73: Stop Losing Business to Bad Copy. Fix Your Message Fast with Louise Harris

Ever felt like your brilliant ideas get lost in translation when you try to put them into words? You're not alone. 

In this episode, we sit down with Louise Harris, a seasoned editor and writer, who shares her insights on transforming complex thoughts into clear, impactful content that resonates with your audience. 

From understanding the nuances of different writing styles to leveraging simple tools for client management, Louise offers practical advice for business owners looking to enhance their communication and connect more effectively with clients.

If you’re aiming to connect more deeply with your audience, Louise’s insights offer valuable guidance on crafting content that not only informs but also resonates.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Meet Louise Harris (00:01)
• Real-life triggers behind Louise’s decision to go full-time in her business (02:09)
• Aligning your pricing with your clients’ expectations without undervaluing your work (04:25)
• How clean, clear content beats jargon and turns readers into buyers (06:00)
• Key differences between writing styles so you don’t waste money hiring the wrong writer (07:36)
• How punctuation and audience clarity can make or break your message (09:14)
• A simple spreadsheet system that keeps clients coming in without getting lost in CRM overload (13:35)
• Quick-fire questions with Louise (18:37)

Get in touch with LOUISE HARRIS

Website: https://lastresearchandediting.com/ 

LinkedIn: https://www.linkedin.com/in/louise-harris-2b04bb13/ 

Facebook: https://www.facebook.com/lastresearch 

X: https://x.com/lastredit?lang=en 

CONNECT WITH FIND TIM HYDE

• Website: https://winmoreclients.com.au/
• Facebook: Win More Clients
• Instagram: Win More Clients
• LinkedIn:  Tim Hyde