Kenny Coleman from Bourbon Pursuit discusses the importance of picking and owning a niche, using a process when creating and marketing evergreen content, social media distribution strategies, becoming an authority in a niche, leveraging authority to create a product, and growing the business from a patreon support podcast to a national bourbon brand.
- (2:00) How Bourbon Pursuit started and initially monetized itself
- (6:50) The importance of picking the right niche and owning it
- (11:55) Social media content strategies, distribution, format, and automation
- (23:00) How Bourbon Pursuit schedules their recordings and the importance of evergreen content
- (28:00) How Kenny Coleman built an audience and became an authority in the bourbon space
- (33:18) Financial sustainability of Bourbon Pursuit
- (38:30) The business ambition driving Bourbon Pursuit and the use of dynamic ads in Bourbon Pursuit episodes
- (42:50) The long term vision of Bourbon Pursuit and how the podcast is a marketing vehicle for scaling a product.
- (46:46) Leveraging a brand to create a product
- (51:35) Navigating the rules and regulations while dealing with a of a regulated product
- (56:20) Resources and tools that Kenny uses and values
- (1:00:00) Advice for content creators
Bourbon Pursuits Links
Website (https://bourbonpursuit.com/)
Apple Podcast : (https://podcasts.apple.com/us/podcast/bourbon-pursuit/id975392298)
Spotify : (https://open.spotify.com/show/4h7poSPkcZexijVeTB4aYX)
Youtube (https://www.youtube.com/bourbonpursuit)
Instagram (https://www.instagram.com/bourbonpursuit/)
Twitter (https://twitter.com/bourbonpursuit)
Facebook (https://www.facebook.com/bourbonpursuit)
TikTok (https://www.tiktok.com/@bourbonpursuit)
Reddit (https://www.reddit.com/r/bourbonpursuit/)
Pursuits Spirit Links
Website (https://pursuitspirits.com/)
Behind The Pursuit Podcast :
Apple (https://podcasts.apple.com/us/podcast/behind-the-pursuit-from-bourbon-to-brand/id1606646437)
Spotify (https://open.spotify.com/show/4gcToFKyiQITAFULmB5SaI)
Youtube : ( https://youtu.be/Enn3M-U73CE)
Links mentation In this Interview:
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!