Unlock the secrets to customer strategy success with JanaSellers, MTMG’s newest team member and a 15-year veteran in transforming complex data into real business impact.
In this episode, Jana shares actionable steps to move beyond afterthought customer experiences, revealing howsegmentation, feedback loops, and journey mapping drive retention and growth.
Hear practical stories about rescuing post-sale journeys and learn what mistakes to avoid if you want measurable results.
Whether you’re a B2B tech leader or building a customer-first culture, this conversation is packed with insights you can apply today.
⏳ Key Events Timeline
🎯 00:00 Meet Jana Sellers & Her Mission to Unlock Value from Data
🔍01:24 Four Pillars of Modern Customer Strategy
🚩03:23 Biggest Mistakes Vendors Make When Scaling
📈04:51 Case Study: How Redesigning Onboarding Drove Renewals
🛠️06:17 First Steps: Getting Honest About Your Customer Journey
🤝11:04 Giving Back: Jana’s Career Support & Community Leadership
🎤12:25 MTMG Questions: Inspirations, Mentors & Fun Rapid-Fire (Atomic Habits, ABBA, Superheroes!)
📚 Notable References
Atomic Habits by James Clear Jana credits this bestselling book for shaping her approach to growth and habitchange.Amazon link
Seventies Disco Music & Elvis
Jana’s go-to pick-me-ups; no single track cited, but classic disco and Elvis Presley get a shout-out.
Southlake Focus Group / Jumpstart – Local community groups where Jana mentors job seekers.
🔗 Connect with Us:
✅ Check out our website: www.mtmg.eu
✅ Learn more about the amazing software we use to create these podcasts (Descript): https://get.descript.com/mtu0tl2zr3g7
✅ Want the same microphones we use? Get a discount (use coupon code “MTMG” for 10% off): https://www.maono.com/?ref=ulcbmcjk
📧 Suggestions or want to appear on a future episode? Email: podcast@mtmg.eu
💡 Need expert help to maximize your IT investments? Reach out: info@mtmg.eu
🔔 Don’t forget to subscribe to the Podcast and follow us on LinkedIn!
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