MTMG IT Roundtable with Jana Sellers: Transforming Customer Strategy Through Data-Driven Insights

Unlock the secrets to customer strategy success with JanaSellers, MTMG’s newest team member and a 15-year veteran in transforming complex data into real business impact.

In this episode, Jana shares actionable steps to move beyond afterthought customer experiences, revealing howsegmentation, feedback loops, and journey mapping drive retention and growth.

Hear practical stories about rescuing post-sale journeys and learn what mistakes to avoid if you want measurable results.

Whether you’re a B2B tech leader or building a customer-first culture, this conversation is packed with insights you can apply today.

⏳ Key Events Timeline

🎯 00:00 Meet Jana Sellers & Her Mission to Unlock Value from Data
🔍01:24 Four Pillars of Modern Customer Strategy
🚩03:23 Biggest Mistakes Vendors Make When Scaling
📈04:51 Case Study: How Redesigning Onboarding Drove Renewals
🛠️06:17 First Steps: Getting Honest About Your Customer Journey
🤝11:04 Giving Back: Jana’s Career Support & Community Leadership
🎤12:25 MTMG Questions: Inspirations, Mentors & Fun Rapid-Fire (Atomic Habits, ABBA, Superheroes!)

📚 Notable References

Atomic Habits by James Clear Jana credits this bestselling book for shaping her approach to growth and habitchange.Amazon link

Seventies Disco Music & Elvis
Jana’s go-to pick-me-ups; no single track cited, but classic disco and Elvis Presley get a shout-out.
Southlake Focus Group / Jumpstart – Local community groups where Jana mentors job seekers.

🔗 Connect with Us:

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