More than a Few Words

More than a Few Words

A marketing conversation for business owners. The brief episodes of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.

Episodes

December 5, 2021 1 min

Does it matter when you send out an email newsletter? People are going to read it whenever it lands in their inbox, right? Well, maybe not. There's a lot of research that suggests there actually is a best time of day and a best day of the week.

According to studies by a number of different organizations, the middle of the week is actually the best time to send your email. The middle of the week is actually the best time to sen...

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You have probably heard multiple times you need to start your sales process by defining your niche because when you do, you can create more relevant content.  

But our guest Leon Streete, says just defining the "who" is not enough.  The demographics only gives you half of the picture. The second part, which is usually the most important part, is to think about what is going on psychologically with your audience.

Why is th...

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November 28, 2021 1 min

Everyone is not your customer. And while some people might become customers sometime in the future, there are some people who never will. Make the best use of your marketing efforts by narrowing down to a niche.

Then, even after you have narrowed your market and created a well defined target audience, your customers are not all the same. Some are casual buyers and others are rabid fans. There are some only care about your sales an...

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November 25, 2021 17 min

Many "would be writers" think they should start with a title and let the story unfold.  Our guest, Tina Bakehouse suggests starting in the middle.  Begin by fleshing out the content in the middle.  Once you are clear on the body of what you're writing it will inspire the title and the flow from beginning to end.

While a good title will grab the reader's attention, the best part of any story is the conflict or twist...

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November 21, 2021 1 min

If your blog titles don't grab reader's attention, they're not going to read your blog posts.  While it might seem that people want to see something positive in these challenging times, surprisingly negative titles work better.

Look at the newsfeed on Twitter or Facebook or LinkedIn. Posts with negative titles stand out and are more likely to be read, create engagement and be shared.

So, I want you to commit to not bo...

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November 18, 2021 9 min

Ultimately, social media is a human platform. If we can read a story and we can relate to it, we're more likely to engage with that, we're more likely to comment on it, like it and share it. Our guest, Victoria Lee suggests in every single post you create, you want to relate that back to your own experience.  She believes those personal posts are the top type of posts when it comes to creating content that gets the best lev...

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November 14, 2021 1 min

As you plan your next email marketing campaign don't overwhelm customers with multiple offers. They won't spend the time reading all that text. As a matter of fact, there's a lot of research which proves the more choices you give someone, the less likely they are to make any decision at all.

So if you want to create an effective email, make one compelling offer.  Why?  Think about kids on Christmas morning. When they s...

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November 11, 2021 10 min

​Goals are an important part of a successful business, but we often don't achieve them as quickly as we would like.  Coach Cailen Ascher suggests business owners take a few lessons from yoga.

They have these wonderful teachings around non grasping, and detachment, which often get misinterpreted, as being blasé about life. That is not the point. Think if it as goals with an open hand rather than a clenched fist.

When we are ru...

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You may not believe this, but negative reviews are a gift. They give you a chance to improve to change your customer perception, and maybe even be a hero.

When someone writes a negative review, they're annoyed at your company, not you, so don't let it get personal. Instead, put yourself in the customer shoes and get ready to engage. Be sure to respond quickly to take control of your brand and the narrative.

As you respond...

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November 4, 2021 11 min

You spend hours creating content so you may be disappointed to discover that nobody's reading it. But it doesn't have to be that way. Our guest, Jonny Cooper shared three simple reasons content fails to deliver results.

  • You forgot the ABC- Audience Before Content. Essentially, you need a clear picture of who you are writing for, before you start writing.? Too often we start writing for a general audience.? The result, the ...
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    October 31, 2021 1 min

    Ask most small business owners what makes their company unique. And they'll tell you it boils down to the people and the culture. That great culture attracts more potential employees and clients.

    Now it's easy to maintain your culture when you have longtime employees. But it's much harder when you have turnover and rapid growth.

    How do you hold on your culture as your organization grows? It starts with clear well defi...

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    October 28, 2021 10 min

    There is a cycle business owners get trapped in as they start to spiral toward burnout.  Coach Linsi Brownson says the first thing you need to do is recognize, you're not doing anything wrong.  This is just a phase in your business.

    This is actually a really great moment to step back and realign the business, by going back to the drawing board and looking at three things: yourself, your business position and your operations.

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    October 24, 2021 1 min

    Are you frustrated by the lack of engagement and results from your Facebook pages? Maybe it is because you are treating Facebook like any other advertising platform, and not a social network.

    People come to Facebook to check in with friends, share a joke, trade a recipe or get a daily dose of inspiration. Contractors who invade the news feed with ads promoting coupons for clean and checks or air filters seem out of place in their ...

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    October 21, 2021 11 min

    What would you learn in one hundred networking conversations?  And how would those conversations change your business? That is what our guest, Chella Diaz set out to discover when she set a goal to have conversations with  100 smart, interesting women. 

     

    About Chella

    Chella is passionate about empowering women to master their money skills.  She helps women identify and release their money baggage, so that they are able to set a...

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    October 17, 2021 1 min

    If you think Instagram is just about pretty pictures, you're really missing out on opportunities. Sure, a pretty picture is going to stop your audience in their tracks, but it's not necessarily going to be enough to start a conversation.

    Instagram allows you to use up to 2200 characters for your caption. So take advantage of the opportunity to engage your audience through words that complement the photo.

    Use your  caption...

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    October 14, 2021 10 min

    When you collaborate with people you would, on the surface level think of as your competitors, it is amazing what happens You will discover your business is healthier, your mental status healthier and the tips and tricks and strategies that you uncover can completely change how you operate your business. 

    What about the fear of competitors stealing your secrets?  Our guest, Jon Tsourakis​ believes every business is like a fingerpr...

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    October 10, 2021 1 min

    The other day, I got the nicest note from a prospect,  who by the way is now a client. He said "The information you shared was valuable and easy to understand. Most of the folks we talked to try to wow us with technical crap and it becomes so confusing. You guys didn't , thanks!! "

    As a former school teacher, I was trained to break complex concepts into smaller, easy to understand elements. It seems that skill is an as...

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    October 7, 2021 11 min

    According to our guest, Ellen Goodwin, you can have all the plans in the world, manage your time, block out time for specific activities, but if you have no energy, you're going to be dead in the water.

    Without energy, nothing moves forward so today we explore how managing your energy is the actual the key to time management.  

    Managing your energy relies on the four "P"s: Prepare, protection, proceed and prolong.

     

    ...

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    October 3, 2021 1 min

    I always say there are three days in the life of a project give me an emotional left.

    When I make the sale

    When I send the invoice 

    When I get the check.

    The foundation of cash management starts with an understanding of how much money you have in the bank, knowing when the checks will arrive and how much you are anticipating in the next 30, 60 or 90 days?

    Those sales boost your numbers but what will your expenses be to deliver...

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    September 30, 2021 10 min

    There, there's about seven different qualities that are highly associated with someone's credibility, trustworthiness and perception of leadership when it comes to vocal qualities. The research around this astounding. 

    For example, Duke University did a study of almost 1000 CEOs.  They found on the topic of pitch alone, CEOs who had a lower pitch to their voice, had more tenure, commanded larger companies had more percepti...

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