose their job before closing, or interest rates changed
(22:01):
before closing, and now they can no longer afford the payment,
and their lender says that they're no longer qualified, and
then you're starting that process over from the beginning. These
things are such a gamble for so many homeowners that
we wanted to create an innovative in a process that
gave certainty to homeowners. And this is why you're seeing
so many people say yes to a guarantee cash offer.
Speaker 1 (22:23):
I think that just what you said, I mean the time,
the inconvenience, and just showings alone, like if you have
pets or little kids or something like that, that's a lot.
That's a big undertaking those showing no, it's a headache.
It's a total headache. And it's been so stressful and improvements. Yeah,
so you don't have to worry about any of that.
Speaker 2 (22:38):
Nothing, nothing, nothing.
Speaker 3 (22:40):
And so there's so many homeowners that I'd watch and
I learned this. I learned all of this because I
sat at the kitchen table with tens of thousands of people,
more than any other real estate person probably ever has.
Speaker 2 (22:50):
Right.
Speaker 3 (22:50):
So I listened to these stories one after another, and
I watched the stress in the inconvenience this created not
only for the homeowner but their family, their friends, their
relative is like, the process was just so challenging and turbulent,
right that sometimes some owners couldn't recover from the amount
of stress. And then on the other side of it,
I realized that most homeowners don't love the gamble, right,
(23:13):
they don't love the gamble.
Speaker 2 (23:15):
They're not high risk takers.
Speaker 3 (23:16):
Yet the open market process that has been positioned for
you know, thirty forty years is requiring the homeowner to
gamble on everything, and the homeowner is taking the gamble.
And the only one that's losing out in that open
market process is.
Speaker 2 (23:30):
The homeowner owner.
Speaker 3 (23:31):
Price reduction, price reduction, price reduction, price reduction. If they
go on the open market with an agent, the agent
still benefits because they're holding open houses and they get
buyers to come in to buy a different property. They
get signs in the front yard that the neighbors call,
and maybe a neighbor wants to sell or other buyers
want to call, so they're really.
Speaker 2 (23:47):
The agent wins and the homeowner loses.
Speaker 3 (23:50):
And I've seen this happen so often, and so I
just it's like I've always tried to put myself in
the shoes of the.
Speaker 2 (23:56):
Homeowner or a neighbor.
Speaker 3 (23:57):
And I think about if I'm driving through my neighborhood
and I'm all these open house signs and I'm watching
the agent put them in the corner, and I'm watching
this the price reductions happen. I'm watching the house not
sell Like I know that if I'm in that position,
there is a lot of fear that that's creating inside
of me as I'm passing and seeing all that around.
Speaker 2 (24:14):
What should I do with my property?
Speaker 1 (24:16):
Yeah?
Speaker 2 (24:16):
Right? And so this is why I mean, you know,
you know, I'm sure a lot.
Speaker 3 (24:20):
Of people have heard this, Like more and more people
are saying those six magical words, which is I accept
my guarantee cash offer for that reason?
Speaker 1 (24:26):
All right, what's next for Crystal real estate? What's it
like five to ten years out? What do you see?
Speaker 2 (24:31):
Yeah?
Speaker 3 (24:31):
So, I mean I think the real estate market is
going to be vaudal right. I think there's going to
be I mean when you look at the economy, the
housing market, you look at any data predictions, uh, there's
going to be a lot of uncertainty. I mean, I
think there are a lot of economic indicators that don't
look so bright. And I think the guaranteed cash offer
and the certainty of that that puts the homeowner and
(24:52):
control in control is going to grow significantly. And there'll
be a day that we look back, whether it's five
to ten years down the road, where a lot of
home sellers that accept to guarantee cash offers and closed
with us are going to say I remember when that,
you know, when crystalind Real Estate was the only company
that offered a guarantee when it came to home selling.
There's going to be a day where everyone follows suit
(25:13):
on this. I don't think it's gonna be anytime soon
because it's so hard to create what we did, but someday,
Like the best thing I can say is imagine a
world where automotive had the first company that was doing
car trade ins, right, and so like the first day,
that first week, that first month that that a dealership
decided they were going to take trade ins on vehicles,
(25:36):
like that's where Chryslindell real Estate it is today with
trading in your house right. And and so this is
why this is why so many people call us off
our you know, radio, TV, billboard, social media, everything else,
because they know that this is going to decrease their
stress level. And at some point a lot of the
homeowners that have been closed minded are going to become
(25:58):
open minded to this way of And sometimes it takes
a story that they've heard of someone else going through it,
or it's something they've experienced on their own said, I
will never do that that open market process again, right,
and you're going to see that, you know, you're going
to see over time that that's going to continue to
be the trend because there's just we just live in
a world where people don't want the risk, They don't
want to gamble, they want certainty, right, they want to know.
Speaker 2 (26:20):
Like it's here's the thing I'll tell you.
Speaker 3 (26:22):
If if you sold your house today, let's just pick
a random number. Let's just say it's four hundred thousand dollars,
you want to know when you sell your house for
four hundred thousand dollars today on a guarantee cash offer,
that you are getting a four hundred thousand dollars check
at closing. So the offer that we give you is
the check that you get on the open market.
Speaker 2 (26:40):
Who knows what's going to happen.
Speaker 3 (26:41):
You might get an offer at four hundred thousand and
you may never even get the money at closing because
it falls apart, or the market changes or the economy changes,
and like so like I know in the world today
that more people want that guarantee and that's going to continue.
I don't see that trend going away. People want certainty.
People want to know that what they said yes to
is actually what's going to happen, and that open market
(27:03):
has just created so many disappointed home sellers that never
get to the finish line. And I know that when
you think about selling your house, there's something life changing
happening in your life that you want to get to
the next chapter of your life. You do not want
to end up stuck, and the open market has got
a lot of people that can't move.
Speaker 1 (27:21):
How about more short term the rest of twenty twenty five?
Where are we going? I know you can't it's not
twenty twenty vision, but what do you think? What can
you say?
Speaker 2 (27:28):
Yeah?
Speaker 3 (27:29):
So you know, I mean I think when you think
about the near future here, I mean, you know, more specifically,
for Chrislundell real estate is giving back to the communities
that support us, so we you know, be generous is
obviously one of the let's go core values and making
a huge impact in the communities that help us.
Speaker 2 (27:44):
We love giving back.
Speaker 3 (27:47):
I have a big interest in really helping people that
maybe came from some tough times. I mean, I know
I went through a lot of them, and so if
we can invest in other people and help them grow.
I mean giving back our time, treasures and talents to
others is a big focal point for us. I realize that,
you know, our company is in a very unique spot
(28:08):
in the real estate industry to have the success that
we're having in the current times, and so always remembering
that and making sure that our core values stay close
to our heart and that we're that we're giving back
to others.
Speaker 2 (28:18):
As a critical piece of all of this.
