Kenny Coleman from Bourbon Pursuit discusses the importance of picking and owning a niche, using a process when creating and marketing evergreen content, social media distribution strategies, becoming an authority in a niche, leveraging authority to create a product, and growing the business from a patreon support podcast to a national bourbon brand.
- (2:00) How Bourbon Pursuit started and initially monetized itself
- (6:50) The importance of picking the right niche and owning it
- (11:55) Social media content strategies, distribution, format, and automation
- (23:00) How Bourbon Pursuit schedules their recordings and the importance of evergreen content
- (28:00) How Kenny Coleman built an audience and became an authority in the bourbon space
- (33:18) Financial sustainability of Bourbon Pursuit
- (38:30) The business ambition driving Bourbon Pursuit and the use of dynamic ads in Bourbon Pursuit episodes
- (42:50) The long term vision of Bourbon Pursuit and how the podcast is a marketing vehicle for scaling a product.
- (46:46) Leveraging a brand to create a product
- (51:35) Navigating the rules and regulations while dealing with a of a regulated product
- (56:20) Resources and tools that Kenny uses and values
- (1:00:00) Advice for content creators
Bourbon Pursuits Links
Website (https://bourbonpursuit.com/)
Apple Podcast : (https://podcasts.apple.com/us/podcast/bourbon-pursuit/id975392298)
Spotify : (https://open.spotify.com/show/4h7poSPkcZexijVeTB4aYX)
Youtube (https://www.youtube.com/bourbonpursuit)
Instagram (https://www.instagram.com/bourbonpursuit/)
Twitter (https://twitter.com/bourbonpursuit)
Facebook (https://www.facebook.com/bourbonpursuit)
TikTok (https://www.tiktok.com/@bourbonpursuit)
Reddit (https://www.reddit.com/r/bourbonpursuit/)
Pursuits Spirit Links
Website (https://pursuitspirits.com/)
Behind The Pursuit Podcast :
Apple (https://podcasts.apple.com/us/podcast/behind-the-pursuit-from-bourbon-to-brand/id1606646437)
Spotify (https://open.spotify.com/show/4gcToFKyiQITAFULmB5SaI)
Youtube : ( https://youtu.be/Enn3M-U73CE)
Links mentation In this Interview:
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