Moving The Needle

AEO vs. GEO: What Med Spa Owners Need to Know About AI Visibility

AI is changing the way patients search for and choose med spas. Tools like ChatGPT, Google Gemini, and Bing Copilot are shifting people away from the old list-style Google results and toward direct AI-powered answers. The question is: will your med spa show up when patients ask these tools for recommendations?

In this episode, we unpack the difference between AEO (AI E...

📍 Why Isn’t My Digital Marketing Working? (Top 7 Reasons Med Spa Campaigns Fail)

You’ve invested in ads, SEO, and social media—but the bookings just aren’t rolling in. Sound familiar? Too many med spa owners find themselves wondering why their digital marketing isn’t delivering the results they were promised.

In this episode, we break down the 7 most common reasons campaigns fail—and what to do instead. From chasing vanity metrics t...

📍 Burned or Underwhelmed: How to Recover After a Bad Marketing Experience

Every med spa owner has been there—you invest in marketing, only to be left disappointed, overpromised, and under-delivered. Whether you’ve been burned by a flashy agency or felt underwhelmed by “one-size-fits-all” strategies, the fallout can stall your growth and shake your confidence.

In this podcast, we dive into the recovery playbook: how to regain momentu...

📍 Seasonal Slumps and Revenue Plateaus: How Med Spas Can Stay Profitable Year-Round
Every med spa knows the struggle—one month your books are packed, the next you’re staring at gaps in the schedule. Seasonal slumps and revenue plateaus can feel like an unavoidable part of the business, but they don’t have to be.

In this podcast, we break down the strategies that keep revenue flowing even when demand slows. From building irresist...

📍 How to Beat Competitors in the Google Maps 3-Pack

Showing up in Google’s 3-Pack can make or break your med spa’s visibility. When someone searches for Botox, fillers, or laser treatments near them, those top three results are where most clicks (and bookings) happen. The question is—how do you get your med spa there?

In this podcast, we break down the strategies that push your business into the Maps spotlight. From optimizing your ...

⏳ How Long Before We See ROI from Med Spa SEO?
Thinking about investing in SEO for your med spa but wondering when the results will actually show up? You’re not alone. Many owners expect instant wins, but the truth is—SEO is a long-term growth play.

In this podcast, we break down realistic timelines for ROI, from the early ranking shifts you can expect in the first few months to the steady flow of new bookings that typically come...

💡 Med Spa SEO Pricing: What You Should Actually Expect to Pay (and Why It Matters)

Confused about SEO pricing for your med spa? You’re not alone. With agencies charging anywhere from a few hundred to several thousand per month, it’s hard to know what’s fair—or what will actually deliver results.

In this podcast, we break down what goes into SEO pricing, what’s included at different investment levels, and the warning signs of age...

✨ How to Choose the Right Marketing Agency for Your Med Spa 🏥
Thinking about hiring a marketing agency but not sure who to trust? The wrong choice can drain your budget, stall growth, and keep you from attracting the clients you want.

In this podcast, we reveal the red flags to watch out for, the must-ask questions before signing a contract, and how to spot an agency that truly understands the med spa industry. From SEO and Goog...

💰 Why Running Google Ads Without a Website Can Cost You Thousands 📉
Thinking of running Google Ads for your med spa without a proper website? You could be throwing away thousands of dollars in ad spend—and missing out on valuable clients.

In this podcast, we break down why sending paid traffic to a weak or non-existent website kills your ROI, and what you need in place before you spend a dime on ads. From landing page essentials to...

💰 How Much Should You Budget for Digital Marketing in 2025? 📈
Not sure how much to invest in SEO, Google Ads, or other online strategies for your med spa next year? In this video, we break down realistic budget ranges, where your money should go, and how to maximize ROI in 2025’s competitive market.

From long-term visibility with SEO to fast client bookings through paid ads, you’ll learn how to allocate your budget based on you...

📋 Confused about what you can and can’t say in your med spa marketing? In this video, Christina Malik breaks down the essential rules, regulations, and real-world risks every med spa needs to know. 💼⚖️

From HIPAA compliance to FTC advertising guidelines, we’ll cover how to promote your treatments ethically and legally—without risking fines or losing trust. Whether you’re running ads, sending emails, or posting on social, this cras...

📈 Is your Med Spa struggling to choose between SEO and Google Ads? In this video, we break down the key differences, benefits, and ROI of both strategies—so you can decide where to invest first. 💰

From long-term growth with SEO to quick wins with Google Ads, we’ll cover what works best based on your goals, budget, and how soon you need bookings. Get expert insights to help you attract the right clients, boost visibility, and grow ...

Is your Med Spa’s SEO strategy falling short? In this video, we break down *why Med Spa SEO often fails*—and exactly how to fix it. From overlooked Google Business Profile mistakes to weak content and poor local targeting, discover the critical gaps holding your med spa back from being found online. You’ll get expert insights and practical fixes to boost visibility, attract the right traffic, and increase bookings.

Don’t let your co...

Is your Med Spa’s Google Business Profile working hard enough for you? In this video, we’ll share 15 proven post ideas that can help turn your listing into a local traffic magnet. Boost your visibility, attract more consultations, and increase bookings with strategic content that works. Don’t miss these expert tips to get found in local searches and grow your med spa faster. #TMSA #ThemedSpaAgency #MedSpaMarketing #GoogleBusiness #...

Is your Med Spa’s Google Business Profile optimized for success? Learn how to turn your listing into a local traffic magnet and increase your consultations and bookings. Join us for expert tips on getting found in local searches and boosting your online visibility. Ready to grow your Med Spa? Let’s dive in! #TMSA #Themedspaagency #MedSpaMarketing #GoogleBusiness #LocalSEO

👉 Get your free Med Spa Brand & Funnel Audit: ⁠⁠⁠htt...

Want More Local Clients for Your Med Spa? It All Starts with SEO.
In this episode, we dive deep into one of the most powerful (yet underused) growth strategies for med spas: local SEO—specifically, how to create high-converting service pages that rank and drive bookings.
We’ll walk you through how to:

• Build pages that rank for local searches like “Botox near me”
• Optimize your Google Business Profile for max visibility
• Us...

Laser hair removal isn’t just trending—it’s a goldmine for med spas. With over 823,000 monthly searches globally, this treatment outpaces Botox and fillers when it comes to consumer demand and lead potential.
In this episode, we dive deep into why laser hair removal is one of the highest-converting services for med spas—and how you can capitalize on it in 2025.
 Inside the episode:

• The top trends shaping laser demand this year
• SEO ...

In this episode of Moving the Needle, Chris Fink sits down with branding strategist Nina Rand of BSPK Communications to discuss how med spas can transform their brands from simply aesthetic to revenue-generating machines. They cover the power of verbal identity, platform-specific messaging, before & after photos, and why consistent branding isn’t optional anymore.

👉 Learn more about Nina Rand: bspkcommunications.com
👉 G...

In this special on-location episode of Moving the Needle, Chris sits down with Paige Woodruff and Denise Zolinski, co-founders of Pure Med Spa in Bay City, Michigan. Over just 18 months, they’ve built a thriving seven-figure aesthetic practice — not by chasing trends or cutting prices, but by staying relentlessly focused on patient relationships, operational wisdom, and brand integrity. From loyalty-driven growth and smart capital ...