In this episode Deirdre Lester, a prominent leader in media and sports, shares her career journey from Fortune 500 companies to high-growth startups and her current role as CEO of Teton Ridge, a Western Sports Media & Entertainment Company. Deirdre discusses her experiences in male-dominated industries, emphasizing the importance of visibility and strong leadership. She outlines her vision for Teton Ridge's role in transforming western sports and highlights upcoming initiatives, including the documentary series 'Untamed' and the American Rodeo. The conversation also delves into the impact of modern storytelling techniques and the acquisition of The Cowboy Channel. Deirdre offers valuable advice on career growth, leadership, and productivity.
Episode Highlights:
04:19 Leadership Lessons and Defining Moments
06:19 Challenges and Strategies in Male-Dominated Industries
10:46 Visibility and Career Advancement
15:29 Teton Ridge: Vision and Strategy
30:47 The American Rodeo and Future Plans
About Deirdre:
Deirdre Lester is the Chief Executive Officer of Teton Ridge, the first omnichannel media and entertainment company focused on different facets of the American West. In her role as CEO, Deidre oversees Teton Ridge’s Sports, Media, Entertainment, Lifestyle and Equine divisions. Prior to joining Teton Ridge, Ms. Lester was the Chief Executive Officer of Outsider, a lifestyle and media company that celebrates the American outdoors. She joined Outsider from Barstools Sports where she served as Chief Revenue Officer and scaled revenue exponentially, playing an instrumental role in the company’s rise by developing large scale partnerships across advertising, sponsorship and licensing.
How to connect with Deirdre:
- Deirdre Lester LinkedIn
- Deirdre Lester Instagram
- Teton Ridge LinkedIn
- Teton Ridge Instagram
- Teton Ridge Facebook
IT'S TIME TO SHOW UP WITH CONFIDENCE, MAKE AN IMPACT, AND MOVE THE BALL:
🔗 Sign Up for Jen's The Executive Edge Newsletter on LinkedIn: https://www.thenextfirstdown.com
📖 Unlock Exclusive Career & Branding Resources with The Executive Edge Pro Playbook: http://www.executiveedgeplaybook.com
🔗 Learn more about Jen's services and how she can help you move the ball: https://www.getinsidethehuddle.com
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.