Jera Foster-Fell: The Art of the Pivot

How do I get over the fear of getting started on social media?

We address:

• How to deal with social anxiety
• A healthier approach to using social media
• The power of being vulnerable on social media
• How to build your brand on TikTok
• How to get started on using social media for your business today

Karen speaks with Jera Foster-Fell, also known as Jera Bean. She talks about her journey to becoming an influencer and coach on all things social media and how anybody with a dream can take the leap and do the same, in good times or bad.

3 MAJOR POINTS DISCUSSED

• Social media is at its most powerful when you’re being totally authentic. Most people use social media as a highlight reel; but don’t be afraid to share your ups and downs while you go about your journey so that your followers see you—your brand—as being relatable (i.e. an actual human being) and worth following for the long haul.
• The definition of “vulnerability” is different for everyone. Don’t think that, because we’re all told to “be vulnerable” on social media, we always have to be posting what’s on our heart or happening around us all the time. Do what is comfortable for you. With regard to business, also consider if what you’re posting is on-brand.
• It’s better to just start instead of constantly thinking about starting. The more you think about using social media to build your brand, and the more articles and videos you watch on how to do it, the more hesitant you’ll become when it comes to actually getting started. You don’t have to be perfect, and very few people will even see your first few pieces of content. Just take the leap, stay consistent, learn from experience, and everything will eventually fall into place.

RESOURCES

Jera Bean

Jera Bean on TikTok

Jera Bean on Instagram

Jera Bean on Twitter

 

Jera went from drowning in a soul-sucking job with no defined purpose while suffering from social anxiety, to dominating the lifestyle sector of social media and owning a multiple six-figure social media coaching business. She has crowned herself the queen of pivoting: from graphic design, to SoulCycle instructor, to content creator, to social media coach.

 

She has built her community to more than 170k on Instagram and 1 million on TikTok (in less than a year!) and now Jera's current passion is teaching all that she's learned to others with her signature course The Social Media Saloon and with her one-on-one clients.

 

Jera coaches on the ins and outs of creating your own personal brand online, the secrets to building a loyal and engaged community, and all the steps that it takes to use social media as a power + positive tool for your business.

Karen Morales is founder and brand champion at Marketing Magnet.

Marketing Magnet was founded by Karen and her lean team of Fortune 500 marketing and advertising talent. We’re a world-class marketing department that has decided to take our big brand experience and direct it at the clients we want to serve: purpose-driven enterprises. Our secret sauce is our ability to focus companies on three marketing pillars to create great impact.

If you are looking for a solution to a marketing challenge, a specific project to be completed or a team to drive marketing on your behalf, we can help.

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