All Episodes

May 18, 2022 64 mins

In this episode, Kent Auslander, co-founder of Hot Route Tips, a Madden Football website that sells expert tips and e-books, discusses developing his passion for gaming into a business, maintaining product authenticity in their niche, monetizing a YouTube channel, rigorously updating a knowledge product, how the business nearly derailed in the second month, how he leverages his audience for marketing, choosing promotional partners very carefully, and their future plans.

 

  1. (0:00) Episode introduction with Kyle and Jason  
  2. (1:20) The origin story of Hot Route Tips, how Kent got into Madden, and his early monetization strategies   
  3. (5:13) The freakout video and how it impacted Kent early on 
  4. (7:46) How Kent and Throne partnered and the process behind creating the ebooks 
  5. (14:19) The variability in Madden and the customer service with an audience with a wide age range   
  6. (20:17) Seasonality with Madden content sales and how the pandemic impacted sales 
  7. (21:53) The growth of the gaming industry over the years and how they acquire customers    
  8. (28:00) The different ways that Hot Route Tips is monetized and the point that Kent realized that is was sustainable   
  9. (30:53) The work-life balance of working in a time sensitive industry and the importance of social interaction  
  10. (40:17) Growth strategies, goals, and outsourcing for Hot Route Tips 
  11. (47:27) The tool or service that Hot Route Tips can’t live without  
  12. (49:10) One thing that Kent would change about the business or the ebooks  
  13. (51:39) Where you can find Kent and Hot Route Tips online  
  14. (52:25) Closing thoughts with Kyle and Jason    

 

 

Hot Route Tips Links: 

 

Website: (https://hotroute.tips)  

Twitter: (https://twitter.com/hotroutetips?lang=en)  

 

 

Kent Auslander Links:  

 

YouTube: (https://www.youtube.com/KAus23

Twitch: (https://www.twitch.tv/k_aus23)  

Twitter: (https://mobile.twitter.com/k_aus23/with_replies)  

 

Throne Links: 

YouTube: (https://www.youtube.com/user/TThrone23

Twitch: (https://www.twitch.tv/throne_yt

Twitter: (https://twitter.com/Throne_YT

 

Links mentation In this Interview: 

 

Sony Vegas: (https://www.vegascreativesoftware.com/us/

Photoshop: (https://www.adobe.com)  

  

Follow Monetize Media on Social Media:  

  

Twitter: (


Advertise With Us

Popular Podcasts

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

The Joe Rogan Experience

The Joe Rogan Experience

The official podcast of comedian Joe Rogan.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.