#1162 The One Metric Most Business Owners Overlook | Jake Tlapek

What if I told you there was one metric that could truly move your business forward—and most business owners aren’t even paying attention to it? That’s what we’re diving into in this episode of More than a Few Words. I had a conversation with jake Tlapek, aka the Wizard of Marketing, who’s spent the last decade helping struggling brands become high-growth success stories using battle-tested SEO and creative problem-solving.

Episode Recap: When most people think of marketing metrics, they zero in on traffic, leads, or social likes. But Jake makes the case for a bigger-picture indicator: Share of Brand Voice—a measure of how often your brand shows up compared to competitors.

It’s not a tidy little number you can find in a single report. Measuring it requires stitching together insights from a variety of sources.

It’s not a tidy little number you can find in a single report. Measuring it requires stitching together insights from a variety of sources. But if you’re serious about building a visible, respected brand, this metric can’t be ignored.

We talked about why it matters more than ever in the era of AI search, and what you can start doing right now—even if you don’t have access to fancy tools or a big team.

Key Points:

• Share of Brand Voice is about visibility in your space: how often your brand is mentioned, cited, or seen versus your competitors.

• It’s not easily measured in one place—you’ll need to combine analytics, branded search volume, and SEO tools for a clearer picture.

• Tools like SparkToro and Search Atlas can help if you’re ready to go deeper.

• Don’t overlook your Google Search Console and branded keyword searches—they’re a great place to start.

AI Search is Changing the Game

• AI doesn’t just answer one query. It generates dozens of variations before delivering results.

• To show up in AI overviews, your content should answer multiple versions of the same core question.

• Visibility in AI results depends on pattern recognition—the more your brand appears across the web, the more likely it is to be included in AI-generated answers.

Actionable Takeaways for Women Business Owners:

• Start by tracking branded searches in Google Search Console. If no one is looking for you by name, it’s time to build awareness.

• Answer variations of your most-asked questions across your blog, website, and social platforms. Repetition is your friend.

• Get featured elsewhere. Guest blogs, podcast interviews, and external mentions help create brand signals AI can detect.

• Create short-form video content. Every video gets transcribed and indexed—boosting both search and AI visibility.

• Don’t just post—get credited. Whether you're guesting on a podcast or writing for another site, make sure your name and brand are clearly attached.

Jake Tlapek

Jake, often called the  Wizard of Marketing has spent the last decade turning struggling brands into high-growth businesses using no-fluff strategy, battle-tested SEO, and a heavy dose of creative problem-solving. From WordPress to PPC, content to conversion, he  break down the complex so business owners can actually win online.