099 - Jess The Maker's take on content creation, bikes, trails, & tacos. - Mountain Cog

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Josh (00:21):
Hey man, did you know that , like today is my anniversary?

Matt (00:25):
It really is actually my anniversary.

Josh (00:27):
Lacey and I have been married for 24 years 2.4 decades
.

Dane (00:30):
Damn, that's awesome.

Josh (00:31):
And for the most part it's been like amazing and I talk
about Lacey all the time.
Right, she's an amazing wife Isshe a good mom.
Yeah, she's a great mom.
There's one problem, though.
What is it?
So Lacey is convinced that I'minvading her privacy.

Dane (00:49):
Did she tell you that?

Josh (00:51):
No man, but she writes about it all the time in her
diary.

Matt (00:59):
Okay, that was better, that was better, that was better
, that was better.

Dane (01:02):
Yeah, that was a better dad joke than most, so I got to
give you props for that.
Thanks, man, thanks.
You had me hooked, I was hooked, you were hooked.

Josh (01:09):
Yeah, it really is my anniversary today, by the way.

Dane (01:11):
Yeah, it's pretty awesome.
24 years is amazing.
Yeah, 24 years, it's a longtime.

Jess The Maker (01:25):
Long time to be married.

Josh (01:26):
Um, all right, so it's what?
What day is today, wednesday?
Wednesday, wednesday night inthe mcp yep and uh, we a couple
weeks ago we're got that got anopportunity to spend a little
bit time with uh jess the makeryes and uh, she came in with uh
who I call crk yeah, uh, becauseI can't say cali rado kid crk,
cali rado crk.

Dane (01:41):
Call him CRK, cali Rado.

CRK yeah.

Josh (01:47):
I'm going to call him that the next time I see him.

Dane (01:49):
Well, we're going to refer to him as CRK for the rest of
this episode.
Crk.
So we got this.
Wade was on there, Wade Hollandyeah.

Josh (01:55):
Wade, holland was there.
Wade lives in Tucson.
Actually, yep, yep ride withhim and his wife and barbecue up
some dead animals.
Nice, that should be fun.
But Jess was out with CRK andWade and I think Visit Tucson
yeah, amazing organization thathelps to promote the Tucson,

(02:17):
basically our city and what wehave to offer.

Dane (02:19):
Because we're a secret.

Josh (02:21):
We're a secret.

Dane (02:22):
I feel like we're a secret .
What do you think, Jess?

I mean, I feel I agree.
You know like I've been toTucson many times at this point
and I still feel like you knowthis was CRK's first time.

Josh (02:34):
You've already dropped into the CRK.
I've already adapted.

This is his new name, this is his new identity.
Yeah, like he had never been.
I've been talking about it fora while to him you got to get to
Tucson.
You got to get to Tucson.
He loves, you know, rocky,technical and downhill.
So it's like you're going tolove Mount lemon.
You're going to love 50 year,you know.
And, um, yeah, so you know I do.
It is like a hidden gem.

Dane (02:58):
Yeah, it is.
I travel all over the place andI always think, compare it to
Tucson, and not many places willwin.
So uh, it's usually.
I want to come back here duringthe summer, during the summer,
I'd like to be, anywhere else.

Josh (03:12):
Well, I had randomly reached out to Jess beforehand
and just said hey, if you'reever in Tucson, we're plugged
into the scene and if you needany help or anything let me know
.
And she sent me an email andsaid hey, we're going to be in
Tucson with visit Tucson.
Can you help promote this ride?
And I said hey, how about youcome out to a trail day and
doing some work with us?

Well, you were like, well, I think there's a
trail work day happening, and wewere like, well, we don't want
to interfere.
And we were like, why don't wejust do that?
That should be the thing we do,and like meet people.
So that was it was awesome.
Yeah, I got to meet you two inperson, yeah I thought it was
amazing.

Dane (03:45):
I think you guys came, coming out, brought a lot of
extra.

Matt (03:49):
Yeah, I think we had like 15 people signed up and we ended
up with I don't know 50 peopleor 35 people?
I don't know, we ended up witha lot more, yeah um, so you
helped, so thank you.

Josh (03:58):
Yeah, thank you for coming .

I mean, at least I feel like it's really cool to
get a sense of the communitywhen you do stuff like that,
like a volunteer trail day.
It was just funny becauseeither people wanted to come out
and just like you know, vibe,or like they really wanted to
experience our weirdness inperson.

Dane (04:16):
Yes, kind of, probably Does that happen everywhere you
go Like, do you like, like, howmuch celeb do you have?
Like, do you feel like it's?

yeah, you know, I think, because it's such an
interesting, mountain biking isan, is a niche, right?
Yeah, so if I'm just walkingaround in any old town and I'm
going to the grocery store,something like, yeah, I'm not
going to get recognized, but butwhen I lived in Bentonville
which I lived in Bentonville forabout three years and it's a
mountain bike destination, soI'd be getting stopped quite a

(04:51):
bit, and that's another placeCRK hasn't been to yet and he's
going to be there, he's going to, yeah, so he's going to the
Bentonville bike fest next month.
And I told him you know, getready, he's going to love it, he
loves, he loves attention.

Josh (05:04):
Yeah, you want to go to the, I want so bad to go.

Dane (05:08):
But, statistically like well, let's go.

Josh (05:10):
Yeah, so say that.

But I got my kids.
Yeah Say, y'all should go.

Dane (05:16):
Yeah, go.

At least once you know.

Dane (05:19):
Josh, Josh called me up on like Wednesday last week and
he's like you want to go to Sea?

Josh (05:28):
Otter, did you go?

Dane (05:28):
No Cause I told him that I would get divorced.
My wife would not lock me out,like not let me back in the
house.

Josh (05:37):
This is what's great about having a wife that mountain
bike she's like.
Why are you not at Sea?

Otter this weekend.
She's probably like we're going.
She's the one dragging me out,lacey's dragging me along.

Dane (05:45):
And, to be fair, my wife was like I just need a little
notice Cause she planseverything.
We have two little kids and Ido every kind of activity.

She works full time.

Dane (05:54):
I work full time so, but yeah, I was really close.
Really I did ask let's put itthat way, it's yeah.

Josh (06:00):
Well, thank you so much for coming out to tucson and
highlighting I think you guysdid a fantastic job with the
videos thank you out and youcaptured our city.
Great, you know I am on thisquest um to make a spike town
usa I think that we have, likeyou guys, got a little taste of
it, but there's a lot more thatyou didn't get a taste of yeah,
oh yeah, but it's, it'sfantastic, um, so I'm gonna keep

(06:24):
on that quest.

Dane (06:25):
I'm down.
Yeah, we're going to keepworking.
Yeah, I feel like this isdefinitely a destination.
It already is by the industry,so the industry comes here and
tests and does product launchesand photoshoots and stuff, and
so this terrain is so iconic andit's between here and Phoenix,
but Phoenix is such a nightmareas far as driving around, oh

(06:45):
yeah tucson just gives them abetter, a better venue.

Josh (06:48):
Yeah so we got a couple of questions to get us started on
like just the rider, yeah yeahnot just the maker, but just the
rider.

Dane (06:57):
Wait, wait.
Can I?
Can I ask where did just themaker?
How did that?

Josh (07:01):
where did it?

Dane (07:02):
come from.
Yeah, where did that come, comefrom?

I used to be a graphic designer, slash like web
interface designer, and so itwas my like portfolio and so I
would do like I just had like a.
It was just my instagram handle.
I was like, oh, just the maker,it was like my freelance
business name, right, and so I'msure I'm sure we'll get into it
of how I kind of got intocontent creation, but it was not

(07:24):
a planned thing, and by thetime I started growing my
Instagram it was kind of liketoo late.
I was like I can't change itnow, gotcha.
So that's where Justin Makercomes in.

Dane (07:35):
That makes sense, that totally makes sense.
I'm in the same place becausemy suspension company's
Instagram is under my name andnot under its own, and I'm like,
oh man there's too many photoson there, I'm just going to
leave.

