November 11, 2024 • 23 mins
Do you know what it means to truly embrace a "soberish" lifestyle? Join us as we chat with Jane, the dynamic brand ambassador for Amethyst, who shares her journey from the bustling liquor industry to becoming a passionate advocate for non-alcoholic alternatives. Discover how Amethyst, with its new watermelon lime flavor, is reshaping social gatherings with its botanical charm. Jane opens up about her personal evolution towards mindful drinking, weighing in on how a balanced approach to alcohol can transform energy levels and wellness.
Our conversation takes a reflective turn as we recount personal stories of past drinking escapades that highlighted the need for a change. You'll hear about a birthday weekend that served as a catalyst for embracing moderation, leading to the discovery of alcohol-free options like Amethyst that offer confidence and inclusivity in social settings. Tune in to explore the broader trend of mindful drinking and how redefining your relationship with alcohol can lead to a more fulfilling social life. This episode promises to inspire those curious about the benefits of mindful consumption and the freedom found in choosing when and how to indulge.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
This is Ryan Frankofsky, and.
Speaker 2 (00:02):
Kelly Musgorski.
Speaker 1 (00:08):
And we are with Amethyst brand ambassador Jane.
How's it going, Jane, it's good.
How are you guys?
We're doing better than wedeserve.
Today we got so muchopportunity to just dive into
amethyst, our favoritenon-alcoholic liquor alternative
(00:28):
.
Jane, thank you so much forsending us some samples.
Speaker 2 (00:34):
Of course you got to try it before you buy it, yeah,
so we tried the lemon cucumberserrano last time and I don't
know if we can beat it yeah, buttoday we have the watermelon
lime.
Know if we can beat it yeah,but today we have the watermelon
lime that we're going to try,yes.
Speaker 1 (00:50):
And tell us your favorite mocktail with amethyst
right now.
You said it's something aboutwatermelon.
Speaker 3 (00:57):
Yeah, I'm really into the watermelon lime right now.
It's our newest flavor and Ilove it as a mojito.
Speaker 1 (01:06):
You know something about this alternative liquor,
if you will.
I mean, is that what you wouldcall it?
Speaker 3 (01:13):
Yeah it's.
I just say it's a non-alcoholic, botanical spirit.
And a lot of times people willbe like, well, what is it?
Is it like a vodka or is itlike a gin?
And I'm like, no, not really.
We don't want to refer to it asthat because it's so versatile.
And then I'll go into the spielof you know what you can do
with it, like I just told youthe mojito, but you can make
(01:35):
margaritas with this, you canmake a martini with these, you
can make mules with these.
So it's so versatile that youcan make any cocktail that's out
there and use it as thereplacement for whatever liquor
you're trying to replace.
Speaker 1 (01:54):
Yeah, and I just love the design, the bottle, the
mission statement is so in linewith our message, which is
mindful, non-alcoholic with thedrinkers, because you can
incorporate this Even if youwanted to, you could mix it with
alcohol but obviously we aretrying to be more balanced and
(02:15):
mindful with the mocktails.
We love that you incorporate inyour mission.
It's balance, wellness andinclusion.
That's it.
Speaker 2 (02:26):
That's it.
Yeah, that's our mission too.
So what I love about that itsays no refrigeration needed.
Enjoy up to six months afteropening.
You can savor it over ice orcombine it with soda water,
which is what we're going to dotoday, and you can also build a
cocktail from it.
It's very versatile.
Do you typically do like equalparts?
Speaker 3 (02:43):
Jane, I actually do.
I go a little heavier with theamethyst just because I want to
get more of that.
Yeah, the flavor's so good, sousually I'll do about two ounces
of it and then just top it.
So we're going to try this one.
Speaker 2 (02:58):
I'm so excited.
Cheers, Jane, Cheers.
Speaker 1 (03:01):
Jane from amethyst.
Okay, wow, you got a littlekick.
Wow, it does give you thatlittle kick, like that's what I
said to Kelly last time, likesometimes, when you don't have
the kick, you could just guzzleit and that defeats the purpose
of having that mocktailexperience of sipping it like
(03:23):
our counterparts, or our drinkerfriends, the messies.
We call them messies, jane.
We love our little messyfriends.
I used to be one.
I'm a retired party animal andkelly.
Right now she is off the boozefor a week so far, yeah, just
taking a little pause.
Speaker 2 (03:40):
I think that's the cool thing to do now yeah, yeah,
yeah, totally.
Speaker 3 (03:44):
How about yourself?
Every person's different.
I am not sober, but I kind ofrefer to myself as soberish.
Yeah, because I'll go a couplemonths at a time and not have a
single drink.
But then this weekend I had ahigh school reunion and so I had
(04:06):
a couple beers, but then I hadan amethyst drink at the end and
then I had water.
So you know, I'm being mindful,conscious about what I'm doing.
