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May 19, 2022 • 65 mins

Kenny Coleman from Bourbon Pursuit discusses the importance of picking and owning a niche, using a process when creating and marketing evergreen content, social media distribution strategies, becoming an authority in a niche, leveraging authority to create a product, and growing the business from a patreon support podcast to a national bourbon brand.

  • (2:00) How Bourbon Pursuit started and initially monetized itself   
  • (6:50) The importance of picking the right niche and owning it  
  • (11:55) Social media content strategies, distribution, format, and automation 
  • (23:00) How Bourbon Pursuit schedules their recordings and the importance of evergreen content  
  • (28:00) How Kenny Coleman built an audience and became an authority in the bourbon space  
  • (33:18) Financial sustainability of Bourbon Pursuit 
  • (38:30) The business ambition driving Bourbon Pursuit and the use of dynamic ads in Bourbon Pursuit episodes  
  • (42:50) The long term vision of Bourbon Pursuit and how the podcast is a marketing vehicle for scaling a product.  
  • (46:46) Leveraging a brand to create a product 
  • (51:35) Navigating the rules and regulations while dealing with a of a regulated product 
  • (56:20) Resources and tools that Kenny uses and values   
  • (1:00:00) Advice for content creators   

Bourbon Pursuits Links 

Website (https://bourbonpursuit.com/

Apple Podcast : (https://podcasts.apple.com/us/podcast/bourbon-pursuit/id975392298

Spotify : (https://open.spotify.com/show/4h7poSPkcZexijVeTB4aYX

Youtube (https://www.youtube.com/bourbonpursuit

Instagram (https://www.instagram.com/bourbonpursuit/

Twitter (https://twitter.com/bourbonpursuit

Facebook (https://www.facebook.com/bourbonpursuit

TikTok (https://www.tiktok.com/@bourbonpursuit

Reddit (https://www.reddit.com/r/bourbonpursuit/

 

 

Pursuits Spirit Links 

Website (https://pursuitspirits.com/

Behind The Pursuit Podcast :  

Apple (https://podcasts.apple.com/us/podcast/behind-the-pursuit-from-bourbon-to-brand/id1606646437

Spotify (https://open.spotify.com/show/4gcToFKyiQITAFULmB5SaI

Youtube : ( https://youtu.be/Enn3M-U73CE

 

 

Links mentation In this Interview: 

Whiskeycast: (


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