Best in Business: How to look at your business differently in 2021

In our season finale, Karen shares her greatest takeaways gleaned over the past 30 episodes of Momentum Magnet. Listen in and learn four actionable tips you can apply today to put more momentum in your life and business.

We address:

• Overcoming barriers by embracing the pain cave with Julia Becker Collins
• Asking yourself the right questions to return to better momentum with Maria Terol
• The power of servant leadership with Michelle Mercier
• Knowing when to scale by focusing on unit economics by Brian Greenfield

4 MAJOR POINTS DISCUSSED

• Be ready to enter the pain cave at any time. In athletics, business, and life as a whole, you’ll be faced over and over again with what Julia Becker Collins calls “the pain cave”. There’s no escaping it; it’s all a matter, then, of how you prepare for when it arrives. But entering the pain cave is always better than not finishing the race.
• Always ask what is preventing you from moving forward. Get clear on your outcome from the get-go. What is the ideal vision for your life and business? Then break up that long-term dream into weekly or daily goals, which include deciding how you want to feel. Whatever stops you from feeling positive is always a fear-based hesitation.
• Leadership is not about you. Servant leadership is the best kind of leadership. It’s not about you, but the vision-mission that you and your team are striving to fulfill. It’s not about blame, but about solving the problem. Be a better leader today by asking your team what motivates them. Collectively, you have a rising tide that lifts all boats.
• Focus on unit economics. Take note of what your product or service sells for and the costs that go into that price. Find the gross margin of that product, then find out the lifetime value of an average customer. If you’re getting a positive return on your investment, your unit economics are working, and you may consider scaling.

 

Karen Morales is founder and brand champion at Marketing Magnet.

Marketing Magnet was founded by Karen and her lean team of Fortune 500 marketing and advertising talent. We’re a world-class marketing department that has decided to take our big brand experience and direct it at the clients we want to serve: purpose-driven enterprises. Our secret sauce is our ability to focus companies on three marketing pillars to create great impact.

If you are looking for a solution to a marketing challenge, a specific project to be completed or a team to drive marketing on your behalf, we can help.

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