Number one because I have todrive and I'm an adamant
believer in no drinking anddriving.
I've, you know, put that in myson's brain.
(04:28):
I have the Uber app on hisphone with my credit card, like
don't ever do it, you know,right.
So, but that's kind of how I am.
I'm just more mindful about it.
I mean, hangovers suck when youget older and you know who
wants to feel like you knowmajor anxiety the next day, and
then you're worthless and you'relike laying around and you get
(04:51):
nothing done.
So that's kind of where I am.
I just I choose when I want itand I know myself when I start
drinking it's not always that Istop.
So then you know, I go over thehill, you know, and then I'm in
trouble.
So I try to be.
(05:12):
I'm very conscious about it now, which is cool, and but hey, I
don't mind, you know,everybody's to each his own.
I think it's awesome we havethis product, these kind of
products out there for us to dothis and make the choice.
Speaker 2 (05:30):
Jane, we're so happy to have you.
We're going to get into somequestions that we have for you.
Can you share your journey withus?
What interests or quirkyhobbies did you have that kind
of led you to the world ofnon-alcoholic spirits?
Speaker 3 (05:47):
Well, I got here because I was actually in the
liquor industry before and 2020,.
I was at another distillery andlost my job because of COVID
and fell into this new job, andI was actually just working in
the retail store of thedistillery and then they said,
(06:09):
hey, we've got an opening forbrand ambassador for amethyst,
our non-alcoholic product.
Would you like to take it on?
Yes, and so, um, I knew nothingabout NA.
You know nothing.
All I knew was, yeah, there'sO'Doul's.
I drank that when I waspregnant and it was gross.
It's so bad.
(06:31):
And so I just started, like,really honestly, just searching
the web, social and justlearning so many things.
I started making friends in theNA space and my biggest mentor
is Chris Marshall.
We did a lot of fun pop-ups fora couple of years all over the
country and just had a blast,and so that's kind of how I got
(06:55):
to where I am now.
And quirky hobbies probably thequirkiest hobby for me is I've
learned how to make some greatand this isn't really quirky, I
guess but great, great cocktailsthat are zero proof.
So, um, I literally haveprobably a hundred um recipes uh
(07:18):
, that I've made with ourproducts, yeah, awesome.
And so at some point I wouldlike to do a little recipe book
of amethyst drinks we're gonnastay tuned for that, yeah yeah,
so that's kind of like what I'vedone, and because of that, I
ended up with a lot of likecocktail books, because there's
(07:41):
not a ton of mocktail books outthere, but but there are some
more, you know they're comingaround, so but yeah, that's kind
of where I am now.
Speaker 1 (07:50):
Well, I love to hear that, because I do have a ton of
cocktail books.
When I was studying mixology inNew York and I just realized
that like I always wanted tohave that fancy shaken beverage
it like I always wanted to havethat fancy shaken beverage and I
really think, like with theamethyst you can do that, but
like it is delicious on its own,with just sparkling water.
Speaker 3 (08:12):
Oh yeah, totally it really is you're right now.
Speaker 1 (08:16):
I'm curious from your messy days before children, do
you have any embarrassing orcringe worthy stories like we
talk about our messy past fromcollege?
I don't know if you have likean interesting funny story that
you're like oh shit, I am nevergoing to do that again.
Speaker 3 (08:47):
I am a Gen Xer, that you know.
Oh boy, did we know how toparty in college?
Yeah, there's a lot of collegeones, but I'll be honest, I had
a really messy one a coupleyears ago.
Speaker 1 (08:55):
Yeah.
Speaker 3 (09:04):
And that's the one that you know.
I kind of laugh about it now,but it also was kind of serious
and a little bit embarrassing,but it was.
It was my birthday weekend andI decided to head down to the
bar downstairs and thedistillery and start happy hour,
and so I had a couple offriends there and we started
that and, like a big dummy, Iwas drinking rye whiskey and a
cocktail, which was fabulous,and I had no food in me.
(09:29):
So, long story short, my friendat work had to take me home and
woke up the next morning had abruise on my ass, a bruise on my
lip, and I was like, oh my God,you know what happened to me.
And so my husband then tells methe stories and my friend that
(09:51):
brought me home tells me thestories and I was like, oh my
gosh, did I act like I was drunk?
Was I embarrassing?
You know what happened?
No, no, you were fine.
Embarrassing.
You know what happened?
No, no, you were fine.
But literally that was like my.
That was the light bulb for metwo years ago.
I was like that's it.
Never doing that again, becauseyou know, you're you're too old
(10:13):
to act like this.
It's embarrassing and, oh mygod, you could have died.
I don't even know what I fellon to get these bruises, you
know, but it was in my closetsomehow, but um probably taking
off your shoes or something thatwas kind of my messy uh moment.
Um, that's not so far in thepast yeah, no.
Speaker 1 (10:34):
What year?
So two years ago?
