Momentum Magnet Podcast

Momentum Magnet Podcast

Did you ever wake up one day and know your entire life needed to change? I'm Karen Morales and in 2017, that was me. With a lot of inspiration, I decided to leave my job, my marriage and start a company, all at once.


June 16, 2021 35 min

Today’s episode is all about breaking barriers—paving a path when no one has gone before you.

We address:

  • What it was like growing up as the “token female” in hockey games
  • Traits of the most successful coaches in sports
  • How women can strive for success in an arena without a role model to follow
  • Kelsey’s coaching philosophy and the legacy she wants to leave
  • The progress of gender equality in collegiate and professional sports so...
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The power of an outsourced team makes possible the ability to work together and create a culture of understanding, even if you and your team are not within the walls of the same office.

We address:

  • Why doubt or nervousness about making the next hire is only a matter of mindset
  • How to become more confident about outsourcing business processes overseas
  • How to decide which tasks are best suited for your virtual assistant
  • What make...
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Consumer expectations. It’s the one factor that stands in the way of having a marketing campaign that will work.

We address:

  • What every business needs to know about customer experience
  • How to retain customers and ask the right questions early on to set expectations
  • Differences between customer satisfaction and customer loyalty
  • The three rules of customer success

Today, Karen speaks with Erica Newell, a client success lead...

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May 12, 2021 18 min

Are you a business owner who feels stuck? Are you thinking twice about your next step because your business isn’t growing the way you want it to? Fear not: You’re not alone.

We address:

  • Why softening in the face of hardship is the key to breaking through
  • How to keep a clear and level head in times of conflict and uncertainty
  • Ways to become more confident in your next steps for any goal you have

In this episode, we unlock ...

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How do I get over the fear of getting started on social media?

We address:

  • How to deal with social anxiety
  • A healthier approach to using social media
  • The power of being vulnerable on social media
  • How to build your brand on TikTok
  • How to get started on using social media for your business today

Karen speaks with Jera Foster-Fell, also known as Jera Bean. She talks about her journey to becoming an influencer and coach on al...

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Today, we do a deep dive into the whys and hows of video content and best practices for making full use of YouTube.

We address:

  • Why YouTube is potentially one of your most powerful marketing platforms
  • Common mistakes that people make with YouTube
  • Common hurdles to starting on YouTube (ex. lack of time, lack of confidence on camera, etc.)
  • How to create content that converts
  • How often you need to upload a video to maximize your r...
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Happiness. What does it mean to you? How do you find it? How do you get it back when it’s lost? Today’s guest visited all 50 states speaking with folks of different walks of life to answer these questions.

We address:

  • Why it’s never worth living a life and career that you’d only regard as “fine”
  • How a non-filmmaker was inspired to create The American Happiness Project
  • Common “happiness” trends among Michelle’s interviewees acro...
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In today’s episode, SEO specialist Danielle Gagnon of Elevate Virtual Marketing Solutions explains how your brand or business can be discovered by more people in 2021.

We address:

  • The importance of SEO to any brand or business
  • How SEO has changed in the past decade
  • Knowing how to optimize keywords on your different web pages
  • Using Google Analytics and Google Search Console to track your SEO efforts
  • What anyone can do to improve...
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March 24, 2021 29 min

In today’s brief episode, Karen discusses her top marketing tips for 2021.

We address:

  • What to do to prepare your business for potential economic growth or contraction
  • How to find opportunities for transformation or innovation amid times of crisis
  • Why your brand’s messaging and actions need to align
  • How to improve your sales in 2021
  • Why slow and steady is the best path to win the race

Consumer sentiment has changed dramat...

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Today, we talk about the infamous COVID pivot. Over the next few months, we will be bringing in entrepreneurs who have used the pandemic to pivot their business and solidify a new vision for their brand.

We address:

  • What Cara was doing on March 12, 2020 and how she turned crisis into opportunity
  • How Cara turned a local initiative into a global social movement
  • Turning powerful insights into powerful new ideas
  • The elements of tim...
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What makes a powerful brand? What are the most important things to do and watch out for when you’re building your brand in 2021?

We address:

  • What makes a sexy brand?
  • The elements of an authentic brand
  • Design trends to pay attention to in 2021
  • Design trends to say goodbye to in 2021
  • The vital importance of photography in your website

Today, Karen sits down with graphic designer and brand strategist Erin Fucigna to talk abo...

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In this episode, we do a deep dive on building a profitable brand using TikTok.

We address:

  • Distinguishing TikTok from other platforms
  • Taking advantage of TikTok’s unique features to bolster your brand
  • Producing “edutainment” to turn TikTok into your business’s marketing channel
  • Advertising on TikTok versus other social media platforms
  • What any business or marketer can do to start creating content on TikTok today

Today, K...

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In our season finale, Karen shares her greatest takeaways gleaned over the past 30 episodes of Momentum Magnet. Listen in and learn four actionable tips you can apply today to put more momentum in your life and business.

We address:

  • Overcoming barriers by embracing the pain cave with Julia Becker Collins
  • Asking yourself the right questions to return to better momentum with Maria Terol
  • The power of servant leadership with Michel...
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Today’s topic is something that every business owner, or those who are looking to build a personal brand, constantly worry about: social media.

We address:

  • Overcoming your fear of using social media or becoming the face of your brand
  • Basic tips that anyone can use to see better engagement on social media
  • Best practices in creating Reels and Stories
  • Appearing more relatable and approachable to your audience
  • Planning ahead and ba...
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The more authentic you are when relaying your message, the more you connect with your audience, and the more resonant your message becomes. Today, we discuss how to incorporate masterful storytelling in your talks.

We address:

  • Increasing your confidence as a speaker, even if you’re an introvert
  • Becoming unafraid to embrace and be bold with your speaking style and message
  • Keeping your brand the anchor for all your professional e...
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Healing is a journey. If you’ve ever had a frantic call or a hard diagnosis, you know what it feels like to not know what your next step should be. For a process so personal, so unique to each and every person, how do we see this journey to its end?

We address:

  • Unlocking and sharpening your psychic abilities
  • Removing invisible blocks and barriers of belief
  • Getting in touch with stillness and silence to hear your inner voice—you...
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“There are few things on the planet more powerful than somebody with absolutely nothing to lose.”

We address:

● Keys to getting your message heard onstage

● Recognizing symptoms of suicidal behavior

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How do you get credible talent in your business for a second opinion? What are the right questions you should be asking so you’re never afraid that you’ve made the wrong hire?

We address:

• The key to successful business relationships • Ascribing value to your time • Common questions and challenges faced by female business owners • Reframing your perception of sales • Fostering a productive relationship with the right consultant


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It’s a new year, and we’re here to give you a little inspiration, a dose of reality, and a few tips and tricks from our 2020 to help you plan your 2021!

We address:

  • How 2020 has demonstrated that profitability must be prioritized in any business
  • Our moral obligation to help others
  • Writing down your wins and losses in your personal and professional life in 2020
  • The future of communications in a world where more people are workin...
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Today’s episode is all about something that so many of us have sorely missed this year: travel. With a vaccine finally being rolled out, it seems our days in quarantine are numbered. With better days on the horizon, now is a great time to start planning for our next travel season.

We address:

  • Why it pays to hire a travel expert
  • A forecast of the hospitality industry in 2021
  • Countries open to travel for U.S. citizens right now
  • T...
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