Family photography is an art, but commercial and brand photography is for storytelling. This episode will give you a peek behind the curtain of brand photography. Kassady Gibson is the owner of Focus Creative where she has worked with over 300 brands to build out not just their photography but their growth strategy with high-quality visual content that tells a story. Kassady shares a lot of great tips from knowing when to hire a photographer to what to do with the photos when you get them.
Some key takeaways from this conversation:
- Update your photos every 6 months to keep your look fresh across all of the platforms
- Build your brand story with your photographer
- Take art direction and feedback from the photographer, allow them space to let their vision come to life for you
- The highest levels of engagement will come when you have a plan for the content
- Don't be afraid of tools like canva and later for your content creation and planning
Follow Kassady @FocusFairhope and visit Focus Creative online to pick up her free download to help you get started with brand photography.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers and local business owner herself.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
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