Too many.

Dane (07:49):
Yeah.

You don't want to like it's challenging.
Yeah, it's challenging.

Josh (07:53):
All right.
So we got some questions.
Just the rider, just the rider.
Okay, so like, what bikes arein your stable today?
Just the rider.

I'd say I probably ride the most at this
point.
My stump jumper 15.
Okay nice, uh, that's my, mynewest, analog bike and I really
enjoy it.
And then, uh, my newest e-bikeI just got the levo four you got
to do it.

Dane (08:19):
What do you think way?

yes, um well, I'll tell you what I think after
I so my rep at Specializeddrops it off.
We met at this very weird, likeundisclosed location like an
alley.

Matt (08:35):
She was coming.

Yeah, she was coming from it was such a
sketchy transaction like she.
She met me in this like weirdjanky parking lot and she was,
you know, in the midst of likekind of road tripping back from
sea otter.
So we like met and it needs asoftware update and I need to
have it like either take it to aspecialized dealer, um for them
to upgrade the like.

(08:56):
I can't ride it until thishappens so I have to do that,
and I'm also like the kind ofperson who likes to wrap their
bikes before I'm a wrap beforeyou ride, kind of gal.

Dane (09:06):
Yeah, you do ride wrap.
Do you do ride wrap?
Yes, right, yeah, did youunderstand that joke, manny.

Josh (09:12):
Yeah, you got it.

Okay, you're good, you're good, keep going
but yeah, ride wrap and I have abuddy who I don't have the
patience to do that stuff.
I just try to put my littlescreen protector on.
Yeah, and that's like anightmare.
So many bubbles.
So to try to put it on not aflat surface is not going to

(09:36):
work.
So I have a buddy that I'll payto wrap my bike.
So before I ride that I willhave him do that.
But I have another Levo, anolder Levo, that I ride
primarily and then, yeah, thoseare like my main, that's what I
probably ride the most.
And then I also have an EpicSpecialized.
I ride her Specialized.

(09:56):
So, like all my bikes areSpecialized.

Dane (09:59):
Right on.
We've got a ride wrap installerat the shop and the guy is like
super meticulous, he's amazing.

Josh (10:05):
Do you know what he wrapped?
You got to have those people.
He wrapped my Levo.
He wrapped my Levo.

Dane (10:10):
He wrapped your Levo.
Yeah, he does such a good jobwe uh, we have we do pivot at
the shop and we have one ofthose pink um you know special
edition talons, they call themthe switchblade.

And and he wrapped that and we always show
people you can't even see thewrap on it.
It's like it's so nice, it'sworth it too.
It just to protect yourinvestment, you know, and it is
especially these bikes.

Dane (10:31):
As the prices climb, it's like you're gonna keep it long.
It's crazy.

So yeah, oh yeah exactly it does.

Dane (10:37):
I've done a couple ride wraps and I'm like you.
It's like bubble fest going on.
I don't uh, do I have nopatience?

no absolute nightmare.

Dane (10:44):
I'm like, that'll work, it'll cover me for a year or so,
I don't care, so yeah all right, so peeling off so jess gravity
, or cross country gravity,gravity and uh chunky or flow I
can't pick.

I like both.
You like them both.
I really do like both becauseI'm from the east coast
originally and there's reallynot a whole lot of flow.
It's mostly like rocky, rootystuff.
So like that's why I reallylove tucson um, because of the
techie stuff and it's justdifferent and really fun.
But after living in bentonvillefor three years I think that

(11:21):
really got me more into ridingflow trails and doing bigger
like features, like jumps anddrops and stuff.
So now I kind of like both.
But I feel like when you I feelI don't know if you both feel
this way or all three of youyeah, when you focus on one
thing more than the other, solike if you focus really like
hard on flow and getting good atflow, the other stuff, kind of

(11:44):
you, you kind of your skillsdegrade and vice versa, like I
feel like when I don't focus ontech riding and then I go back
to it because I've been ridingflow for, so for a while it's
like forget it, I just I likeI'm so sloppy when I'm right,
you know.
And then same vice versa, likewhen I get focus on tech and
I've been riding techie a whileand then I go to like a jump and
it's, like you know, sad yeah,to see and to.

Josh (12:07):
To us, I think, because we ride tech just constantly yeah,
I think like when we go toangel fire somewhere that's got
a lot of flow yeah, angel fire,I think is the best, best my
contention example bike park inthe, in in the, in the
continental or in thecontinental us.
Yeah, um I haven't been to anyin alaska, so I shouldn't say
that ah, yeah yeah, as far as Ihave.

There's some good ones.
Yeah, is there good ones inalaska?
Yeah, I was there last yeardoing some media for a small
little uh, a small little resortcalled hilltop.
It's like their little townresort yeah, and they had some
fun trails for sure, yeah that'scool.

Josh (12:40):
I've ridden some good flow trails in alaska, for sure.
We were there a couple yearsago.
You had fun at that, didn't you?

Dane (12:45):
oh yeah trains and saw the yukon in alaska.
That's all well, that's cool,that's awesome and a glacier
that's awesome.
And salmon, that's cool.

Josh (12:55):
A big snowblower to me, the flow trails are like candy.
Oh yeah, like we have to workon the tech.
And then, when we go to angelfire, I'm like oh, this is it is
.

Dane (13:03):
This is fun.
Yeah, it's so much fun.
It is different.
Look how fast we can go.
Yes, look how I'm like wayfaster on this stuff.
That, uh, you know we'retalking about angel fire.
Angel fire is kind of coolbecause you can go from a flow
to a tech like next run that'scool, that's nice yeah or like
whistler has that too.

It's like very yeah, yeah, I do a lot of racing
at uh bootleg in Nevada.

Dane (13:24):
Um and it's all tech, there's no flow.

Everything is sharp and bootleg canyon
Everything's sharp.

Dane (13:32):
Everything is sharp.
It's crazy so yeah, all right.

Josh (13:35):
So two mountain bike destinations that you think
every mountain biker shouldvisit.
What are two?

Are we talking in the US?
Are we talking international?

Josh (13:48):
No constraints.

This is so hard, no constraints on your end Just
two, two that people must go.

Josh (13:55):
Yeah, if you're a mountain biker, you got to figure out
how to get here, Okay, weobviously did not send just
these questions ahead of time.
You know what that's not.

Dane (14:09):
That's not really hard because, like you, forget so
hard, yeah, yeah.

So what comes to ?

Dane (14:13):
mind.
How about that?
What comes to mind?

well, because I just said it, I'd say whistler
because you know, or just youknow, uh, squamish and whistler
and pemberton, that whole areais so unique and so cool and
every person you meet that likestarts riding there or just
another level, because they kindof have to be, you know, to
ride that stuff and it's justsuper pretty and I, I think it's

(14:36):
really neat to even justdriving from Vancouver through
like a sea to sky highway isjust like epic, like you're,
it's just so beautiful andunique.
Um, and then I'd say, hmm, ifyou, well, okay, that'll be an
international destination, causeI was going to mention like
Peru is really cool, but, uh, inthe U S, I feel like there's

(14:58):
like a hidden, like Vermont iskind of a hidden gem in terms of
of turn turn the trail, kind ofa hidden gem in terms of turn
turns.
A trail like where, specificallyin vermont oh, that's hard too
like the whole state becauselacy wants to go there and I'm
just like, really you want to

Josh (15:14):
fly like 2 000 miles to like some vermont vermont,
really.

Dane (15:18):
I mean, if you like syrup, right, maple syrup, oh yeah,
maple, actual maple syrup, andit's just really you could get a
lot of places like you're usedto being.

You know well you're.
You know you're in tucson.
It's like you want to gosomewhere else outside of tucson
.
You can drive a couple hoursright yeah yeah, and in vermont
you could get a lot of.
You could see all of vermont,you know, in a couple hours a
week's time.
Well, like you can go todifferent locations and see kind
of a totally different area.
But yeah, I feel like I kind ofcut my teeth in Vermont a

(15:48):
little bit because I learned toride in the Northeast.
And then I'd say, likeWaterbury stands out to me as a
place in Vermont to check outfor sure Good craft beer too.