That would have been um 2022yes yeah, I had that at 2021.
I was like big wake-up call,like after like we were getting
out of the pandemic and I feelyou like I was just like I can't
do this again, you know, yeahyeah it's, it's scary you know,
(10:57):
when you get, when you get tothat it's different.
Speaker 3 (11:00):
If you just get a little buzz and then you're like
I had a buzz, but when you'retruly blacked out and don't know
what happened, that's scary,embarrassing, just a big concern
.
So I don't do that anymore andI've learned a lot from that.
Speaker 2 (11:22):
Well, we can say that we've had plenty of moments
like that, and that's what ledus to like where we're at now
too, have you had any likehilarious or messy stories that
led to like unexpected lessons?
Speaker 3 (11:46):
well, um, the biggest lesson, honestly, that I've
learned by getting into thiskind of soberish mindset is that
I'm not gaining weight, I'mlosing weight.
I'm I'm actually on how I eatand that has felt really good.
Um, cause just just this yearI've lost um 12 pounds, very
(12:09):
slowly, but it was 12 pounds andnow you know you feel good and
you're like, yeah, you get alittle more energy.
So, um, that's another thingthat's from the messy side.
That's kind of helped me moveforward and, um, be more
conscious about when I take it,when I'm taking an alcohol,
because you know, the drinks arelike, a lot of times and you're
(12:30):
having a fancy cocktail unlessit's a, you know, more dirty
martini or something, you'regetting a lot of sugars and
things like that in there andthat's just going straight to
the belly.
I mean, for real, I haven't hada drink in eight days.
Lot of sugars and things likethat in there and that's just
going straight to the belly.
Speaker 2 (12:42):
So I mean, for real, I don't.
I haven't had a drink in eightdays, and normally I would have
had like two nights by now thatI would have drank like, yeah,
and I've already lost like threepounds, exactly what.
And then when he got sober, howmuch did you lose?
Speaker 1 (12:56):
I lost 20 pounds yeah from like being completely
sober.
Now, I don't think I ever hadthat like where you guys can
like have a little bit of likemoderation involved.
I was like all or nothing.
It would be like, okay, if it'sFriday or Saturday, I'm
drinking like the whole you know, the whole night out.
(13:17):
It would just be like, and sothat does add up to empty
calories, even when you arereally doing the dirty martinis,
even though they might not havethe sugar.
It's empty calories becauseyou're still getting them in
there.
And then you're also wanting toeat like fried food cookies
whatever it is Exactly you makeall those bad decisions.
(13:40):
And then, like you said saidbefore, the anxiety kicks in.
You're like I should work out,but I feel dehydrated the next
day and I feel like shit and asI get older I'm like I don't
want to do this cycle yeah, yeah, yeah, it's not worth it.
(14:01):
No, no, I think that amethyst,like the N-A spirit, like if it
was a person at a party.
How would you describe them?
I do feel like in some ways,I'm not giving you what I would
say necessarily, but it is suchan elevated mocktail.
So I'm curious, like if you hadto like characterize it like
(14:28):
you know.
You know Jack Daniels, you knowwho that person is.
Or you know who the likemartini, like James Bond gin
martini guy is, who is theamethyst and a spirit at the
party.
Speaker 3 (14:40):
He is the beautiful goddess that has so many friends
and can make everybody laughand enjoy themselves.
I can taste that, I can feelthat.
Speaker 2 (14:53):
Oh fuck, jay, I'm taking another sip.
You just like.
Speaker 1 (14:56):
You just like said, like my, that's who I wanted,
that's who I want to be, I think10 months of like learning,
like I don't need to be thedrunk guy that's trying so hard,
I can just be amethyst, thecool girl, or cool cool guy, we
don't have exactly whichever godgoddess yes, yes, I'll be a
(15:18):
goddess for all intensivepurposes but you're right like
making everybody feel likeincluded because I know that,
like I don't need to be around,only don't know most.
But I think a lot of people canhave that healthy moderation.
The other people that can't.
(15:49):
Now we have multiple options,like amethyst, that you cannot
feel like oh, I'm like an oddman out, I can feel like I fit
in.
Speaker 3 (16:01):
Right, and that's the big thing.
And and whether anybodyunderstands it or not, it
doesn't matter.
If it works for you, that's allthat matters, in my opinion.
And and having the availabilityof non-alcoholic options when
you go out, that's what matters.
Speaker 1 (16:22):
Yeah, now do you notice, like you're on certain
menus in like your specificlocation, like do you guys pitch
that to bars and restaurants tobe on their menu?
Speaker 3 (16:33):
Oh yeah, yeah, In our area we are on quite a bit of
menus.
There's a couple of restaurantgroups in Hilton Head that have
us on their menus.
