Kent Auslander, Hot Route Tips: How Madden Freakout Video Helped Launch Premium Subscription Site

In this episode, Kent Auslander, co-founder of Hot Route Tips, a Madden Football website that sells expert tips and e-books, discusses developing his passion for gaming into a business, maintaining product authenticity in their niche, monetizing a YouTube channel, rigorously updating a knowledge product, how the business nearly derailed in the second month, how he leverages his audience for marketing, choosing promotional partners very carefully, and their future plans.

 

1. (0:00) Episode introduction with Kyle and Jason  
2. (1:20) The origin story of Hot Route Tips, how Kent got into Madden, and his early monetization strategies   
3. (5:13) The freakout video and how it impacted Kent early on 
4. (7:46) How Kent and Throne partnered and the process behind creating the ebooks 
5. (14:19) The variability in Madden and the customer service with an audience with a wide age range   
6. (20:17) Seasonality with Madden content sales and how the pandemic impacted sales 
7. (21:53) The growth of the gaming industry over the years and how they acquire customers    
8. (28:00) The different ways that Hot Route Tips is monetized and the point that Kent realized that is was sustainable   
9. (30:53) The work-life balance of working in a time sensitive industry and the importance of social interaction  
10. (40:17) Growth strategies, goals, and outsourcing for Hot Route Tips 
11. (47:27) The tool or service that Hot Route Tips can’t live without  
12. (49:10) One thing that Kent would change about the business or the ebooks  
13. (51:39) Where you can find Kent and Hot Route Tips online  
14. (52:25) Closing thoughts with Kyle and Jason    

 

 

Hot Route Tips Links: 

 

Website: (https://hotroute.tips)  

Twitter: (https://twitter.com/hotroutetips?lang=en)  

 

 

Kent Auslander Links:  

 

YouTube: (https://www.youtube.com/KAus23) 

Twitch: (https://www.twitch.tv/k_aus23)  

Twitter: (https://mobile.twitter.com/k_aus23/with_replies)  

 

Throne Links: 

YouTube: (https://www.youtube.com/user/TThrone23) 

Twitch: (https://www.twitch.tv/throne_yt) 

Twitter: (https://twitter.com/Throne_YT) 

 

Links mentation In this Interview: 

 

Sony Vegas: (https://www.vegascreativesoftware.com/us/) 

Photoshop: (https://www.adobe.com)  

  

Follow Monetize Media on Social Media:  

  

Twitter: (