AI & Authenticity: How marketers can stand out in the Age of Automation In this podcast, we discusses how AI is transforming marketing, with the industry now worth $47.3 billion and expected to reach $107 billion by 2028. She explains that while AI helps speed up content creation,improve personalization, and automate tasks, marketers must maintain authenticity since 90% of consumers consider it important when choosing brands.Susan shares examples of successful AI implementation, including Nike's 25% increase in customer retention and Starbucks' 20% growth in loyalty membership, and offers three tips: use AI for insights while preserving brand voice, be transparent about AI use, and build human connections across all channels.
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