Speaker 3 (28:20):
I think for the housing market in general, I think,
you know, people that accept guarantee cash offers and clothes
on them are going to be really excited as they
see this continued volatility. I think people that still believe
in the old way of doing things and go on
the open market are going to have a lot of
regret and are going to end up, you know, probably
further away from the next chapter of life than they
are closer. And I think you're going to see that
(28:43):
the popularity of the guarantee cash offer is going to
continue to grow, which is why everyone sees us putting
up more billboards, more radio, more TV, more social media.
Like companies like ours don't add more advertising if it's
not working right, and so I think homeowners got to
ask themselves, like why are we seeing so much Chris.
And the reason that is is because we are seeing
so many homeowners that are saying yes to guarantee cash offers,
(29:06):
and we're trying to get our message out further and
expand it so that we can save people from going
through that the broken open marcess, open market process.
Speaker 1 (29:15):
So you talk about guarantee cash offer all the time,
and I always wonder, like, can I work with you
if I want to buy a house or if I
want to like maybe take advantage of things right now
in the economy. Do you guys work with buyers?
Speaker 2 (29:23):
Yeah, Adam, I love the question. We work with a
lot of buyers.
Speaker 3 (29:25):
Surprisingly, a lot of people that accept the guarantee cash
offer also are.
Speaker 2 (29:29):
Going to buy a house.
Speaker 3 (29:30):
And what those homeowners love about this process is we
because our marketing is so good, we have so many
homeowners that are reaching out to us. We have access
to inventory and properties that are not on the market.
We create inventory for the buyers, and I think one
of the challenges so many buyers have in this market
is they can't find a place to move to because
they're using the same tools everyone else is. They're going online,
(29:52):
they're searching. Everyone's doing the same thing with the buyers
that are the smart. The smart home buyers that work
with us, we're creating in toy that you can't see online,
and so we see so many guaranteed cash offer consumers
that also buy with us as well. And I think
there's also a couple other neat tools that home buyers
get access to. We have a very innovative website, the
first of its kind. We've invested a significant amount of
(30:15):
resources in chryslind All dot com where you can actually
go in and save your favorites, but you also get
to unlock off market opportunities. And so everyone that goes
to cryslinill dot com and creates a you know, registers
on our website and creates save searches. Our company also
unlocks hidden off market opportunities that we've created that we
tell only people that register on our website about, and
(30:35):
so there's some really substantial opportunities there.
Speaker 2 (30:38):
Of course, there are.
Speaker 3 (30:39):
So many other things that are that are big benefits.
Our ability to negotiate, our ability to get people to
the finish line. We have more resources, we have more people,
We have the best people. So we're able to solve
problems at a completely different level than other real estate
agents are. And I think what I've seen often is
the trap that a lot of people fall into in
real estate is everyone knows a real estate agent or five,
(31:00):
five or ten right that they're either friends with, their
family members, their neighbors, they raise their kids with, or
it's someone that they just met, you know, out socialized
and whatever it may networking, whatever it may be, a
lot of people fall into a trap of using that
person and they don't get to the finish line, and
they don't have success, and they ultimately those home buyers
don't actually get into their home.
Speaker 2 (31:19):
They never get there.
Speaker 3 (31:20):
And so for us, like we've created an innovative solution
and plan to.
Speaker 2 (31:24):
Help people get to the finish line.
Speaker 3 (31:25):
It's one thing to say, hey, we've got all these
amazing tools and resources and everything else, but the only
way we measure success is if we help you, as
the home buyer, get into your home and close.
Speaker 2 (31:34):
That's it, period.
Speaker 3 (31:35):
And so that's the other side of the innovation that
we've been focused on, is how do we make the
home buying journey, you know, as convenient as possible. Back
to our north Star which is to become the most
convenient real estate company in the world, which we're doing today.
And I think you'll see that any home buyers that
have worked with us, like they've had an amazing experience,
and you could see online. I mean, we have over
four thousand and five star reviews, like by far number
(31:57):
one for reviews, and each one of those reviews as
a story from a guaranteed cash offer seller or a
home buyer that maybe was with an agent that couldn't
get them to the finish line, or even worse, they
were trying to navigate it on their own because they
didn't want to talk to an agent, and so they're
online navigating, looking, searching, and they're not really getting in
to the finish line. And so we help people get
(32:17):
to the finish line because we're measured. Our success is
measured on the results that the consumers that work with
us get, period, and so we're going to do everything
we possibly can to be there for them.
Speaker 1 (32:27):
If I know that I want to get into like
investment properties, I mean, do you guys have any expertise
in that? Like, I mean, obviously you can find somewhere,
but what how do I figure that part out? I've
got the money, I just want to get in what.
Speaker 3 (32:37):
Yeah, so obviously I've spent you know, I've personally spent
a lot of time in the real estate investment space.
Speaker 2 (32:41):
I know it really well.
Speaker 3 (32:42):
Back to being a teacher and an educator. I love
helping other people become real estate investors. So if they're
early in their journey, we'd love to have a conversation
with them. They could send a message on our website
or send me a personal note on social media. I
actually have a personal website that has all my social
media handles, which is connect with kl dot com where
everything is and everyone can find that. But there are
(33:05):
you know, I think as you've see in the world
that I mentioned this earlier, like the economic indicators are
not you know, they're not too bright, and I think
you're going to see more more people that are going
to get interested in becoming a real estate investor, whether
that's full time or even on the side, just to
supplement their income level, right because I mean, the cost
of everything in the world is expensive, and income levels
are not keeping up with inflation in the and the
(33:26):
expenses that are out there, and so we definitely have
the ability to help people understand real estate investing, and
then you know what's interesting is there's also some tools
and some strategies that we've built where you can become
a real estate investor for your primary residence and some
of the rental income can actually can actually be used
(33:47):
to pay off some of it paid down some of
your mortgage payment. Right, So there's way there's ways to
strategically grow your net worth, also solve your you know,
your your home journey, home buying journey, your home ownership goals.
Speaker 2 (34:02):
Uh.
Speaker 3 (34:02):
And you know, you're you're growing your net worth, you're
saving on your monthly income. But it requires a strategic strategy.
It requires a strategic plan to do that. We've built
these strategic plans for so many newer real estate investors.
So yeah, I'd love that you asked that question because
I'd love to help anyone that's you know, that's considering, uh,
you know, their real estate investment journey and they can
reach out to us and be happy to help.
Speaker 1 (34:24):
Give me that one contact page again that's got everything. Yes, yeah, yeah,
so all of.
Speaker 3 (34:27):
My all of my personal social media handles are at
connect with kl dot com or you could just search,
you know, you could search on any social media platform
or website. But that would be a place that I
would recommend anyone going that wants to reach out to
me or you know, if there's something that you you
know you've heard me say, or that you're curious about
a perspective agents that maybe you want to work.
Speaker 2 (34:45):
With you Yes, yeah, great question.
Speaker 3 (34:46):
So we're always hiring a players, right, and that's not
only for agents, I mean operations, you know, customer service,
you know, sales, for sure, we have we have opportunities.
