124 - Uncovering the Tip of the Spear :: Kelly Eikum

A Middle Tennessee Business Podcast

 

In this podcast episode, I sit down with another BNI pro. Kelly Eikum with the ERA Group.

Kelly helps business owners and CFOs preserve their company's culture and operations during times of massive inflation and layoffs. She helps businesses seek out and identify areas where they can save expenses, and implement cost-saving measures that are both effective and in line with the company's values and culture. 

Essentially, Kelly works with businesses to seek other cost saving options before having to go with the nuclear option of layoffs.  

We also discussed the challenge of the “tip of the spear”, essentially explaining what you do in the simplest of terms. What is the basest problem you solve and what concept starts the most conversations.

Follow Kelly:

https://www.linkedin.com/in/kellyeikum/

Wizard Academy “Non-Traditional Non-Profit Non-Boring Business School” : www.wizardacademy.org

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