Moving The Needle
Welcome to "Moving The Needle," the podcast dedicated exclusively to medical spa owners and practice managers who want to leverage digital marketing to drive real, measurable results. Each episode is designed to deliver actionable insights, proven strategies, and expert interviews, all specifically tailored to the unique challenges and opportunities within the medical spa industry. Discover how top-performing med spas are using SEO, social media, paid advertising, and reputation management to attract more patients, boost revenues, and achieve sustainable growth. Hosted by Chris Fink.
Episodes
In this episode of Moving the Needle, Chris chats with Mark Rohrer, a three-decade veteran in medical aesthetics and the founder behind multiple breakthrough device companies. Mark walks through his journey from early laser tech to launching Trinity Medical Solutions, all while sharing how innovation, integrity, and affordability can completely reshape patient outcomes.
They dive into the evolution of aesthetic technology, how C...
💻 What Platform Should I Use for My Med Spa Website?
Your website might look amazing — but is it actually helping you book more patients?
Choosing the right platform is one of the most critical decisions for your med spa’s online success. The wrong platform can make it harder to showcase your services, manage bookings, or implement marketing strategies that actually convert.
In this episode, we’re breaking down what to look for i...
🎨 Your brand’s digital presence is more than just a logo or color palette — it’s the first impression that shapes how patients see and trust your practice.
In this episode of Moving the Needle, Chris talks with Livilla Latini, a graphic designer specializing in digital marketing for aesthetics and wellness practices. Together, they explore how thoughtful design, clear messaging, and authenticity can transform your online presence i...
🎙️ 10 Conversion Triggers Every Med Spa Website Needs to Book More Patients
Your website might look good — but is it actually converting visitors into booked appointments?
Most med spas lose potential patients not because of bad traffic, but because their websites miss key psychological and strategic “conversion triggers” that drive people to take action.
In this episode, we’re breaking down the 10 must-have elements your med spa web...
🎙️ How to Spot Cookie-Cutter Marketing Strategies (And What to Do Instead)
If your med spa’s marketing feels “off” — like your campaigns could belong to any clinic — you’re not imagining it. Too many agencies rely on cookie-cutter strategies that recycle the same ads, copy, and funnels across dozens of clients.
In this episode, we’re exposing the signs of one-size-fits-all marketing and showing you what to do instead to stand out in...
AEO vs. GEO: What Med Spa Owners Need to Know About AI Visibility
AI is changing the way patients search for and choose med spas. Tools like ChatGPT, Google Gemini, and Bing Copilot are shifting people away from the old list-style Google results and toward direct AI-powered answers. The question is: will your med spa show up when patients ask these tools for recommendations?
In this episode, we unpack the difference between AEO (AI E...
📍 Why Isn’t My Digital Marketing Working? (Top 7 Reasons Med Spa Campaigns Fail)
You’ve invested in ads, SEO, and social media—but the bookings just aren’t rolling in. Sound familiar? Too many med spa owners find themselves wondering why their digital marketing isn’t delivering the results they were promised.
In this episode, we break down the 7 most common reasons campaigns fail—and what to do instead. From chasing vanity metrics t...
📍 Burned or Underwhelmed: How to Recover After a Bad Marketing Experience
Every med spa owner has been there—you invest in marketing, only to be left disappointed, overpromised, and under-delivered. Whether you’ve been burned by a flashy agency or felt underwhelmed by “one-size-fits-all” strategies, the fallout can stall your growth and shake your confidence.
In this podcast, we dive into the recovery playbook: how to regain momentu...
📍 Seasonal Slumps and Revenue Plateaus: How Med Spas Can Stay Profitable Year-Round
Every med spa knows the struggle—one month your books are packed, the next you’re staring at gaps in the schedule. Seasonal slumps and revenue plateaus can feel like an unavoidable part of the business, but they don’t have to be.
In this podcast, we break down the strategies that keep revenue flowing even when demand slows. From building irresist...
