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September 8, 2025 30 mins

What changes when you stop trying to motivate people and start inspiring them to move instead?

In this episode with TEDx speaker and author Genevieve Piturro, you’ll get a practical blueprint for winning clients with ease by building a business on human connection. You will learn how to turn purpose into a growth strategy, lead with love without losing your edge, and to communicate in ways that make people lean in. 

We dig into inspiring over motivating, crafting pitches that spark emotion before numbers, and using simple conversation moves that create instant trust. 

If you want more A-class clients with less burnout, this is a masterclass in doing the right things, right. Lead with love, back it with moxie, and watch how easily the right people say yes. 

And remember, you must run your business like a well-captained ship where the crew rows with you because they want to, not because they have to.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

  • How to make a bold pivot without losing momentum (00:00)
  • a simple filter for career and business decisions so your work aligns with purpose and becomes easier to market (02:53)
  • The fastest way to find a real problem worth solving (03:48)
  • How to de-risk a transition and what to communicate to partners and stakeholders so support shows up when you need it (08:29)
  • Two words leaders are not taught, and how they turn teams and clients into true believers (10:53)
  • A repeatable system for culture building that boosts buy in, accountability, and delivery (13:32)
  • How to win sponsors and enterprise buyers by leading with story (15:31)
  • A leadership habit that unlocks better ideas faster (21:04)
  • Quick-fire questions with Genevieve (23:02)

Get in touch with GENEVIEVE PITURRO

Website: https://www.genevievepiturro.com/ 

LinkedIn: https://www.linkedin.com/in/genevievepiturro/ 

Instagram:  https://www.instagram.com/genevievepiturro/ 

Facebook: https://www.facebook.com/GenevievePajama/ 


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