Kenny Coleman, Bourbon Pursuit: From Whiskey Podcast To National Bourbon Brand

Kenny Coleman from Bourbon Pursuit discusses the importance of picking and owning a niche, using a process when creating and marketing evergreen content, social media distribution strategies, becoming an authority in a niche, leveraging authority to create a product, and growing the business from a patreon support podcast to a national bourbon brand.

(2:00) How Bourbon Pursuit started and initially monetized itself   

(6:50) The importance of picking the right niche and owning it  

(11:55) Social media content strategies, distribution, format, and automation 

(23:00) How Bourbon Pursuit schedules their recordings and the importance of evergreen content  

(28:00) How Kenny Coleman built an audience and became an authority in the bourbon space  

(33:18) Financial sustainability of Bourbon Pursuit 

(38:30) The business ambition driving Bourbon Pursuit and the use of dynamic ads in Bourbon Pursuit episodes  

(42:50) The long term vision of Bourbon Pursuit and how the podcast is a marketing vehicle for scaling a product.  

(46:46) Leveraging a brand to create a product 

(51:35) Navigating the rules and regulations while dealing with a of a regulated product 

(56:20) Resources and tools that Kenny uses and values   

(1:00:00) Advice for content creators   

Bourbon Pursuits Links 

Website (https://bourbonpursuit.com/) 

Apple Podcast : (https://podcasts.apple.com/us/podcast/bourbon-pursuit/id975392298) 

Spotify : (https://open.spotify.com/show/4h7poSPkcZexijVeTB4aYX) 

Youtube (https://www.youtube.com/bourbonpursuit) 

Instagram (https://www.instagram.com/bourbonpursuit/) 

Twitter (https://twitter.com/bourbonpursuit) 

Facebook (https://www.facebook.com/bourbonpursuit) 

TikTok (https://www.tiktok.com/@bourbonpursuit) 

Reddit (https://www.reddit.com/r/bourbonpursuit/) 

 

 

Pursuits Spirit Links 

Website (https://pursuitspirits.com/) 

Behind The Pursuit Podcast :  

Apple (https://podcasts.apple.com/us/podcast/behind-the-pursuit-from-bourbon-to-brand/id1606646437) 

Spotify (https://open.spotify.com/show/4gcToFKyiQITAFULmB5SaI) 

Youtube : ( https://youtu.be/Enn3M-U73CE) 

 

 

Links mentation In this Interview: 

Whiskeycast: (https://whiskycast.com/) 

Zapier: (https://zapier.com/) 

Auphonic: (https://auphonic.com/) 

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This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by(PodcastSins.com). 

  

Copyright CBWG Media Group LLC. 

  

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