How colours impact marketing In this podcast, Susan discusses the power of colour in marketing, emphasizing its influence on consumer perception and decision-making, and the importance of considering cultural context when using colours in marketing campaigns. She highlights the need for colour choices to align with brand values and audience expectations, and the importance of testing colour choices in real-world settings with diverse audiences. Susan also cautions against using clashing colours, overusing neon colours, and using text on busy backgrounds, and concluded by stating that colour is a powerful tool when used thoughtfully.
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