Carsten Koerl: Dominating the Game with Sportradar’s Technology, AI, & Innovation

In this episode, Carsten Koerl shares his journey from studying microprocessor technology to becoming an entrepreneur, and his experiences with past businesses that laid the groundwork for his current venture, Sportradar. The discussion delves into Carsten's insights on the sports betting industry, the role of technology and AI in sports, and Carsten's experience taking Sportradar public on the NASDAQ. Carsten also offers advice for entrepreneurs on staying positive, competitive, and knowing when to draw a red line. 

Episode Highlights:

14:22 Sportradar's Role in the Sports Ecosystem

18:25 Global Market Expansion and Cultural Navigation

21:22 Monetizing Sports with Technology

22:39 The Role of AI in Sports

24:23 Challenges and Opportunities in AI

27:40 The Business Journey: Going Public

Carsten Koerl has spent decades leading the global sports betting and entertainment industry into the digital era. Since he founded Sportradar in 2001, he has driven its growth from a startup to a global leader in providing sports data and technology services. His deep knowledge in sports technology, betting and gaming provides him with an unmatched perspective that has helped grow his business. Today, Carsten’s business serves over 1,700 clients in more than 120 countries and is publicly listed on NASDAQ. Its investors include CPP Investments and TCV, as well as leaders in the sports industry such as Michael Jordan, Ted Leonsis, Todd Boehly and Mark Cuban. Prior to launching Sportradar, Carsten founded the online betting platform Betandwin Interactive Entertainment in 1997. Bwin, rebranded after the initial public offering, offered sports betting, poker, casino games and other skill games. Carsten led the company through a successful listing on the Vienna stock market in 2000.

 

You can connect with Carsten in the following ways:

Website: https://sportradar.com/

LinkedIn: https://www.linkedin.com/company/sportradar

X: https://x.com/Sportradar

Instagram: https://www.instagram.com/lifeatsportradar/

Facebook: https://www.facebook.com/sportradarofficial/

YouTube: https://www.youtube.com/sportradar

 

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