On today’s episode, we speak with Bobby Trosset, a former NFL pregame radio host who is striking out on his own with a podcast and Youtube channel. Bobby is making the difficult switch from mainstream media to the creator world, with content focused on the Baltimore Ravens, Baltimore sports, and beyond. He has multiple podcasts, two Youtube channels, and is thinking about ways to grow his audience to other mediums. In just under nine months, he’s amassed thousands of subscribers and tens of thousands of downloads. Yet the crushing doubt of building your own content business in a niche market hangs over his head daily. Listen now as Bobby walks us through how he made the switch from radio to podcasting and YouTube out of necessity, what he is doing to build and monetize his audience, and how the constant uncertainty of future success is with him.
Onto the interview….
● (0:09) Episode introduction with Kyle and Jason.
● (1:07) Bobby’s welcome and introduction.
● (2:10) Bobby’s background, the creation of Raven’s Fault, and the importance of Youtube.
● (7:51) How Bobby handled the new media landscape and decided to create his own content.
● (15:10) The daunting nature of striking out on your own and handling online criticism.
● (21:00) The breakdown of Bobby’s business plan and how he approaches monetization and revenue streams.
● (27:50) A deeper look at advertising with BlueWire, Google AdSense, and YouTube.
● (34:03) Working in new media and the pros/cons of working on sports content creation without press credentials.
● (39:00) Content differentiation ideas and ditching old media formality.
● (42:05) Expanding business opportunities, online sports betting, and using morals to guide business.
● (48:38) Balancing content creation, audience growth, and monetization.
● (52:08) Tools of the trade talk and growth opportunities.
● (58:15) Where to find Bobby online.
● (59:11) Closing thoughts with Kyle and Jason.
Tools and Resources Mentioned:
Youtube Creator Hub Podcast: https://podcasts.apple.com/us/podcast/youtube-creators-hub/id843566797
BlueWire Podcasts: https://www.bluewirepods.com/
Google AdSense: https://www.google.com/adsense/start/
Riverside Podcast Recording: https://riverside.fm/homepage
Beehiiv Newsletter Platform: https://www.beehiiv.com/
Rev Automated Transcription: https://www.rev.com/services/auto-audio-transcription
Guest Social Media Links ---
Ravens Vault Podcast :
(https://podcasts.apple.com/us/podcast/the-ravens-vault/id1635836036)
Ravens Vault YouTube Channel : (https://www.youtube.com/channel/UC1AKndUf3naqrtbFDcN1gDg)
Bobby Trosset:
Website: (https://linktr.ee/bobbytrosset)
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com