Moving The Needle

Want More Local Clients for Your Med Spa? It All Starts with SEO.
In this episode, we dive deep into one of the most powerful (yet underused) growth strategies for med spas: local SEO—specifically, how to create high-converting service pages that rank and drive bookings.
We’ll walk you through how to:

• Build pages that rank for local searches like “Botox near me”
• Optimize your Google Business Profile for max visibility
• Us...

Laser hair removal isn’t just trending—it’s a goldmine for med spas. With over 823,000 monthly searches globally, this treatment outpaces Botox and fillers when it comes to consumer demand and lead potential.
In this episode, we dive deep into why laser hair removal is one of the highest-converting services for med spas—and how you can capitalize on it in 2025.
 Inside the episode:

• The top trends shaping laser demand this year
• SEO ...

In this episode of Moving the Needle, Chris Fink sits down with branding strategist Nina Rand of BSPK Communications to discuss how med spas can transform their brands from simply aesthetic to revenue-generating machines. They cover the power of verbal identity, platform-specific messaging, before & after photos, and why consistent branding isn’t optional anymore.

👉 Learn more about Nina Rand: bspkcommunications.com
👉 G...

In this special on-location episode of Moving the Needle, Chris sits down with Paige Woodruff and Denise Zolinski, co-founders of Pure Med Spa in Bay City, Michigan. Over just 18 months, they’ve built a thriving seven-figure aesthetic practice — not by chasing trends or cutting prices, but by staying relentlessly focused on patient relationships, operational wisdom, and brand integrity. From loyalty-driven growth and smart capital ...

🧠 Episode Description:
In a saturated med spa market, how do you rise above the noise?

In this episode of Moving the Needle, host Chris Fink sits down with Candace Thomas of BSPK Communications to unpack the truth about branding that actually connects. If your med spa feels like it’s blending in—or you’re struggling to articulate what makes you different—this episode is your roadmap.

💡 You'll learn:

• Why most med spa brand...

Ready to unlock powerful insights into running high-performing PPC campaigns? Tune into this exclusive webinar episode hosted by FANNIT featuring guest speakers Chris Fink and Natasha Meinecke as they share expert-level strategies, proven tactics, and actionable advice for creating and managing pay-per-click campaigns that actually convert.

In this engaging and informative podcast episode, you'll learn:

• How to structure your ...