Marketing That Moves the Needle with Amy Bailey

Episode Description:

Amy Bailey, founder of Unusually Unusual Consulting, joinsthe MTMG IT Roundtable to share her insights on IT channel marketing, event strategy, and digital transformation. With a career spanning leadership roles at VX Suite and Tolaris, Amy has mastered the art of creating impactful events, optimizing vendor marketing funds, and building strong partner relationships. In this conversation, she discusses the biggest mistakes IT suppliers make in marketing, the evolving role of digital events, and how AI is reshaping marketing strategies in the IT space.

 

Key Events Timeline:

00:00 - 04:00 | Introduction & Amy’s Background –From working in her father’s business to leading marketing at Tolaris and launching Unusually Unusual Consulting.
04:01 - 12:00 | Biggest Marketing Mistakes in IT – Common pitfalls IT suppliers and partners make when promoting their services and how to avoid them.
12:01 - 20:00 | Event Strategy & Measuring ROI – The key to planning events that go beyond brand visibility to generate real business impact.
20:01 - 28:00 | The Evolution of Channel Events – The shift from traditional trade shows to digital-first and hybrid experiences post-pandemic.
28:01 - 34:00 | AI & Digital Transformation in IT Marketing – How AI is changing content creation, social media strategy, and marketing automation.
34:01 - 38:00 | The More Than Mere Genius Questions – Amy shares her favorite books, music, and insights on building meaningful professional relationships.

 

Notable References:

Books Mentioned:

Permission Marketing by Seth Godin,

Building a StoryBrand by Donald Miller
Songs/Artists Mentioned:

Unusually Unusual by Lonestar,

Mitchell Tenpenny

 

Amy’s Websites:

www.unusuallyunusual.com

www.ChannelMarketingAssociation.com

 

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