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May 18, 2022 64 min

In this episode, Kent Auslander, co-founder of Hot Route Tips, a Madden Football website that sells expert tips and e-books, discusses developing his passion for gaming into a business, maintaining product authenticity in their niche, monetizing a YouTube channel, rigorously updating a knowledge product, how the business nearly derailed in the second month, how he leverages his audience for marketing, choosing promotional partners very carefully, and their future plans.

 

  • (0:00) Episode introduction with Kyle and Jason  
  • (1:20) The origin story of Hot Route Tips, how Kent got into Madden, and his early monetization strategies   
  • (5:13) The freakout video and how it impacted Kent early on 
  • (7:46) How Kent and Throne partnered and the process behind creating the ebooks 
  • (14:19) The variability in Madden and the customer service with an audience with a wide age range   
  • (20:17) Seasonality with Madden content sales and how the pandemic impacted sales 
  • (21:53) The growth of the gaming industry over the years and how they acquire customers    
  • (28:00) The different ways that Hot Route Tips is monetized and the point that Kent realized that is was sustainable   
  • (30:53) The work-life balance of working in a time sensitive industry and the importance of social interaction  
  • (40:17) Growth strategies, goals, and outsourcing for Hot Route Tips 
  • (47:27) The tool or service that Hot Route Tips can’t live without  
  • (49:10) One thing that Kent would change about the business or the ebooks  
  • (51:39) Where you can find Kent and Hot Route Tips online  
  • (52:25) Closing thoughts with Kyle and Jason    

  •  

     

    Hot Route Tips Links: 

     

    Website: (https://hotroute.tips)  

    Twitter: (https://twitter.com/hotroutetips?lang=en)  

     

     

    Kent Auslander Links:  

     

    YouTube: (https://www.youtube.com/KAus23

    Twitch: (https://www.twitch.tv/k_aus23)  

    Twitter: (https://mobile.twitter.com/k_aus23/with_replies)  

     

    Throne Links: 

    YouTube: (https://www.youtube.com/user/TThrone23

    Twitch: (https://www.twitch.tv/throne_yt

    Twitter: (https://twitter.com/Throne_YT

     

    Links mentation In this Interview: 

     

    Sony Vegas: (https://www.vegascreativesoftware.com/us/

    Photoshop: (https://www.adobe.com)  

      

    Follow Monetize Media on Social Media:  

      

    Twitter: (https://twitter.com/monetizemediahq)  

    TikTok: (https://www.tiktok.com/@monetizemediahq)  

    Linkedin: (https://www.linkedin.com/company/monetize-media/)   

    YouTube : (https://www.youtube.com/channel/UC8a20ZIx7dx1reQ4pdvCBPA

    Listen on your favorite streaming platform : https://link.chtbl.com/MonetizeMedia

    Check out our website for more information : (https://www.monetize.media

      

      

    This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by (PodcastSins.com). 

      

    Copyright CBWG Media Group LLC. 

      

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    DISCLAIMER  

      

    Any and all opinions expressed are solely the hosts and guest(s) and do not represent or express the views or opinions of monetize media 

     

     

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