We've got a lot of menus inSavannah, because Savannah is
really close to us, like 40minutes Charleston, some in
(16:57):
North Carolina, and then there'sother places too, because I
actually have um kind of nearyou guys, um and um, well, not
that near, but in Philly, um,there's quite a few restaurants
that have it, uh, have have uson the menus, and, um, there's a
couple of non-out bars that areout there that have us.
(17:17):
So it's definitely growing.
Speaker 2 (17:19):
I used to live in um Beaufort, south Carolina
actually, for I was there forthree years, so it's definitely
growing.
I used to live in Beaufort,south Carolina, actually, for I
was there for three years, soI'm familiar with all those
areas and I miss it so muchExcept the hurricanes that was
stressful.
Speaker 1 (17:33):
Yeah, yeah.
What do you find Like?
Do you think there will be apoint where we will be even when
it comes to profitability ofthese two different you know,
non-alcoholic beverage andalcoholic beverage?
Or do you find like you'realways going to be more
profitable with an alcoholicbeverage company?
Speaker 3 (17:53):
Um, for company revenue wise right now, yes,
alcohol is going to make more,but, um, over the past, let's
see, because it's really startstarted kicking in in 2020.
And the innate industry isgrowing by leaps and just bounds
.
So, you know, we're talking2026, 2027, it's definitely
(18:20):
going to be that trillion dollarindustry, which is huge.
Um, and for the cost of a drinkor the cost of the product, if
you walk into the liquor storeor the bottle shop or whatever,
um, it actually can hang withthe pricing.
So, uh, like amethyst is, youknow, $29.99 retail.
(18:45):
So, because we feel that it is acraft non-alcoholic spirit and
on most of the menus, I suggestto the restaurants don't sell
this for $8, sell it for, youknow, $11 or $12.
Because, depending on how muchyou're elevating the drink, it's
no different than you elevatingthe alcohol drink, you know,
(19:09):
the bartender still having tomake that, still having to
create it, still having to addthose homemade ingredients to it
.
So I think we're, you know, I'dsay, give it a few more years
and it'll be just like everybodyturning vegan.
You know we don't thinkanything about that now, you
(19:30):
know.
So it'll be maybe the samething.
Speaker 1 (19:32):
Yeah.
Speaker 2 (19:33):
Well, let's talk about you, Jane.
What inspires you daily?
I?
Speaker 3 (19:37):
love knowing that people enjoy and love amethyst,
because I could not sell it if Ididn't like it myself, and I do
, and honestly, I love meetingeverybody.
I mean, you know I've met youguys.
Now it's like I've met so manypeople from all over the country
, whether it's in person or viaZoom.
(19:59):
In person or via zoom, um, Ijust love that.
You know so, and it's like youcan just make these great
connections with people and Ijust love what I'm doing.
You know, of course sometimesit's stressful but, um, at the
end of the day, I'm proud to beworking for the company, I'm
(20:20):
proud to be the face behind thebrand and I'm proud that I've
made a lot of awesomefriendships through it.
So you know, that's kind of theday, my day, and then at night
I actually don't turn off.
I'm on social, talking topeople, so it's part of my life
(20:41):
now Because you definitely likespeak the brand.
Speaker 1 (20:47):
you don't turn it off .
It's kind of like who you are.
You would almost think likeyou're one of the founders.
Speaker 2 (20:53):
Yeah.
Speaker 1 (20:53):
And it's like I think they definitely secured the
best person for that position,because we've worked with a lot
of brand representatives ofother non-alcoholic beverage
companies and even alcoholicones, and you know you could
tell that, like, when it's sucha large corporation, they get
kind of get lost in the mix andyou know, I think this is like a
(21:15):
unique brand which, like,really has an uncovered message
behind it, not just to beprofitable but to really, like,
have that mindset that we do.
Speaker 3 (21:25):
There's a story behind it, exactly, exactly, now
looking ahead what's yourwildest dream for Amethyst and A
Spirits?
Speaker 1 (21:34):
Do you think that there's any surprise
collaborations?
Speaker 3 (21:38):
we should keep our eye out for the biggest thing
that I want to happen is I wantAmethyst to be a household name.
Ding, ding ding.
Speaker 2 (21:52):
However, it has to happen.
Speaker 3 (21:54):
I'm going to do my best to make that happen.
You know I want the Amethysteffect, kind of like the Tito's
effect.
You know, everybody walks intoa bar and they want Tito's Um.
So I want that.
I want the amethyst effect, thehousehold name for the NA world
.
Speaker 1 (22:14):
And we want to be the lead podcasters of amethyst.
We really want to appreciateand thank you, jane, for
believing in us, as we reallyare inspired by your message.
Your brand, your product is notonly amazing to taste, this is
so good, it looks just beautiful, and that's part of it.
(22:35):
So thank you for coming on.
Mocktails are Messy.
Jane, we are excited to meetyou in person.
Speaker 2 (22:41):
Thank you, jane, we appreciate your time.
