Marketing for Pharmaceuticals In this podcast, Susan discusses the complexities of pharmaceutical marketing, emphasising the need for balancing business goals with ethical responsibilities and compliance requirements. She highlighted the unique challenges of marketing to diverse audiences, including healthcare professionals, regulators, and payers, and noted the high stakes involved, as the information shared can directly impact health outcomes. She also touched on key trends in 2025, including digital transformation, personalization, data-driven decisions, and social media usage, and explained the push and pull strategies in pharmaceutical marketing and their differences across countries.
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