I think that would blow people's if they knew how
great of opportunities. I mean flexible you know, flexible work environment,
you know. I think the other one that a lot
(35:06):
of people like, especially in sales, is like no cap
on your income, right. And this isn't just for real
estate agent positions. We have a lot of different positions, uh,
and a lot of companies that are all built underneath
of our umbrella. And I'd be happy to share more
of that. And I think you know what I what
I always say to someone to an a player, is
that I know that you can work anywhere you want
at this point, right, I know, I know that if
(35:27):
if if you are a highly talented person. You can
work anywhere you want, whenever you want. But if you're
open to it, like a confidential discovery conversation, just to
see if there's anything that you that we may have,
that that is open or that we would consider, we'd
we'd love that conversation and welcome it.
Speaker 2 (35:44):
I would say.
Speaker 3 (35:46):
Too often, a lot of people assume that any opportunities
in brands as well known as ours are posted online
or posted on a job board, and that's not the case.
I can't tell you how many times that we've created
a position for an A player that reached out to us.
Speaker 2 (36:00):
It happens more often than not.
Speaker 1 (36:03):
Disc jockey chance, we'll see. Maybe I don't know, I mean,
do I feel so motivated now talking to you. I
feel like I want to do something with some real
estate stuff and I don't know, career stuff and whatever.
Speaker 3 (36:14):
So well, there's a lot of opportunity in the world,
right and I think, you know, I mean, I know
one thing my journey is I was just one conversation away,
and once I had that conversation, I unlocked another level.
Speaker 2 (36:25):
And so if I can.
Speaker 3 (36:26):
Be or someone in our organization could be that one
conversation from an A player that's that's in a currently
in a position where they feel stuck and we can
break that ceiling for them and watch them flourish.
Speaker 2 (36:36):
It's what we love to do.
Speaker 1 (36:37):
That's awesome. Chris Lindall, CEO, Chris Lindall real Estate, thank
you so much for coming in.
Speaker 2 (36:41):
I appreciate Adam, thank you
All right, CEOs. You should know with me, Adam West
and Chris Lindahl is here. You've seen crystalin Doll, You've
seen the billboards. I'm sure with the I told my
son who's coming. I love to tell them who's coming in.
I just did the arms out, meaning right away you're
coming in.
Speaker 2 (00:13):
Welcome, thank you, thanks for having me.
Speaker 3 (00:16):
Yeah, the the arms out thing has definitely taking a
life of its own. I hear you know, it's funny
you mention you know, your your kids, because I hear
it all the time of all the kids out there
that see the arms out, you know, everywhere. Now, really,
I mean it's not over social media. Of course, it
started on billboards, it's on TV radio. We can pretend
that my arms are increasing and extending as I'm talking here,
and I'm sure people get the picture and can visualize
(00:37):
exactly what it is.
Speaker 1 (00:38):
Yeah, did your arms get tired then during the photo shoot?
Did you have to do it for a long time
or was it just a quick you know.
Speaker 3 (00:43):
Yeah, there's a couple there's been a couple of things
that have happened along the way. In my arms on
my shoulders are starting to wear out a little bit.
And so like, I might have to address that at
some point, but for now, I still can hold up
my arms a little bit.
Speaker 1 (00:52):
And you're also known for guaranteed offer, right.
Speaker 3 (00:54):
Yes, yeah, our guarantee cash offer program has been really
popular in this market.
Speaker 1 (00:58):
So going back a little bit, what inspire you to
start Crystalindell real Estate?
Speaker 3 (01:02):
So, you know, one of the things that I've always
loved is doing things different, right.
Speaker 2 (01:07):
I believe in.
Speaker 3 (01:09):
Adapting and evolving to where consumers are at and what
they want. And of course, over my journey that's evolved
and changed so many times. But you really look at
the past several years and there's a desire for convenience
at a totally different level with everything in the world.
This isn't just specific to real estate. This is everything
that we do now. And so I believe that when
(01:32):
we started Crystlinal real Estate that we were going to
become the most convenient real estate company in the world,
and that's what we've been striving.
Speaker 1 (01:38):
To do, like a one stop shop kind of thing,
or so.
Speaker 3 (01:41):
One stop shop is one part of it. Of course,
you know, I think that that's obviously been done before,
but I think the thing that was even more reprietor
for us is to really give people their time back,
because what I found is in the traditional real estate
process that a lot of traditional real estate brokers is
around the world would would typically do is inconvenience the
home buyer or the home seller or if you know,
(02:03):
or if there's multiple decision makers in that process. It's
a it's a very difficult transaction to go through, and
it's very stressful. And so we were trying what we've
been trying to do the entire time, is to really
ideate and innovate a process that decreases all that cumbersome.
I mean, I think when you look at a lot
of the studies that are done in surveys, you know,
(02:24):
one of the things that comes up often is one
of the most stressful things to do is sell your house.
Speaker 2 (02:28):
Right.
Speaker 3 (02:28):
It comes up over and over again because that that
traditional process is tough and it and it's also I
think in the economy that we're in today with a
big shifting you know economy, and you know, with the
housing market having the challenge that does there's a lot
of uncertainty of the open market, right.
Speaker 2 (02:44):
And so it's there's a lot of.
Speaker 3 (02:47):
Length and time and gambling that happens by doing it
the traditional way, which is why we create a crystal
real estate is to create a more innovative, convenient way
to do things.
Speaker 1 (02:56):
You keep saying process, and I keep thinking about that
because I've never sold a house. I've only bought a house.
Are process it is? It sounds really scary. It sounds
like it's not just a quick transaction like everything else is.
Speaker 3 (03:06):
Yeah, you're spot on, And what you just said is
I think a lot of people could probably relate to that,
which is, you know, you've only bought a house, you
haven't sold a house. I mean, there are a lot
of people in the markets that we serve that are
first time home sellers, right that are really considering selling
for the first time, or it's been fifteen, twenty, thirty,
forty years since they've sold a house. And you really
think about how different the world is today from an
(03:28):
innovation perspective to you know, cell phones and social media
and the Internet and Google and Apple and Amazon and
all those changes since the last time that most people
have sold a house. It is such a different era
and time that we're in, and I think more and
more people are are are becoming open minded to a
different way of selling their property than putting it on
(03:49):
the open market, spending three four, five, six seven months
doing projects and renovation and decluttering and remodeling and taking
all that gamble and risk right and hoping that it
goes well when they put on the market. And what
we're seeing in a time like today, when you know,
rates are historically higher than most buyers are accustomed to,
we are seeing that a lot of a lot of
(04:11):
buyers are rejecting a lot of these sellers homes that
come on the market. They don't love the colors, they
don't love the paint because the trappers. So yes, that's exactly,
and the trap that so many homeowners fall into is that,
you know, they go out and remodel their home based
on the things that they liked. But the reality is
the buyers that are buying it typically are a different
(04:32):
generation and so there's a lot uncertainty and quite honestly,
you know, buying and selling real estate, you know, when
someone does it once in their lifetime or a couple
times in their lifetime, they're not really equipped to make
any decisions.