Dane (16:01):
Whistler and Vermont Yep, and those are two ends of the
country, like as far as thecontinent, cool yeah right, and
that's really.

Yeah, that's really hard because, like it's
really hard to pick.
I just I'm just trying to thinkof like magical places, they're
all.
I mean, there's so many.
Yeah, picking just two, that'stoo hard it is.

Dane (16:19):
It really is.
We have places that we go allthe time.
Right, angel fire is probablynumber one on the list just
because it's like drive driveability from get out I still
need that.

Maybe that would have been on my list, have you
not been?

Josh (16:30):
no, no shut the front door , so it's the.
We talked about this at lunch.

Dane (16:35):
It's the us whistler, so like it's okay, you gotta go
that big so we gotta make it,and then?
Moab have you been to moab?

yes, moab is pretty awesome too, and then
Moab is really cool.

Dane (16:47):
Yeah, and then I have like a criteria for family versus
bike trip, right.
So Angel Fire is not a familydestination, like there's
nothing, nothing there for mywife and my kids, that don't you
know that aren't doing anything, and so, but man, my wife loves
Moab doing anything, and so.

(17:07):
But man, my wife loves, uh,moab.
You know, she loves the raft,she loves the arches national
park, she loves the scenery, sheloves all of that stuff, the
downtown, so so that's thedestination for us.
And then Whistler we're goingto Whistler this summer, so she
loves Whistler.

That'll be nice so.

Josh (17:18):
Jess, are you okay if I introduce you to Patrick West,
who's the bike park manager atuh, angel Fire?

Absolutely, that would be awesome.
Yeah, we were just in NewMexico in January, but it
obviously was not bike season,Uh, and instead we would.
We did a little ski snowboardtrip and um, but we were at Taos
.
We were at like what is itcalled Taos ski Valley or?

Dane (17:38):
whatever.
Um, but yeah, it'd be reallycool 30 miles away.

You were so close, so I know I know, I know,
and really when I was living inbentonville it wasn't that far,
it was like an 11 or 12 hourdrive.
Yeah, so a lot of people frombentonville.

Josh (17:52):
If they want bike park, they'll go it's crazy how far
we'll drive for a bike park yeah, I mean, it's true, like I
don't have a problem with a 12hour drive.

Dane (18:01):
you know like I can do that family-wise.
They're maxing out at aboutseven.
Yeah, before the like bloodcomes out, you're pushing
through in one day.

Oh yeah, you're pushing through in one.

Dane (18:11):
Oh yeah, Like, oh it's 10 to 12, for the bike trips is
easy, so Angel Fire is noproblem Going to.

Josh (18:18):
Big.
Bear, no problem going up toDurango.
Going up to Durango Bike Parkis closed this summer.
What they're putting a new liftin?

and so they've closed the bike park.
So they have good reason.

Josh (18:29):
Yeah, good reason oh man.
So Jess, you got the taco haton.

Dane (18:33):
Yeah.

Josh (18:34):
I do, yeah, I'm interested .
I know this isn't just therider.
Maybe this is just the eater.

Dane (18:39):
The eater yeah.

Josh (18:45):
Just the rider.
I think tacos go with riding somuch.
Two best taco places thatyou've been to.

La Chiteria.
That was so good.
Where was that In Tucson, laChiteria?

Dane (18:57):
Have I not tried it.

Josh (18:59):
I don't think we know of this place, which is amazing
because we've got like 10,000.
We've got so many taco places.
You definitely got to send methat.
How about one outside of Tucson?

Okay, there's a place in San Diego that has
really good fish tacos.
I think it's called Oscar's orsomething it's supposed to be
really good.

Dane (19:18):
Well it is good I've been there.
I think it's called Oscar's.

Is it near the beach or off the beach?
It's right off the beach.
Do you know which one?

Josh (19:28):
Oh man, you're getting crazy now.

Well, it's because I go there all the time
I think so Okay, there's a lotof restaurants.
We could Google this right now.
Oh, I can figure it out.

Dane (19:38):
We'll figure it out.
Oscars in San Diego.

Josh (19:40):
Definitely want to know where the good and say the name
of the place in Tucson again,which is hilarious that we're
having to ask our friend La LaChateria, chateria, like
Chateria, yeah, okay.
Okay, sweet, I guess.
I guess I know where we'regoing this weekend and the place
.

Oscars is on Turquoise Street and well,
there's actually a couplelocations, but I think the one
that I've been to is right abovemission beach.
Okay, oh yeah, it's pacificbeach.
I was right wow, my memoryserves me well that is awesome I
know my taco places.
That's why that's awesome.

Dane (20:15):
Yeah, I yeah.
Tacos are like they're tacos,and a beer with mountain biking
is like hand in hand and I don'teven drink beer so yeah, I'll
still go to a brewery.

Josh (20:25):
We're breaking our format, cause I've got another question
and this one's just the lover.

Dane (20:29):
What.

Josh (20:32):
Oh my God.

Dane (20:33):
That video, by the way, where you tried to what was it
You're turning on your e-bike.

Oh my God, dude I just laughed so hard.
I wish I but laugh so hard.
I wish I would.
I think we took I don't know ifwe took any B-roll of all that,
but it was hilarious.

Dane (20:48):
How long did it take?
Like did you crack up halfway?
Not long.

Oh yeah, of course.
But like that day, you know,crk CBass and myself, we were
there we try to film as muchLike when we get together we
know we're going to be filmingand so we'll like just try to
plan a bunch of stuff all atonce, so we'll, we'll all come
to the table with ideas.
So that was actually one ofJoe's like.

Matt (21:13):
CRK's ideas?
You mean like the one where youtwerked.

Dane (21:15):
Yeah, what?
Yes, is it that one Well?

there's actually a few of those, yeah, yeah, you
might have to specify which onejust just does.
A lot of twerking I do a lot ofthe twerking with the fanny pack
on, but uh, that's even.
But uh, that was actually crk'sidea and I was like, okay, like
let's do it.
He's like I, I he's like I havethis idea, but like, because
the other people it was atrending thing with other people

(21:39):
like doing it in their kitchenwith their ovens and stuff, and
we're like we need to do thiswith an e-bike, it's hilarious
so we did that with the e-bikeand you know because, uh and
yeah, of course there's a lot oflaughter off off camera, we're
just like having a good time andall right back to back to just
the lover

Josh (21:55):
okay, sorry we want to know more about tony we want to
know more.

Okay, we want to know where you guys met.

Josh (22:04):
We want to know, when you, when did you know he was the
one?
And why is he and why is heawesome?
Yeah?

okay, but by the way, we see him in the back
playing video games so we cansee him in the background.

Dane (22:21):
I wish we did video.
I know I can see his foot.
It's awesome Because you'll dothat every once in a while.

Josh (22:27):
I wish we did video.

Dane (22:29):
I know it is awesome because this random leg pops
into the screen and I'm likewhat's going?

on.
So for the listeners I have mybackground blurred.
But if Tony moves his leg he'ssitting on a bed behind me.
If he moves it, it like comesinto focus and it's just really
funny, just a random leg, just arandom foot.
I can actually probably answerthis question.
Like with the one, the original, like with like the.
You had like a three partquestion and it's like all kind

(22:58):
of in one.
So we met in Nashville,tennessee, at a work conference.
We both worked in like we Tonystill works in tech.
Tennessee at a work conference.
We both worked in like we, tonystill works in tech.
But that's where we met.
We worked for like a financialtech company and twice a year
they would fly.
We were already fullydistributed and fully remote,

(23:19):
and this is before the pandemic.
So once every six months they'dget everybody together in one
place and they would move thedestination.
So they'd be like, okay, likeNew York City or you know
whatever.
But for whatever reason, thisparticular time was Nashville.
And so we met at this workconference and we sang.
We were at a karaoke bar inNashville which, if you've ever

(23:42):
been to Nashville, it's awesome,like that's, it's awesome, but
that's like the worst place todo karaoke because there's so
many talented people that you'relike, why even try?
Why even try?
Just like.
And here's the other thing is,this was not like a nice place.
This was a double wide trailerand it was a Santa themed.
It was called Santa's Pub.
It's still there, santa's pub,and it's an all year around

(24:05):
santa themed bar.
That's in a double y trailer.
People were still smoking inthere, wow, and like it was like
thick with smoke and we werelike, ah, how can I sing?
My lungs are burning.
So we sang, uh, we like we metat that, you know we were.
We met at the thing we said.
I mean, I feel like, because webonded over the karaoke, I was

(24:26):
like this is the, this is myperson, you know.
We just I just knew all right.

