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November 18, 2022 61 min

On today's episode, we speak with John Miller, founder of Scribewise, a content marketing firm. John is an expert when it comes to leveraging content to grow your business and close sales. He works with clients across a range of verticals to help them craft their content strategy to get their brand in front of the right audience.

While not our typical guest, John understands how content can serve as a top of funnel tactic to generate business opportunities, something any creator can learn from. Listen now as John walks us through how businesses can use content building his agency, the local sports website he founded that employed Stephen A. Smith, and created national reporters and the process of selling and reacquiring his own business.

  • (0:09) Introduction to John Miller and his expertise in leveraging content to grow businesses.
  • (1:31) The origin story of John’s business, and how he got into content marketing through his love of sportscasting in Philadelphia.
  • (4:12) The business struggles you face when you focus only on the product and forget the marketing.
  • (6:27) The importance of failing and learning to pivot.
  • (8:26) John describes what his company Scribewise does.
  • (11:45) The importance of an engaged, niche audience to monetize your content. A billion Instagram followers probably isn’t the solution.
  • (15:07) Leveraging word of mouth and thought leadership for more sales.
  • (22:03) Deciding “Am I the business or am I the content arm?” and the internet’s democratization of content.
  • (33:12) Lessons learned on how to merge your company or be acquired.
  • (39:37) What kind of marketing is working well for John’s clients right now.
  • (41:14) A call for courageous marketers.
  • (42:04) Closing thoughts with Kyle and Jason.

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