Speaker 2 (04:44):
And this is why most of them get it wrong.
Speaker 3 (04:46):
Yeah, and why they say that selling a house is
one of the most stressful things they'll ever do.
Speaker 1 (04:50):
How else has your company evolved? I guess since the
since you started the company.
Speaker 3 (04:54):
So we're always listening to consumers. I think one of
the most important things at surveys.
Speaker 2 (04:59):
Right.
Speaker 3 (04:59):
So we're looking at surveys, we're looking at our reviews,
we're talking to customers. We're better understanding like what can
we do to be.
Speaker 2 (05:05):
Of service to you? Right?
Speaker 3 (05:06):
And it's surprising how often when you when you listen
to what home home owner's feedback is, it's surprising how
often that leads you to effective innovation, right. And and
I and I see too often that you know, there
are companies and this isn't specific to real estate at all,
where they don't listen to the consumers that they serve, right,
(05:27):
They don't actually listen to what they want. And I
think what we've been great at is really adapting and
evolving in meeting consumers where they're at today with what
they want when it comes to their home selling and
home buying journey.
Speaker 1 (05:39):
Wow. And so that's probably what you do differently than
other real estate companies, right, That's I.
Speaker 3 (05:45):
Mean, that's that's a key differentiator. Of course, I think
that people have seen so many things along the way
that we've done that are very different than any other
real estate compani's ever done. I think there's a couple
others that come to mind aside from the innovation and
how we've you know, really reinvented real estate, and that
is the people. We have the best people in the industry.
Speaker 2 (06:02):
And that might sound a.
Speaker 3 (06:04):
Little cliche, but you have to have the best people.
And it's interesting because the best people want to work
at the companies that are doing the best work, and
so it goes hand in hand the innovation and the
things that we've created. A lot of the best people
are seeking our brand because they know that we're doing
things different and they watch the impact that we make
on real estate consumers. And so the people is a
(06:26):
big piece of all of this, right, and I think
that sometimes gets taken for granted. I think you know,
anyone listening that may have come in contact with our brand,
I think they'd agree that people that we have are
just They're just incredible human beings.
Speaker 2 (06:37):
And I think that's it's a huge part of all
of this.
Speaker 1 (06:39):
What are the biggest things that you do differently? I mean,
other than actually do the surveys. And here's the other thing, like, yeah,
read the surveys or you know, do something with them,
because we've all done surveys. Well of course, not doing
anything with this.
Speaker 3 (06:51):
Yeah, you know, I love that you asked that question
because I think oftentimes it is you know, what do
you do with the information that you receive? That is
more important than the information you receive? Right, So so
put the delivering surveys and putting surveys out there, but
not taking any action with the information you have, you know,
is you end up just completely stuck in action. And
so we make sure that the information that we get
(07:11):
that we make things happen. So we're always going to
move forward. And I want to share with you real
quick because I think this is important when you think
about differentiation, is having a clear mission and having crystal
clear core values is a really important piece, not only
for consumers that you serve, but also for you know,
our employees, our agents, our team, and so our core values.
It's an acronym that I love to use often which
(07:31):
is let's go, which is back to your you know,
speed implementation, and so let's go stands for learning, empathy, tenacity,
staying positive, generosity and owning it.
Speaker 2 (07:41):
And so everyone inside.
Speaker 3 (07:42):
Of our organization has to believe in let's go, and
if they don't, they might have success elsewhere, but they're
just not going to fit here. And what I've found
is when everyone has the same cohesive mission, you know,
mission and vision and share the same core values, that
shows up for consumers, and consumers can fuel that energy,
which is why we're able to help so many homeowners.
(08:03):
I mean, you know what's fascinating. I still can't believe
this when I say this, is that you know, there's
been over thirty thousand people that have tapped into our
guaranteed cash OFFWERA program Wow, which you know, when you
think about you know numbers, Each one of that thirty
thousand is a family, is a situation, and there's there's
a lot of personal things that are going on in
their life. And so we need to make sure that
(08:25):
we have everyone dialed in because you know, the meaning
of home it means so much more today than it
ever has before.
Speaker 1 (08:32):
You're very successful. I feel like you're everywhere. What are
some of the challenges you've faced as you continue to grow?
Speaker 3 (08:38):
Yeah, so I think you know, anytime you have a
fast moving visionary like myself. There are times where I'm
moving a little too fast, right so I see opportunity
and I know what it could be for homeowners or
home buyers, that there are times where I have to
set realistic expectations of how long is this actually going
to take to get done?
Speaker 2 (08:58):
And so there are times where I do move a
little fast.
Speaker 3 (09:01):
But I think as I gained more wisdom, I found
the healthy balance of, you know, not going so slow
that you missed the opportunity to create innovation for consumers,
but also not going so fast that you might skip
some steps, or you might tax your team, or things
might just start rapidly moving at a pace that most
people can't keep up with.
Speaker 2 (09:18):
And so that is a.
Speaker 3 (09:19):
Challenge, you know, because when you look at the world
today and how fast things are evolving and everywhere, you know,
everywhere for everyone is that we want to be that
most convenient real estate company, which means we innovation is
a key part of what we do.
Speaker 1 (09:31):
I'm going to guess like, in the last five years,
you've maybe innovated and grown more than like any other
five year period before that, or I mean.
Speaker 3 (09:37):
Yeah, no, that's a that's a. That's a great question
from day one. I mean, I think the what got.
Speaker 2 (09:42):
Us here is our ability to move quickly.
Speaker 3 (09:44):
And innovate, right, And so that's one thing that you know,
as we've you know, you know, as success has has grown,
and as we've helped more and more, uh, you know, homeowners,
home buyers with their journey. You know, we definitely you know,
the more complexity the business gets, you know, of course,
the harder it is to continue to maintain that innovation
and that speed. But that is a core piece of
(10:06):
who we are, and so that innovation is something that
we will never lose. And that's like our north star.
Speaker 1 (10:11):
Talking to Chris Lendill from Chris Lindall Real Estate, is
that still the name of the company.
Speaker 2 (10:14):
It's still the name of the company unless you decide
to change it.
Speaker 1 (10:16):
Today, right, and then your title is it CEO?
Speaker 2 (10:18):
Would you say?
Speaker 1 (10:20):
Okay, good, this is CEO.
Speaker 2 (10:21):
Shot. You could call me neighbor. I'man a local guy
and you know I've been called a lot of things before.
Speaker 1 (10:26):
Well, your author, congratulations on Arms out number one Amazon bestseller.
What led you? Well, first of all, I don't know
how you found time to do this, to to this undertaking.
But what led you to want to write a book?
