On today’s episode, we speak with Bobby Trosset, a former NFL pregame radio host who is striking out on his own with a podcast and Youtube channel. Bobby is making the difficult switch from mainstream media to the creator world, with content focused on the Baltimore Ravens, Baltimore sports, and beyond. He has multiple podcasts, two Youtube channels, and is thinking about ways to grow his audience to other mediums. In just under nine months, he’s amassed thousands of subscribers and tens of thousands of downloads. Yet the crushing doubt of building your own content business in a niche market hangs over his head daily. Listen now as Bobby walks us through how he made the switch from radio to podcasting and YouTube out of necessity, what he is doing to build and monetize his audience, and how the constant uncertainty of future success is with him.
Onto the interview….
● (0:09) Episode introduction with Kyle and Jason.
● (1:07) Bobby’s welcome and introduction.
● (2:10) Bobby’s background, the creation of Raven’s Fault, and the importance of Youtube.
● (7:51) How Bobby handled the new media landscape and decided to create his own content.
● (15:10) The daunting nature of striking out on your own and handling online criticism.
● (21:00) The breakdown of Bobby’s business plan and how he approaches monetization and revenue streams.
● (27:50) A deeper look at advertising with BlueWire, Google AdSense, and YouTube.
● (34:03) Working in new media and the pros/cons of working on sports content creation without press credentials.
● (39:00) Content differentiation ideas and ditching old media formality.
● (42:05) Expanding business opportunities, online sports betting, and using morals to guide business.
● (48:38) Balancing content creation, audience growth, and monetization.
● (52:08) Tools of the trade talk and growth opportunities.
● (58:15) Where to find Bobby online.
● (59:11) Closing thoughts with Kyle and Jason.
Tools and Resources Mentioned:
Youtube Creator Hub Podcast: https://podcasts.apple.com/us/podcast/youtube-creators-hub/id843566797
BlueWire Podcasts: https://www.bluewirepods.com/
Google AdSense: https://www.google.com/adsense/start/
Riverside Podcast Recording: https://riverside.fm/homepage
Beehiiv Newsletter Platform: https://www.beehiiv.com/
Rev Automated Transcription: https://www.rev.com/services/auto-audio-transcription
Guest Social Media Links ---
Ravens Vault Podcast :
(https://podcasts.apple.com/us/podcast/the-ravens-vault/id1635836036)
Ravens Vault YouTube Channel : (https://www.youtube.com/channel/UC1AKndUf3naqrtbFDcN1gDg)
Bobby Trosset:
Website: (https://linktr.ee/bobbytrosset)
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