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May 19, 2022 65 min

Kenny Coleman from Bourbon Pursuit discusses the importance of picking and owning a niche, using a process when creating and marketing evergreen content, social media distribution strategies, becoming an authority in a niche, leveraging authority to create a product, and growing the business from a patreon support podcast to a national bourbon brand.

  • (2:00) How Bourbon Pursuit started and initially monetized itself   
  • (6:50) The importance of picking the right niche and owning it  
  • (11:55) Social media content strategies, distribution, format, and automation 
  • (23:00) How Bourbon Pursuit schedules their recordings and the importance of evergreen content  
  • (28:00) How Kenny Coleman built an audience and became an authority in the bourbon space  
  • (33:18) Financial sustainability of Bourbon Pursuit 
  • (38:30) The business ambition driving Bourbon Pursuit and the use of dynamic ads in Bourbon Pursuit episodes  
  • (42:50) The long term vision of Bourbon Pursuit and how the podcast is a marketing vehicle for scaling a product.  
  • (46:46) Leveraging a brand to create a product 
  • (51:35) Navigating the rules and regulations while dealing with a of a regulated product 
  • (56:20) Resources and tools that Kenny uses and values   
  • (1:00:00) Advice for content creators   

  • Bourbon Pursuits Links 

    Website (

    Apple Podcast : (

    Spotify : (

    Youtube (

    Instagram (

    Twitter (

    Facebook (

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    Pursuits Spirit Links 

    Website (

    Behind The Pursuit Podcast :  

    Apple (

    Spotify (

    Youtube : (



    Links mentation In this Interview: 

    Whiskeycast: (

    Zapier: (

    Auphonic: (

    Follow Monetize Media on Social Media:  


    Twitter: (

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    Linkedin: ( 

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    Listen on your favorite streaming platform : (

    Check out our website for more information : (


    This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by( 


    Copyright CBWG Media Group LLC. 


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    Any and all opinions expressed are solely the hosts and guest(s) and do not represent or express the views or opinions of monetize media 

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