Speaker 3 (10:37):
Yeah, thank you, So so this is you know, so
arms Out was the most recent book. The two books
before that were sold which was really reinventing the home
sale process, and then Guaranteed Cash Offer was an iteration
of that which has become really popular, and now my
most recent one, which is arms Out. All three of
them are number one best sellers. And that's the support
of the community and everyone that we have and serve
(10:59):
that that every time that we put something out, they
all step up and support us. And what I was
most happy about arms Out was as we launched, like
all of the proceeds, one hundred percent of the proceeds
UH went to Special Olympics, So that was really neat
and that was an honor of my uncle Eric, who
had down syndrome where Special Olympics played a huge role
UH in his life. And I remember as a kid
(11:20):
going to those events and just seeing how impactful that was.
And and the reason why I wrote arms Out is
as I, you know, as I continue to evolve as
a as a leader, as a person, and and and
being in the community and having conversations with so many
people is oftentimes when people would hear little parts of
my story, they were really inspired. And and I you know,
I remember, like, you know, people putting their arms out
(11:41):
wide and giving me hugs and saying, wow, that was
super impactful. And I continue to hear this over and
over again. And you know, you know, the part of
me was like the you know, you know, growing up
in friendly and and and you know, and and coming
from very little resource and and the humble side of
me was, you know, is anyone really interested in my story?
Speaker 2 (11:58):
Like does it really matter?
Speaker 3 (11:59):
And as I got further down my career, I just
saw more and more people having a positive impact from
the stories that I was sharing, and I got more
and more encouragement from others in the community. And I remember,
even like locally and nationally, all these different speaking events
and keynotes that I would do, so I would have
a huge line of people waiting for me after I
(12:20):
got off a stage every single time, telling them how
impactful certain things I said or did that were part
of my story and what it did for their life.
And so earlier when I shared the part around doing
the surveys for consumers and using that information to execute
the same thing here is that a lot of people
were giving me that feedback that my story was impactful.
(12:40):
And I think so many people feel like, you know,
your story might be not as special, and other people
might have more trauma than you did, and there's all
kinds of you know, imposter syndrome type things and thoughts that.
Speaker 2 (12:49):
You can have.
Speaker 3 (12:50):
But as I heard more and more of that, I
put this book out, which had nothing to do with
me and everything to do with impacting other people. Really
trying to invest in other people's growth, because what I've
seen is so many people are just a few steps
away from going to where they really want to go
on life, and they just need some confidence and some belief.
Speaker 2 (13:12):
And my hopes say is that this book does that
for them.
Speaker 1 (13:14):
That's great. How many employees or associates or whatever would
you say you have?
Speaker 2 (13:19):
Yeah?
Speaker 3 (13:19):
So so it obviously it varies depending on on time
of year and seasonality and whatnot, but hundreds hundreds of
amazing a player, impactful people in our organization that inspire
me every day and continue to make a positive impact
in the communities we serve.
Speaker 1 (13:36):
That's awesome. You're an entrepreneur, You've grown businesses, big operations
like Cris Londell Real Estate. What advice would you give
to somebody who wants to be an entrepreneur looking to
is looking to grow their business.
Speaker 3 (13:47):
Yeah, that's an interesting question. So so if I go
back a little bit in time, like my education degrees
from Minnesota State, University of Makato, some of the older
folks may call that man Cato State or you know,
all kinds of different names. They've reinvented themselves several times.
My passion was always around helping others and teaching, and
(14:09):
that comes across in everything that I do today.
Speaker 2 (14:12):
And I would say that although.
Speaker 3 (14:14):
I'm not like conventionally in the classroom all day every
day being a teacher, so much of what I do
is still that. And I think when people oftentimes hear, like,
you know, the word entrepreneur, like there's a little bit
of a I think there's a little bit of an
assumption that it has to look a specific way. And so, yeah,
like you definitely classify me as an entrepreneur, but really
(14:36):
I'm a teacher at heart that strives to give back.
And the reason why I wanted to be a teacher
is that I had some mentors and some coaches early
on in my life that quite honestly, I wouldn't be
here the way I am today if they didn't pour
into me at the time that I needed them. And
so that's what drove me to be a teacher, is
I wanted to do those same things for other people. Now,
what gets lost in putting yourself out there everywhere is
(14:58):
that there's a certain percentage of people that that will
that will make you know, that will make judgment, that
will think you're a certain way. They'll think you something else,
and they'll fill in the blank with whatever, you know,
whatever they've heard in the telephone game, or whatever they
want to put in the uh they want to put
in those blanks. But I would say, for you know,
entrepreneurs that are trying to to really make a move
for themselves, just be comfortable that that when you put
(15:19):
yourself out there, there are going to be people that
will cast stones at you, and there's gonna be naysayers
and doubters. But just never lose focus of who you
are and what your purpose is. Right, So if you
can wake up each and every day and know that
like you're living your life to your purpose, like you
tune out, tune out that noise, and you can find
a lot of success and you can positively impact a
(15:39):
significant amount of people. The thing that I always think
about and I use often is when you're getting on
an airplane.
Speaker 2 (15:45):
There's a reason why they say put.
Speaker 3 (15:46):
Your oxygen mask on first, yeah, right, And so when
you don't put yours on first, like, some bad things
can happen if there's a you know, if there's a
tragic situation on an airplane. And so I think about
that in my life, like, if i don't put my
oxygen mask on first, and I'm not fulfilled and I'm
not following, you know, my purpose and my core values,
I'm not staying true to who I am, I can't
positively impact anyone else, right, And I think there's too
(16:08):
many people in the world that are doing things for others.
That doesn't mean to be selfish, it just means that
if you can't take care of yourself, you can't do.
Speaker 2 (16:16):
A great job for others either.
Speaker 3 (16:18):
And so that's where at the beginning there is that's
where being a teacher at my heart, in my core
of who I am is why I wake up each
and every day and why I strive and get so
excited to continue to innovate and help consumers get a
more convenient real estate journey because I love that and
every single day it gives me so much energy.
Speaker 1 (16:37):
Can you be hired as a motivational speaker?
Speaker 2 (16:39):
Do you do that?
Speaker 3 (16:41):
So you know, there was a point in my career
where I was doing I was doing a lot of
keynote speaking, and I would say today I probably say
no to ninety nine point nine percent of the requests.
And there's simply one reason. You know, it's my family
and the time that I have to spend with them.
Like there isn't any amount of money that you could
pay me to go travel somewhere to convenience that to
not be home with them, And so I made a
(17:03):
fundamental shift in that piece of it. But there are
times where I definitely have, you know, sacrifice and went
against that. And it's usually if I can bring the
family with or we can time it where they can
come with and do it. I mean I just had
a event several months ago where there was like fifteen
thousand people there and I was able to bring my
entire family and they sat in the front row right.
Speaker 2 (17:22):
So that was like a moment, a memory that they'll
have and I'll have forever.
Speaker 3 (17:26):
But that's the type of accommodation that I'm looking to
have at this point in my life.
