Learn some transformative insights of Christina Garnett, founder and CEO of Pocket CCO, as she discusses community-led growth, customer advocacy, and how emotional connections drive brand loyalty. With a rich career spanning Fortune 500 companies and startups, Christina reveals strategies to navigate the digital-first era, harness the power of social listening, and optimize customer experiences. This episode is a must-listen for leaders striving to balance technology with human connection.
Key Events Timeline:
Introduction of Christina Garnett (0:00 - 2:00): Background on Christina’s diverse career journey and the founding of Pocket CCO.
Community's Role in the Digital Era (7:00 - 12:00): How community-led strategies help startups and established brands thrive.
Social Listening Essentials (16:00 - 20:00): Tips and tools for audience intelligence to influence customer experience.
Key Differences Between Large Corporations and Startups (11:00 - 14:00): Insights into adaptability and operational challenges.
Success Story: Hey Orca Community Growth (32:00 - 34:00): Practical tactics for scaling social media communities.
Personal Reflections and Favorite Influences (35:00 - 41:00): Christina’s passions, inspirations, and ultimate life goals.
Notable References:
Books:
Alchemy by Rory Sutherland (on behavioral psychology).
Music:
"While My Guitar Gently Weeps" by The Beatles,
"Time" by Hans Zimmer.
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