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April 21, 2025 32 mins

LinkedIn isn’t your resume, it’s your most powerful sales page, if you know how to use it. 

When it comes to LinkedIn, most people are still stuck thinking like job seekers. In this episode, Lynne Williams turns that old narrative inside out. She’ll show you how to reframe LinkedIn as your client-winning machine, not just a static online CV. You’ll get bite-sized, immediately actionable tips on banners, bios, newsletters, events, and profile tweaks that’ll actually get you noticed in all the right ways. 

If you're a business owner who's sick of posting into the void or getting ghosted by leads, this is the LinkedIn reset you didn’t know you needed.

Tune in, take notes, and transform your profile into a client-converting powerhouse.

WHAT YOU’LL DISCOVER IN THIS EPISODE:


  • Meet Lynne Williams (00:00)
  • How adopting a "go-giver" mindset became the strategy that built a thriving, referral-driven business (01:05)
  • Discovering LinkedIn as a lead gen tool, not just a job board (03:06)
  • How to turn your LinkedIn profile into a trust-building, lead-generating machine with a few smart tweaks (05:13)
  • The overlooked section of your LinkedIn profile that can make or break first impressions (07:27)
  • How to turn a LinkedIn newsletter into a client-attracting machine (11:54)
  • How LinkedIn Audio events quietly build authority and attract opportunities (15:55)
  • Showing up regularly in multiple formats builds trust, expands reach, and creates momentum (18:15)
  • How consistent value and client trust can turn your LinkedIn profile into a word-of-mouth machine that quietly drives growth behind the scenes (19:35)
  • Quick-fire questions with Lynne (20:40)


Get in touch with LYNNE WILLIAMS

Website: https://greatcareers.org/ 

LinkedIn: https://www.linkedin.com/in/lynnewilliams/ 

LinkedIn: https://www.linkedin.com/company/great-careers-network/


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