Speaker 3 (22:43):
I can't wait to meet you guys and thank you for
having me.
Speaker 1 (22:46):
Next time we are getting that muddled mint
watermelon mojito with you, yes,you have to.
It's a mouthful.
Speaker 3 (22:56):
Awesome.
Thank you guys.
Have a good one.
Have the best night, jane Bye.
Speaker 1 (23:00):
This is Ryan Frankowski and Kelly Musgorski.
Thank you, jane from Amethyst,for coming on.
Mocktails are Messy.
We will see you in the new year.
Bye.
This is Ryan Frankofsky, and.
Speaker 2 (00:02):
Kelly Musgorski.
Speaker 1 (00:08):
And we are with Amethyst brand ambassador Jane.
How's it going, Jane, it's good.
How are you guys?
We're doing better than wedeserve.
Today we got so muchopportunity to just dive into
amethyst, our favoritenon-alcoholic liquor alternative
(00:28):
.
Jane, thank you so much forsending us some samples.
Speaker 2 (00:34):
Of course you got to try it before you buy it, yeah,
so we tried the lemon cucumberserrano last time and I don't
know if we can beat it yeah, buttoday we have the watermelon
lime.
Know if we can beat it yeah,but today we have the watermelon
lime that we're going to try,yes.
Speaker 1 (00:50):
And tell us your favorite mocktail with amethyst
right now.
You said it's something aboutwatermelon.
Speaker 3 (00:57):
Yeah, I'm really into the watermelon lime right now.
It's our newest flavor and Ilove it as a mojito.
Speaker 1 (01:06):
You know something about this alternative liquor,
if you will.
I mean, is that what you wouldcall it?
Speaker 3 (01:13):
Yeah it's.
I just say it's a non-alcoholic, botanical spirit.
And a lot of times people willbe like, well, what is it?
Is it like a vodka or is itlike a gin?
And I'm like, no, not really.
We don't want to refer to it asthat because it's so versatile.
And then I'll go into the spielof you know what you can do
with it, like I just told youthe mojito, but you can make
(01:35):
margaritas with this, you canmake a martini with these, you
can make mules with these.
So it's so versatile that youcan make any cocktail that's out
there and use it as thereplacement for whatever liquor
you're trying to replace.
Speaker 1 (01:54):
Yeah, and I just love the design, the bottle, the
mission statement is so in linewith our message, which is
mindful, non-alcoholic with thedrinkers, because you can
incorporate this Even if youwanted to, you could mix it with
alcohol but obviously we aretrying to be more balanced and
(02:15):
mindful with the mocktails.
We love that you incorporate inyour mission.
It's balance, wellness andinclusion.
That's it.
Speaker 2 (02:26):
That's it.
Yeah, that's our mission too.
So what I love about that itsays no refrigeration needed.
Enjoy up to six months afteropening.
You can savor it over ice orcombine it with soda water,
which is what we're going to dotoday, and you can also build a
cocktail from it.
It's very versatile.
Do you typically do like equalparts?
Speaker 3 (02:43):
Jane, I actually do.
I go a little heavier with theamethyst just because I want to
get more of that.
Yeah, the flavor's so good, sousually I'll do about two ounces
of it and then just top it.
So we're going to try this one.
Speaker 2 (02:58):
I'm so excited.
Cheers, Jane, Cheers.
Speaker 1 (03:01):
Jane from amethyst.
Okay, wow, you got a littlekick.
Wow, it does give you thatlittle kick, like that's what I
said to Kelly last time, likesometimes, when you don't have
the kick, you could just guzzleit and that defeats the purpose
of having that mocktailexperience of sipping it like
(03:23):
our counterparts, or our drinkerfriends, the messies.
We call them messies, jane.
We love our little messyfriends.
I used to be one.
I'm a retired party animal andkelly.
Right now she is off the boozefor a week so far, yeah, just
taking a little pause.
Speaker 2 (03:40):
I think that's the cool thing to do now yeah, yeah,
yeah, totally.
Speaker 3 (03:44):
How about yourself?
Every person's different.
I am not sober, but I kind ofrefer to myself as soberish.
Yeah, because I'll go a couplemonths at a time and not have a
single drink.
But then this weekend I had ahigh school reunion and so I had
(04:06):
a couple beers, but then I hadan amethyst drink at the end and
then I had water.
So you know, I'm being mindful,conscious about what I'm doing.
Number one because I have todrive and I'm an adamant
believer in no drinking anddriving.
I've, you know, put that in myson's brain.
(04:28):
I have the Uber app on hisphone with my credit card, like
don't ever do it, you know,right.
So, but that's kind of how I am.
I'm just more mindful about it.
I mean, hangovers suck when youget older and you know who
wants to feel like you knowmajor anxiety the next day, and
then you're worthless and you'relike laying around and you get
(04:51):
nothing done.
So that's kind of where I am.
I just I choose when I want itand I know myself when I start
drinking it's not always that Istop.