Speaker 2 (17:30):
I think there'll probably be another.
Speaker 3 (17:32):
Season of sharing, you know, the learning opportunities I've had
along the way with others.
Speaker 2 (17:37):
I love it.
Speaker 3 (17:37):
I being a teacher, like being on stage to me
as being a teacher, you know. I mean, I just
love helping other people grow.
Speaker 1 (17:42):
And yeah, I think the point is the message is
so strong. And you have a podcast, right I do. Yeah,
probably a website in addition to the real estate website, right.
Speaker 2 (17:50):
Yes, I do. Yeah, I have all kinds of places.
Speaker 3 (17:52):
I mean, Chris lundell dot com is yeah, you know,
I've got speaking opportunities there and things that we're doing
with charities. And all the books are there that you
can buy on the homepage, and you know, I think
a lot of people are looking to sell fast with
certainty guarantee cash offer you can unlock one there. There's
lots of things that you can do. And I think,
you know, all my social media I personally manage. I
get messages all the time for people, and I love
that stuff, like I love being a part of this
community and that feedback and conversation.
Speaker 2 (18:16):
It's something I live for.
Speaker 1 (18:16):
Thanks for allowing my friend request.
Speaker 2 (18:18):
Yes, like a birthday.
Speaker 1 (18:19):
It was awesome. Okay, So speaking of guarantee cash offer,
tell me, let's let's get into that. Tell me how
it works.
Speaker 2 (18:25):
Yeah.
Speaker 3 (18:25):
So what we found is that in a lot of
things that happened in the world, this type of convenience
existed in other industries. I'll give you the best example
I can think of. Most people trade in their car.
Speaker 2 (18:38):
Most people. There are some that don't.
Speaker 3 (18:40):
There are some that are like, i want to get
a little bit more money and I'm willing to exchange
some inconvenience for that. I'm going to put it on Facebook, Marketplace,
I'm going to put it on Craigslist.
Speaker 2 (18:49):
Maybe it's cabid, maybe it's eBay.
Speaker 3 (18:51):
And you've got some people that just sell their car
on their own. But the majority of people want to
go in and trade in their car and get a
new car. Are with a decreased level of headaches and
stress and inconvenience and all the rest of it. They
want a very convenient way to do it, and they
know that there's a little bit of an adjustment on
what it is, but they're saving a lot on time.
(19:12):
And so what's happening is the guarantee cash offera category
that we've created is increasing significantly because smart home sellers
know what their time is worth, and they know how
risky the open market is, and they know how much
cash it's going to take to invest in their property
to get it ready for the open market, and a
lot of them have heard the horror stories of some
(19:35):
other homeowner gambling and taking risk on the open market,
and the open market rejecting it, and it's price reduction,
price reduction, price reduction, open house, open house, open house,
and your months and months down the line, it didn't work,
we have to cancel expired listing. Now they're six months,
eight months, twelve months away from getting to the next
chapter of the life. And so that open market process
(19:57):
in real estate is restricting a lot of people, a
lot of homeowners from getting to where they really want
to go. And it's the same thing that trading in cars,
and you could use all the apps of ordering groceries
and all these other things where convenience is just continuing
to increase for consumers they want it, and the smart
home sellers know what their time is worth. Now what
(20:18):
I would tell you is that there are a lot
of people that I've seen along the way that don't
understand what their time is worth. And maybe they haven't
done it for a long time, or maybe ever at all.
They don't know what they don't know. And there's some
people that are so closed minded to a new way
of doing things that they end up going the old
school way of doing it, and then they learn their
(20:38):
lesson six months, nine months down the road. The best
thing that the best description I could give you and
everyone can relate to this is driving through your neighborhood
or driving through an area and noticing a listing that
has had signs in the yard for a long time,
and every weekend there's open houses. There are going online
and looking up properties that are for sale, wondering like,
why hasn't that sold? I thought it was price good,
(20:59):
I thought it looked good.
Speaker 2 (21:00):
Why hasn't it.
Speaker 3 (21:01):
On the other side of those stories are homeowners that
are sitting in that house each and every day that
are having to get the house ready, that are trying
to make adjustments to the market feedback that they got,
that are having to leave on the weekends, leave for showings.
Even the process of a home buyer telling a home
seller that you have to leave your house for an
hour because I'm coming to look at your house is
(21:22):
a backwards way of thinking. Buyers have been historically on
the open market in control of home seller's time and
energy forever, and so the guaranteed cash offer process flips
that around and puts the consumer, the homeowner, in the
driver's seat of now you get to pick your closing date.
Speaker 2 (21:39):
Now you get to pick your moving date.
Speaker 3 (21:41):
Everything is on your time, not on the market's time,
not on the economy with all the shifting and volatility
that's happening there, not on the buyers with rates at
the levels that they're at, interest rates at the levels
they are today, like a lot of buyers are on hold.
I mean, the open market also has the risk of
a buyer gets an offer accepted on your property and
they lose their job before closing, or interest rates changed
(22:01):
before closing, and now they can no longer afford the payment,
and their lender says that they're no longer qualified, and
then you're starting that process over from the beginning. These
things are such a gamble for so many homeowners that
we wanted to create an innovative in a process that
gave certainty to homeowners. And this is why you're seeing
so many people say yes to a guarantee cash offer.
Speaker 1 (22:23):
I think that just what you said, I mean the time,
the inconvenience, and just showings alone, like if you have
pets or little kids or something like that, that's a lot.
That's a big undertaking those showing no, it's a headache.
It's a total headache. And it's been so stressful and improvements. Yeah,
so you don't have to worry about any of that.
Speaker 2 (22:38):
Nothing, nothing, nothing.
Speaker 3 (22:40):
And so there's so many homeowners that I'd watch and
I learned this. I learned all of this because I
sat at the kitchen table with tens of thousands of people,
more than any other real estate person probably ever has.
Speaker 2 (22:50):
Right.
Speaker 3 (22:50):
So I listened to these stories one after another, and
I watched the stress in the inconvenience this created not
only for the homeowner but their family, their friends, their
relative is like, the process was just so challenging and turbulent,
right that sometimes some owners couldn't recover from the amount
of stress. And then on the other side of it,
I realized that most homeowners don't love the gamble, right,
(23:13):
they don't love the gamble.
Speaker 2 (23:15):
They're not high risk takers.
Speaker 3 (23:16):
Yet the open market process that has been positioned for
you know, thirty forty years is requiring the homeowner to
gamble on everything, and the homeowner is taking the gamble.
And the only one that's losing out in that open
market process is.
Speaker 2 (23:30):
The homeowner owner.
Speaker 3 (23:31):
Price reduction, price reduction, price reduction, price reduction. If they
go on the open market with an agent, the agent
still benefits because they're holding open houses and they get
buyers to come in to buy a different property. They
get signs in the front yard that the neighbors call,
and maybe a neighbor wants to sell or other buyers
want to call, so they're really.
Speaker 2 (23:47):
The agent wins and the homeowner loses.