Josh (24:31):
Why is he?

I just knew, why is he awesome yeah oh, why is
he awesome, oh man he'slistening to you right now, I
know yeah, he can't hear whatyou guys are saying, but I, he's
like.
He's like because I am awesome,you know are saying but he's
like because I am awesome, youknow what?
I think?
Because Tony, like, he helps me, make sure that I'm always me

(24:56):
and like supports me in whateverI do, no matter what it is Like
he is like my biggestcheerleader and just like,
whatever I need, he's just likeI'm there, I'm, I've got your
back, like whatever crazy idea Iwhip up or whatever he's, he's,
you know, he's there, he's down, you know.
And so having that kind ofperson in your corner and it's

(25:17):
awesome, and so having that kindof person in your corner and
it's awesome.

Dane (25:19):
He's awesome, that's awesome.
Yeah, that is great.
That's a good awesome.

Josh (25:21):
Yeah, that's awesome, just shout out to Tony man, I wanted
to like take a minute to talkabout Tony the guy behind the
guy, yeah, the guy behind thegirl behind the maker, I know
Right.

Stop, all right, a little bit back to a little
bit back to just the rider.

Josh (25:37):
Okay, if your bike could talk, what would it say is your
most annoying habit?
Self-reflection.

If my bike could talk, it would be like just
finally learn how to wheeliealready, cause I'm like
constantly trying but not likeconsistently.
It's my fault, I don'tconsistently practice.
I know if I just like did thisfor an hour a day I would, I'd

(26:07):
be able to do it like hold thewheelie yeah I watched your
video on the wheelie did youyeah, how you spend so long on
it and you still haven't got itoh, oh yeah.
I did a parody of.
I don't know if anyone watchesSeverance, but the whole like
innie-outie thing and like oneof the things that my like your

(26:28):
innie is the version.
Well, first of all, did eitherof you watch Severance?
No no we haven't I started toAdults.
It's an adult show, so this is.

Dane (26:35):
This is the one where he's a different person at work than
he is.

Well, you, you become severed, so like you get
this procedure done to yourbrain where literally, you kind
of become two selves, your samebody, two selves.
The moment you go into thisoffice building and down the
elevator, you become your any.

Dane (26:55):
Yeah, okay.

And that's like you're, you're working and all
this stuff.
And then one of the charactersin the show is basically like
they call it wellness checks,but there's like a therapist and
the person is like, basically,as you do, well, they release
facts about your audi like yourany wants to know.
They don't know each other,right.
Like you don't know whathappens at work, your audi

(27:17):
doesn't know what happens atwork, your you don't know what
happens at work, your Audidoesn't know what happens at
work, your Innie doesn't knowwhat happens out in the real
world.
So they give you facts aboutyourself.
So that whole video is justbasically me being told what my
Audi does, and so that's whatMatty was talking about.
It's like your Audi spends alot of time trying to learn how
to wheelie but still cannotwheelie.
You're like that's one of thethings.

(27:37):
So, anyway, that was a verylong-winded explanation of that
video, but he he got it allright.

Josh (27:44):
So you, you have a super fan in tucson like, like an like
an like next level super fan.
Her name is I have a super fanyou have a super fan her name is
hillary martin and she actually, she actually uh, shared with
us a couple questions.
So, on behalf of Hillary Martin.

You're super fan .

Josh (28:02):
Thanks, hillary and shout out to Hillary don't thank you,
don't thank us until you'veheard the questions oh crap,
okay, all right uh the.
The first one is is prettybenign and pretty simple.
What is the longest skill ittook you to learn on a bike?

Well, I guess the wheelie right.

Josh (28:28):
We're not there yet.

Well, not okay.
Well, it's hard, though right.
Like, what skills have Inecessarily mastered?
You know, like that, not awhole.
I mean, I feel like there'salways room for improvement with
every skill.
What took me the longest tolearn?
Um, I mean, I think proper jumptechnique took a little while

(28:50):
for sure.
Yeah, yeah, yeah, it takes alittle while.

Josh (28:53):
It definitely.
I know.
You probably know Joanna YatesI would imagine that you know
her.

Yes, we are friends.

Josh (28:59):
And Maddie and Lacey just went up like two or three weeks
ago, and Joanna they ended upgetting like a private lesson
with Joanna to learn how to jump.

Oh, awesome To jump.
To jump right and Maddie like,progressed in this jumping like
significantly.

Josh (29:12):
So he's like up and it's pretty amazing.

Did you enjoy it , Maddie?
Yeah?

Matt (29:18):
Yep, very much did she tell you she is.

Jordan is an awesome coach.
She's fantastic, so you learnfrom the best she's got the
stoke yeah, it's awesome.

Dane (29:27):
Yeah, she does bring this.

Josh (29:28):
So here's the question from hillary martin.
That now I get why you weretentative.
Yeah, a little tentative,because I didn't, even I didn't
even know what this is I do, oh,okay, yeah so you might, I had
to, I had to like I had to useclaude ai to even figure out
what yeah this one sucks so umdo you ever get the race shits?

oh well, yeah, absolutely, but I also don't
race but I mean like just normalyeah like Like the nervous, the
nervous shit.
Yeah, absolutely, when did I?
Here's me like trying to thinkabout the last time.

Dane (30:04):
Have you left gloves on the trail or socks?

Josh (30:10):
That's yes.

Dane (30:14):
I think if you ask most, most mountain bikers, they're
going to say yes.

I think probably the last time I was really,
really nervous before a ride wasin Whistler, I went on like
Specialized was doing like thesegroup I'm saying group rides.
I thought they were just likegroup rides for just the average
person, yeah.
So I was like, yeah, like Itold my rep like absolutely I'll
go on one of these rides andlike be fun, whatever.
And Seabass was like, yeah,like I told my rep like
absolutely I'll go on one ofthese rides and like be fun,

(30:40):
whatever.
And sea bass was like let'scoordinate, we'll go on the same
one together.
And I was like, yeah, cool,cool, I show up, everyone's on
an e-bike and mike sinyard, theceo of a specialized, is on the
ride, a bunch of pro riders areon the ride and then there's me
on an analog bike and I was likeoh no, this is this

(31:05):
isn't gonna go.
Well, I survived but it waslike barely hanging on.
It was so, and it wasn't at thepark, so it wasn't lift serve.
It was like riding these.
I mean, there's, there's a,there's a.
If you're familiar with some ofthe trails, like off the black
home, there's a trail called um,oh no, it's going to slip my
mind there's dark crystal, andthen there's another one, uh,

(31:28):
but they're, they're pretty,they're pretty rowdy, and but
the climb.
What I forgot was the climbgetting up to it was terrible
and I was definitely dying by bythe top.
Um, but uh, yeah, no, Idefinitely to answer uh,
hillary's question.
Yeah, absolutely, I get thenervous, I think.

Josh (31:49):
Thank you not even racing.
I think that hillary will becompletely satisfied with your
answers.

Yeah, thank you so much.
I've only done three races inmy life.
I'm not much of a racer.
I don't really do that often.

