The art of design thinking in marketing and branding with Shannon Harris

The art of design thinking in marketing and branding with Shannon Harris In this podcast, our guest Shannon discusses the importance of design thinking in marketing and branding, with Shannon sharing her journey and experiences in the industry. She also emphasises the need for campaigns to be adaptable and extendable to different mediums, and the importance of considering various campaign elements and media strategies from the beginning.The conversation concluded with a discussion on the importance of constraints in creative processes, the value of design thinking in campaign creation, and the need for diversity in the creative process.

 

Shannon Harris - ExecutiveCreative Director at Big Communications

LinkedIn https://www.linkedin.com/in/shannonharris-cd/

Executive Creative Director, leading award-winning creativeand crafting brand identities across industry verticals including tech, healthcare, retail, economic development, and CPG, among others. Shannon has partnered, and driven results with Google Fiber, Texas Children’s Hospital, FedEx, UAB Callahan Eye, DoorDash, Taziki’s, Moore’s Marinades, and Bayer Properties. As a founding chairperson of Big Com’s Culture Club, as well as its mentorship program, Big Growth, she also remains invested in creating opportunities for growth and development across the agency. She’s cracked the code on how to market everything from retail to healthcare, rewiring the way our clients think about their audiences and creating iconic campaigns.

Learn more at

Big Com https://www.bigcom.com/

Alabama https://www.madeinalabama.com/

 

Visit ⁠@more2marketing⁠ www.more2marketing.com.au

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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.