Most businesses don’t lose clients because of poor service, they lose them because they’ve become forgettable. When you behave like a commodity, clients compare you. When you create emotional connection, clients choose you.
In this snapshot, Vance Morris and I unpack the real driver behind loyalty and retention: emotion. People don’t buy your “thing.” They buy the way you make them feel before, during, and after the experience. That’s why brands like Apple and Disney dominate entire markets, they engineer emotional journeys, not transactions.
We break down the emotional triggers that turn casual buyers into loyal clients, the subtle shifts that lift you out of price comparison, and the simple personal touches (yes, even your dog, your kids, your hobbies) that make you relatable, memorable, and the obvious choice.
If you want clients who stay longer, spend more, and tell the world about you, this episode gives you the blueprint.
You’ll discover:
- The emotional triggers that turn buyers into lifelong clients
- Why commoditisation kills pricing power, and the move that breaks you free instantly
- How Apple and Disney create brand obsession (and how you can apply it on any budget)
- Why sharing your life builds deeper trust than sharing your expertise
- The shift from being compared… to being chosen
So you want a business people fall in love with, not just buy from? This episode shows you how.
Listen to the full episode here
Spotify - https://open.spotify.com/episode/1N3fT0FzMY9FloYRwYa39L
Watch the full episode on Youtube: https://www.youtube.com/watch?v=q_JkeEdQ5ZU&list=PLoiSOp1CegUwWNQg-9elpNFvW2e16LS55&index=70
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