Dane (32:01):
So is it.
Do you think you don't racebecause you don't feel
competitive or you don't likethe feeling of racing?

Josh (32:09):
Nobody likes race, shits Well no.

No one likes to race shits.
That's the truth I.

Dane (32:16):
The worst is if it's at the start line.

Yeah, I will say so, the first Enduro.
They've all been Enduros and Ilike that format.
I think it's really cool.
The first Enduro I ever did waswith a friend of mine.
I had some friends.
They convinced me to go.
It was in Arkansas.
It's called the NorthwoodsEnduro really fun and actually
funny story.
The way the Arkansas EnduroReally fun and actually funny

(32:38):
story.
The way the Arkansas EnduroSeries is is like if there's not
at least 10 women in the procategory, they won't pay out
those women.
What?
And they were, yes.

Dane (32:49):
So yeah, we don't support that.
So your friends are like comeon, we need one more.
We need to.
Yeah, literally.

My friends are like we should enter the pro
category, so the actual pros canwin money.

Dane (33:00):
Yeah.

And so we did.
Yeah, we signed up for the.

Josh (33:03):
so I, not I don't know I guess maybe it's just yeah, and
like I think, if I had more timeor if it was like a friend,
like doing it with friends, Iwould.

I would do it again, for sure, it's not.
It's just like I guess I justdon't for the racing part of it
being competitive.

Dane (33:31):
I'm not like super competitive, you know.
Okay, I got a challenge for you, yeah.
Yeah, and I don't know if youcan work this into your career,
but I think you could.
No, I no, I'm not joking, I'mnot joking.

I think I could do it.

Dane (33:41):
Uh, cause I can get you the guy to talk to.
Um, I think you and the CaliRado kid.

CRK, crk.

Dane (33:49):
Normal, normal.
Uh and then, uh, you keepsaying somebody else Um, oh,
seabass is normal mountain biker.
Okay, sea bass, okay, yeah andyou got to get two more people.
So I come with two more peopleand come out and do the 24 hour
in the old pueblo oh yes, make ateam because it is a party,
it's a race, but it's that Iwould do I think you guys, I

(34:11):
would do I think you guys shoulddo that.

Josh (34:13):
I think that would be an awesome event for you guys in
fact, I think we'll sponsor yourteam if you guys want to come
out damn.

Dane (34:19):
You know, when he says stuff like that, don't laugh,
because he'll do it, I'll do it,yeah, for sure.

No, no, that's a that's a legitimate offer yeah,
we'll sponsor your team if youguys want to come out I think,
that would be bitching.

Dane (34:28):
Consider that because you got to camp together, okay, so
imagine the shenanigans all ofus having a camp although it
could backfire, we could seejust the grump and yeah, you
will and the sea bass with nocoffee uh yeah, right, yep and
the color colorado kid who needssleep crk, yeah, crk, all right

(34:52):
, gosh, so we've got uh you guyshave heard him a couple times.

Josh (34:54):
We've we've got my my 12 year old, soon to be 12 year old
son.

Matt.

Josh (35:00):
Graham Anderson who, uh, you know we were going to name
Maddie hazard and at the lastminute we're going to call him
hazard.
Matthew Anderson and call himhazmat, yeah.

And at the last minute like literally, I backed
out.

Josh (35:14):
I backed out like right when he was being like, birthed
when they were like I'm like.

I can out like right when he was being like
birthed, when they were yeahRight Like.

Josh (35:20):
I can't name my kid Hazard .
This is crazy, so he is superpissed about the fact that I
didn't name him.
Hazard Wants to be referred toas Hazy.

Renamed, yeah, renamed as Hazy.
Oh, that's cool.

Josh (35:31):
But Matty is a mountain biker, he's also an aspiring
content creator and, jess, ifyou're okay with it, he's got
some like questions straightfrom the straight, straight from
the aspiring content creator.

Matt (35:47):
Yeah, absolutely.

Dane (35:48):
So, first of all, you don't got to call out my full
name like that.
Why you got to call them?

out dad Gosh calling them out, I know.
So my first question would bedo you enjoy being a content
creator?
I do.
Yeah, there are definitelytough days.
It's challenging.
I think just having your ownbusiness in general is

(36:15):
challenging.
So the whole business, part ofit, and having to manage brand
partnerships and making surethat, like the money's coming in
part of it, is very stressfulat times.
But the fact that I get to likeexpress my creativity and see
ideas through, like when theybecome just like a little idea
and then see them like actuallybecome a thing and then people

(36:39):
enjoy that thing, I'll say likeit's worth it.
You know, like all the all thelittle things that kind of it's
called like you know I there's acouple business people I follow
, but it's like eating a crapsandwich is essentially what
it's likened to, is likeeverything you do in life, every
job you have, you're gonna be acrap sandwich you have to eat.
And at least this crap sandwichI make for myself, I enjoy it

(37:06):
and I don't know.
I think just making peoplelaugh and bringing joy to
people's days is really fun andyeah, so I do.
I love doing what I do.

Matt (37:18):
Saying on this topic what made, what made you decide to
become a content creator?

uh, I feel like I didn't really decide.
It was almost like the internetdecided for me, kind of.
You know, like I.
I was in Bentonville at thetime and I was taking a break
off of uh, my full what I wasdoing full time, which was like
graphic design, web design.
The company that Tony and Iworked for got acquired by a

(37:46):
bigger company and soessentially, if we had equity in
the company, we were able tomake a little bit of money off
of the acquisition.
So I was able to live off ofthat for a little while.
So during that time is when Iwas getting back into mountain
bike coaching.
So I was able to live off ofthat for a little while.
So during that time is when Iwas getting back into mountain
bike coaching.
So that's actually how I knowJoanna is.
I used to also coach.
And so, getting back toBentonville, I was like you know

(38:07):
what?
I think I can get back intocoaching.
There's just a lot of peoplehere eager to learn, a lot of
people that got into mountainbiking because of COVID and
through COVID.
So I was like I think I'll getback into coaching and I think
it was because I was coachingand working with a lot of newer
riders again, you start to likesee all those silly things that

(38:28):
you know, you kind of forget notbeing a beginner again, right?
So I started making these funnyvideos, like just for fun.
I was putting videos out andthen people were enjoying them
and there was a good response.
And then, um, I think what?
I think the point in time whereI was like, oh, okay, this could
be a thing, was, um, I made avideo three or so years ago and

(38:53):
it was how to, how to afford ahigh-end mountain bike.
Um, and Tony and I at the time,well, when we lived in
Bentonville, we have afixer-upper, and so it was
basically a very dumpy housethat we didn't have any time to
renovate because we were alwaysriding our bikes.
So the whole video wasessentially me being like, oh,
how to afford a high-endmountain bike?
Basically, disregard everythingelse in your life, which, and

(39:15):
so we didn't have floors.
Guard everything else in yourlife, which, and so we, we
didn't have floors, we didn'thave you know like curtains we
had.
We had a sheet that we likeduct taped up, and so, like,
people loved it, and I thinkPinkbike reshared it and that is
kind of what really started tolike get things going.
So for me it was more just likeseeing the response and getting
excited that people wereexcited it's like, oh, people

(39:36):
like this, you know.

Dane (39:37):
Yeah, that's cool.
So that Pinkbike kind of pushedyou over the edge a little bit.

I think that was my first big viral video, so I
was like whoa, like peoplereally like this, and so then it
kind of kept me going.
I still didn't really think ofit as a business yet or like as
my full-time thing, yet thatprobably came like a year into
it.
Like, like as my full-timething yet that probably came
like a year into it.
Like I was consistently postingfor fun for like a year.

(40:02):
And then then you start gettinglike, as I was growing.
That's when you know brands arekind of starting to reach out
and they're like oh, like youknow, we would love to send you
this and do this and do this,and you're like okay, well,
you're like free stuff.

Dane (40:17):
Can I share something real quick with?

Matt (40:19):
my instagram.