So then you know, I go over thehill, you know, and then I'm in
trouble.
So I try to be.
(05:12):
I'm very conscious about it now, which is cool, and but hey, I
don't mind, you know,everybody's to each his own.
I think it's awesome we havethis product, these kind of
products out there for us to dothis and make the choice.
Speaker 2 (05:30):
Jane, we're so happy to have you.
We're going to get into somequestions that we have for you.
Can you share your journey withus?
What interests or quirkyhobbies did you have that kind
of led you to the world ofnon-alcoholic spirits?
Speaker 3 (05:47):
Well, I got here because I was actually in the
liquor industry before and 2020,.
I was at another distillery andlost my job because of COVID
and fell into this new job, andI was actually just working in
the retail store of thedistillery and then they said,
(06:09):
hey, we've got an opening forbrand ambassador for amethyst,
our non-alcoholic product.
Would you like to take it on?
Yes, and so, um, I knew nothingabout NA.
You know nothing.
All I knew was, yeah, there'sO'Doul's.
I drank that when I waspregnant and it was gross.
It's so bad.
(06:31):
And so I just started, like,really honestly, just searching
the web, social and justlearning so many things.
I started making friends in theNA space and my biggest mentor
is Chris Marshall.
We did a lot of fun pop-ups fora couple of years all over the
country and just had a blast,and so that's kind of how I got
(06:55):
to where I am now.
And quirky hobbies probably thequirkiest hobby for me is I've
learned how to make some greatand this isn't really quirky, I
guess but great, great cocktailsthat are zero proof.
So, um, I literally haveprobably a hundred um recipes uh
(07:18):
, that I've made with ourproducts, yeah, awesome.
And so at some point I wouldlike to do a little recipe book
of amethyst drinks we're gonnastay tuned for that, yeah yeah,
so that's kind of like what I'vedone, and because of that, I
ended up with a lot of likecocktail books, because there's
(07:41):
not a ton of mocktail books outthere, but but there are some
more, you know they're comingaround, so but yeah, that's kind
of where I am now.
Speaker 1 (07:50):
Well, I love to hear that, because I do have a ton of
cocktail books.
When I was studying mixology inNew York and I just realized
that like I always wanted tohave that fancy shaken beverage
it like I always wanted to havethat fancy shaken beverage and I
really think, like with theamethyst you can do that, but
like it is delicious on its own,with just sparkling water.
Speaker 3 (08:12):
Oh yeah, totally it really is you're right now.
Speaker 1 (08:16):
I'm curious from your messy days before children, do
you have any embarrassing orcringe worthy stories like we
talk about our messy past fromcollege?
I don't know if you have likean interesting funny story that
you're like oh shit, I am nevergoing to do that again.
Speaker 3 (08:47):
I am a Gen Xer, that you know.
Oh boy, did we know how toparty in college?
Yeah, there's a lot of collegeones, but I'll be honest, I had
a really messy one a coupleyears ago.
Speaker 1 (08:55):
Yeah.
Speaker 3 (09:04):
And that's the one that you know.
I kind of laugh about it now,but it also was kind of serious
and a little bit embarrassing,but it was.
It was my birthday weekend andI decided to head down to the
bar downstairs and thedistillery and start happy hour,
and so I had a couple offriends there and we started
that and, like a big dummy, Iwas drinking rye whiskey and a
cocktail, which was fabulous,and I had no food in me.
(09:29):
So, long story short, my friendat work had to take me home and
woke up the next morning had abruise on my ass, a bruise on my
lip, and I was like, oh my God,you know what happened to me.
And so my husband then tells methe stories and my friend that
(09:51):
brought me home tells me thestories and I was like, oh my
gosh, did I act like I was drunk?
Was I embarrassing?
You know what happened?
No, no, you were fine.
Embarrassing.
You know what happened?
No, no, you were fine.
But literally that was like my.
That was the light bulb for metwo years ago.
I was like that's it.
Never doing that again, becauseyou know, you're you're too old
(10:13):
to act like this.
It's embarrassing and, oh mygod, you could have died.
I don't even know what I fellon to get these bruises, you
know, but it was in my closetsomehow, but um probably taking
off your shoes or something thatwas kind of my messy uh moment.
Um, that's not so far in thepast yeah, no.
Speaker 1 (10:34):
What year?
So two years ago?
That would have been um 2022yes yeah, I had that at 2021.
I was like big wake-up call,like after like we were getting
out of the pandemic and I feelyou like I was just like I can't
do this again, you know, yeahyeah it's, it's scary you know,
(10:57):
when you get, when you get tothat it's different.
Speaker 3 (11:00):
If you just get a little buzz and then you're like
I had a buzz, but when you'retruly blacked out and don't know
what happened, that's scary,embarrassing, just a big concern
.
So I don't do that anymore andI've learned a lot from that.
