Reddit: once the quirky cousin of the internet, now a front-row player in the SEO and LLM (large language model) game. If your carefully crafted blog posts are suddenly being outranked by Reddit threads, you’re not alone. That’s exactly what sparked this week’s conversation with Danny Kirk—musician-turned-marketer and the founder of Reddit Reach.
Lorraine sits down with Danny to ask the question on every marketer’s mind: Are we ready for Reddit? Together, they explore why Reddit is suddenly everywhere, how it’s being used to train AI tools like ChatGPT, and what marketers can do to adapt and thrive in this new digital landscape.
Key Points-
Reddit is no longer niche. It’s showing up in Google’s top search results and training AI models—which means it can’t be ignored.
-
Reddit’s ad platform is cheap and underutilized, making it a hidden gem for budget-conscious marketers.
-
Subreddits are their own little countries. Each one has different rules, moderators, and expectations. If you want in, learn the local customs.
-
Organic participation matters. You need “karma” to post effectively, and that only comes from genuine interaction—not self-promotion.
-
Warm up your Reddit account. Comment, contribute, and build karma before dropping any links or promotions.
-
Start small. Join subreddits that align with your interests—personal or professional—and spend one minute a day reading and commenting.
-
Check your LLM rankings. Use a tool like Peekaboo to see how generative search engines (like ChatGPT) are interpreting and indexing your site.
-
Map SEO to Reddit. Once you know which phrases are trending, find those conversations on Reddit and contribute thoughtfully.
-
Customize your content per subreddit. A copy/paste job won’t fly here—each subreddit requires its own approach and voice.
About Danny
Danny Kirk is a classicly trained trumpet player, turned entrepreneur and small business owner. He's started and grown multiple companies over the past decade, and now does growth marketing at ReddiReach for startups and SMBs, 500+ and counting.
Learn more:
https://www.linkedin.com/in/danielpkirk/ https://reddireach.com/Popular Podcasts
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.