Snapshot #24: The Power of Looking at Your Website Like a Customer

If you’re still grinding to get more clients, this episode will show you how a few smart website tweaks and AI-powered shortcuts can do the heavy lifting, so you don’t have to.

In this snapshot episode, we’ll pull back the curtain on how to actually get inside your customer's head without creepy tactics or guesswork. Tim and Andrew Lawson break down the underused tools and strategies that smart consultants are quietly leveraging to optimise websites, sharpen content, and convert curiosity into clients. 

From heat maps to raw, unfiltered website feedback, this one’s packed with practical gold.

You’ll discover:

• How to use tools like Hotjar to literally watch how your audience moves through your website.
• The simple trick that makes your call-to-action buttons actually get clicked.
• Why AI-generated content is great for speed but useless without your human touch.
• The surprising truth about what really performs on LinkedIn.

This episode is your reminder that it’s not about being louder. It’s about tuning into your customer so you can start turning browsers into buyers without breaking a sweat.