Marketing can get overcomplicated, fast. But, in this episode on Visionaries, Greg Lyons, CMO of PepsiCo Beverages North America (PBNA), and Morgan Flatley, Global CMO and Head of New Business Ventures at McDonald’s, came together to share their perspectives on the true driver of success: a simplicity mindset.
The two global leaders share how this mindset can have a tremendous internal and external impact. They unpack the importance of fostering a culture of collaboration among their marketing teams through a framework of authenticity, kindness, and bravery.
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