Speaker 3 (23:50):
And I've seen this happen so often, and so I
just it's like I've always tried to put myself in
the shoes of the.
Speaker 2 (23:56):
Homeowner or a neighbor.
Speaker 3 (23:57):
And I think about if I'm driving through my neighborhood
and I'm all these open house signs and I'm watching
the agent put them in the corner, and I'm watching
this the price reductions happen. I'm watching the house not
sell Like I know that if I'm in that position,
there is a lot of fear that that's creating inside
of me as I'm passing and seeing all that around.
Speaker 2 (24:14):
What should I do with my property?
Speaker 1 (24:16):
Yeah?
Speaker 2 (24:16):
Right? And so this is why I mean, you know,
you know, I'm sure a lot.
Speaker 3 (24:20):
Of people have heard this, Like more and more people
are saying those six magical words, which is I accept
my guarantee cash offer for that reason?
Speaker 1 (24:26):
All right, what's next for Crystal real estate? What's it
like five to ten years out? What do you see?
Speaker 2 (24:31):
Yeah?
Speaker 3 (24:31):
So, I mean I think the real estate market is
going to be vaudal right. I think there's going to
be I mean when you look at the economy, the
housing market, you look at any data predictions, uh, there's
going to be a lot of uncertainty. I mean, I
think there are a lot of economic indicators that don't
look so bright. And I think the guaranteed cash offer
and the certainty of that that puts the homeowner and
(24:52):
control in control is going to grow significantly. And there'll
be a day that we look back, whether it's five
to ten years down the road, where a lot of
home sellers that accept to guarantee cash offers and closed
with us are going to say I remember when that,
you know, when crystalind Real Estate was the only company
that offered a guarantee when it came to home selling.
There's going to be a day where everyone follows suit
(25:13):
on this. I don't think it's gonna be anytime soon
because it's so hard to create what we did, but someday,
Like the best thing I can say is imagine a
world where automotive had the first company that was doing
car trade ins, right, and so like the first day,
that first week, that first month that that a dealership
decided they were going to take trade ins on vehicles,
(25:36):
like that's where Chryslindell real Estate it is today with
trading in your house right. And and so this is
why this is why so many people call us off
our you know, radio, TV, billboard, social media, everything else,
because they know that this is going to decrease their
stress level. And at some point a lot of the
homeowners that have been closed minded are going to become
(25:58):
open minded to this way of And sometimes it takes
a story that they've heard of someone else going through it,
or it's something they've experienced on their own said, I
will never do that that open market process again, right,
and you're going to see that, you know, you're going
to see over time that that's going to continue to
be the trend because there's just we just live in
a world where people don't want the risk, They don't
want to gamble, they want certainty, right, they want to know.
Speaker 2 (26:20):
Like it's here's the thing I'll tell you.
Speaker 3 (26:22):
If if you sold your house today, let's just pick
a random number. Let's just say it's four hundred thousand dollars,
you want to know when you sell your house for
four hundred thousand dollars today on a guarantee cash offer,
that you are getting a four hundred thousand dollars check
at closing. So the offer that we give you is
the check that you get on the open market.
Speaker 2 (26:40):
Who knows what's going to happen.
Speaker 3 (26:41):
You might get an offer at four hundred thousand and
you may never even get the money at closing because
it falls apart, or the market changes or the economy changes,
and like so like I know in the world today
that more people want that guarantee and that's going to continue.
I don't see that trend going away. People want certainty.
People want to know that what they said yes to
is actually what's going to happen, and that open market
(27:03):
has just created so many disappointed home sellers that never
get to the finish line. And I know that when
you think about selling your house, there's something life changing
happening in your life that you want to get to
the next chapter of your life. You do not want
to end up stuck, and the open market has got
a lot of people that can't move.
Speaker 1 (27:21):
How about more short term the rest of twenty twenty five?
Where are we going? I know you can't it's not
twenty twenty vision, but what do you think? What can
you say?
Speaker 2 (27:28):
Yeah?
Speaker 3 (27:29):
So you know, I mean I think when you think
about the near future here, I mean, you know, more specifically,
for Chrislundell real estate is giving back to the communities
that support us, so we you know, be generous is
obviously one of the let's go core values and making
a huge impact in the communities that help us.
Speaker 2 (27:44):
We love giving back.
Speaker 3 (27:47):
I have a big interest in really helping people that
maybe came from some tough times. I mean, I know
I went through a lot of them, and so if
we can invest in other people and help them grow.
I mean giving back our time, treasures and talents to
others is a big focal point for us. I realize that,
you know, our company is in a very unique spot
(28:08):
in the real estate industry to have the success that
we're having in the current times, and so always remembering
that and making sure that our core values stay close
to our heart and that we're that we're giving back
to others.
Speaker 2 (28:18):
As a critical piece of all of this.
Speaker 3 (28:20):
I think for the housing market in general, I think,
you know, people that accept guarantee cash offers and clothes
on them are going to be really excited as they
see this continued volatility. I think people that still believe
in the old way of doing things and go on
the open market are going to have a lot of
regret and are going to end up, you know, probably
further away from the next chapter of life than they
are closer. And I think you're going to see that
(28:43):
the popularity of the guarantee cash offer is going to
continue to grow, which is why everyone sees us putting
up more billboards, more radio, more TV, more social media.
Like companies like ours don't add more advertising if it's
not working right, and so I think homeowners got to
ask themselves, like why are we seeing so much Chris.
And the reason that is is because we are seeing
so many homeowners that are saying yes to guarantee cash offers,
(29:06):
and we're trying to get our message out further and
expand it so that we can save people from going
through that the broken open marcess, open market process.
Speaker 1 (29:15):
So you talk about guarantee cash offer all the time,
and I always wonder, like, can I work with you
if I want to buy a house or if I
want to like maybe take advantage of things right now
in the economy. Do you guys work with buyers?
Speaker 2 (29:23):
Yeah, Adam, I love the question. We work with a
lot of buyers.
Speaker 3 (29:25):
Surprisingly, a lot of people that accept the guarantee cash
offer also are.
Speaker 2 (29:29):
Going to buy a house.
Speaker 3 (29:30):
And what those homeowners love about this process is we
because our marketing is so good, we have so many
homeowners that are reaching out to us. We have access
to inventory and properties that are not on the market.
We create inventory for the buyers, and I think one
of the challenges so many buyers have in this market
is they can't find a place to move to because
they're using the same tools everyone else is. They're going online,
(29:52):
they're searching. Everyone's doing the same thing with the buyers
that are the smart. The smart home buyers that work
with us, we're creating in toy that you can't see online,
and so we see so many guaranteed cash offer consumers
that also buy with us as well. And I think
there's also a couple other neat tools that home buyers
get access to. We have a very innovative website, the
first of its kind. We've invested a significant amount of
(30:15):
resources in chryslind All dot com where you can actually
go in and save your favorites, but you also get
to unlock off market opportunities. And so everyone that goes
to cryslinill dot com and creates a you know, registers
on our website and creates save searches. Our company also
unlocks hidden off market opportunities that we've created that we
tell only people that register on our website about, and
(30:35):
so there's some really substantial opportunities there.