📍 How to Beat Competitors in the Google Maps 3-Pack
Showing up in Google’s 3-Pack can make or break your med spa’s visibility. When someone searches for Botox, fillers, or laser treatments near them, those top three results are where most clicks (and bookings) happen. The question is—how do you get your med spa there?
In this podcast, we break down the strategies that push your business into the Maps spotlight. From optimizing your ...
⏳ How Long Before We See ROI from Med Spa SEO?
Thinking about investing in SEO for your med spa but wondering when the results will actually show up? You’re not alone. Many owners expect instant wins, but the truth is—SEO is a long-term growth play.
In this podcast, we break down realistic timelines for ROI, from the early ranking shifts you can expect in the first few months to the steady flow of new bookings that typically come...
💡 Med Spa SEO Pricing: What You Should Actually Expect to Pay (and Why It Matters)
Confused about SEO pricing for your med spa? You’re not alone. With agencies charging anywhere from a few hundred to several thousand per month, it’s hard to know what’s fair—or what will actually deliver results.
In this podcast, we break down what goes into SEO pricing, what’s included at different investment levels, and the warning signs of age...
✨ How to Choose the Right Marketing Agency for Your Med Spa 🏥
Thinking about hiring a marketing agency but not sure who to trust? The wrong choice can drain your budget, stall growth, and keep you from attracting the clients you want.
In this podcast, we reveal the red flags to watch out for, the must-ask questions before signing a contract, and how to spot an agency that truly understands the med spa industry. From SEO and Goog...
💰 Why Running Google Ads Without a Website Can Cost You Thousands 📉
Thinking of running Google Ads for your med spa without a proper website? You could be throwing away thousands of dollars in ad spend—and missing out on valuable clients.
In this podcast, we break down why sending paid traffic to a weak or non-existent website kills your ROI, and what you need in place before you spend a dime on ads. From landing page essentials to...
💰 How Much Should You Budget for Digital Marketing in 2025? 📈
Not sure how much to invest in SEO, Google Ads, or other online strategies for your med spa next year? In this video, we break down realistic budget ranges, where your money should go, and how to maximize ROI in 2025’s competitive market.
From long-term visibility with SEO to fast client bookings through paid ads, you’ll learn how to allocate your budget based on you...
📋 Confused about what you can and can’t say in your med spa marketing? In this video, Christina Malik breaks down the essential rules, regulations, and real-world risks every med spa needs to know. 💼⚖️
From HIPAA compliance to FTC advertising guidelines, we’ll cover how to promote your treatments ethically and legally—without risking fines or losing trust. Whether you’re running ads, sending emails, or posting on social, this cras...
📈 Is your Med Spa struggling to choose between SEO and Google Ads? In this video, we break down the key differences, benefits, and ROI of both strategies—so you can decide where to invest first. 💰
From long-term growth with SEO to quick wins with Google Ads, we’ll cover what works best based on your goals, budget, and how soon you need bookings. Get expert insights to help you attract the right clients, boost visibility, and grow ...
Is your Med Spa’s SEO strategy falling short? In this video, we break down *why Med Spa SEO often fails*—and exactly how to fix it. From overlooked Google Business Profile mistakes to weak content and poor local targeting, discover the critical gaps holding your med spa back from being found online. You’ll get expert insights and practical fixes to boost visibility, attract the right traffic, and increase bookings.
Don’t let your co...
Is your Med Spa’s Google Business Profile working hard enough for you? In this video, we’ll share 15 proven post ideas that can help turn your listing into a local traffic magnet. Boost your visibility, attract more consultations, and increase bookings with strategic content that works. Don’t miss these expert tips to get found in local searches and grow your med spa faster. #TMSA #ThemedSpaAgency #MedSpaMarketing #GoogleBusiness #...
Is your Med Spa’s Google Business Profile optimized for success? Learn how to turn your listing into a local traffic magnet and increase your consultations and bookings. Join us for expert tips on getting found in local searches and boosting your online visibility. Ready to grow your Med Spa? Let’s dive in! #TMSA #Themedspaagency #MedSpaMarketing #GoogleBusiness #LocalSEO
👉 Get your free Med Spa Brand & Funnel Audit: htt...
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