What do power washing, Ferraris, and cupholders have in common? They all tie back to one critical marketing truth, emotion drives decisions.
In this snapshot, Tim Hyde and Andrew Deutsch unpack the real reason your ideal clients buy and it has nothing to do with your product’s specs. If you’re still selling features over feelings, you might be leaving serious money on the table.
Still think marketing is about being louder or cheaper? Nope. It's about making your customer feel safe enough to say yes.
You’ll discover:
- The real psychology behind why people choose you over a cheaper competitor
- Why emotional safety sells more than testosterone-fueled marketing (even in trades)
- How to adapt your messaging for different buyer personas, from corporate procurement to suburban mums
- Why marketing isn’t just about features and benefits (and what to lead with instead)
- A simple shift in your sales questions that can instantly create deeper connection and trust
Marketing that connects isn't about louder messaging - it's about deeper understanding. Feelings first, features later.
Listen to the full episode here
Spotify - https://open.spotify.com/episode/4eaTF0uyoBzv637gfW4SMg
Watch the full episode on Youtube: https://www.youtube.com/@timhyde3268/search?query=Andrew%20Deutsch
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