Speaker 2 (30:38):
Of course, there are.
Speaker 3 (30:39):
So many other things that are that are big benefits.
Our ability to negotiate, our ability to get people to
the finish line. We have more resources, we have more people,
We have the best people. So we're able to solve
problems at a completely different level than other real estate
agents are. And I think what I've seen often is
the trap that a lot of people fall into in
real estate is everyone knows a real estate agent or five,
(31:00):
five or ten right that they're either friends with, their
family members, their neighbors, they raise their kids with, or
it's someone that they just met, you know, out socialized
and whatever it may networking, whatever it may be, a
lot of people fall into a trap of using that
person and they don't get to the finish line, and
they don't have success, and they ultimately those home buyers
don't actually get into their home.
Speaker 2 (31:19):
They never get there.
Speaker 3 (31:20):
And so for us, like we've created an innovative solution
and plan to.
Speaker 2 (31:24):
Help people get to the finish line.
Speaker 3 (31:25):
It's one thing to say, hey, we've got all these
amazing tools and resources and everything else, but the only
way we measure success is if we help you, as
the home buyer, get into your home and close.
Speaker 2 (31:34):
That's it, period.
Speaker 3 (31:35):
And so that's the other side of the innovation that
we've been focused on, is how do we make the
home buying journey, you know, as convenient as possible. Back
to our north Star which is to become the most
convenient real estate company in the world, which we're doing today.
And I think you'll see that any home buyers that
have worked with us, like they've had an amazing experience,
and you could see online. I mean, we have over
four thousand and five star reviews, like by far number
(31:57):
one for reviews, and each one of those reviews as
a story from a guaranteed cash offer seller or a
home buyer that maybe was with an agent that couldn't
get them to the finish line, or even worse, they
were trying to navigate it on their own because they
didn't want to talk to an agent, and so they're
online navigating, looking, searching, and they're not really getting in
to the finish line. And so we help people get
(32:17):
to the finish line because we're measured. Our success is
measured on the results that the consumers that work with
us get, period, and so we're going to do everything
we possibly can to be there for them.
Speaker 1 (32:27):
If I know that I want to get into like
investment properties, I mean, do you guys have any expertise
in that? Like, I mean, obviously you can find somewhere,
but what how do I figure that part out? I've
got the money, I just want to get in what.
Speaker 3 (32:37):
Yeah, so obviously I've spent you know, I've personally spent
a lot of time in the real estate investment space.
Speaker 2 (32:41):
I know it really well.
Speaker 3 (32:42):
Back to being a teacher and an educator. I love
helping other people become real estate investors. So if they're
early in their journey, we'd love to have a conversation
with them. They could send a message on our website
or send me a personal note on social media. I
actually have a personal website that has all my social
media handles, which is connect with kl dot com where
everything is and everyone can find that. But there are
(33:05):
you know, I think as you've see in the world
that I mentioned this earlier, like the economic indicators are
not you know, they're not too bright, and I think
you're going to see more more people that are going
to get interested in becoming a real estate investor, whether
that's full time or even on the side, just to
supplement their income level, right because I mean, the cost
of everything in the world is expensive, and income levels
are not keeping up with inflation in the and the
(33:26):
expenses that are out there, and so we definitely have
the ability to help people understand real estate investing, and
then you know what's interesting is there's also some tools
and some strategies that we've built where you can become
a real estate investor for your primary residence and some
of the rental income can actually can actually be used
(33:47):
to pay off some of it paid down some of
your mortgage payment. Right, So there's way there's ways to
strategically grow your net worth, also solve your you know,
your your home journey, home buying journey, your home ownership goals.
Speaker 2 (34:02):
Uh.
Speaker 3 (34:02):
And you know, you're you're growing your net worth, you're
saving on your monthly income. But it requires a strategic strategy.
It requires a strategic plan to do that. We've built
these strategic plans for so many newer real estate investors.
So yeah, I'd love that you asked that question because
I'd love to help anyone that's you know, that's considering, uh,
you know, their real estate investment journey and they can
reach out to us and be happy to help.
Speaker 1 (34:24):
Give me that one contact page again that's got everything. Yes, yeah, yeah,
so all of.
Speaker 3 (34:27):
My all of my personal social media handles are at
connect with kl dot com or you could just search,
you know, you could search on any social media platform
or website. But that would be a place that I
would recommend anyone going that wants to reach out to
me or you know, if there's something that you you
know you've heard me say, or that you're curious about
a perspective agents that maybe you want to work.
Speaker 2 (34:45):
With you Yes, yeah, great question.
Speaker 3 (34:46):
So we're always hiring a players, right, and that's not
only for agents, I mean operations, you know, customer service,
you know, sales, for sure, we have we have opportunities.
I think that would blow people's if they knew how
great of opportunities. I mean flexible you know, flexible work environment,
you know. I think the other one that a lot
(35:06):
of people like, especially in sales, is like no cap
on your income, right. And this isn't just for real
estate agent positions. We have a lot of different positions, uh,
and a lot of companies that are all built underneath
of our umbrella. And I'd be happy to share more
of that. And I think you know what I what
I always say to someone to an a player, is
that I know that you can work anywhere you want
at this point, right, I know, I know that if
(35:27):
if if you are a highly talented person. You can
work anywhere you want, whenever you want. But if you're
open to it, like a confidential discovery conversation, just to
see if there's anything that you that we may have,
that that is open or that we would consider, we'd
we'd love that conversation and welcome it.
Speaker 2 (35:44):
I would say.
Speaker 3 (35:46):
Too often, a lot of people assume that any opportunities
in brands as well known as ours are posted online
or posted on a job board, and that's not the case.
I can't tell you how many times that we've created
a position for an A player that reached out to us.
Speaker 2 (36:00):
It happens more often than not.
Speaker 1 (36:03):
Disc jockey chance, we'll see. Maybe I don't know, I mean,
do I feel so motivated now talking to you. I
feel like I want to do something with some real
estate stuff and I don't know, career stuff and whatever.
Speaker 3 (36:14):
So well, there's a lot of opportunity in the world,
right and I think, you know, I mean, I know
one thing my journey is I was just one conversation away,
and once I had that conversation, I unlocked another level.
Speaker 2 (36:25):
And so if I can.
Speaker 3 (36:26):
Be or someone in our organization could be that one
conversation from an A player that's that's in a currently
in a position where they feel stuck and we can
break that ceiling for them and watch them flourish.
Speaker 2 (36:36):
It's what we love to do.
Speaker 1 (36:37):
That's awesome. Chris Lindall, CEO, Chris Lindall real Estate, thank
you so much for coming in.
Speaker 2 (36:41):
I appreciate Adam, thank you
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