How agency partnerships can allow clients to align their advertising/marketing efforts with their overall business strategy with Stephanie Spicer In this podcast, Stephanie Spicer, an advertising and communications agency specialist from Charlotte, share her career journey and discusses her agency's approach to integrated marketing services. Stephanie explains how her agency helps clients achieve their marketing objectives through a combination of proven strategies, evolving tactics, and experimentation, while emphasising the importance of brand messaging alignment and agency partnerships for accessing specialised expertise. The discussion concludes with insights about the balance between brand and performance marketing, along with Stephanie's favourite brands and the benefits of working with marketing agencies to achieve better campaign effectiveness and ROI.
Stephanie Spicer – President at Luquire
Linkedin - https://www.linkedin.com/in/stephanie-spicer-a914903/
As the President at marketing agency Luquire, Stephanie helps clients win by developing a clear roadmap for success—and then making it happen. Before assuming the role of president at Luquire in 2020, Stephanie was responsible for establishing and developing the agency’s strategy department, integrating cross-agency disciplines including platform development and positioning, digital strategy, and qualitative and quantitative research initiatives into one cohesive service line. With a rare talent for keeping an eye on the big picture while never losing sight of the details, Stephanie has a proven track record of developing growth-driving strategies for brands large and small, including Oreo, Advil and Botox.
Visit @more2marketing www.more2marketing.com.au
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