Dane (40:19):
I've reached this level on my instagram where girls
actually contact me and want tobe my friend on instagram no
comment I'm just saying no Idon't, I mean I, does that
happen with?

you is there a bunch of guys that were like,
hey, we want to be friends withyou on Instagram.

Dane (40:39):
Is that when you knew you made it?

Because I feel like I made it.
Well, first of all, dane,they're not called friends,
they're called followers.
Oh, followers yes, on Facebookis where you have friends.
But wait they keep saying theywant to be my friend though.
Oh, like in the messaging, arethese like bots maybe?

Josh (40:59):
I don't think these are real girls.

Dane (41:04):
They're very attractive and they seem to be interested
in me.

Josh (41:06):
I don't know what you guys are talking about.

Matt (41:07):
Hopefully your wife doesn't hear this.
There's a lot of them.
I don't know what are you guystalking about Dude?
That's with everybody.
Like 80% of my audience is17-year-old girls from Canada.

Whoa popular amongst the Canadian ladies.
Oh my God, I'm sorry.

Dane (41:30):
I just had to tell you how popular I was on Instagram with
the girls.

Matt (41:35):
What editing software do you use?

I use.
So what I'll say is for thefirst I forget how long I think
year and a half or two years allI used was my iphone and I used
.
So I didn't buy any fancyequipment.
I didn't buy.
I have fancy equipment now,which I'll talk about.
But, um, I was just using myiphone.
I used the splice app to startand then I well, actually I used

(42:02):
the very, very crappy in applike Instagram editor, which
really is terrible.
It's better now, but it wasvery terrible then.
Then I was using Splice andthen I kind of migrated over to
CapCut.
I migrated over to CapCut, soI'd say CapCut is probably still
one of the better on-phoneediting apps.

(42:27):
And then in the last year I'veupgraded all of my equipment.
So I have a Sony A7S III fancycamera and mics and I use
DaVinci on my computer.
So I actually really like usingthat to oh, my dog Now my dog's
walking around, oh, where'sHanky?
Oh, and so, yeah, I use DaVincion my computer and I like it

(42:49):
for editing.
It's nice, like I could havemore control over certain things
.
But yeah, I mean I use my andI'll still use the phone every
now and then I, but yeah, I meanI use my phone and I'll still
use the phone every now and thenI'll just if I don't have my
camera with me.
It's like just use the phone.
You know, totally fine.

Matt (43:03):
So how long does it take you to edit a short form video,
or like a reel, what it's called, right?

Yeah, it depends .
You know, like there's somethat take no time at all.
It's funny, sometimes the mostviral videos I have were the
ones that I spent no timeediting and no time it's the
ones that you spend like so muchtime editing and put all this
heart and soul into, and then itkind of flops or doesn't do as
well as you think it's going todo.
It's just funny.
That's always how it seems towork.
But it depends.

(43:30):
It really depends.
Like it could take anywherefrom an hour if it's like a
really short one or if there area lot of cuts and a lot of
talking.
Um, I mean, it could take acouple hours.
You know, um, I've definitelyspent a decent amount of, you
know, like a half day editingone reel, or even a full day,
depending it's interestingmaddie's taking like copious

(43:52):
notes as you're talking.

Josh (43:53):
He's just, yeah, he's like very, very I love it.

Matt (43:57):
Thank you for asking me, these are great questions yeah,
studying he's like studying yes,yeah do you feel like editing
is like something boring, or doyou enjoy it?

I.
It's hard, I think, when you'refirst starting to, sometimes
when I know the footage isreally good and I'm and I'm
excited because I can see it allcoming together, I do get
really excited to sit down andedit because I can already see
it coming together.
And then there are other timeswhere I might put it off a
little bit.
I have to get into the mood toedit, but then once I start

(44:34):
editing it and seeing it allcome together in the timeline, I
think that's For me that'ssuper fun.
Dane, you mentioned, likeyou're just now watching you
starting to watch YouTube.
I do have a YouTube.
I've just been starting to rampup like putting some of the
short form content on there andI do have some long form videos,
but like the long form videosto edit.

Dane (44:56):
Yeah, like I watched your Nemesis video.
It's videos to edit.
Yeah, like I watched yournemesis video.
It's like a marathon.
Yeah.

Yeah, like like.
Short form is like running a 5k.
You're like you know what, Ican even walk this and I'd be
fine.
Yeah, long form is like amarathon and you're like I'm in
like an ultra marathon for meand I'm like I don't know if I
can make it.

Dane (45:21):
You for me and I'm like I don't know if I can make it.
You know, so do you?
Yeah, I really depend.
Do you feel like you gottascript stuff or like write stuff
down, or is it always kind ofoff the hip or you know?

I could be both um with clients.
So, maddie, like, the way Imake money with my content right
now is I'll do brandpartnerships.
So I'll work with brands, andusually with brands.
If I am doing like a one-offproject like, for example, I
just did one with Marmot I willscript everything, because it's

(45:48):
so much easier.
Like I'll think of a conceptand they'll say that's a cool
concept, I'll say, cool, I'llscript it out and then they have
to approve it, becauseotherwise, if I don't do that,
then they might see the endproduct and be like oh, actually
we wish you would have said itdifferently.
Or we wish you would have said,oh, you didn't include this
word, or about the jacket, or,and then this way, the client

(46:13):
signs off on that script.
So if and then I work it intoall my contracts that if, after
it's approved it's they'vealready approved the script.
Right, because really it'sabout saving yourself time, and
so I think and that all comesfrom my design background, so
that was immediately when Istarted taking brand

(46:33):
partnerships.
It's just like doing work for aclient, a design client yeah,
same process, and so.
And of course I keep itcollaborative, like if any of
the brands I work with are likeoh, we'd love if you could
include this.
I'll try my best to.
You know, like I, for me, it'slike I try to keep things
authentic and not super canned,but at the same time, like I

(46:56):
think also, you know, viewersare smart now that they know
that, like, creators have tomake money too, so they know
when they see an ad they're likeokay, we get it.
They have to do this at somepoint, you know so hey.

Dane (47:07):
So I just had a quick thing to interject because I've
been watching youtube a lot andone of the things when I watch
it is I I geek out on how muchwork they put into it.
You know, a lot of people justsit back and get entertained,
but I'm like I'm watching theedits, the camera angles the
different camera, cameraplacements.
You know some guy coming downthe trail and you're seeing him,

(47:28):
and you're you're watching himcome down the trail, but you
don't realize there's threedifferent camera angles they use
and and all that time they'vebeen in and so, and then you
just brought another layer ofthat that I didn't really think
about, which is, you know,scripting it and and and
sculpting it for your client tomake sure that you're presenting
their product properly.

(47:49):
That's the amount of work thatis put into it is kind of
sometimes so seamless and unseen.
You know, I think a lot ofpeople just sit back and get
entertained.
So yes yes, thank you.

Thank you.

Dane (48:03):
Okay, maddie's got a few more questions, so what is?

Matt (48:05):
your posting schedule.

You know I try to keep things consistent.
I like to post at least two tothree times a week, but I also
don't beat myself up if I miss acouple here and there.
I think I'm at the point onInstagram where I feel good
about my cadence, like how oftenI post.
Really I like the best days Ifind for posting are Monday,

(48:31):
tuesday people are payingattention Thursday is also good.
Sometimes Sunday night is nicebecause people are like winding
down from the weekend and soSunday nights are kind of nice
too.
But yeah, I try to have acouple planned out for the week.
If I don't, sometimes I'llrepost something from last year

(48:52):
or whatnot, just to make surethat it's hard, because when you
see people repost things, forme at least, I do it to keep my
stats high, so it's like theviewership high, so that way
it's like not stagnant.
Plus, you figure, when you getnew followers there are people
that have never seen that videothat maybe I posted last year.

(49:15):
But what's nice is?
Instagram released a featurewhere you could do trial reels.
So you could post to a trialreel, which is essentially
posting to your non-followers,and it's a great way to capture
more followers.
So, like, if Instagram seesthat that's performing really
well, then it'll share it to therest of your followers again.
You know say it's like a repost.

