How brands can be successful on wikipedia with Bill Beutler In this podcast, we learn more from Bill on the role of Wikipedia in brand strategy, with Bill explaining how his company helps organisations maintain accurate and transparent Wikipedia pages. Bill shared his journey from journalism to founding Butler Inc., a digital agency specialising in Wikipedia editing. They explored the value of having a Wikipedia presence, with Bill noting that it can confer legitimacy and credibility to a brand. Bill also highlighted the gap his company fills by providing expertise on corporate biographies and profiles, which are often overlooked by volunteer Wikipedia editors.
Bill Beutler - Best President – Beutler Ink
LinkedIn - https://www.linkedin.com/in/williambeutler/
As President of Beutler Ink, Bill leads a team of skilled professionals in providing strategic communications services, with a strong focus on Wikipedia consulting. With over a decade of experience in ethical approaches to Wikipedia engagement, Beutler Ink has built a track record for helping clients accomplish their messaging goals while carefully following Wikipedia's policies and guidelines. They partner with clients ranging from startups to Fortune 500s, ensuring their narratives are presented with accuracy.
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