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September 1, 2025 52 mins

Meet Dan and how he uses his skills as an ex-detective to help businesses grow! With Dan Nikas In this podcast, we meet Dan, a former homicide detective, he discusses his transition to digital marketing and the transferable skills he brought from his law enforcement career. He emphasises the importance of data-driven marketing, building trust, and providing value, and shared his experience in creating multiple brief interactions with customers to build trust. The discussion also covered the effectiveness of advertorials, the importance of nurturing relationships with existing customers, and the value of focusing on post-purchase customer engagement.

 

Dan Nikas - Director Elite Brands

LinkedIn https://www.linkedin.com/in/dan-nikas-10379665/

A former Homicide Detective Sergeant of 17 years, Dan turned his Policing skillset to eCommerce in 2015 when he founded & ran Gearbunch turning over US$4m in it’s first year.

Dan has since become an in-demand Keynote speaker atindustry events worldwide & sits on the advisory board of many organisations.

Dan Nikas now brings his expertise exclusively to Elite Brands.

Learn more at  http://www.elitebrands.org/

 

Visit ⁠@more2marketing⁠   www.more2marketing.com.au

 

Don't forget to follow to be the first to hear the next podcast and for transcripts.

 

Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.


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