Google Analytics 4 & What It Means for Your Website

Google has announced the stoppage of Universal Analytics which will occur on June 30, 2023. On July 1, 2023, Universal Analytics, or UA data, will no longer be collected. Only Google Analytics 4, or GA4, data will be. For many of us, this means we have to be aware of this change to make sure we are starting the transition and all of our previous data is stored properly. To make sure this transition goes smoothly, Americaneagle.com's Charles Ro, Data and Analytics Strategist, talks about various ways to prepare for GA4, and answers some common questions people are asking, to help us all gain a better understanding of what GA4 is and what the transition means for your data and your website as a whole. For more information, you can access the UA to GA4 webinar conducted by Charles Ro, right here Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Charles Ro: LinkedIn