The power of human-centered design in modern marketing with Laura Forester

The power of human-centered design in modern marketing with Laura Forester In this podcast, we learn more on human-centered design in modern marketing, with Laura Forrester explaining how this approach prioritises understanding audience needs and building genuine relationships through co-creation rather than broadcast marketing. Susan and Laura discuss the four stages of human-centered design and emphasise the importance of experiencing marketing from a consumer's perspective, including testing various touchpoints and making incremental changes to avoid alienating audiences. The conversation concluded with discussions about inclusivity, accessibility, and the value of human-centered design in driving business results while maintaining authenticity and alignment with brand objectives.

 

Laura Forester

Laura Forester is an award-winning Director of Strategic Planning and Head of US Brand Strategy at Gravity Global, celebrated for her ability to deliver impactful insights and fuel successful brand growth across complex global markets. With deep expertise in human-centered design, creative results, and strategic leadership, she has guided transformative campaigns for clients such as Netflix, Nestlé USA, Siemens Energy, and Smucker’s Natural Food.

She is recognized for excellent planning and organizational skills, relentless enthusiasm for innovative ideas, and a people-first approach to leadership. Laura’s experience spans boutique and top-tier creative agencies, and her work has received industry honors including ADDYs and Shorty Awards. Beyond her executive roles, she is a certified LUMA Institute facilitator and educator, known for helping companies embrace collaborative problem-solving and digital transformation.

Active in both US and international markets, Laura brings a passion for storytelling, research, and writing, and is often sought after for her strategic acumen and creative vision.

 

 

Linkedin https://www.linkedin.com/in/foresterlaura/

 

Learn more at: https://www.gravityglobal.com/

 

Visit ⁠@more2marketing⁠  www.more2marketing.com

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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.