The Importance of Branding in Marketing

Patti Winger, Director of Engagement Marketing & Communications at Uponor, talked with our host, Taylor Karg, about the importance of branding and creating an emotional connection with your core customers. We get to hear Patti's journey from turning Uponor into a global brand, and the requirements every business should have when developing a brand for their business. Rebranding for a business can be overwhelming from the start, but if you develop a strategy, build a brand architecture, and research your core customers that data can help you transform your overall business growth and create longevity for new customers. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Patti Winger: LinkedIn