Speaker 2 (11:22):
Well, we can say that we've had plenty of moments
like that, and that's what ledus to like where we're at now
too, have you had any likehilarious or messy stories that
led to like unexpected lessons?
Speaker 3 (11:46):
well, um, the biggest lesson, honestly, that I've
learned by getting into thiskind of soberish mindset is that
I'm not gaining weight, I'mlosing weight.
I'm I'm actually on how I eatand that has felt really good.
Um, cause just just this yearI've lost um 12 pounds, very
(12:09):
slowly, but it was 12 pounds andnow you know you feel good and
you're like, yeah, you get alittle more energy.
So, um, that's another thingthat's from the messy side.
That's kind of helped me moveforward and, um, be more
conscious about when I take it,when I'm taking an alcohol,
because you know, the drinks arelike, a lot of times and you're
(12:30):
having a fancy cocktail unlessit's a, you know, more dirty
martini or something, you'regetting a lot of sugars and
things like that in there andthat's just going straight to
the belly.
I mean, for real, I haven't hada drink in eight days.
Lot of sugars and things likethat in there and that's just
going straight to the belly.
Speaker 2 (12:42):
So I mean, for real, I don't.
I haven't had a drink in eightdays, and normally I would have
had like two nights by now thatI would have drank like, yeah,
and I've already lost like threepounds, exactly what.
And then when he got sober, howmuch did you lose?
Speaker 1 (12:56):
I lost 20 pounds yeah from like being completely
sober.
Now, I don't think I ever hadthat like where you guys can
like have a little bit of likemoderation involved.
I was like all or nothing.
It would be like, okay, if it'sFriday or Saturday, I'm
drinking like the whole you know, the whole night out.
(13:17):
It would just be like, and sothat does add up to empty
calories, even when you arereally doing the dirty martinis,
even though they might not havethe sugar.
It's empty calories becauseyou're still getting them in
there.
And then you're also wanting toeat like fried food cookies
whatever it is Exactly you makeall those bad decisions.
(13:40):
And then, like you said saidbefore, the anxiety kicks in.
You're like I should work out,but I feel dehydrated the next
day and I feel like shit and asI get older I'm like I don't
want to do this cycle yeah, yeah, yeah, it's not worth it.
(14:01):
No, no, I think that amethyst,like the N-A spirit, like if it
was a person at a party.
How would you describe them?
I do feel like in some ways,I'm not giving you what I would
say necessarily, but it is suchan elevated mocktail.
So I'm curious, like if you hadto like characterize it like
(14:28):
you know.
You know Jack Daniels, you knowwho that person is.
Or you know who the likemartini, like James Bond gin
martini guy is, who is theamethyst and a spirit at the
party.
Speaker 3 (14:40):
He is the beautiful goddess that has so many friends
and can make everybody laughand enjoy themselves.
I can taste that, I can feelthat.
Speaker 2 (14:53):
Oh fuck, jay, I'm taking another sip.
You just like.
Speaker 1 (14:56):
You just like said, like my, that's who I wanted,
that's who I want to be, I think10 months of like learning,
like I don't need to be thedrunk guy that's trying so hard,
I can just be amethyst, thecool girl, or cool cool guy, we
don't have exactly whichever godgoddess yes, yes, I'll be a
(15:18):
goddess for all intensivepurposes but you're right like
making everybody feel likeincluded because I know that,
like I don't need to be around,only don't know most.
But I think a lot of people canhave that healthy moderation.
The other people that can't.
(15:49):
Now we have multiple options,like amethyst, that you cannot
feel like oh, I'm like an oddman out, I can feel like I fit
in.
Speaker 3 (16:01):
Right, and that's the big thing.
And and whether anybodyunderstands it or not, it
doesn't matter.
If it works for you, that's allthat matters, in my opinion.
And and having the availabilityof non-alcoholic options when
you go out, that's what matters.
Speaker 1 (16:22):
Yeah, now do you notice, like you're on certain
menus in like your specificlocation, like do you guys pitch
that to bars and restaurants tobe on their menu?
Speaker 3 (16:33):
Oh yeah, yeah, In our area we are on quite a bit of
menus.
There's a couple of restaurantgroups in Hilton Head that have
us on their menus.
We've got a lot of menus inSavannah, because Savannah is
really close to us, like 40minutes Charleston, some in
(16:57):
North Carolina, and then there'sother places too, because I
actually have um kind of nearyou guys, um and um, well, not
that near, but in Philly, um,there's quite a few restaurants
that have it, uh, have have uson the menus, and, um, there's a
couple of non-out bars that areout there that have us.
(17:17):
So it's definitely growing.
Speaker 2 (17:19):
I used to live in um Beaufort, south Carolina
actually, for I was there forthree years, so it's definitely
growing.
I used to live in Beaufort,south Carolina, actually, for I
was there for three years, soI'm familiar with all those
areas and I miss it so muchExcept the hurricanes that was
stressful.
