Practice Success Interview with Pure Med Spa

In this special on-location episode of Moving the Needle, Chris sits down with Paige Woodruff and Denise Zolinski, co-founders of Pure Med Spa in Bay City, Michigan. Over just 18 months, they’ve built a thriving seven-figure aesthetic practice — not by chasing trends or cutting prices, but by staying relentlessly focused on patient relationships, operational wisdom, and brand integrity. From loyalty-driven growth and smart capital investments to balancing family life with entrepreneurship, this episode is packed with real-world med spa strategy and heart.

💡 10 Key Takeaways- Patient Relationships Are the Foundation

Loyalty and authentic connection are at the core of Pure Med Spa’s explosive growth.

- Smart Growth Beats Fast Growth . They avoided early debt by pacing equipment purchases and investing only when the timing was right.

- The Experience is the Brand . From the first impression to long-term retention, every touchpoint is designed to make patients feel seen, heard, and valued.

- Educate, Don’t Upsell . Patients are guided toward the best outcome — even if that means saying "no" to a treatment. This builds deep trust.

- Word-of-Mouth and Reviews Drive New Business . Stellar online presence and genuine referrals consistently bring in new patients — sometimes from out of state.

- Marketing That’s Fun and Personal Works Best . Even hesitant video reels (like the famous Jeep skit) created great engagement and relatability.

- Internal Team Culture Fuels Success . They’ve built a place where patients and staff love being — with family-first values and real joy in their work.

- Retention is Built on Feelings, Not Just Results . Patients return because of how they feel when they walk in and how they’re treated — not just because of outcomes.

- Vendor Relationships Matter > By forming strong ties with pharmaceutical reps and suppliers, they unlock perks, training, and support that boost ROI.

- Ignore the Noise, Stay in Your Lane > Don’t get distracted by what every other med spa is doing. Know your identity. Build from it.

Pure Med Spa Website: https://pureyoumedspa.com/