(49:36):
It's a great like.
I've used it a few times.
It's kind of nice to be able topost a trial reel to, like
broaden your audience.
Nice, yeah, yeah.

Matt (49:45):
So how did you get so popular?

Well, I feel like I kind of set up into a one
word answer, please.
Oh, I think that, and this iswhat I hear from other people-
it's Tony, it's Tony.
It's Tony, it's all Tony, tony,everyone's there for the Tony.
So what I've heard from otherpeople, it's like one, I guess
I'm funny.
Sometimes, Sometimes I can be, Imake the funny ha-has.

(50:18):
Two people love relatable stuffand so I think when they can
see themselves in that situationor that scenario or they've
gone through the same exactthing, people, that resonates
with a lot of people.
So the relatability is superimportant and it's funny because
, like we all, we're all human,we all go through a lot of the
same you know experiences on thetrail.

(50:42):
So it's like I try my best totap into those things and remind
myself about those like those,those experiences I've had, and
then, yeah, I think, just tyingthat into my personality, just
like my humor, and then therelatability, part of it, I
think, is what helped me growand more people keep following.

Matt (51:03):
We have one more question.

Dane (51:05):
He's taking us off the list.
I love it.
He's got a off the list.

Like he's, I love it.
He's got a pen and a clipboard.

Matt (51:10):
Thank you, Do you have any advice for aspiring content
creators?

Absolutely.
I would say you know, don't getbummed out if you see something
doesn't perform well, becausethat next video might be the one
you never know, so you have tojust keep showing up.
It's like anything you know,even in mountain biking it's
like you can't expect to getbetter if you're not riding your
bike.

(51:36):
Same thing with contentcreation you can't expect to get
better if you're notconsistently showing up and
posting.
Um, you know my crk and normalmountain biker, I think for the
longest time I've been like Jess, you got to keep up, you got to
post longer format to YouTube.
You got to do that.
You know, and I listened tothem a while ago.
I think I'd be in a better spotwith YouTube, but you know it's

(51:59):
like I was being veryconsistent with Instagram and
that I can see the output ofthat Right.
So I recently started doing somestuff on YouTube where I was
posting very consistently and Ithink in the last month I grew
like 3000 subs, which is adecent amount for YouTube, a
really big jump, and I was like,okay, so it's that reminder,

(52:23):
maddie, to just keep.
You got to keep posting, don'tworry about the numbers so much.
And also, don't worry about thenumbers so much.
And also, don't worry aboutyou're always gonna, everyone's
gonna get the haters.
We get them, we all get them.
You just gotta keep doing yourthing.
I do my best to just ignorethem, you know.
And just remind myself all thegood comments, all the positive
stuff um, so I have one morewhoa, he's ad-libbing now.

Dane (52:47):
he's ad-libbing now, he's ad-libbing.

Matt (52:49):
Oh, do you know how many subscribers you have on YouTube
and followers on Instagram?
Off your head, no, looking itup.

Dane (52:57):
Oh my gosh Pop quiz.

I think I have 112,000 on Instagram and about
7,000 on YouTube.
Okay, so you recently justgained like 7,000 on YouTube.

Matt (53:08):
Okay, so you recently just gained like half your followers
on YouTube.
Absolutely Yep, wow.

Dane (53:14):
That's a big jump.
I was one of them.

Exactly.
I'll tell you that.
Cool Look at you, dane.

Dane (53:18):
Yeah, yeah, I'm learning to like and subscribe, although
I found out that you don't dothat on Instagram, so now I
don't know what you do onInstagram.

Josh (53:26):
You can still like and subscribe.
You follow you follow, follow.

Dane (53:30):
Yes, like all those hot girls that are following me.
But what?
And you do it, oh yeah.

Matt (53:39):
I heart like crazy actually, yeah, I do, you're a
heart.

I'm a heart.
Yeah, I'm definitely a heart Is.

Dane (53:44):
Harding a good thing.

Yeah, Harding is a good thing, yeah when I put
all the stats are good.
I mean, I think, whatever thealgorithm does, it looks at the
combination of, obviously, viewsand replays.
It looks at likes, hearts.
It looks at comments and thenshareability.
So if people are sharingsomething like crazy, creating

(54:08):
very shareable content andthat's where the relatability
comes in that's your.
That's, I feel, like a greatticket to growth.
And one more thing, matty, toadd to your notes yeah,
Something I think that helped megrow big time on Instagram in
the beginning was every singleperson that would comment.
I would comment back.
I'd make sure I comment back.

(54:29):
I'd.
Also, you could see peopleshare a reel.
So what I would do is I woulddirect message those people and
say, hey, thank you so much forresharing that Like.
I appreciate it.
And most times, if they weren'tfollowing me, they would start
following me because I took thetime to reach out and say hey,

(54:50):
thank you.

Dane (54:52):
Okay, I got a quick question, can you help me?

Josh (54:57):
So this is like the elderly training social media.

Dane (55:00):
This is the old man who needs some direction.
This is legit.
This is a legit question.
Okay, because again 13 years onFacebook.

Josh (55:07):
Facebook, I've got it down , I kind of you know that 40 of
our audience is like less than25 years old.
I don't know.

Okay, they are that's awesome, that's actually
great, um, so yeah, but that'sawesome on instagram yeah, my
biggest frustration is when Isee something that I like, like
your video.

Dane (55:24):
I want to share it, and I don't quite know how oh it goes
to you hit the little, thelittle um paper airplane, and
then you can share it to yourstory.
But the story's temporary, yeah, and so is that the shares
you're talking about, or then Ishare it to facebook, which is
where then I feel like it'sthere out for people, but I

(55:45):
don't know how to actually shareit to like my feed.

Josh (55:49):
Like that's not an Instagram thing.
It's an Instagram question.

Dane (55:52):
Yes, okay, yeah, yeah.

Yeah, so it's.
it's sharing it to their story,to your story, to my story Okay,
but like but also, if youwanted to share it to like, if
you wanted to text Josh, you gotto see this you would copy the
link to it, which isn't?
They keep moving where that isin Instagram.
It's kind of a pain in the butt, but you would just copy a link
to it and then paste it to yourchat and then they would see

(56:15):
that.
But that I don't know, thatthey I don't know that Instagram
counts that towards like astatistic.
But like the little paper,airplane shared a story is what
I was talking about when I talkabout shares.
Yeah, ok, now that's good.

Dane (56:33):
Good, because if I know that that's something that helps
you, I will be doing it moreoften, which is what I want to
know.
I always have a negativeviewpoint on stories Like Josh,
and I have talked about this.

Josh (56:38):
Josh and I disagree about this.
Yes, we disagree about this.

Dane (56:41):
We've talked.
We've talked, jess.
What do you think your?
What's your biggest demographic?

Josh (56:47):
Oh, there's a good question, Jess what do you think
your?

what's your biggest demographic?
Ooh, that's a good question.
On my professional stuff, I'mlike my stat.

Dane (56:51):
Like um.
Does it give you that onInstagram?

Yeah, yeah, actually.
Actually, I haven't looked in awhile so I could actually look
right now.
Um, I actually pretty splitdown the middle in terms of,
like you know, the stereotypicalmale, female gender.
The way that they break it downon instagram is uh, is that way
?
Let me actually try to find.
Oh, they keep switching thingsout too, which is really
annoying.

Dane (57:12):
Um, what'd you say ours was?
We're 24 year olds there's alot of.

Josh (57:16):
We have an unusually high percentage of younger women that
listen to this podcast and I.
My hypothesis is that becausewe've never done video this
might be the same.

These might be the same women that are that are
following Dane on Instagram.

Dane (57:39):
I told you I'm very popular with the ladies on
Instagram.

My biggest age range is actually 35 to 44,
which is my age bracket.
So so that followed by 25 to 34, followed by 45 to 54.

Dane (57:52):
Yeah, so yeah, that relatability.

Josh (57:54):
So you're in that latter group.