Speaker 1 (17:33):
Yeah, yeah.
What do you find Like?
Do you think there will be apoint where we will be even when
it comes to profitability ofthese two different you know,
non-alcoholic beverage andalcoholic beverage?
Or do you find like you'realways going to be more
profitable with an alcoholicbeverage company?
Speaker 3 (17:53):
Um, for company revenue wise right now, yes,
alcohol is going to make more,but, um, over the past, let's
see, because it's really startstarted kicking in in 2020.
And the innate industry isgrowing by leaps and just bounds
.
So, you know, we're talking2026, 2027, it's definitely
(18:20):
going to be that trillion dollarindustry, which is huge.
Um, and for the cost of a drinkor the cost of the product, if
you walk into the liquor storeor the bottle shop or whatever,
um, it actually can hang withthe pricing.
So, uh, like amethyst is, youknow, $29.99 retail.
(18:45):
So, because we feel that it is acraft non-alcoholic spirit and
on most of the menus, I suggestto the restaurants don't sell
this for $8, sell it for, youknow, $11 or $12.
Because, depending on how muchyou're elevating the drink, it's
no different than you elevatingthe alcohol drink, you know,
(19:09):
the bartender still having tomake that, still having to
create it, still having to addthose homemade ingredients to it
.
So I think we're, you know, I'dsay, give it a few more years
and it'll be just like everybodyturning vegan.
You know we don't thinkanything about that now, you
(19:30):
know.
So it'll be maybe the samething.
Speaker 1 (19:32):
Yeah.
Speaker 2 (19:33):
Well, let's talk about you, Jane.
What inspires you daily?
I?
Speaker 3 (19:37):
love knowing that people enjoy and love amethyst,
because I could not sell it if Ididn't like it myself, and I do
, and honestly, I love meetingeverybody.
I mean, you know I've met youguys.
Now it's like I've met so manypeople from all over the country
, whether it's in person or viaZoom.
(19:59):
In person or via zoom, um, Ijust love that.
You know so, and it's like youcan just make these great
connections with people and Ijust love what I'm doing.
You know, of course sometimesit's stressful but, um, at the
end of the day, I'm proud to beworking for the company, I'm
(20:20):
proud to be the face behind thebrand and I'm proud that I've
made a lot of awesomefriendships through it.
So you know, that's kind of theday, my day, and then at night
I actually don't turn off.
I'm on social, talking topeople, so it's part of my life
(20:41):
now Because you definitely likespeak the brand.
Speaker 1 (20:47):
you don't turn it off .
It's kind of like who you are.
You would almost think likeyou're one of the founders.
Speaker 2 (20:53):
Yeah.
Speaker 1 (20:53):
And it's like I think they definitely secured the
best person for that position,because we've worked with a lot
of brand representatives ofother non-alcoholic beverage
companies and even alcoholicones, and you know you could
tell that, like, when it's sucha large corporation, they get
kind of get lost in the mix andyou know, I think this is like a
(21:15):
unique brand which, like,really has an uncovered message
behind it, not just to beprofitable but to really, like,
have that mindset that we do.
Speaker 3 (21:25):
There's a story behind it, exactly, exactly, now
looking ahead what's yourwildest dream for Amethyst and A
Spirits?
Speaker 1 (21:34):
Do you think that there's any surprise
collaborations?
Speaker 3 (21:38):
we should keep our eye out for the biggest thing
that I want to happen is I wantAmethyst to be a household name.
Ding, ding ding.
Speaker 2 (21:52):
However, it has to happen.
Speaker 3 (21:54):
I'm going to do my best to make that happen.
You know I want the Amethysteffect, kind of like the Tito's
effect.
You know, everybody walks intoa bar and they want Tito's Um.
So I want that.
I want the amethyst effect, thehousehold name for the NA world
.
Speaker 1 (22:14):
And we want to be the lead podcasters of amethyst.
We really want to appreciateand thank you, jane, for
believing in us, as we reallyare inspired by your message.
Your brand, your product is notonly amazing to taste, this is
so good, it looks just beautiful, and that's part of it.
(22:35):
So thank you for coming on.
Mocktails are Messy.
Jane, we are excited to meetyou in person.
Speaker 2 (22:41):
Thank you, jane, we appreciate your time.
Speaker 3 (22:43):
I can't wait to meet you guys and thank you for
having me.
Speaker 1 (22:46):
Next time we are getting that muddled mint
watermelon mojito with you, yes,you have to.
It's a mouthful.
Speaker 3 (22:56):
Awesome.
Thank you guys.
Have a good one.
Have the best night, jane Bye.
Speaker 1 (23:00):
This is Ryan Frankowski and Kelly Musgorski.
Thank you, jane from Amethyst,for coming on.
Mocktails are Messy.
We will see you in the new year.
Bye.
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