Why sales and marketing must work together In this podcast, Susan discusses the importance of integrating sales and marketing strategies in businesses to achieve high conversion rates, better customer experiences, and more revenue. She highlights the challenges of operating sales and marketing as separate entities and provided examples of successful integration, such as Hubspot. Susan emphasises the need for shared goals, service level agreements, and the use of technology to bridge gaps between the two teams, as well as fostering open communication and collaboration between sales and marketing teams.
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