Dane (57:56):
Do you think that because since I've come on we've gotten
like more?

Josh (58:02):
90 year olds that listen.
Oh God, that's funny.
All right, all right, jess.
Maybe one more question for you.

I've got a whole .

Josh (58:08):
I've got like 52 questions and this always happens.

Dane (58:10):
We'll see if Dane has anything.
Yeah, I've been inserting,you've been inserting so.

Josh (58:14):
So I really want to know like what?
So, first of all, thank you,yeah, Thank you, yeah.
Thank you guys for having meLike.
I really enjoy your content.
It is awesome.
It brings levity to our sport.
I think it is awesome it bringslevity to our sport.
I honestly think that you andthe normal biker and Pinkbike
and CRK, like during COVID.

Dane (58:34):
Not so much Pinkbike, no, I love the guys, but like I'm
giving them kudos.

Josh (58:38):
Okay, all right, they helped grow the sport,
specifically during COVID.

Dane (58:42):
Yeah.

Josh (58:42):
And it's awesome.
So just thank you for like whatyou've done for the sport.
You continue to help, you makeit relatable, you make it funny.
I like to laugh.
So, I'm a I'm a huge fan, sothank you.

Thank you.

Josh (58:58):
As a member of your audience and for your entire
audience.
What can we do to help you, oh?

Dane (59:01):
yeah, good question.

I think the biggest thing you know, like,
continue enjoying.
You know like I love readingcomments and if it you know like
some of my favorite commentsare when people are like that I
was you know, I was having arough day, I really needed this,
or you know stuff like that Ilove, love hearing that Really

(59:25):
want to try to grow the YouTube,so that could be a big thing.
If people aren't alreadyfollowing me on the YouTube,
that could be awesome, becauseYouTube actually incentivizes
their creators a lot more.
And really the idea is like I'dlove to take on less brand
partnerships and focus more onthe content and then monetize

(59:45):
that way, rather than having tohave so many one-off projects
and that way it frees me up tomake more of the content and
then monetize that way, ratherthan having to like have so many
like one-off projects and thatway it frees me up to make more
of the content.
That's just like what I want tomake, you know?
So, uh, yeah, those.
Those are the kind of two mainthings keep, keep giving me
feedback, keep posting commentsand if you haven't already,
follow on, subscribe.
Sorry, I'm gonna get that shirt.

Dane (01:00:11):
I'm gonna put that on the shirt and it's gonna be guru, uh
like, and people are gonna golook for a youtube.

Josh (01:00:20):
You don't even have a youtube channel.
We should create a youtubechannel for you yeah we should
create you one.

Dane (01:00:24):
Yeah, I, I am down, but the editing scares me.
Like I really appreciate howmuch time you guys put in, like
I thank you I know for a fact mynine-year-old, for instance,
has no clue.
You know, uh, how much timepeople put in because he watches
all the gamer youtube stuff,but oh yeah, that's a big
industry.
It's huge, yeah, but I'll tellyou what, like I, I, I know just

(01:00:45):
from the little bit of contentwe've put out from our trips,
you know, and trying to edit avideo to just show people out on
our trips riding their bikesand stuff.
Just the hours of video, likehours and like you know so much
footage memory cards just fulland full and like.
You have to go through it andyou know the best is when you
hit your GoPro and you didn'trealize that you had switched it

(01:01:09):
to camera instead of video andyou just do the best section of
you know.
Oh, dude did you hear him.

Matt (01:01:19):
What did he say?
That's an old man problem.

Dane (01:01:23):
Oh my God.
So it's true.
It's true, I can talk to myGoPro.
Just so you know I'm not thatold.
I have a newer one, it's only anine, but I have one.
But yeah, that's a real thing Idid, the best ride of my life,
and it was just a picture of mestarting.

Matt (01:01:41):
One picture.
Oh wait, you have more.
A bonus question.

Dane (01:01:45):
No way, oh bonus, double bonus.
Have more a bonus question.

Matt (01:01:47):
no way, oh bonus, double double rainbow how long did it
take you to really get where youare with editing?

Dane (01:01:53):
oh, oh yeah, like, oh yeah these are really great
questions.

Jess The Maker (01:01:57):
Um, if you were to go back in my feed and look
at some of my older videos, I Iactually kind of cringe
sometimes when I watch thembecause I'm like, oh, that cut.

Matt (01:02:09):
Why would I do that?

The audio, you know, and it's funny because I
had to do that to get to where Iam, so it's like I had to get
you know, like yeah, you learnfrom your mistakes, right?
That's how you get stronger,yeah it's practice it's getting
the reps in, so I guess it'staken me the whole time, yeah,

(01:02:32):
so so, jess, thank you so muchfor your time this evening.

Josh (01:02:36):
We really appreciate it thanks for hanging out.

Dane (01:02:38):
This is super fun and um man, yeah, next time I get back
to tucson I was gonna say yougotta come back, give us some
notice so we can go on a coolride absolutely, absolutely.

One of my best friends lives in the garden
district so I'll be, I'll beback because I'll I'll come and
stay and visit her and, yeah,I'll let y'all know we can go
hit up some stuff and I like tocheck, check out the trails you
were mentioning down, uh, downyour way.

Josh (01:03:02):
Oh, yeah, for sure it's a kind of south, yeah yeah,
southeast, we got a lot morethat you haven't seen um at
least as far as I know just, doyou have any final thoughts for
our listeners besides like?
Go follow jess the maker.
Like and subscribe on youtube.
Yeah, like and let's let'sbuild up jess's youtube
following.
Yep, yeah, thank you.

I would say make sure to what I guess.
Now it's like podcast world.
Make sure to like and subscribeto Mountain Cock.
Do people subscribe?

Josh (01:03:33):
No, people subscribe right , yeah, they do, they do, they
do actually.
Yes, yes, yes, yes, you cansubscribe, oh okay, you can
subscribe.
On Spotify, apple Music, onyour favorite podcast streaming.
Yes, listen to you.
That's what I like.
That's usually what I hear.
This is awesome.
This is like a selfless lady.
She's like pumping our podcast.

Dane (01:03:49):
Wait, can you do that one more time, so we can do a sound
cut.

Okay, yeah, everybody, okay, okay.

Dane (01:03:55):
Okay, wait, ready, mark.

Okay, okay, everybody Make sure to like.

Dane (01:04:04):
And, oh wait, you Can you like?
Do you have to?

have people leave you a review.
Download.
We download right.
Subscribe is the right term.
Okay, all right, take two.
Okay, ready, take two.
Hey, everybody.

Dane (01:04:16):
Shit, I'm sorry.
I have to say Mark, okay, ready, mark hey everybody, make sure
to subscribe to the Mountain Cop.

Josh (01:04:26):
Did I say cop?
No, you said cock.

That happens, you wouldn't be the first person
.
Google does that to me.

Dane (01:04:35):
Do you have any idea?

Josh (01:04:36):
how many bad pictures come ?

Dane (01:04:37):
up when I Google us Okay we're going to do it again.

Matt (01:04:42):
Okay, hold on.
We got to stop laughing, Okayhold on.

Dane (01:04:45):
Okay, ready, okay, tell me when you're ready.
Tell me when you're ready and.

I'll say it I'm ready.

Matt (01:04:50):
I'm ready.

Dane (01:04:51):
Mark.

Hey everybody, Make sure to subscribe to the
Mountain Cog podcast on it andmake sure you download it on
your favorite subscriptionpodcast.
That's perfect.

Josh (01:05:03):
We can work with that.
Just splice it all up, oh my.

God, I'm going to call it the mountain.

Josh (01:05:12):
Oh God, that's awesome.
You wouldn't be the firstperson.
That's actually even better youmight want to change the name.
We've thought about it, but wehaven't done it yet.

No, my gosh so fun.

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099 - Jess The Maker's take on content creation, bikes, trails, & tacos.

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}099 - Jess The Maker's take on content creation, bikes, trails, & tacos.