All Episodes

May 19, 2022 65 mins

Kenny Coleman from Bourbon Pursuit discusses the importance of picking and owning a niche, using a process when creating and marketing evergreen content, social media distribution strategies, becoming an authority in a niche, leveraging authority to create a product, and growing the business from a patreon support podcast to a national bourbon brand.

  • (2:00) How Bourbon Pursuit started and initially monetized itself   
  • (6:50) The importance of picking the right niche and owning it  
  • (11:55) Social media content strategies, distribution, format, and automation 
  • (23:00) How Bourbon Pursuit schedules their recordings and the importance of evergreen content  
  • (28:00) How Kenny Coleman built an audience and became an authority in the bourbon space  
  • (33:18) Financial sustainability of Bourbon Pursuit 
  • (38:30) The business ambition driving Bourbon Pursuit and the use of dynamic ads in Bourbon Pursuit episodes  
  • (42:50) The long term vision of Bourbon Pursuit and how the podcast is a marketing vehicle for scaling a product.  
  • (46:46) Leveraging a brand to create a product 
  • (51:35) Navigating the rules and regulations while dealing with a of a regulated product 
  • (56:20) Resources and tools that Kenny uses and values   
  • (1:00:00) Advice for content creators   

Bourbon Pursuits Links 

Website (https://bourbonpursuit.com/

Apple Podcast : (https://podcasts.apple.com/us/podcast/bourbon-pursuit/id975392298

Spotify : (https://open.spotify.com/show/4h7poSPkcZexijVeTB4aYX

Youtube (https://www.youtube.com/bourbonpursuit

Instagram (https://www.instagram.com/bourbonpursuit/

Twitter (https://twitter.com/bourbonpursuit

Facebook (https://www.facebook.com/bourbonpursuit

TikTok (https://www.tiktok.com/@bourbonpursuit

Reddit (https://www.reddit.com/r/bourbonpursuit/

 

 

Pursuits Spirit Links 

Website (https://pursuitspirits.com/

Behind The Pursuit Podcast :  

Apple (https://podcasts.apple.com/us/podcast/behind-the-pursuit-from-bourbon-to-brand/id1606646437

Spotify (https://open.spotify.com/show/4gcToFKyiQITAFULmB5SaI

Youtube : ( https://youtu.be/Enn3M-U73CE

 

 

Links mentation In this Interview: 

Whiskeycast: (


Advertise With Us

Popular Podcasts

Stuff You Should Know
24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.