Mary Pendleton: Instagram-How to for Purpose-driven Brands

Today’s topic is something that every business owner, or those who are looking to build a personal brand, constantly worry about: social media.

We address:

• Overcoming your fear of using social media or becoming the face of your brand
• Basic tips that anyone can use to see better engagement on social media
• Best practices in creating Reels and Stories
• Appearing more relatable and approachable to your audience
• Planning ahead and batching content

Today, Karen sits down with nationally-recognized social media strategist Mary Pendleton. A self-proclaimed “chillpreneur”, she has a total passion for purpose-driven businesses. Mary’s expertise lies in Instagram growth and grounds her coaching on the idea that social media is the personification of your business.

Listen in as Mary lists five actionable tips that you can put to work for your social media growth strategy in 2021, which include the latest hashtag strategies, how to take advantage of Reels and Stories, and a process to batch content.

3 MAJOR POINTS DISCUSSED

• Tap into the secret of outbound engagement. Seek out your ideal customers on Instagram and just start chatting with them. Think of Instagram as a party. You’re hosting your own party on your feed; but you ought to attend other people’s parties as well. Show up, bring a couple snacks, and just be a good guest. Find these people by searching relevant hashtags and commenting on the posts that show up.
• Your authenticity is an asset. Your natural personality, quirks and all, is the backbone of your brand. “That’s what people are going to relate to,” says Mary, “more than eyeliner, that day.” In fact, for videos in particular, some of what you consider “boring” may actually be the most effective, because watching someone talk spontaneously about what’s on their heart is relatable. Looking and sounding perfect—not so much.
• Incorporate Mary’s top five tips for greater engagement on Instagram. 1) Have your first name in your Instagram profile with a descriptor of what you do; 2) Find the top 30 hashtags in your category that your audience engage with and segment them into small, medium, and large hashtags; 3) Make your reels with a video editing software; 4) Plan ahead and batch content; 5) Proactively engage, even only 20 minutes a day.

RESOURCES

• Mary Pendleton Social
• Hashtag Hero
• Mary Pendleton on Instagram
• Mary Pendleton on LinkedIn

 

Mary Pendleton is a nationally recognized social media strategist and self-proclaimed chillpreneur.

Her expertise lies in Instagram growth with a passion for purpose-driven businesses! With services from full management and strategic planning to DIY memberships and courses, she has services for all budgets.

 

Mary is a California native and lives in San Francisco with her husband and three young kids.

 

Karen Morales is founder and brand champion at Marketing Magnet.

Marketing Magnet was founded by Karen and her lean team of Fortune 500 marketing and advertising talent. We’re a world-class marketing department that has decided to take our big brand experience and direct it at the clients we want to serve: purpose-driven enterprises. Our secret sauce is our ability to focus companies on three marketing pillars to create great impact.

If you are looking for a solution to a marketing challenge, a specific project to be completed or a team to drive marketing on your behalf, we can help.

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