Most business owners track dozens of marketing metrics but still have no idea which numbers actually drive revenue. In this snapshot, Michael Buzinski breaks down how he went from running a full creative agency to rebuilding everything around one core idea: simplify the system, scale the output. He shares how years of watching business owners drown in dashboards led him to develop the Rule of 26, a practical framework designed to cut through the noise and focus only on the KPIs that actually increase profit.
In this conversation, Michael explains how tracking just three key numbers can double your website revenue, why vanity metrics sabotage good decision-making, and how conservative modelling helps business owners set realistic expectations and build more reliable systems.
You’ll discover:
- The three website KPIs that directly impact revenue
- Why most marketing data is misleading (and what to track instead)
- How the Rule of 26 simplifies systemisation for small businesses
- The difference between cost per action and cost per acquisition
- Why conservative modelling protects your margins and improves decisions
- How to evaluate ROI properly including management fees and real costs
Listen to the full episode here
Spotify - https://open.spotify.com/episode/1A1FY6PAsb8TIx7ggTGXBb?si=0cf0878060664ffd
Watch the full episode on Youtube: https://youtu.be/fSDriwyHph0
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